Auto Schmid
- Company typePrivate
- Founded1982
- HeadquartersHöhenkirchen-siegertsbrunn, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Auto Schmid firmographics
Firmographics- Name
- Auto Schmid
- Legal name
- Auto Schmid GmbH
- Website
- https://auto-schmid-gmbh.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Auto Schmid is headquartered
LocationHeadquarters
- HQ city
- Höhenkirchen-siegertsbrunn
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Auto Schmid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new and used vehicles including Neuwagen (new cars), Vorführwagen (demonstration vehicles), Tageszulassungen (day registrations), and Gebrauchtwagen (used cars) for Kia, Suzuki, and Wild Land Drivers brands.
- Workshop Services: Vehicle maintenance, repairs, and service operations with comprehensive warranty offerings and pre-sale vehicle inspections.
- Vehicle Financing and Leasing: Financing and leasing options offered to customers purchasing vehicles.
- Vehicle Purchase (Ankauf): Purchase of customer vehicles as trade-ins or direct purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles (Neuwagen) with full manufacturer warranty |
| One time/ perpetual license | Pay-as-you-go | Used/pre-owned vehicles (Gebrauchtfahrzeuge) |
| One time/ perpetual license | Pay-as-you-go | Demonstration vehicles (Vorführwagen) |
| Unit Pricing | Pay-as-you-go | Workshop and maintenance services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Auto Schmid product offering
Product offeringCore offering
Auto Schmid GmbH is a multi-brand automobile dealership selling new, demonstration (Vorführwagen), day-registration (Tageszulassungen), and certified used (Gebrauchtwagen) vehicles from Kia, Suzuki, and the exclusively represented Wild Land Drivers brand at two physical locations in the greater Munich area. The company also operates in-house workshop services for maintenance and repairs, vehicle financing and leasing solutions, and a vehicle trade-in/purchase (Fahrzeugankauf) program.
Product overview
Auto Schmid GmbH operates as a multi-brand automobile dealership offering three core vehicle brands: Kia (with models including Sportage, XCeed, Sorento, Stonic, Picanto, Seltos, and Ceed), Suzuki (including Swift, Vitara, and SX4 S-Cross), and Wild Land Drivers (exclusively represented in Höhenkirchen for adventure/off-road vehicles). The company sells vehicles across multiple formats including new cars, demo vehicles, day registrations, and certified pre-owned vehicles. Each vehicle brand includes embedded connected services: Suzuki vehicles feature Suzuki Connect with smartphone integration, navigation, and audio systems; Kia vehicles offer Kia Connect with navigation, DAB+ radio, Apple CarPlay/Android Auto, and OTA updates. Beyond vehicle sales, the portfolio encompasses workshop services (maintenance, repairs, parts), vehicle purchase/trade-in programs, and financing/leasing solutions. The company operates two locations in Höhenkirchen-Siegertsbrunn and Munich-Pasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Kia Vehicles
Quantifiable outcome
- Kia Service Champion 2025 - #1 nationwide ranking for Kia service quality
Companies that use Auto Schmid
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Auto Schmid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Schmid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Kia Deutschland GmbHcoreAuthorized Kia dealer with exclusive sales and service rights for Kia brand vehicles at two locations (Höhenkirchen and Munich-Pasing). Offers the complete Kia model range including EV models (EV2, EV3), Sportage, XCeed, Sorento, Stonic, Picanto, and Ceed.
- Suzuki Deutschland GmbHcoreAuthorized Suzuki dealer with sales rights at both locations. Offers complete Suzuki lineup including Swift, Vitara, SX4 S-Cross models with various hybrid options.
- Wild Land Drivers GmbHcoreExclusive representation of Wild Land Drivers brand in Höhenkirchen-Siegertsbrunn. Perfect for customers seeking adventure and freedom vehicles. Open Monday-Friday 09:00-17:00 with showroom Sundays 11:00-16:00 (no consultation/sales).
- CarwowminorVehicle marketplace partnership for increased brand visibility and lead generation. Featured brand presence on the Carwow platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Auto Schmid competitors and assessment
Company assessmentEmerging players
- Carwow: Online vehicle marketplace platform connecting consumers with dealers in Germany and Europe; Auto Schmid is itself a Carwow partner. Comparable as an emerging digital player reshaping new car discovery and dealer-customer dynamics, relevant to Auto Schmid's go-to-market evolution.
- Auto1: Berlin-headquartered digital used car platform operating across Europe with proprietary auction technology and inventory logistics. Comparable as an emerging digital-first player competing for used vehicle customers and trade-in sourcing that Auto Schmid relies on for used car sales.
- HeyCar: Berlin-based online used car marketplace offering certified used vehicles from dealer partners. Comparable as a digital used car platform that competes for the same inventory pool and customer base as Auto Schmid's used vehicle operations.
Broad incumbents
- Hahn Gruppe: Large German automotive dealer group operating primarily with Volkswagen Group brands (VW, Audi, Skoda, SEAT, Cupra, Porsche) across many German locations. Comparable as a multi-franchise, full-service dealership group serving the same OEM-dealer ecosystem.
- Feser-Graf Group: One of Germany's largest multi-brand automotive dealer groups, operating 19+ locations across Bavaria and central Germany with Volkswagen, Audi, Skoda, SEAT, Cupra, Ford, and others. Comparable as a major DACH multi-franchise dealer with similar brand portfolio mix and regional density.
- Senger Gruppe: Large multi-brand German automotive dealership group with Mercedes-Benz, Volkswagen, Audi, BMW, and other brands across northern Germany. Comparable as a large established German dealer group with multi-franchise and full-service (sales, service, financing) model.
- Wellergruppe: Toyota and Lexus-focused German automotive dealer group with locations across Germany, providing sales, service, and fleet solutions. Comparable as a Japanese-OEM-focused multi-location dealer with a franchise orientation similar to Auto Schmid's Kia/Suzuki portfolio.
- AVAG Holding: Austrian-headquartered multi-brand automotive dealer group operating across Austria and southern Germany with brands including Volkswagen, Audi, BMW, Skoda, SEAT, Ford, and Hyundai. Comparable as a larger multi-franchise dealer in the DACH region serving similar consumer segments.
Others
- Mobile.de: Germany's largest online vehicle marketplace serving as the primary listing and lead-generation channel for German dealers including Auto Schmid. Comparable as an enabling ecosystem partner that drives dealer customer acquisition rather than a direct competitor.
Direct peers
- Auto Bierschneider: Large multi-brand automotive dealership group headquartered in Bavaria with multiple locations in greater Munich, selling Volkswagen, Audi, Skoda, SEAT, Cupra, Ford, and others. Most directly comparable peer in terms of geography (Bavaria/Munich), multi-brand strategy, and full-service dealership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto Schmid social profiles
Digital presenceAuto Schmid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Schmid leadership team
Management profileNumber of profiles
Profiles1 record
Auto Schmid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auto Schmid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Schmid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Schmid
What does Auto Schmid do?
Auto Schmid GmbH is a multi-brand automobile dealership selling new, demonstration (Vorführwagen), day-registration (Tageszulassungen), and certified used (Gebrauchtwagen) vehicles from Kia, Suzuki, and the exclusively represented Wild Land Drivers brand at two physical locations in the greater Munich area. The company also operates in-house workshop services for maintenance and repairs, vehicle financing and leasing solutions, and a vehicle trade-in/purchase (Fahrzeugankauf) program.
Is Auto Schmid a public or private company?
Auto Schmid is a private company. It is classified as family owned and is currently operating.
When was Auto Schmid founded?
Auto Schmid was founded in 1982. It employs 11 to 50 people.
Where is Auto Schmid based?
Auto Schmid is headquartered in Höhenkirchen-siegertsbrunn, Germany, in the Europe region.
How does Auto Schmid make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are workshop Services, vehicle Financing and Leasing and vehicle Purchase (Ankauf).
Who are Auto Schmid's main competitors?
Emerging players on record are Carwow, Auto1 and HeyCar. Broad incumbents are Hahn Gruppe, Feser-Graf Group, Senger Gruppe, Wellergruppe and AVAG Holding. Mobile.de is listed as an others. Auto Bierschneider is listed as a direct peer.
Does Auto Schmid have an API?
No public API is recorded for Auto Schmid.