Pleon Talan

What Pleon Talan does

Pleon Talan is a Ukrainian public relations and communications agency headquartered in Kyiv, operating for approximately 25 years on the local market as part of the AGAMA Communications Group. The agency delivers a full-spectrum service portfolio across public affairs, corporate and internal communications, crisis communications, product PR, influencer marketing, social media management, monitoring and analytics, consulting, training, strategic communications (StratCom), video production, and design. Its client base spans multinational corporations (Sony, HBO Max/Warner Bros. Discovery, Adidas, PepsiCo, Nestlé, Bayer, Raiffeisen Bank, Kyivstar, MHP, OLX, Farmak, Nemiroff), Ukrainian government institutions (Ministry of Social Policy, U.S. Embassy in Ukraine), and international development organizations (UNDP, USAID, GIZ, UNICEF). Notable quantified outcomes include a 700+ monthly mention launch for HBO Max in Ukraine, a UNDP psychological helpline campaign reaching 17.17 million contacts, and a Sony influencer campaign reaching 859,000 users via 29 influencers.

The agency's business model is project-based and retainer-based professional services, with custom scoped engagements and no publicly disclosed pricing. It operates a direct-to-client enterprise sales motion, winning mandates through referrals, case studies, industry awards, and its exclusive Ukraine affiliation with the Ketchum global communications network. Underlying technology includes AI and big data analytics applied to audience insights, campaign optimization, media monitoring, and sentiment analysis, though these are service-delivery features rather than a standalone product. The agency holds a dense media ecosystem (999+ media contacts, 500+ blogger contacts) and recently underwent a leadership transition in January 2025 with a new Director, a flatter management structure, and the launch of an internal internship program.

Name

Pleon Talan

Legal name

Pleon Talan

Website

https://pleon.ua

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Pleon Talan is a Kyiv-based public relations and communications agency with 25 years on the Ukrainian market, part of the AGAMA Communications Group, serving multinational corporates, Ukrainian government institutions, and international development organizations with full-spectrum PR, public affairs, crisis communications, and influencer marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. PR and Communications Services: Project-based and retainer-based fees for comprehensive communications campaigns including strategic planning, media relations, influencer marketing, SMM, crisis communications, and consulting. Revenue is generated through customized client engagements rather than standardized product pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pleon Talan is a full-service public relations and communications agency operating in Ukraine for 25 years. It delivers strategic communications, media relations, influencer marketing, social media management, crisis communications, corporate communications, public affairs, and training to enterprise, government, and NGO clients. As part of the AGAMA Communications Group and the exclusive Ukrainian representative of Ketchum's global network, the agency combines local market expertise with international standards and AI-driven analytics.

Product overview

Pleon Talan is a PR and communications agency operating as a single unified service offering rather than a platform with distinct modules. The agency provides a comprehensive suite of communications services including strategic planning, media relations, influencer marketing, social media management, crisis communications, and content production. The core offering centers on strategic communications consulting and campaign execution, supplemented by specialized services such as video production, design, training, and monitoring/analytics. All services are delivered by an integrated team of communications professionals who combine analytical precision with creative expertise, leveraging AI and big data tools as part of their service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs Strategic communications services for government and public sector clients, including policy advocacy and government relations.
• Corporate Communications Communications services focused on building and managing corporate reputation, messaging, and stakeholder relations.
• Internal Communications and Employer Branding Internal communications strategy and employer branding services to strengthen employee engagement and corporate culture.
• Crisis Communications Crisis management and communications response services including training and reputation protection.
• Product Communications Product PR and launch communication services to build awareness and drive market adoption.
• Communication Strategy Development Development of comprehensive communication strategies aligned with business objectives and target audiences.
• Influencer Marketing Working with influencers and opinion leaders to amplify brand messages through trusted voices.
• SMM (Social Media Management) Social media strategy, content creation, community management, and engagement services.
• Monitoring and Analytics Media monitoring, sentiment analysis, and performance analytics to measure communication effectiveness.
• Consulting Services Professional advisory services for communications and reputation management.
• Training Sessions Communications training programs for teams and organizations to build internal expertise.
• StratCom (Strategic Communications) Strategic government and international communications including disinformation countering and hybrid threat analysis.
• Video Production Video content creation including promotional videos, interviews, and documentary-style pieces for campaigns.
• Design Services Creative design services for visual communications including key visuals, graphics, and brand materials.

Quantifiable outcome

• HBO Max Ukraine launch achieved 700+ monthly media mentions and 100+ organic materials on launch day
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AGAMA Communications GroupcoreStrategic or Co-development PartnerPLEON Talan is a member of the AGAMA Communications Group, a leading Ukrainian communications holding. As part of AGAMA, the agency leverages shared resources, cross-agency collaboration (notably with Talan Com for creative production), and the group's collective market reputation to deliver integrated client solutions.
• Ketchum Global Communications NetworkcoreStrategic or Co-development PartnerPLEON Talan serves as the exclusive representative of the international Ketchum network in Ukraine, providing clients with access to global communications methodologies and the ability to coordinate international PR campaigns across Ketchum's worldwide office network.
• Talan ComminorStrategic or Co-development PartnerSister agency within the broader Talan group, collaborating on creative production for client campaigns including the USAID mental health campaign '#I Can' and the 'Seeding of the Unbreakable' agricultural campaign.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MSL Ukraine (Publicis): MSL is Publicis Groupe's global public relations network, with a presence in Ukraine. Comparable because it directly competes for corporate, technology, and public affairs mandates in Ukraine using the same integrated communications model as Pleon Talan.
• Ogilvy PR Ukraine: Ogilvy PR is a global creative and communications network with a Ukraine presence. Comparable because it directly competes for the same multinational and corporate communications accounts in Ukraine, offering PR, influencer marketing, and brand communications.
• Sl Agency / THINK Ukraine: Sl Agency / THINK Ukraine is a Ukrainian communications and public affairs consultancy. Comparable because it serves a similar mix of corporate, government, and international development clients in Ukraine and competes for strategic communications and public affairs mandates.
• BBDO Ukraine: BBDO Ukraine is part of the BBDO Worldwide network, one of the largest advertising and communications groups operating in Ukraine. Comparable because it directly competes for the same enterprise, FMCG, and technology brand communications work as Pleon Talan in the Ukrainian market.
• PRP Group Ukraine: PRP Group is a Ukrainian PR and communications agency. Comparable because it provides the same set of services (media relations, public affairs, crisis communications, content production) to Ukrainian and multinational clients in the same domestic market as Pleon Talan.

Broad incumbents

• Edelman: Edelman is one of the world's largest public relations firms with global reach and a strong corporate/trust barometer practice. Comparable because both serve multinational and government clients with strategic communications, crisis, and public affairs work, including in Eastern Europe.
• Weber Shandwick: Weber Shandwick is a leading global public relations agency. Comparable because it delivers strategic communications, media relations, and public affairs services to multinationals, governments, and NGOs, often coordinating Eastern European campaigns through affiliate offices.
• Ketchum: Ketchum is a global communications and public relations firm; Pleon Talan is its exclusive Ukraine representative. Comparable because they share the same service portfolio (strategic communications, media relations, influencer marketing) and Pleon Talan executes Ketchum-aligned methodology for clients in Ukraine.
• Fleishman-Hillard: Fleishman-Hillard is a global PR and integrated communications agency with a strong presence in EMEA. Comparable because it offers the same mix of corporate communications, public affairs, crisis, and influencer services that Pleon Talan provides, often competing for the same multinational clients operating in Ukraine.
• Burson (BCW): Burson is a major global communications agency formed from the merger of BCW and other Burson units, with a strong public affairs and corporate practice. Comparable because it competes for the same multinational PR, public affairs, and crisis mandates that Pleon Talan serves in Ukraine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PleonTalan
• LinkedInlinkedin.com/company/pleon-talan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleon Talan