What Sun-Rype does

SunRype Products Ltd. is a Canadian fruit-based food and beverage manufacturer founded in 1946 in the Okanagan Valley of British Columbia. Originally incorporated as BC Fruit Processing Ltd. by British Columbia fruit growers, the company was renamed SunRype Products Ltd. in 1959 and now operates as a wholly-owned subsidiary of Industries Lassonde Inc., a publicly traded Canadian company listed on the Toronto Stock Exchange. SunRype's headquarters are in Kelowna, BC, and its product portfolio includes Pure Apple Juice (not from concentrate), 100% Juice, Slim low-calorie beverages, Fruit to Go fruit strips, Fruitsource bars, Good Bites coconut-and-date snacks, and SunRype Organic products. Manufacturing is governed by SQF 2000 food safety certification recognized by the Global Food Safety Initiative (GFSI), with Hazard Analysis Critical Control Points (HACCP) implementation receiving CFIA recognition in 2002. The company has been recognized as Brandspark's #1 Most Trusted brand in its category.

The company's core technology centers on converting real fruit purees and not-from-concentrate juices into shelf-stable beverages and fruit-based snacks. Signature inputs include fresh-pressed apples sourced from the Okanagan Valley in British Columbia and the Yakima Valley in Washington State. Products are marketed as free from artificial colours and flavours, high-fructose corn syrup, and preservatives, with vegan, nut-free, and gluten-free options available across the portfolio. In 2021, SunRype transitioned its 200mL single-serve beverage line from plastic to FSC-certified paper straws as part of a sustainability initiative.

SunRype operates a wholesale-retail distribution model exclusively across Canada, with products available in grocery, convenience, drug, and wholesale retail outlets. The company does not sell directly to consumers and offers no online purchase or mail-order options; a French-language version of the website indicates bilingual Canadian market coverage. Revenue is generated through one-time product sales of fruit beverages and snacks to retail consumers, primarily health-conscious Canadian families seeking simple-ingredient snacks and beverages for children and adults. Marketing is conducted primarily through Instagram, Facebook, content marketing with recipes on the company website, and community sponsorships, including a 2025 donation of 225,000 Fruit to Go strips to Food Banks Canada's After the Bell program.

Name

Sun-Rype

Legal name

SunRype Products Ltd.

Website

https://sunrype.ca

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

SunRype Products Ltd. is a Canadian fruit-based food and beverage manufacturer, founded in 1946 in the Okanagan Valley, BC, and a wholly-owned subsidiary of Industries Lassonde Inc. It produces real-fruit juices and snacks sold exclusively through Canadian grocery, convenience, drug, and wholesale retailers, serving health-conscious Canadian families.

Ownership category

akta.pro rank

Product category

Fruit Beverages and Snacks

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Soft Drink Manufacturing (312111), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

• Fruit beverages
• Fruit snacks
• Apple juice
• Healthy snacks
• Organic fruit bars

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fruit Beverages and Snacks Sales: SunRype generates revenue through the manufacture and sale of fruit beverages (juices and low-calorie drink mixers) and healthy fruit snacks (fruit strips, bars, bites, and organic snacks) through retail distribution channels across Canada.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sun-Rype manufactures and sells 100% fruit-based beverages and snacks, including Pure Apple Juice, 100% Juice, Slim low-calorie beverages, Fruit to Go fruit strips, Fruitsource bars, Good Bites coconut and date snacks, and SunRype Organic certified organic fruit snacks. Products are made from real fruit puree and juices with no artificial colours, flavours, or preservatives, and are distributed through grocery, convenience, drug, and wholesale retail channels across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• SunRype: Main brand for 100% fruit beverages and healthy snacks including Pure Apple Juice, 100% Juice, Fruit to Go, and more.
• Slim
• Fruit to Go
• Fruitsource
• Good Bites
• SunRype Organic

Products and services

• Pure Apple Juice
• 100% Juice
• Slim Beverages
• Fruit to Go
• Fruitsource
• Good Bites
• SunRype Organic
• Fruit Plus

Quantifiable outcome

• Over 80 years of continuous operation as a Canadian food and beverage brand
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Food Banks CanadaminorOthers · 1 January 2025SunRype partnered with Food Banks Canada for the After the Bell program, donating 225,000 Fruit to Go strips in summer 2025 to help support kids and families across Canada who rely on food banks when school is out.

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Welch's: Welch's is a long-established fruit-based CPG brand producing juices, juice cocktails, jams, and fruit-based snacks from real fruit — overlapping with SunRype's Fruit to Go strips and 100% Juice portfolio across retail channels.
• Ocean Spray: Ocean Spray is a farmer-owned cooperative producing cranberry and blended fruit juices plus Craisins dried fruit snacks — directly analogous to SunRype's fruit juice and dried fruit snack portfolio with similar retail distribution.
• Mott's: Mott's, owned by Keurig Dr Pepper, is one of the closest analogues to SunRype: a heritage North American brand offering apple juice and 100% fruit juice along with a broad line of fruit-flavored snacks, sold through grocery and mass channels.
• MadeGood: MadeGood is a Canadian healthy-snack brand specializing in allergen-free, vegan, and gluten-free granola bars and bites — directly comparable to SunRype's Fruitsource bars, Good Bites, and clean-label positioning in Canadian retail.
• Dole Food Company: Dole is a global fruit-based CPG company with branded juices, fruit cups, and dried fruit products that compete with SunRype's Pure Apple Juice, 100% Juice, and Fruit to Go categories across North American retail.
• Old Orchard Brands: Old Orchard is a juice and fruit beverage brand under the same Lassonde Industries parent as SunRype, directly comparable in formulation, packaging, and channel strategy but serving the US market versus SunRype's Canadian footprint.
• Naked Juice: Naked Juice is a PepsiCo-owned fruit smoothie and juice brand positioned around real fruit and no added sugar — closely comparable to SunRype's clean-label 100% Juice and Slim low-calorie offerings in premium grocery and convenience channels.
• Bear Naked: Bear Naked is a Kellogg's-owned granola, granola bars, and snack bites brand using real fruit and simple ingredients — closely mirroring SunRype's Fruitsource bars and Good Bites in formulation, positioning, and retail channels.

Broad incumbents

• Tropicana: Tropicana, owned by PepsiCo, is a leading fruit juice brand with national distribution in North American grocery and foodservice — overlapping with SunRype's 100% Juice and Slim categories but operating as one of many brands in a global portfolio.
• Industries Lassonde Inc. Lassonde is SunRype's publicly listed parent company and a broad North American fruit beverage platform with multiple brands (Apple & Eve, Rougemont, Old Orchard). It competes broadly in the same category as SunRype but at a portfolio level rather than at the brand level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunRype
• LinkedInlassonde.com/en
• Instagraminstagram.com/sunrype
• Xx.com/sunrype

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun-Rype