Ricky

What Ricky does

Ricky operates rickycasino3.com as an online casino platform (trading as RickyCasino) with an associated editorial-review content layer targeting players in Canada, Australia, and select international jurisdictions. The platform is built on the SOFTSWISS white-label casino infrastructure and aggregates game content from 43+ software providers — including Pragmatic Play, Evolution Gaming, NetEnt, Red Tiger, Nolimit City, Push Gaming, Yggdrasil, Play'n GO, ELK Studios, Amatic, iSoftBet, and Booming Games — yielding a catalogue of approximately 5,000-6,000+ titles across slots, live dealer, and table games. Delivery is via a Progressive Web App (PWA) on iOS and Android, with no native app-store dependency, alongside localized regional variants for Canada (CAD, Interac) and Australia (AUD, POLi, PayID, Neosurf).

The product suite includes a tiered ten-deposit welcome bonus (up to CAD/AUD $7,500 plus 550 free spins), VIP High Roller and Birthday Bonus add-ons, a responsible-gambling toolkit with deposit/loss limits and self-exclusion, and 24/7 customer support across live chat, email, and an Australian phone line. Payment infrastructure spans fiat (Visa, Mastercard, Interac, POLi, PayID, eZeeWallet, Neosurf, bank transfer) and crypto (BTC, USDT, LTC, XRP, BinancePay). The operator holds gaming licenses from the Curaçao Gaming Authority (#8048/JAZ2020-13), the New Brunswick Tobique Gaming Commission, and Anjouan Gaming in Comoros, and is operated by Novatrix SRL with licensing documentation also referencing Dama N.V.

Revenue is generated through player wagers, deposits, and bonus economics, with third-party estimates placing annual revenue above CAD $5,000,000 (Casino.Guru 2026 Safety Index of 8.7/10). The associated review/content layer drives lead generation via disclosed affiliate referral links and third-party display advertising; the GTM motion is direct-to-consumer, SEO-driven, and self-serve, with no disclosed sales team or paid acquisition. Headcount is reported at 51-100 employees with a 2011 firmographic founding year (which conflicts with the 2021 casino launch date and likely refers to a parent/operating-group entity), and the company is privately held with no disclosed venture or private equity funding.

Name

Ricky

Legal name

Novatrix SRL

Website

https://rickycasino3.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Ricky operates rickycasino3.com, an online casino platform offering 5,000-6,000+ games across slots, live dealer, and table games, licensed in Curaçao, Tobique, and Anjouan, and targeting Canadian and Australian players via localized payment methods, crypto rails, and a Progressive Web App.

Ownership category

akta.pro rank

Product category

Online Casino

NAICS

Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino gaming
• Real money slots
• Live dealer casino
• Online gambling platform
• Casino review site

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Affiliate Commissions: The primary revenue stream is affiliate commissions earned when website visitors click referral links to online casinos and subsequently sign up or make deposits. This commercial relationship is disclosed on the website but does not influence editorial ratings or assessments according to the company's policy.
2. Advertising: Third-party advertising cookies and display advertisements are served on the website through third-party advertising networks, generating revenue from impressions and clicks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ricky operates an online casino platform at rickycasino3.com offering 5,000–6,000+ games including slots, table games, and live dealer experiences sourced from 35+ software providers (Pragmatic Play, Evolution Gaming, NetEnt, Red Tiger, Nolimit City, Push Gaming, Yggdrasil, Play'n GO, iSoftBet, Amatic, ELK Studios, Booming Games, and others). The platform targets Canadian and Australian players with local payment methods (Interac, POLi, PayID, Neosurf, eZeeWallet) and currency support (CAD, AUD), while the site itself doubles as an editorial review hub publishing RTP verification data, real-money withdrawal testing, and bonus analysis with disclosed affiliate referral links.

Product overview

RickyCasino is an online casino review platform operated by Novatrix S.R.L. (Dama N.V.), offering a comprehensive gaming ecosystem with approximately 5,000-6,000+ games across slots, table games, and live dealer experiences. The platform is built on the SOFTSWISS platform and aggregates content from 35+ software providers including Pragmatic Play, Evolution Gaming, NetEnt, Red Tiger, Nolimit City, and Push Gaming. Core offerings include the Online Casino Platform with integrated Slot Games, Live Casino (powered by Evolution Gaming, Pragmatic Play Live, and Ezugi), and Table Games. The product suite includes bonus structures (Welcome Bonus Packages for Canadian and Australian markets, VIP High Roller Bonus, Birthday Bonus), a Progressive Web App for mobile access, and Responsible Gambling Tools. Customer support is available 24/7 via live chat, email, and phone. The platform accepts local payment methods including Interac (Canada), NeoSurf, POLi, PayID (Australia), and multiple cryptocurrencies, with licensed operations under Curaçao, New Brunswick Tobique Gaming Commission, and Anjouan Gaming authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Casino Platform Full-featured online casino platform offering 5,000-6,000+ games across slots, table games, and live dealer experiences. Available via web browser and Progressive Web App (PWA). Targets Canadian and Australian players with local payment methods and currency support.
• Slot Games Digital slot machine games sourced from 35+ providers including Pragmatic Play, NetEnt, Red Tiger, Nolimit City, Push Gaming, Yggdrasil, iSoftBet, Amatic, ELK Studios, and Play'n GO, including progressive jackpot variants with varying RTP configurations.
• Live Casino Live dealer casino experience powered by Evolution Gaming (primary), Pragmatic Play Live, and Ezugi. Offers Blackjack, Roulette, Baccarat, and Poker with professional dealers streamed in real time.
• Table Games Digital versions of classic casino table games including Blackjack and Roulette variants, with 100+ blackjack and roulette variants available and European Roulette recommended for lowest house edge (2.70%).
• Progressive Web App (PWA) Browser-based mobile experience that installs to home screen without App Store or Google Play requirement. Works on both Android (via Chrome) and iOS (via Safari), providing full platform access including account management, deposits, withdrawals, and bonus activation.
• Welcome Bonus Package (CA) Tiered welcome bonus for Canadian players: up to C$7,500 plus 550 free spins across first ten deposits. First deposit earns 100% match up to C$500 plus 100 free spins; deposits 2-10 carry 50% match with varying caps. All stages require C$30 minimum deposit and carry 50x wagering requirement with 3-day expiry.
• Welcome Bonus Package (AU) Australian version of welcome bonus: AUD $7,500 plus 550 Free Spins across 10 deposits. First deposit 100% up to AUD $500 plus 100 Free Spins; subsequent deposits 50% matches. Tied to All Lucky Clovers 5 pokie, with 50x wagering requirement and 3-day validity window per stage.
• VIP High Roller Bonus 30% bonus on deposits between AUD $1,500 and AUD $3,000, carrying the same 50x wagering requirement as standard bonuses.
• Birthday Bonus 50% bonus up to AUD $112.50 for eligible players, carrying the standard 50x wagering requirement.

Quantifiable outcome

• Casino.Guru Safety Index of 8.7/10 for the reviewed casino (RickyCasino operated by Novatrix SRL/Dama N.V.)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AskGamblers: Major casino affiliate/review site with similar SEO-driven content strategy, casino rating methodology, and player audience overlap with RickyCasino's review site.
• 7Bit Casino: Curacao-licensed online casino with similar game library breadth, cryptocurrency payment support, and bonus structure. Overlaps directly on Australian and Canadian market focus.
• King Billy Casino: Curacao-licensed online casino operated under similar Dama N.V./white-label structure with comparable game providers and VIP program design.
• Casinonic: Dama N.V.-operated Curacao casino sharing the same operator parent ecosystem as RickyCasino. Directly comparable on platform technology, payment methods, and bonus design.
• Slotum Casino: SoftSwiss-platform Curacao casino offering similar multi-provider game catalogue and crypto payment support to RickyCasino.
• BitStarz: Curacao-licensed multi-provider online casino offering slots, live dealer, and table games across international markets. Comparable size, technology stack, and target demographics to RickyCasino.

Broad incumbents

• LeoVegas: Tier 1 publicly-listed mobile-first online casino operator with strong Australian market presence. Represents the regulated incumbent RickyCasino competes against for player wallet share.
• Casino.Guru: Largest independent casino review and complaint resolution platform. Comparable as the reference third-party validator (cited by RickyCasino's review site) but operates as a broader incumbent in the affiliate/review space.

Emerging players

• Stake.com: Crypto-native casino/sportsbook operator capturing share in Australian and Canadian markets with streamlined UX. Represents the emerging player experience benchmark against which older Curacao casinos compete.
• BC.Game: Crypto-focused online casino with aggressive bonus structures and multi-provider game catalogue. Competes for same crypto-preferring Australian/Canadian player segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricky