Agama

What Agama does

Agama Communications is a privately held Ukrainian group of communications agencies founded in 1994 and headquartered in Kyiv at Hetmana Pavla Skoropads'koho Str., 3. The group is structured as five wholly-owned specialty divisions: provid (creative, branding, design, video production, digital marketing, established 1994), Media Direction OMD Ukraine (media planning, buying, and analytics; associate member of Omnicom Media Group Worldwide), PLEON Talan (full-service PR including GR, crisis, corporate, and international PR), TALAN Communications (integrated marketing solutions, loyalty programs, CRM, events), and Clever Force (trade marketing, POSM, field outsourcing, with 16+ years of operation). The integrated model allows the group to deliver full-cycle communication campaigns spanning strategy through execution under a single contractual relationship.

The group operates as a B2B professional services firm, delivering work through project-based engagements and retainer relationships with quote-based pricing tailored to client scope. Its go-to-market is enterprise field sales targeting marketing directors and communications decision-makers at large organizations. Customer segments span enterprise businesses (telecommunications, banking, retail, FMCG, agriculture), government and public-sector institutions (Office of the President of Ukraine, Ministry of Culture and Information Policy, Ukraine Independence Day), and international development organizations and NGOs (USAID, UNDP, GIZ, Chemonics, IREX, PACT). The group reports 150+ active clients and 200+ awards, including provid's 2017 placement in the EFFIE global top 10 and Media Direction OMD Ukraine's five consecutive years as Effie Awards Ukraine's most effective media agency.

Leadership comprises Andy Bain as President, Marina Timenko as Chief Executive Officer, and four Managing Directors heading the operating subsidiaries, plus functional leads in corporate PR, HR, and influencer marketing. The company is independently owned with no disclosed external investors or parent company. Operations continued through wartime Ukraine with a notable 2022 partnership with the Ukrainian Freedom Fund extending the group's reach to US and Canada audiences. The group's international network affiliation is limited to Omnicom Media Group Worldwide via the media subsidiary; primary geographic focus remains Ukraine.

Name

Agama

Legal name

Agama communications

Website

https://agama-communications.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Agama Communications is a Ukrainian group of five integrated communications agencies founded in 1994, offering creative, media, PR, and marketing services to enterprise clients, government organizations, and international NGOs across Ukraine.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Integrated marketing communications
• Creative advertising services
• Media planning and buying
• Public relations services
• Trade marketing services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: Brand creation, advertising campaign development, design, copywriting, video production, motion design, digital marketing, and web development services provided to enterprise and government clients.
2. Media Services: Strategic media planning, media buying, placement with reporting, and analytics services through Media Direction OMD Ukraine.
3. PR Services: Full-cycle PR including GR projects, product PR, international PR, corporate communications, crisis management, reputation management, and media relations through PLEON Talan.
4. Marketing Services: Trade marketing, event organization, consumer and retail promotions, loyalty programs, CRM, and social marketing through TALAN Communications and Clever Force.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Agama is a Ukrainian communications agency group, founded in 1994, operating five specialized divisions that together deliver integrated marketing communications services. The group sells creative advertising (provid), media planning and buying (Media Direction OMD Ukraine), public relations and communications (PLEON Talan), marketing services (TALAN Communications), and trade marketing (Clever Force) to corporate, public-sector, and international-organization clients across Ukraine.

Product overview

Agama is a group of communications agencies founded in 1994, operating as a unified portfolio of four specialized divisions: Creative (provid), Media (Media Direction OMD Ukraine), Marketing Services (TALAN COMMUNICATIONS and Clever Force), and PR (PLEON Talan). The group offers integrated communication solutions for clients, combining creative, media, marketing, and PR services under one umbrella. The group has served 150+ clients and won 200+ awards.

Differentiator

Problem solved

Functional benefit

Products and services

• provid Creative advertising agency within the Agama group producing brand creative, campaign concepts, and design work for corporate, public-sector, and NGO clients in Ukraine.
• Media Direction OMD Ukraine Media planning and buying agency operating within the Agama group under the international OMD/Omnicom network, providing media strategy, planning, research, and buying services in Ukraine.
• PLEON Talan Public relations and communications agency within the Agama group, affiliated with the international PLEON network, delivering PR, corporate communications, and stakeholder engagement in Ukraine.
• TALAN Communications Marketing communications services agency within the Agama group providing integrated marketing services for clients operating in Ukraine.
• Clever Force Trade marketing agency within the Agama group delivering in-store, retail activation, and trade marketing services for brands distributing through Ukrainian retail channels.

Quantifiable outcome

• 58.9M total impressions, 15M reach for Ukraine Now campaign
• +9 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Omnicom Media Group WorldwidecoreTechnology or IntegrationMedia Direction OMD Ukraine operates as an associate member of the Omnicom Media Group Worldwide network, providing access to global media planning and buying capabilities and international best practices.
• providcoreStrategic or Co-development PartnerCreative division of Agama group since 1994. One of the first advertising agencies in Ukraine, specializing in branding, design, digital, and video production. Winner of over 100 national and international awards.
• PLEON TalancoreStrategic or Co-development PartnerFull-service PR agency within Agama group. Develops and implements powerful communication solutions for Ukrainian and international clients, combining experience, media relations, creativity, and big data.
• TALAN CommunicationscoreStrategic or Co-development PartnerIntegrated marketing solutions agency within Agama group. Services include integrated campaigns, trade marketing, digital marketing, events, loyalty programs, and social marketing.
• Clever ForcecoreStrategic or Co-development PartnerTrade marketing agency with over 16 years of experience connecting people with brands. Specializes in promotions, POSM, outsourcing, mystery shopping, and business events.
• Media Direction OMD UkrainecoreStrategic or Co-development PartnerMedia services division and recognized leader of Ukrainian media market. Named most effective media agency in Ukraine for 5 consecutive years by Effie Awards Ukraine.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banda Agency: Independent Ukrainian creative shop recognized for high-profile brand work and PR-driven campaigns; competes with provid for creative mandates and with PLEON Talan for high-visibility communications briefs in the local market.
• McCann Ukraine: IPG-owned advertising network operating in Kyiv with creative, media, and digital capabilities targeting enterprise and FMCG clients; direct competitor to Agama's provid and TALAN divisions on integrated brand-building briefs.
• Publicis Ukraine: Ukrainian arm of Publicis Groupe providing creative, media, digital, and PR services to enterprise and government clients; competes head-to-head with Agama for integrated mandates and large government communication projects.
• Dentsu Ukraine: Ukrainian office of Dentsu international network offering creative, media, and CXM services; serves similar enterprise and FMCG clients and competes with Agama in integrated pitches and media planning assignments.
• BBDO Ukraine: Omnicom-owned creative network with Ukrainian presence servicing brand and government clients; directly comparable to Agama's provid division in creative effectiveness and to Media Direction's stable within the same parent network.
• Fedoriv: Leading Ukrainian independent advertising and brand-strategy agency with strong FMCG and tech client roster; directly comparable to Agama's provid division on award-winning creative and integrated brand work.
• CFC Big Ideas: Major Ukrainian communications group offering PR, creative, and marketing services; overlaps with PLEON Talan and provid on corporate communications, crisis, and government-pr briefs.
• Havas Ukraine: Havas network's Ukrainian operations delivering creative, media, and PR services across enterprise and FMCG verticals; another global network competitor pitching against Agama's integrated offering.
• Ogilvy Ukraine: Ukrainian operations of global WPP-owned creative and integrated communications network offering advertising, PR, and digital services to enterprise and government clients — directly comparable offering and client base to Agama's integrated creative/PR/media stack.

Broad incumbents

• WPP plc: Global advertising holding company whose network agencies (Ogilvy, VMLY&R, GroupM) operate in Ukraine; broader incumbent that competes indirectly through scale, global client relationships, and integrated network resources available to its Ukrainian units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agamagroupagencies
• LinkedInlinkedin.com/company/agama-communications
• Instagraminstagram.com/agamagroupagencies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agama