WMSE
WMSE is a music radio station based in Milwaukee, Wisconsin, founded in 1981. Operating as a for-profit private company with 1-10 employees, the station maintains a web presence at wmse.org and serves listeners from its Milwaukee base.
- Company typePrivate
- Founded1981
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WMSE does
WMSE is a music radio station headquartered in Milwaukee, Wisconsin, United States. The company has been in continuous operation since 1981 and is structured as a for-profit private entity. The station maintains a small operational footprint of 1-10 employees and operates a web presence at wmse.org.
The available source material does not provide details on WMSE's programming format, broadcast technology, streaming infrastructure, or technical stack. No information is disclosed regarding transmission methods (terrestrial, HD, online streaming, podcast distribution), audio processing systems, playlist curation approach, or content management platforms. The primary website returned only a Cloudflare security verification page at the time of data collection, and the firmographic and product/service fields in the source are otherwise empty.
WMSE's revenue model, pricing structure, customer/audience segments, and go-to-market approach are not documented in the available data. Key business mechanics — including how the station generates revenue (listener contributions, underwriting, advertising, membership fees, or other channels), its audience profile, distribution partnerships, and competitive positioning within the Milwaukee radio market — cannot be characterized from the provided source material.
WMSE firmographics
Firmographics- Name
- WMSE
- Website
- https://wmse.org
- Company type
- Private
- Founded year
- 1981
- Headcount range
- 1–10 employees
- Short description
- WMSE is a music radio station based in Milwaukee, Wisconsin, founded in 1981. Operating as a for-profit private company with 1-10 employees, the station maintains a web presence at wmse.org and serves listeners from its Milwaukee base.
- Ownership category
- akta.pro rank
Where WMSE is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
WMSE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
WMSE product offering
Product offeringCore offering
WMSE is a music radio station that broadcasts music programming to its audience. Founded in 1981 and based in Milwaukee, Wisconsin, it operates as a small for-profit organization (1-10 employees) delivering radio content to listeners in the local market.
Differentiator
Problem solved
Functional benefit
Products and services
- WMSE Music Radio Broadcasting Music radio station broadcasting curated music programming to listeners in the Milwaukee, Wisconsin market. Founded in 1981, the station serves as a local music broadcasting service for individual consumers.
Companies that use WMSE
Customer profileIdeal customer profiles1 record
WMSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WMSE competitors and assessment
Company assessmentRegional players
- WKKV-FM (V100.7): V100.7 is a major-market Milwaukee commercial radio station; relevant as a same-geography broadcast competitor that competes for the same ad budgets and listener time as WMSE.
- WUWM: WUWM is Milwaukee's NPR-affiliate public radio station, directly comparable to WMSE as a Milwaukee-market broadcast radio operator competing for the same local listener base and underwriting dollars.
Direct peers
- WFUV: WFUV is a Bronx-based, Fordham University-licensed public radio station with an adult album alternative format; highly comparable to WMSE in scale, university/community roots, and music-focused programming.
- KCRW: KCRW is a Santa Monica-based listener-supported public radio station known for music programming and an extensive podcast/streaming platform; comparable to WMSE as a music-led community broadcaster with diversified digital revenue.
- WFMU: WFMU is a long-running independent/freeform music radio station in New Jersey with a deep online archive; comparable to WMSE as a non-commercial, DJ-curated music broadcaster that has successfully built a digital audience.
- WXRT: WXRT is a Chicago-based album-rock/triple-A commercial radio station; directly comparable to WMSE in format philosophy (curated, album-oriented music) and Midwestern regional audience overlap.
- KEXP: KEXP is a Seattle-based listener-supported music radio station with a strong digital presence; directly comparable to WMSE in mission, music-curation model, and community-supported funding approach.
- WYMS: WYMS (88Nine Radio Milwaukee) is a Milwaukee-based independent music-formatted radio station, making it the closest direct peer to WMSE in terms of format, geography, and target audience.
Broad incumbents
- iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with hundreds of stations including music formats; comparable as a broad incumbent that competes with WMSE for ad budgets and digital audio listening, though at vastly different scale.
- Audacy: Audacy is a large multi-format U.S. radio operator with a significant digital audio platform; relevant as a broad incumbent competing with WMSE for both listeners and national/local ad spend.
Market position
Strengths4 records
Weaknesses4 records
Key risks4 records
Key highlights4 records
Customer concentration
WMSE social profiles
Digital presenceWMSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMSE leadership team
Management profileNumber of profiles
WMSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMSE
What does WMSE do?
WMSE is a music radio station that broadcasts music programming to its audience. Founded in 1981 and based in Milwaukee, Wisconsin, it operates as a small for-profit organization (1-10 employees) delivering radio content to listeners in the local market.
Is WMSE a public or private company?
WMSE is a private company. It is classified as unknown.
When was WMSE founded?
WMSE was founded in 1981. It employs 1 to 10 people.
Where is WMSE based?
WMSE is headquartered in Milwaukee, United States, in the North America region.
Who are WMSE's main competitors?
Regional players on record are WKKV-FM (V100.7) and WUWM. Direct peers are WFUV, KCRW, WFMU, WXRT, KEXP and WYMS. Broad incumbents are iHeartMedia and Audacy.
Does WMSE have an API?
No public API is recorded for WMSE.