What Deacam does

Deacam Engineering is an Australian industrial engineering contractor founded in 2008 and headquartered in Bayswater, Victoria, delivering design, construction, installation, and maintenance across three service lines: Industrial Electrical Engineering (process automation, control systems, PLC/VSD/HMI programming, hazardous area installations, and Tier 1 infrastructure delivery), Mechanical Engineering (machine safety, alpine/resort automation, eco-friendly manufacturing systems), and Industrial Refrigeration (chillers, cool rooms, retrofits, and 24x7 breakdown services, launched as a new division in 2023). The company's technical stack is centred on Siemens automation, including SIMATIC S7-1200 and S7-1500 PLCs, TIA Portal programming, HMI Comfort Panels, SINAMICS variable speed drives, PROFINET networking, SINEMA remote access, and MindSphere, complemented by an in-house panel-building workshop with CNC cutting and 3D printing for turnkey control panel delivery from concept through Factory Acceptance Testing.

Deacam serves enterprise and government clients across infrastructure, water, steel, transport, food and beverage, and resort sectors, with documented engagements including TasWater's Bryn Estyn Water Treatment Plant (Tasmania), the West Gate Tunnel Project precast facility (Benalla), Bluescope Steel, Yarra Trams, Oakridge Wines, and Selwyn Snow Resort. The company operates an enterprise-focused B2B model built around competitive tendering for large-scale projects, supported by direct business development and partnership-led channels including a Siemens showcase at Hannover Messe. Revenue is generated through customised, quote-based professional services contracts and hardware sales (panels), with multi-jurisdictional contractor licensing in Victoria, NSW, and Tasmania enabling bid access to the largest Australian public infrastructure pipelines.

Differentiators cited by the company include a multi-year apprenticeship programme that has certified more than 10 electricians to A-Grade since inception, four-time industry award recognition, and the capacity to mobilise dedicated project teams (e.g., 12 staff relocated for the Bryn Estyn engagement). The firm remains privately held with no disclosed external investors, and operates with a headcount in the 11-50 range per its own profile.

Name

Deacam

Legal name

Deacam

Website

https://deacam.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Deacam Engineering is a Bayswater, Victoria-based industrial contractor delivering electrical, mechanical, and refrigeration engineering — including Siemens automation integration and turnkey control panels — to enterprise and government clients across Australian infrastructure, water, transport, food and beverage, and resort sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Industrial Electrical Engineering Services: Project-based engineering, construction, and installation services for electrical systems in industrial facilities, infrastructure projects, and commercial operations. Revenue generated through competitive tendering and direct engagement on large-scale projects.
2. Industrial Refrigeration Services: Design, installation, automation, retrofit solutions, and maintenance services for chiller, cool room and industrial refrigeration systems. Includes 24x7 breakdown services and flexible maintenance plans.
3. Custom Control Panel Manufacturing: Turnkey service from concept to commissioning for control panels including functional description development, schematic development, risk assessment, SIL/PL rated safety system design, panel layout drawings, 3D renderings, hardware specification, and setup/programming/commissioning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Deacam Engineering is an Australian industrial engineering contractor delivering customised electrical, mechanical, and refrigeration engineering, construction, and installation services. Its work spans Tier 1 infrastructure projects, industrial process automation and control (PLCs, VSDs, HMIs), control panel design and construction, hazardous area installations, machine safety, and industrial refrigeration systems for chillers and cool rooms, serving enterprise and government clients across Victoria, New South Wales, and Tasmania.

Product overview

Deacam Engineering is an industrial electrical and refrigeration company founded in 2008, offering a unified portfolio of engineering, construction, and installation services. The company operates three core divisions: Industrial Electrical Engineering (covering process automation, control systems, PLC/VSD/HMI programming, hazardous area installations, and infrastructure projects), Industrial Refrigeration (launched in 2023 for chiller, cool room, and industrial refrigeration design, installation, automation, and maintenance), and Mechanical Engineering (including machine safety solutions and eco-friendly manufacturing systems). Their Custom Panel Builds service provides turnkey control panel solutions from concept to commissioning, while their Siemens Technology Integration Services specialize in implementing Siemens automation platforms including SIMATIC PLCs, TIA Portal, HMI panels, and SINAMICS drives. The company serves diverse industries including infrastructure, water treatment, precast manufacturing, food and beverage, and renewable energy sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Deacam Industrial Refrigeration: Industrial refrigeration division launched in 2023, specializing in designing, installing, and servicing industrial refrigeration systems including chillers, cool rooms, and industrial refrigeration needs.

Products and services

• Industrial Electrical Engineering Comprehensive design, installation, and maintenance of industrial electrical systems including process automation, control systems, PLC/VSD/HMI programming, hazardous area installations, and Tier 1 infrastructure projects, delivered to enterprise and government clients in Australia.
• Industrial Refrigeration Design, installation, automation, retrofit solutions, flexible maintenance plans, and 24x7 breakdown services for chillers, cool rooms, and industrial refrigeration systems, targeting food and beverage producers and other temperature-controlled operations.
• Mechanical Engineering Mechanical project delivery tailored to specific customer needs, including machine safety solutions, eco-friendly manufacturing systems, and alpine area infrastructure and automation.
• Custom Panel Builds Turnkey control panel service from concept to commissioning, including schematic development, risk assessment, SIL/PL rated safety system design, panel layout drawings, 3D renderings, hardware specification, retrofit/interface with existing equipment, setup, programming, commissioning, and Factory Acceptance Testing.

Quantifiable outcome

• Over 10 apprentices certified as A-Grade Electricians since 2008
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SiemenscoreTechnology or IntegrationDeacam works extensively with Siemens technology including SIMATIC S7-1200 and S7-1500 PLCs, TIA Portal programming software, HMI Comfort Panels, SINEMA router and remote access technology, SINAMICS variable speed drives, PROFINET networking, and MindSphere cloud solutions. Deacam has been showcased by Siemens at Hannover Messe and featured in Siemens press releases as an adopter of industry best practice.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAGE Automation: Australian industrial automation specialist delivering PLC/SCADA, control systems, and electrical engineering for mining, infrastructure, and manufacturing. Closely comparable to Deacam on automation stack, customer verticals, and project-based delivery model.
• AZZO: Specialist industrial automation and energy management integrator in Australia, with deep Siemens technology expertise including TIA Portal and MindSphere. Directly comparable as a smaller-scale Siemens partner integrator serving similar infrastructure and industrial customers.
• Stowe Australia: National Australian electrical contractor serving industrial, infrastructure, and commercial projects with similar electrical engineering and project delivery capabilities. Comparable GTM via competitive tendering for Tier 1 projects and multi-state licensing.
• Nilsen (Nilsen Holdings): One of Australia's largest privately held electrical contracting firms, delivering industrial, commercial, and infrastructure electrical services nationally. Directly comparable to Deacam in offering design, installation, and maintenance of industrial electrical systems and control panels.

Broad incumbents

• CPB Contractors: Major Tier 1 Australian infrastructure contractor (CIMIC Group) delivering large-scale transport, water, and energy projects. Comparable as a counterparty on Tier 1 infrastructure tenders (CPB is also listed as a Deacam customer) rather than a direct competitor in pure electrical services.
• Downer Group: ASX-listed major infrastructure and engineering services provider with broad electrical, mechanical, and rail capabilities across Australia. Operates in the same project space as Deacam (Downer is even a Deacam customer logo) but at vastly larger scale and scope.
• John Holland: Major Australian infrastructure and building contractor with rail, water, and energy capabilities. Competes for the same Tier 1 infrastructure tenders where Deacam is engaged as a specialist electrical subcontractor.
• Beca Group: Asia-Pacific engineering and consultancy firm delivering industrial, infrastructure, and built-environment projects with electrical and automation capabilities. Comparable on professional-services delivery model and customer verticals.

Others

• Honeywell Building Technologies (Pacific): Global industrial automation and controls vendor with a presence in Australian infrastructure and process automation markets. Not a direct competitor but an alternative automation stack ecosystem that Deacam's customers may evaluate.
• Siemens Australia: Primary technology partner and OEM supplier for Deacam's automation stack. Not a competitor, but the strategic relationship (Hannover Messe showcase, co-marketing) materially shapes Deacam's go-to-market and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deacamelectrical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deacam