What European Gemological Laboratory does

MelBet is an online sports betting and casino platform founded in 2012 and headquartered in Cyprus, operating under a Curacao eGaming license (No. 8048/JAZ). The platform serves individual consumers — primarily Indian bettors and casino players — and supports INR-only transactions across eight-plus local payment rails including UPI, Paytm, PhonePe, Google Pay, and NetBanking. Its product surface spans pre-match and live betting on 40+ sports (with 400+ cricket events per month including IPL and T20 World Cup coverage), 5,000+ slot games, 150+ live dealer tables, instant/crash games such as Aviator and Plinko, traditional Indian card games (Andar Bahar, Teen Patti), and dedicated eSports markets for CS:GO 2, Dota 2, and League of Legends.

The platform is built on a multi-channel distribution architecture consisting of a responsive website, native Android and iOS apps, and a sub-5MB Progressive Web App designed for low-storage devices. Security is anchored by 128-bit SSL encryption for financial transactions and certified RNG technology audited by independent auditors. Customer acquisition is driven by global sports sponsorships with FC Barcelona, Borussia Dortmund, and Fnatic, Indian brand ambassadors Sourav Ganguly and Sunil Chhetri, and a multi-currency affiliate program.

The business model is transactional take-rate on sports wagers and house edge on casino games, supplemented by promotional economics — a sports welcome bonus up to ₹20,000 (5x accumulator rollover) and a casino welcome bonus of 100% up to ₹60,000 (30x slots wagering), with weekly cashback up to 20% for retention. Distribution is direct-to-consumer self-serve, with 24/7 Hindi/English customer support. Revenue is not disclosed, and the source firmographics header (European Gemological Laboratory, 11–50 employees, Mumbai, founded 1973) does not match the platform being described and is treated as a data-quality artifact rather than a fact about MelBet.

Name

European Gemological Laboratory

Legal name

MelBet

Website

https://eglindia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MelBet is an online sports betting and casino platform licensed in Curacao, serving Indian consumers with INR wallets, UPI/Paytm payments, 40+ sports markets, 5,000+ slots, and live dealer games via web and mobile apps.

Ownership category

akta.pro rank

Product category

Gemological Laboratory Services

NAICS

Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Diamond Grading & Certification Laboratories (CRAKAJAG)

akta.pro secondary industries

Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM), Appraisal, Authentication & Insurance Documentation (CRAKALAH), Traceability, Provenance & Compliance Services (e.g., origin, AML/KYC, sanctions) (CRAKAJAL)

Keywords

• Diamond grading services
• Gemstone certification
• Jewellery authentication
• Gemological testing
• Precious stone evaluation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sports Betting Wagers: MelBet earns revenue from sports betting wagers placed on cricket, football, tennis, kabaddi, basketball, volleyball, and eSports events. Users place bets in INR with various betting options including single bets, accumulators, system bets, handicaps, and totals.
2. Casino Gaming: Revenue generated from casino games including slots (5,000+ games), table games, live dealer tables, and instant games. Minimum bets range from ₹8-50 depending on game type. Progressive jackpots and house edge generate casino revenue.
3. Welcome Bonuses and Promotions: Sports welcome bonus up to ₹20,000 (5x rollover on accumulator bets) and casino welcome bonus 100% up to ₹60,000 (30x wagering). Weekly cashback up to 20%, reload bonuses, and accumulator bonuses drive player engagement and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

European Gemological Laboratory is an independent gemological laboratory that provides diamond grading, coloured gemstone identification, and jewellery certification services. The lab issues authoritative grading and authentication reports used by jewellers, dealers, retailers, and consumers to verify the quality, authenticity, and characteristics of gems and finished jewellery.

Product overview

MelBet operates as an online betting and casino platform providing a unified experience across web and mobile. The core offering consists of the Sports Betting Platform (supporting 40+ sports with pre-match and live betting in INR) and the Online Casino (offering 5,000+ slots, 150+ live dealer tables, and instant games). The platform is accessible via dedicated Android and iOS native apps, a lightweight Progressive Web App, and the mobile-optimized website. Live Casino and Instant Games function as integrated sub-brands within the broader casino ecosystem, while the Affiliate Program enables third-party referrals. All products share a unified INR-based wallet system and common payment infrastructure supporting UPI, Paytm, PhonePe, and other local methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Grading Reports Independent grading and certification of diamonds, evaluating carat weight, cut, colour, clarity, and other characteristics for jewellery trade and consumer clients.
• Gemstone Identification Identification and evaluation of coloured gemstones and other precious stones using spectroscopic and microscopic analysis, with reports on species, treatments, and quality.
• Jewellery Certification Authentication and certification of finished jewellery pieces — verifying stone authenticity, metal content, and overall composition for trade and consumer use.

Quantifiable outcome

• Payment processing in 15 minutes or less for UPI and Paytm
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• FC BarcelonaflagshipGTM or Marketing Partner · 1 January 2012MelBet has a global football club partnership with FC Barcelona that boosts visibility throughout India. This sponsorship connects MelBet with one of the world's most popular football clubs and their massive Indian fanbase.
• Borussia DortmundcoreGTM or Marketing Partner · 1 January 2012European football sponsorship with Borussia Dortmund that draws in Indian football fans. The partnership targets India's growing football betting market with exposure to Bundesliga fans in India.
• FnaticcoreGTM or Marketing Partner · 1 January 2012Collaboration with Fnatic eSports team engages India's expanding gaming crowd. The partnership targets the competitive gaming community in India with betting options for CS:GO 2, Dota 2, and League of Legends tournaments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HRD Antwerp: European-headquartered diamond grading laboratory with global reach. Provides diamond certification comparable to EGL's core offering, with established brand recognition among international dealers.
• Gemological Institute of America (GIA): The dominant global diamond and gemstone grading laboratory and the de facto standard for diamond reports. Directly comparable to EGL on core grading and certification services, with far greater global scale and brand recognition.
• American Gem Society (AGS) Laboratories: US-based diamond grading laboratory known for cut-grade innovation. Competes with EGL on diamond grading reports, primarily in the Americas market.

Regional players

• Birmingham Assay Office: UK-based hallmarking and precious metal testing laboratory. Comparable to EGL on jewelry certification and authentication, though focused on precious metals rather than gemstones.

Direct peers

• SSEF Swiss Gemmological Institute: Swiss-based independent gem testing laboratory serving the international trade. Comparable to EGL on gemstone identification, origin determination, and certification services for high-value stones.
• International Gemological Institute (IGI): One of the largest independent gemological laboratories, with extensive operations in India. Offers the same diamond grading, colored stone, and jewelry certification services as EGL, and is a primary head-to-head competitor in the Indian market.
• Gemological Science International (GSI): Independent gemological laboratory with operations in India and other major diamond centers. Directly competes with EGL in providing diamond grading and jewelry certification services to retailers and manufacturers.
• Gübelin Gem Lab: Swiss-based independent gemological laboratory focused on high-end colored gemstone and diamond analysis. Comparable to EGL on gemstone evaluation and authentication services, particularly for premium and provenance-sensitive stones.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/european-gemological-laboratory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Gemological Laboratory