Profusion

What Profusion does

Profusion is an organic, plant-based food brand operating as a trading name of Windmill Organics Limited, a privately held UK company headquartered in Kingston Upon Thames. The brand sells certified organic, vegan products across four primary categories: Protein Snacks (protein puffs, nut crunches, lentil and chickpea protein cakes, hemp sorghum thins), Pasta (orzo, fusilli, penne, lasagne sheets and spaghetti made from red lentil, chickpea and green pea flours), Meat Alternatives (pea and fava protein chunks and mince at 50% protein content), and seasonings. The underlying technology is specialized processing of legume flours into high-protein, gluten-free and grain-free formats delivering 22-26g of protein per 100g in pasta and 10g per 40g bag in protein puffs. The company also produces kombucha beverages and maintains an active recipe, blog, and Instagram content programme targeting fitness-oriented and plant-based consumers.

Profusion operates a dual go-to-market model: direct-to-consumer sales through its own e-commerce site at profusionorganic.co.uk, and wholesale distribution through UK health food stores, major supermarkets (Ocado), specialty organic and vegan retailers (Planet Organic, Holland & Barrett, Whole Foods Market, Abel & Cole, The Vegan Kind), and the Amazon UK marketplace. Pricing is not publicly disclosed, and revenue is generated through one-time product sales across both channels. The company is UK-only, sized at 11-50 employees, and benefits from shared operational infrastructure under the Windmill Organics group, which also owns brands including Biona, Amisa, Bonsan, BIOFair and Raw Vibrant Living.

No external institutional funding rounds, M&A activity, or leadership changes have been disclosed. The company is actively operating with a current product range, an updated website, regular recipe and blog content, and recent SKU additions dated through 2026. The 2020 rebrand repositioned the brand around its "Conscious Eating" and high-protein plant-based messaging, and subsequent product launches have expanded into the snacks and beverages sub-categories.

Name

Profusion

Legal name

Windmill Organics Limited

Website

https://profusionorganic.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Profusion is a UK-based organic, plant-based food brand under Windmill Organics Limited, selling high-protein snacks, legume-flour pasta, meat alternatives, kombucha and seasoning through D2C e-commerce and major UK retailers including Ocado, Holland & Barrett and Whole Foods Market.

Ownership category

akta.pro rank

Product category

Organic Plant-Based Foods

NAICS

Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Organic plant-based foods
• Vegan protein snacks
• Legume flour pasta
• Plant-based meat alternatives
• Functional kombucha drinks

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (D2C): Online sales through profusionorganic.co.uk website directly to consumers
2. Wholesale/Trade Distribution: Products sold to retail stockists and distributors including health food stores, supermarkets, and online marketplaces

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Profusion is a UK-based organic plant-based food brand that manufactures and sells certified organic, vegan, high-protein food products including protein snacks (puffs, nut crunches, lentil/chickpea cakes), legume-flour pasta (red lentil, chickpea, green pea, yellow lentil), meat alternatives (pea and fava protein chunks and mince), kombucha beverages, and pink Himalayan salt seasoning. Products are sold direct-to-consumer via the brand's e-commerce website and through UK retail stockists including health food stores, supermarkets, and online marketplaces.

Product overview

Profusion is an organic, plant-based food brand operating under Windmill Organics, focused on "Conscious Eating" and providing natural, whole, vegan, organic products. The product portfolio centers on high-protein plant-based alternatives organized into four main categories: (1) Protein Snacks including protein puffs, nut crunches, and protein cakes; (2) Pasta products including orzo, fusilli, penne, lasagne sheets, and spaghetti made from legume flours (red lentil, chickpea, green pea); (3) Meat Alternatives including Pea & Fava Protein Chunks and Mince with 50% protein content; and (4) Pink Himalayan Salt seasoning. All products are certified organic, vegan, and designed to provide clean plant-based protein with no artificial additives. The company also produces kombucha beverages and various recipe content to support product usage.

Differentiator

Problem solved

Functional benefit

Brands

• Profusion Organic: Plant-based, organic protein-focused food brand offering snacks, pasta, meat alternatives, and functional drinks

Products and services

• Profusion Organic Protein Puffs Light, crunchy plant-based protein puffs in flavors including Lemon & Black Pepper and Paprika & Himalayan Salt, made with lentil flour and high-oleic sunflower oil, delivering 10g of plant-based protein per 40g bag. Targeted at fitness-conscious and plant-based consumers seeking convenient high-protein snacks.
• Profusion Organic Protein Nut Crunch Organic nut mix combining soybeans, cashews, and almonds available in Roasted Tamari and Roasted & Salted variants, designed as a high-protein, fiber-rich plant-based snack for sustained energy.
• Profusion Organic Red Lentil Protein Cakes Crispy lentil cakes crafted with organic red lentil flour and a pinch of salt, offering natural plant-based protein and gut-friendly fiber as a snack format.
• Profusion Organic Chickpea Protein Cakes Crispy chickpea cakes made with organic chickpea flour and rice flour, providing plant-based protein and gut-friendly fiber in a snack format.
• Profusion Organic Hemp Sorghum Thins Thin crackers made from sorghum and hemp seeds, providing a grain-free, protein-rich alternative to traditional crackers for health-conscious consumers.
• Profusion Organic Red Lentil Orzo Pasta substitute made entirely from organic red lentils, functioning as both a pasta alternative and a grain-free rice substitute, with 26g protein per 100g.
• Profusion Organic Red Lentil Fusilli Grain-free pasta made from organic red lentil flour with no artificial additives, providing plant-based protein in a fusilli shape.
• Profusion Organic Chickpea Penne Grain-free pasta penne made from organic chickpea flour, serving as a gluten-free pasta alternative with plant-based protein content.
• Profusion Organic Yellow Lentil Lasagne Sheets Wheat-free lasagne sheets made from yellow lentil flour and brown rice flour, providing plant-based protein for lasagne preparation.
• Profusion Organic Green Pea Penne Grain-free pasta penne made from organic green pea flour, offering 22g protein per 100g with an 8-minute cooking time.
• Profusion Organic Red Lentil Spaghetti Grain-free spaghetti made from organic red lentil flour, providing plant-based protein in a traditional spaghetti format.
• Profusion Organic Pea & Fava Protein Chunks Vegan meat substitute made from Pea Protein Concentrate (80%) and Fava Bean Protein Concentrate (19%) with 50% protein content, designed to be rehydrated and added to curries, wraps, or other plant-based meals.
• Profusion Organic Pea & Fava Protein Mince Vegan mince alternative with 50% protein content from pea and fava protein concentrates, rehydrates to provide plant-based protein for dishes such as bolognese and shepherd's pie.
• Profusion Pink Himalayan Salt Fine Shaker Unrefined crystal pink Himalayan salt packed with naturally occurring trace minerals, hand-harvested from ancient deposits and packaged in a fine-grind shaker for at-the-table seasoning.

Quantifiable outcome

• Green Pea Penne contains 22g protein per 100g
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Windmill OrganicscoreOthersProfusion is a brand of Windmill Organics Limited, which also trades under brands including Biona, Raw Vibrant Living, Amisa, BIOFair, and Bonsan. Windmill Organics is the parent company providing operational infrastructure and brand portfolio management.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Plenty Reasons (Plant Pops): Plant Pops is a UK vegan protein snack brand using pulses and plant protein, sold through UK health and grocery retailers. Comparable on the high-protein pulse-based snack format and UK retail customer base.
• Bold Bean Co: Bold Bean Co is a UK plant-based brand focused on legume-based products (beans, hummus, pasta) sold through UK retailers including Ocado. Comparable on the legume-protein narrative and overlapping retail customers.
• Strong Roots: Strong Roots is a UK plant-based frozen food brand sold through major grocers including Ocado. Comparable on the plant-based mission and overlap with Profusion's Ocado and health-food distribution.

Broad incumbents

• Quorn: Quorn is the UK market leader in mycoprotein-based meat alternatives with broad retail distribution. Comparable on the meat-alternative product pillar and overlapping UK grocery and health-food channels.
• Beyond Meat: Beyond Meat is a globally scaled plant-based meat brand with broad retail and food-service distribution. Comparable on the meat-alternative pillar and plant-based protein narrative, though at much larger scale.

Direct peers

• Clearspring: Clearspring is a UK organic and plant-based brand offering protein snacks, pasta, condiments, and pantry items across health-food and grocery channels. Comparable on organic, plant-based positioning and multi-category structure.
• Explore Cuisine: Explore Cuisine produces legume-based and gluten-free pasta alternatives (edamame, lentil, chickpea) sold globally through health and grocery channels. Closely comparable on the legume-pasta product pillar.
• Cauldron Foods: Cauldron is a UK-based plant-based food manufacturer producing tofu, tempeh, and meat alternatives sold through major UK grocers. Directly comparable on meat-alternative category and UK retail distribution.
• Tofoo Co: Tofoo Co is a UK-based tofu brand sold through major grocers and health-food retailers. Comparable as a UK plant-based protein producer targeting similar health-conscious and vegan consumers.
• Biona Organic: Biona is a sister brand under Windmill Organics Limited, also producing certified organic plant-based foods including pasta, oils, and pantry staples. Direct peer as it shares the same parent infrastructure, distribution channels, and organic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/profusionorganic
• Xx.com/profusionorg
• Facebookfacebook.com/profusionorganic
• LinkedInlinkedin.com/company/profusionorganicuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profusion