Aydem Perakende

What Aydem Perakende does

Aydem Elektrik Perakende Satış A.Ş. is a Turkish electricity retail supply company headquartered in Denizli, operating as a licensed Görevli Tedarik Şirketi (Designated Supply Company) under the regulatory oversight of EMRA (Energy Market Regulatory Authority). Founded in 2008 as a subsidiary of Aydem Holding, the company supplies electricity to residential, commercial, industrial, agricultural, and public lighting customers, serving as a default supplier within its designated Aegean region territory. The company supports both regulated and free market tariff structures and offers the Yeşil Tarife (YETA) green electricity product backed by a 43.05% renewable energy share in 2025 sales.

The company's product and technology stack comprises a digital customer service infrastructure including an online transaction portal, a mobile application available on iOS, Android, and Huawei platforms, a licensed producer portal for unlicensed electricity generators, a tariff comparison tool, and a savings assistant calculator. Customer-facing financial products include the Aydem Enerjik Kart prepaid electricity card issued in partnership with TURK Elektronik Para A.Ş., the Tarım Kart for agricultural customers, and the Üretici Kart and Verimli Kart programs offering harvest-aligned installment plans. The company publishes monthly consumer complaint summaries and annual commercial quality reports to EMRA, signaling an established compliance posture.

Aydem Perakende monetizes its licensed supplier status primarily through energy charges, distribution fees, capacity charges, and reactive energy charges billed to its multi-segment customer base, augmented by green tariff premiums and prepaid card services. It employs a direct-to-consumer go-to-market approach via website, mobile app, call center, WhatsApp Business, customer relations centers, and a dealer/partner network, with the company currently pursuing an initial public offering (Halka Arz Başvurusu). Sustainability credentials include CDP Climate Change A-List status and SKD Duyarlı Ol Silver certification.

Name

Aydem Perakende

Legal name

Aydem Elektrik Perakende Satış A.Ş.

Website

https://aydemperakende.com.tr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aydem Elektrik Perakende Satış A.Ş., a subsidiary of Aydem Holding, is a Turkish licensed electricity retailer headquartered in Denizli that supplies electricity to residential, commercial, industrial, agricultural, and public lighting customers under EMRA-regulated tariffs across the Aegean region.

Ownership category

akta.pro rank

Headquarters

HQ city

Izmir

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Retail Sales: Aydem Perakende generates the majority of its revenue from selling electricity to residential, commercial, industrial, agricultural, and lighting customers in Turkey, operating as a licensed electricity retail supplier under the regulated Turkish electricity market. Revenue is derived from energy charges, distribution fees, capacity charges, and reactive energy charges billed to customers.
2. Tariff-Based Services and Green Energy Premium: The company offers premium green tariff options (Yeşil Tarife/YETA) where customers pay a higher green energy fee (405.9469 kr/kWh) for electricity sourced from renewable energy, providing an additional revenue stream above standard tariffs.
3. Aydem Enerjik Kart (Prepaid Electricity Card): The company offers the Aydem Enerjik Kart in partnership with TURK Elektronik Para A.Ş., enabling prepaid electricity payment management with flexible payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Aydem Perakende is a licensed electricity retail supplier selling electricity to residential, commercial, industrial, agricultural, and public-lighting customers in Turkey under regulated and free-market tariffs approved by EMRA. The company also offers a green-energy tariff (Yeşil Tarife/YETA), a prepaid electricity card (Aydem Enerjik Kart), and specialized agricultural payment programs (Tarım Kart, Üretici Kart, Verimli Kart), supported by a digital customer-service platform including mobile apps, online portal, WhatsApp, and a licensed-producer portal.

Product overview

Aydem Perakende operates as an electricity retail supply company (elektrik tedarik hizmet sağlayıcısı) in Turkey, providing electricity to residential, commercial, agricultural, and industrial customers under both regulated (görevli tedarik) and free market tariff structures. The core offering is electricity supply, supported by a suite of digital self-service tools including an online transaction portal, mobile application, tariff comparison tool, and savings assistant. The company also offers a licensed producer portal for unlicensed electricity generators, the Aydem Enerjik Kart prepaid electricity product, and multiple customer-facing campaigns including green energy, insurance, and agricultural payment programs. The product portfolio centers on the electricity supply service (Evim/İş Yerim subscription services) supplemented by digital tools for bill management, consumption tracking, and savings optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Aydem Enerjik Kart: Digital payment card product for electricity payments and energy services
• Tarım Kart
• Yeşil Tarife (YETA)

Products and services

• Elektrik Tedarik Hizmeti (Electricity Supply Service) Core licensed electricity retail supply service providing electricity to residential (Evim) and commercial (İş Yerim) customers under regulated and free-market tariff structures, with billing, subscription management, and contract account administration across residential, commercial, industrial, agricultural, and public-lighting segments.
• Yeşil Tarife (YETA) Green Electricity Tariff Premium green-energy tariff offering electricity sourced from renewable energy sources, with EMRA-approved pricing combining a 405.9469 kr/kWh green-energy fee plus regulated distribution, capacity, and reactive-energy charges for residential, industrial, and agricultural customer variants.
• Aydem Enerjik Kart (Prepaid Electricity Card) Prepaid electricity payment card enabling customers to flexibly pay electricity bills via digital channels, issued in partnership with TURK Elektronik Para A.Ş. as the e-money infrastructure provider.
• Tarım Kart (Agricultural Payment Card) / Üretici Kart / Verimli Kart Specialized agricultural electricity payment programs offering farmers harvest-cycle-aligned installments (Tarım Kart), producer-card terms (Üretici Kart), and 3-month interest-free bill deferments (Verimli Kart) to address seasonal cash-flow timing in farming operations.

Quantifiable outcome

• 43.05% renewable energy rate achieved in 2025 sales
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aydem Enerji (Aydem Holding Group Companies)coreOthersAydem Perakende operates as part of the Aydem Enerji group of companies within Aydem Holding. Group companies share data and resources under KVKK-compliant data processing arrangements. The company references Aydem Enerji in its KVKK data sharing disclosures as part of the same corporate group.
• TURK Elektronik Para A.Ş.coreTechnology or IntegrationTURK Elektronik Para A.Ş. provides the electronic money infrastructure for the Aydem Enerjik Kart prepaid electricity payment product. The partnership enables flexible, digital prepaid electricity payment options for customers, with TURK Para handling the electronic payment infrastructure and Aydem Perakende managing the energy service.
• Manisa Celal Bayar UniversityminorStrategic or Co-development PartnerAydem Perakende collaborated with Manisa Celal Bayar University for the Yenilikçi Fikirler Kampı (Innovative Ideas Camp) innovation program, which rewards innovative energy-sector project ideas developed by university students and young innovators.
• KAÇUV (Kadın Akciğer Hastalıkları ve Akciğer Kanseri Dayanışma Derneği)minorOthersAydem Perakende sponsored the Bodrum Half Marathon to support KAÇUV (Lung Diseases and Lung Cancer Solidarity Association), demonstrating corporate social responsibility through health-focused charity partnerships.
• LÖSEV (Children with Leukemia Foundation)minorOthersAydem Perakende participated in the Efes Ultra Marathon in support of LÖSEV (Children with Leukemia Foundation), demonstrating community engagement through sports sponsorship for charitable causes.
• Energy Market Regulatory Authority (EMRA / EPDK)coreOthersAydem Perakende operates as a licensed electricity retail supplier under the regulatory oversight of EMRA (Enerji Piyasası Düzenleme Kurumu). The company reports commercial quality indicators, consumer complaints, and renewable energy rates to EMRA, and its tariffs are subject to EMRA approval.
• Ege Perakende Enerji Satış ve Ticaret A.Ş.minorOthersEge Perakende is a related retail energy company within the Aydem group. The Aydem Enerjik Kart data sharing disclosures indicate that TURK Para transfers customer data (email, financial information) to Ege Perakende for service delivery purposes.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• E.ON: Major European utility and 50% partner in Enerjisa Enerji, directly relevant as the global incumbent whose Turkish JV competes head-to-head with Aydem Perakende. Comparable in combining regulated retail supply, renewable offerings, and digital customer service platforms.
• Enel: Major European integrated utility with global retail electricity operations, including renewables-heavy portfolios. While not operating in Turkey, Enel's customer-facing retail platforms and green energy offerings represent the global benchmark that Aydem Perakende's digital and YETA initiatives are positioning toward.
• Iberdrola: Global integrated utility with significant renewable generation and retail supply operations across Europe and the Americas. Comparable in combining renewable-heavy generation with retail supply and offers a strategic benchmark for Aydem Perakende's YETA and sustainability positioning.

Direct peers

• Gediz Elektrik Perakende: Licensed electricity retailer serving the İzmir and Manisa regions, providing geographic adjacency to Aydem Perakende's southwestern Turkish territory. Operates a parallel Görevli Tedarik Şirketi structure with comparable residential, commercial, and industrial customer segments.
• Toroslar Elektrik Perakende: Licensed electricity retailer in the Adana region, formerly part of Enerjisa. Provides a directly comparable regulated retail model with multi-segment customer service and parallel YETA green tariff offerings to Aydem Perakende.
• Sakarya Elektrik Perakende: Licensed electricity retailer serving the Sakarya region in northwestern Turkey. Comparable Görevli Tedarik Şirketi model with EMRA-regulated tariffs across residential, agricultural, and commercial segments, similar to Aydem Perakende's operational footprint.
• CK Boğaziçi Elektrik: Licensed electricity retailer operating in the Istanbul European side region as part of Çalık Holding's energy portfolio. Operates the same Görevli Tedarik Şirketi model as Aydem Perakende with multi-channel customer service and similar residential/commercial/industrial segmentation.
• Limak Uludağ Elektrik Perakende: Electricity retail arm of Limak Group serving the Bursa region. Operates under the same Turkish regulatory framework as Aydem Perakende and competes for similar residential, commercial, and industrial customers across western Turkey.
• Enerjisa Enerji: Turkey's largest private electricity retail and distribution company, jointly owned by Sabancı Holding and E.ON. Directly competes with Aydem Perakende as a licensed retail supplier serving residential, commercial, and industrial customers under similar EMRA regulatory frameworks and YETA green tariff structures.
• CLK Çamlıbel Elektrik: Licensed electricity retailer serving Sivas, Tokat, and Yozgat regions under EMRA oversight. Comparable to Aydem Perakende as a mid-sized regional Görevli Tedarik Şirketi with diversified customer segments and regulated/free-market tariff structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aydem Perakende