Michael Schiffer dialog

What Michael Schiffer dialog does

Michael Schiffer Dialog GmbH is a privately held, fourth-generation family-owned German printing and dialog marketing company headquartered in Rheinberg, Germany. Founded in 1925, the firm operates an in-house lettershop and serves national and international businesses across verticals including telecommunications, financial services, statutory health insurance, tourism, logistics, e-commerce, retail, public sector/elections, and NGOs, with a client mix ranging from SMEs to global market leaders. The company markets exclusively to businesses and not to private individuals, and holds an own postal license from the Bundesnetzagentur for letters up to 1,000 grams.

The firm's product portfolio is organized into three core offerings. Direct Mail covers fully individualized print communication delivered through four sub-products: Programmatic!Print (personalized mailings with customer-individual recommendations and dynamic pricing), Classic!Print (customized self-mailers and envelope mailings), Realtime!Print (event-triggered mailings dispatched immediately after customer contact), and 4Online!Print (offline-to-online customer acquisition). Spezialdokumente provides intelligent paper-based solutions including label, coded, card, and PIN solutions for secure identification and authentication. Wahlservice offers end-to-end election logistics spanning manufacturing, shipping and processing of ballot papers, election notifications, and postal voting materials, including international election projects.

Revenue is generated through B2B project and contract-based print services, with production and order data processing executed entirely in Germany. The company is among the top 3% of approximately 6,300 German printing companies by revenue and has processed several billion personalized mailings through its lettershop. Differentiators rest on regulatory and certification credentials (ISO 9001, ISO 27001:2022, ISO 14001, ISO 50001, EMAS, EcoVadis Platinum, UN Global Compact, CrefoZert 2025-2026), Made-in-Germany data processing, and a partnership with Deutsche Post AG as the primary postal carrier, layered with the firm's own postal license for multi-carrier flexibility.

Name

Michael Schiffer dialog

Legal name

Michael Schiffer Dialog GmbH

Website

https://michaelschiffer.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Schiffer Dialog GmbH is a fourth-generation, family-owned German printing firm offering fully individualized direct mail, secure special documents, and election logistics services to B2B clients across telecom, financial services, healthcare, retail, and public sector verticals, with in-house lettershop production in Germany.

Ownership category

akta.pro rank

Product category

Commercial Printing and Direct Mail Services

NAICS

Direct Mail Advertising (541860), Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industries

Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF), Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)

Keywords

• Direct mail services
• Personalized print communication
• Dialog marketing
• Special document production
• Election logistics services

Headquarters

HQ city

Rheinberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Mail Services: Fully individualized print communication where each recipient receives a unique mailing tailored to their individual behavior. Includes programmatic, classic, and realtime print solutions.
2. Special Documents: Intelligent print solutions including label solutions, coded documents, card solutions, and PIN solutions. Documents are tailored exactly to customer requirements in form and format.
3. Election Services (Wahlservice): Comprehensive support for manufacturing, shipping and processing of elections including ballot papers, election notifications, postal voting materials, with in-house lettershop processing and postal delivery.
4. Data Management & Addresses: Services in data management, addresses, layout, postal service and logistics for omnichannel communication.

Distribution channels1 record

Marketing channels1 record

Core offering

Michael Schiffer Dialog GmbH provides fully individualized print communications and special documents produced in its in-house lettershop in Germany. The core portfolio comprises three groups: Direct Mail (Programmatic!Print, Classic!Print, Realtime!Print and 4Online!Print variants for personalized catalogs and address carriers with dynamic pricing and automated triggered workflows), Spezialdokumente (intelligent paper-based solutions including label solutions, coded documents, card solutions and secure PIN solutions) and Wahlservice (comprehensive election services covering production, shipping and processing of ballot papers, election notifications and postal voting materials). The company also delivers data management, address services, layout design, postal dispatch and logistics for omnichannel B2B communication.

Product overview

Michael Schiffer Dialog GmbH is a certified manufacturer of individualized letters, mailings, and special documents providing services in data management, addresses, layout design, postal service, and logistics. The company operates a house-owned lettershop in Germany. The product portfolio consists of three core offerings: Direct Mail (covering Programmatic!Print, Classic!Print, Realtime!Print, and 4Online!Print sub-products for fully personalized print campaigns), Spezialdokumente (comprising Etiketten-Lösungen, Codierte Dokumente, Karten-Lösungen, and PIN-Lösungen for intelligent paper communication solutions), and Wahlservice (election materials production and postal services). The company leverages nearly 100 years of printing experience and 35 years of dialog marketing expertise, producing several billion personalized mailings and letters.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail Fully individualized print communication service delivering personalized mailings where each recipient receives a unique piece tailored to their individual behavior and profile, available as Programmatic!Print, Classic!Print, Realtime!Print, and 4Online!Print variants for corporate clients.
• Programmatic!Print Personalized mailings, catalogs and address carriers with customer-specific recommendations, dynamic pricing and automated workflows for increasing returns, offered under the Direct Mail umbrella for B2B clients.
• Classic!Print Customized mailings available as self-mailers or in envelopes, precisely tailored to customer requirements, provided through the Direct Mail offering.
• Realtime!Print Mailings sent in real-time, directly after customer contact, with completely individual content automatically dispatched for personalized triggered campaigns.
• 4Online!Print Offline customer acquisition campaigns designed to attract customers online through attention-grabbing printed materials, bridging print and digital channels.
• Spezialdokumente (Special Documents) Intelligent print solutions for paper-based communication that are simpler, more manageable and more secure, with documents precisely tailored to individual customer requirements in form and format.
• Etiketten-Lösungen (Label Solutions) Versatile label solutions for various application needs, offered as part of the Spezialdokumente product line.
• Codierte Dokumente (Coded Documents) Refined forms with individual codes for perfect assignment and tracking, offered as part of the Spezialdokumente product line.
• Karten-Lösungen (Card Solutions) Personalized card solutions for quick and easy production, offered as part of the Spezialdokumente product line.
• PIN-Lösungen (PIN Solutions) Secure handling of confidential information (such as PIN delivery) on the way to customers, offered as part of the Spezialdokumente product line.
• Wahlservice (Election Service) Comprehensive support for the production, shipping and processing of elections, including election notifications, ballot papers and postal voting materials, with in-house lettershop processing and postal delivery for public-sector and election organizations.

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Deutsche Post AGcoreChannel Partner/ Reseller/ DistributorDeutsche Post AG is used as the primary postal carrier for shipping election materials and mailings. The company also offers shipping via alternative delivery services or their own postal license (up to 1,000 grams).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RR Donnelley (Donnelley Financial Solutions / LSC Communications legacy): RR Donnelley historically was the largest US direct mail and commercial printer serving financial services, telecom, and regulated industries. Directly comparable in scaled personalized direct mail and transactional document production, though now split across multiple entities.
• Doxim: Doxim provides customer communications management including secure document production, print and mail, and digital delivery for financial services, healthcare, and utilities. Directly comparable in regulated, high-security personalized document workflows and customer communications.
• Harte-Hanks: Harte-Hanks provides direct marketing, customer engagement, and direct mail services to B2B and B2C clients across financial services, telecom, and retail. Highly comparable in personalized direct mail execution and data-driven dialog marketing.
• arvato (Bertelsmann): arvato operates a global customer communications and direct mail business serving many of the same verticals (financial services, telecom, e-commerce) with personalized print, lettershop, and omnichannel capabilities. Closely comparable in B2B direct mail and customer communications management, but at significantly larger scale and with broader geographic footprint.
• Williams Lea: Williams Lea provides document production, mailroom, and marketing execution services to enterprise clients including financial, legal, and professional services firms. Comparable in secure, high-volume document and direct mail production for regulated industries.
• Quad/Graphics: Quad/Graphics is a major commercial printer offering direct mail, in-store marketing, and personalized print solutions for retail, financial services, and consumer brands. Comparable in scaled direct mail and variable-data print production.

Regional players

• PostNL: PostNL is the Dutch postal operator with regulated mail delivery, parcel, and direct mail services. Comparable as a regulated postal and direct mail provider in a neighboring Benelux/DACH geography, but primarily serving the Netherlands rather than Germany.
• bpost: bpost is the Belgian national postal operator offering regulated letter mail, parcels, and direct mail services across Belgium and internationally. Comparable as a regulated postal and direct mail provider in an adjacent European market.

Broad incumbents

• Pitney Bowes: Pitney Bowes is a broad incumbent offering mailing and shipping solutions, software, and document services to enterprises. Comparable in addressing the mail and document production ecosystem, though its focus is on technology and shipping rather than specialized direct mail execution.

Emerging players

• Compart AG: Compart is a German-headquartered document technology and customer communications management provider. Comparable in serving German and European enterprises with document production and customer communication workflows, though more software-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/michael-schiffer-gmbh

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Schiffer dialog