Fluid Creative Media
Fluid Creative Media is a privately held, founder-operated full-service design and digital agency based in Elland, West Yorkshire, founded in 1999. It delivers bespoke web design, branding, CMS, eCommerce, and digital marketing services in-house to UK sports organizations, enterprises, charities, and SMBs.
- Company typePrivate
- Founded1999
- HeadquartersElland, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fluid Creative Media does
Fluid Creative Media is a privately held, founder-operated full-service design and digital agency established in 1999 and headquartered at Britannia Buildings in Elland, West Yorkshire, United Kingdom (UK company registration number 6797187). The company employs between 1 and 10 people and operates primarily in the West Yorkshire region while serving selected national clients. It generates revenue through bespoke, project-based engagements in web design and development, branding, graphic design, digital marketing, photography, and video production, supplemented by recurring hosting, security management, and ongoing digital marketing retainers.
The agency's core technology stack combines custom front-end design and development using modern frameworks, content management systems (with a stated preference for IGNITE CMS over WordPress on security and performance grounds), AWS load-balanced infrastructure for high-traffic deployments, and integrations with payment gateways (Stripe, Opayo/Sagepay, WorldPay, Barclays, PayPal), CRM systems, video streaming platforms, and Google Analytics/Tag Manager. Notable technical work includes the Rugby Football League competition management platform, which combines CMS, custom modules, third-party integrations, live match data, membership portals, and streaming services.
Fluid Creative Media's commercial model is sales-led and direct, with all design and development executed in-house rather than outsourced. It targets four overlapping segments — sports governing bodies and professional teams (Rugby Football League, Betfred Super League, Leeds Rhinos), mid-to-large enterprises (NG Bailey, Roche AV Pro, LMOB), charities and nonprofits (Ella Dawson Foundation, Merton Connected), and small and medium businesses (Sheridan Bailey Properties). The agency's go-to-market emphasizes portfolio demonstrations, industry-specific case studies, free initial consultations, and referrals from multi-year client relationships, with pricing determined on a per-project basis and no publicly disclosed tiers.
Fluid Creative Media firmographics
Firmographics- Name
- Fluid Creative Media
- Legal name
- Fluid Creative Media
- Website
- https://fluidcm.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fluid Creative Media is a privately held, founder-operated full-service design and digital agency based in Elland, West Yorkshire, founded in 1999. It delivers bespoke web design, branding, CMS, eCommerce, and digital marketing services in-house to UK sports organizations, enterprises, charities, and SMBs.
- Ownership category
- akta.pro rank
Fluid Creative Media industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Fluid Creative Media is headquartered
LocationHeadquarters
- HQ city
- Elland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fluid Creative Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Design & Development Services: Custom website design and development services for clients, including CMS implementation, responsive design, and eCommerce functionality. Revenue is generated on a project-by-project basis with bespoke pricing.
- Branding Services: Brand creation, rebranding, brand management, and brand rollout services including logo design, stationery, and marketing collateral.
- Digital Marketing Services: Digital marketing services including Google Analytics, Tag Manager, Search optimization, and social media integration.
- Graphics & Print Services: Graphic design services for social media, print materials, brochures, and promotional graphics.
- Ongoing Support & Hosting: Long-term client partnerships include website hosting, security management, content updates, and ongoing digital marketing activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fluid Creative Media product offering
Product offeringCore offering
Fluid Creative Media is a full-service digital and branding agency that delivers bespoke website design and development, along with associated branding, eCommerce, content management, digital marketing, graphic design, video, and photography services. Projects are typically delivered under custom project-based engagements, complemented by ongoing hosting, security, and digital marketing retainers. The agency specializes in high-traffic, bespoke (non-template) work for organizations, with strong domain experience in the UK sports sector and broader enterprise market.
Product overview
Fluid Creative Media is a specialist digital agency offering an integrated portfolio of web design, branding, and digital marketing services. The core offering centers on bespoke website design and development with supporting services including CMS implementation (primarily IGNITE CMS), eCommerce solutions, content creation (photography, video, copywriting), graphic design, and digital marketing analytics. The agency serves diverse clients from sports governing bodies to local charities, providing complete solutions from brand creation through to ongoing website management and digital marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development Bespoke, custom-built website design and development service covering responsive design, CMS implementation, and eCommerce functionality, targeted at organizations that need a tailored (non-template) web presence.
- Branding Services Brand creation, identity development, and brand application services including logo design, brand guidelines, stationery, rebrands, and brand rollout management, for organizations seeking a coherent brand expression.
- eCommerce Solutions Online payment and eCommerce functionality integrating multiple payment gateways including Stripe, Opayo, WorldPay, Barclays, and PayPal to enable secure transactions for client websites.
- Digital Marketing & Analysis Digital marketing services including Google Analytics, Google Tag Manager, SEO and Google Search optimization, and social media integration to support online visibility, traffic monitoring, and audience engagement.
- Graphic Design Graphic design services for both digital channels (social media graphics) and print (brochures, event literature, promotional graphics, sales boards).
- Bespoke Web Development Custom web development for complex projects including bespoke online systems, third-party integrations, and specialized functionality beyond standard CMS offerings, delivered by an in-house development team.
- Website Hosting & Ongoing Support Long-term support packages that include AWS-backed hosting, security management, content updates, and ongoing digital marketing activities for clients with whom the agency has multi-year relationships.
Quantifiable outcome
- Including videos on a page increases dwell time by up to 88%
- +2 more outcomes
Companies that use Fluid Creative Media
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Fluid Creative Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Fluid Creative Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Fluid Creative Media competitors and assessment
Company assessmentDirect peers
- The Bio Agency: The Bio Agency is a London-based bespoke digital experience agency delivering web design, branding, and digital transformation services to enterprise clients, comparable to Fluid Creative Media's full-service creative and development offering for mid-to-large UK brands.
- Hallam: Hallam is a Nottingham-based UK full-service digital marketing and web agency comparable to Fluid Creative Media in offering bespoke web design, SEO, and integrated digital marketing to mid-market and enterprise clients with a similar in-house delivery model.
- Adtrak: Adtrak is a Nottingham-based UK digital agency delivering bespoke web design, SEO, and digital marketing services to SMEs and enterprise clients, with a comparable project-based model and in-house delivery approach to Fluid Creative Media.
- Bowler Hat: Bowler Hat is a Liverpool-based UK digital agency combining web design, branding, and digital marketing services for SME and mid-market clients, sharing Fluid Creative Media's bespoke agency positioning and full-service project delivery model.
- Mr B & Friends: Mr B & Friends is a Bristol-based creative agency offering brand creation, web design, and digital marketing services, comparable to Fluid Creative Media's integrated branding and digital agency model for mid-market B2B clients.
- Impression: Impression is a Nottingham-based UK digital marketing and SEO agency serving enterprise clients with measurable performance-driven strategies, partially overlapping Fluid Creative Media's digital marketing and web design services for UK enterprise clients.
- Stranger Collective: Stranger Collective is a Bristol-based creative and digital agency offering branding, design, and web development services to sports, lifestyle, and consumer brands, comparable to Fluid's sports-sector focus and integrated service model.
Regional players
- Rise at Seven: Rise at Seven is a Leeds-based digital PR, SEO, and content agency operating in the same Yorkshire region as Fluid Creative Media, addressing comparable UK brand audiences with content-led digital strategy and search optimization services.
Broad incumbents
- Dept Agency: Dept is a large international digital agency network offering creative, engineering, and marketing services globally, serving as a broad incumbent whose integrated digital services overlap with Fluid Creative Media's full-service creative offering at much greater scale and budget.
- McCann: McCann is a global advertising and marketing services network with a major UK presence (including Manchester), serving as a broad incumbent whose integrated brand and digital capabilities compete for the same enterprise client RFPs as Fluid Creative Media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fluid Creative Media social profiles
Digital presenceFluid Creative Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid Creative Media leadership team
Management profileNumber of profiles
Profiles1 record
Fluid Creative Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid Creative Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid Creative Media
What does Fluid Creative Media do?
Fluid Creative Media is a full-service digital and branding agency that delivers bespoke website design and development, along with associated branding, eCommerce, content management, digital marketing, graphic design, video, and photography services. Projects are typically delivered under custom project-based engagements, complemented by ongoing hosting, security, and digital marketing retainers. The agency specializes in high-traffic, bespoke (non-template) work for organizations, with strong domain experience in the UK sports sector and broader enterprise market.
Is Fluid Creative Media a public or private company?
Fluid Creative Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluid Creative Media founded?
Fluid Creative Media was founded in 1999. It employs 1 to 10 people.
Where is Fluid Creative Media based?
Fluid Creative Media is headquartered in Elland, United Kingdom, in the Europe region.
How does Fluid Creative Media make money?
Five revenue lines are on record. Web Design & Development Services are the primary driver. The others are branding Services, digital Marketing Services, graphics & Print Services and ongoing Support & Hosting.
Who are Fluid Creative Media's main competitors?
Direct peers on record are The Bio Agency, Hallam, Adtrak, Bowler Hat, Mr B & Friends, Impression and Stranger Collective. Rise at Seven is listed as a regional player. Broad incumbents are Dept Agency and McCann.
Does Fluid Creative Media have an API?
No public API is recorded for Fluid Creative Media.
What industry is Fluid Creative Media in?
Fluid Creative Media's product category is Digital Agency Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7330.