GLACIAL

What GLACIAL does

GLACIAL AB is a privately held Swedish consumer goods company headquartered at Roslagsgatan 36, Stockholm (reg. no. 559103-5257) that designs and sells stainless steel insulated drinkware through a direct-to-consumer e-commerce channel at glacialbottle.com. The company manufactures its products using 18/8 food-grade stainless steel with double-walled and triple-walled vacuum insulation, advertising temperature retention of up to 24 hours for cold beverages and 12 hours for hot. Its portfolio spans four core hardware lines — insulated bottles (280ml/400ml/600ml), insulated tumblers (350ml), lightweight single-wall water bottles (400ml/600ml), and artist-designed insulated kids bottles (280ml) — complemented by accessories (silicone handles, replacement lids including Sports variants, silicone sealing rings) and bundled configurations (Perfect Sets and a configurable Build Your Perfect Set with optional engraving).

The business operates primarily as DTC with global shipping supported by PostNord and DHL and payment processing through Stripe, Klarna, and Kustom; the storefront supports English, Swedish, and Norwegian locales. A secondary B2B revenue stream comes from a co-branding service that produces custom-logoed and engraved bottles and tumblers for corporate gifting, events, and branded merchandise; showcased partners include Coca-Cola, NOCCO, Kexchoklad, and American Express. Customer segmentation is horizontal, targeting individual consumers seeking sustainable everyday hydration products, families with children, and corporate buyers, with no disclosed pricing beyond seasonal promotions (a current 30% Summer Sale) and direct-inquiry enterprise quotes.

GLACIAL is founder-owned and bootstrapped with no disclosed external funding rounds, parent company, or revenue figures, and operates with a small team in the 11–50 employee range. The company is undergoing a leadership transition with Petra Oxhamre named as incoming CEO. There is no evidence of M&A, restructuring, or ownership changes in the supplied data, and the firm holds no disclosed patents, trademarks, certifications, or regulatory actions.

Name

GLACIAL

Legal name

GLACIAL AB

Website

https://glacialbottle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GLACIAL AB is a Stockholm-based DTC e-commerce company that designs and sells 18/8 stainless steel insulated bottles, tumblers, kids bottles, and accessories, serving individual consumers, families, and corporate co-branding customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product sales: GLACIAL generates revenue through the direct sale of stainless steel insulated bottles, tumblers, and accessories to consumers. Products are sold at one-time purchase prices with no subscription component.
2. Co-branding/custom orders: Corporate customers can order custom branded bottles and tumblers with logos or personalized engravings for corporate gifts, events, and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GLACIAL designs, manufactures, and sells 18/8 food-grade stainless steel insulated bottles, tumblers, water bottles, and kids bottles direct-to-consumer through its own e-commerce storefront. Its products use double- and triple-wall vacuum insulation to keep beverages cold for up to 24 hours and hot for up to 12 hours. The company also offers a co-branding and custom engraving service for corporate customers seeking branded merchandise and gifts.

Product overview

GLACIAL is a Swedish company (GLACIAL AB) that manufactures stainless steel insulated water bottles, tumblers, and kids bottles designed for everyday use. The product portfolio centers on four core product lines: Insulated Bottles (400ml/600ml, keeping drinks cold 24h/hot 12h), Water Bottles (single-wall lightweight, 400ml/600ml), Insulated Tumblers (350ml, cold 12h/hot 6h), and Insulated Kids Bottles (280ml with playful designs). These are complemented by accessory categories including Bottle Handles, Lids (Standard, Sports, and colored options), and Silicone Rings. The company also offers bundled products through its Perfect Sets (pre-matched bottle + tumbler in same color) and Build Your Perfect Set (custom color combinations). A co-brand/custom service enables corporate branding and personalization through logo addition and engraving. All products are made from 18/8 food-grade stainless steel and are BPA-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulated Bottles
• Water Bottles
• Insulated Tumblers
• Insulated Kids Bottles
• Bottle Handles
• Lids
• Silicone Rings
• Perfect Sets
• Build Your Perfect Set
• Co-brand / Custom Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Coca-ColaminorStrategic or Co-development PartnerGLACIAL has created custom branded bottles for Coca-Cola as part of their co-branding service, demonstrating their ability to produce branded merchandise for major consumer brands.
• NOCCOminorStrategic or Co-development PartnerGLACIAL has collaborated with NOCCO (a functional beverage company) on custom branded bottles, showcasing their corporate gifting and co-branding capabilities.
• KexchokladminorStrategic or Co-development PartnerGLACIAL has created custom bottles for Kexchoklad (a Swedish confectionery brand), demonstrating their reach across Swedish consumer brands.
• Amex (American Express)minorGTM or Marketing PartnerGLACIAL has partnered with American Express, with Amex branding visible on their co-brand page, suggesting a marketing or promotional partnership.
• Lisa WirenfeltminorStrategic or Co-development PartnerSwedish artist Lisa Wirenfelt has designed exclusive prints for GLACIAL's kids bottle collection, including Alphabet Soup and other playful designs. Each design includes original storytelling.
• PostNordminorChannel Partner/ Reseller/ DistributorPostNord handles shipping and delivery of GLACIAL products, visible as a shipping partner on the website.
• DHLminorChannel Partner/ Reseller/ DistributorDHL provides shipping and delivery services for GLACIAL products internationally.

Recent moves6 records

Expansion highlights5 records

Direct peers

• S'well: S'well pioneered the premium reusable stainless steel bottle category with fashion-forward designs and a sustainability narrative. Comparable to GLACIAL on insulated bottle/tumbler product, design-led positioning, and direct-to-consumer plus retail distribution.
• Simple Modern: Simple Modern sells insulated bottles, tumblers, and kids bottles at accessible price points with broad color/pattern variety. Directly comparable to GLACIAL's portfolio across adult and kids SKUs, similar price band, and strong Amazon/DTC presence.
• Stanley (PMI Worldwide): Stanley 1913 is a heritage insulated drinkware brand that experienced a viral resurgence via its Quencher tumbler. Directly comparable on insulated tumblers and bottles, broad color/size SKU strategy, and the same consumer and gifting use cases GLACIAL addresses.
• Chilly's: Chilly's is a UK-based DTC insulated bottle and reusable coffee cup brand with similar design-led positioning, sustainability narrative, and SKU breadth. Directly comparable to GLACIAL on product design, materials (stainless steel), target customer, and DTC-first GTM.
• BruMate: BruMate specializes in insulated tumblers, bottles, and accessories with a design-forward, novelty-driven positioning. Comparable to GLACIAL on insulated tumbler category, lifestyle branding, and DTC GTM with accessories attach.
• Owala: Owala (owned by Helen of Troy, sibling to Hydro Flask) is a fast-growing insulated water bottle brand known for distinctive lid designs. Comparable to GLACIAL on product category, target demographic, and DTC-first distribution with broad color selection.
• Hydro Flask: Hydro Flask (owned by Helen of Troy) is the category-defining premium insulated stainless steel water bottle brand. Directly comparable to GLACIAL on product (vacuum-insulated bottles, multiple sizes/colors), target market (everyday hydration consumers), and DTC plus retail distribution model.

Broad incumbents

• Yeti: Yeti is a premium outdoor lifestyle brand with insulated drinkware (Rambler bottles, tumblers, mugs) as one of several major product lines alongside coolers and bags. Comparable to GLACIAL on insulated drinkware category and premium positioning, but a much larger, multi-category incumbent.
• Thermos (Thermos L.L.C.): Thermos is the legacy insulated bottle/drinkware incumbent with a 100+ year history and broad mass-market distribution. Broader incumbent compared to GLACIAL: overlapping insulated bottle/tumbler product but much larger scale, mass retail presence, and far broader product portfolio.
• CamelBak: CamelBak is an established hydration brand with insulated bottles plus its core hydration pack line. Comparable to GLACIAL on stainless steel insulated bottles and outdoor/active consumer overlap, but a broader incumbent with deeper sporting goods distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/glacial-bottle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLACIAL