What Adtrak does

Adtrak (legal entity Adtrak Media Ltd) is a Nottingham-headquartered, full-service UK digital marketing agency that has operated for over 25 years, delivering web design, SEO, PPC, social media marketing, content marketing, branding, creative production, conversion rate optimisation, and an emerging AI-enabled marketing stack to UK SMEs and mid-market clients. The firm is structured around five core digital service lines (Web Design, PPC, SEO, AI Digital Marketing, and Social Marketing), supplemented by creative services spanning brand strategy, logo and graphic design, copywriting, videography, and photography, plus a Telecoms / ALD Advanced Location Dynamics call-attribution offering. AI products currently include AI Search Marketing / Generative Engine Optimisation, AI Call Tracking, and AI Voice Attendant. The agency is a certified Google Partner.

The platform footprint is built primarily on WordPress, bespoke development, WooCommerce, and Shopify for web/ecommerce work, integrated with Google Ads, Google Shopping, Facebook advertising, and standard SEO/CRO tooling; AI offerings appear to be packaged third-party integrations rather than proprietary models. Service delivery is executed by multi-disciplinary dedicated client teams assembled from these disciplines.

The business model is professional-services-based, quote-by-engagement, with no long-term contracts and full client visibility on reporting. Distribution runs through a nationwide field-sales network of regional account managers covering at least ten UK cities (Brighton, Chelmsford, Colchester, Derby, Harrow, Leicester, Maidstone, St Albans, Watford, Worthing), supported by phone, email, online contact, and a free website-audit lead-generation funnel. The customer base is concentrated in trade and service verticals — tyres, landscaping, swimming pools, blinds, concrete, fireplaces, legal services, waste management, roofing, and drainage among others — with formal preferred-agency partnerships held with SPATA, BISHTA, NAFD, and BALI that channel member referrals into the agency.

Name

Adtrak

Legal name

Adtrak Media Ltd

Website

https://adtrak.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Adtrak is a Nottingham-headquartered, full-service UK digital marketing agency offering web design, SEO, PPC, social media, branding, and AI-enabled marketing services to SMEs and mid-market clients, delivered through a nationwide network of regional account managers without long-term contracts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Paid Social Advertising Management (MPAAACAC), Paid Social Media Buying (BPAFABAD)

Keywords

• Digital marketing agency
• Web design services
• Search engine optimization
• Pay-per-click advertising
• Branding and creative services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Adtrak generates revenue through a comprehensive range of digital marketing and creative services including web design, SEO, PPC, social media marketing, content marketing, digital PR, and branding. Services are delivered through dedicated client teams with no fixed-term contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Adtrak is a full-service digital marketing and creative agency that designs and builds performance-driven websites, manages paid search (PPC/Google Ads/Google Shopping) and SEO campaigns, runs social media and content marketing programs, and delivers branding and creative production (logo, graphic design, copywriting, videography, photography) for UK SMEs and mid-market companies. Services are delivered by dedicated multi-disciplinary client teams sourced from across the UK, supported by AI-driven marketing tools and proprietary call-tracking/location-based marketing technology.

Product overview

Adtrak is a full-service digital marketing agency offering a comprehensive portfolio of digital and creative services. The core offering consists of Web Design (including Web Development, WordPress, Bespoke, Ecommerce via WooCommerce/Shopify, and Lead Generation websites), PPC advertising (Google Ads, Google Shopping, Ecommerce PPC), SEO services (including Local, Ecommerce, Audits), Content Marketing, Digital PR, Social Media Marketing, CRO, and Telecoms/ALD. The agency also provides AI-powered marketing tools including AI Search Marketing/GEO, AI Call Tracking, and AI Voice Attendant. On the creative side, Adtrak offers Brand Strategy, Branding/Rebranding, Logo Design, Graphic Design, Brand Guidelines, Copywriting, Videography (including Animation and 3D Showcase), and Photography. The company operates with a nationwide account team from its Nottingham headquarters, serving clients across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Performance-driven website design and development services, including responsive design for mobile devices, built to convert visitors into customers and generate leads for UK SMEs.
• PPC (Pay-Per-Click) Paid advertising campaign management including Google Ads, Google Shopping and remarketing designed to drive targeted traffic, conversions and ROI for UK businesses.
• SEO (Search Engine Optimisation) Search engine optimization services to improve organic search rankings, drive traffic from search engines, and generate business leads for client websites.
• Content Marketing Content creation and strategy services designed to establish businesses as authoritative voices online and drive organic traffic.
• AI Digital Marketing Agency AI-powered digital marketing services incorporating artificial intelligence into marketing strategies, including AI search marketing/GEO, AI call tracking, and AI voice attendant.
• Social Media Marketing Social media strategy and management services across platforms to build brand presence and engage target audiences.
• CRO (Conversion Rate Optimisation) Conversion rate optimization services for websites and marketing funnels aimed at increasing conversions and improving ROI.
• Telecoms / ALD Advanced Location Dynamics Telecommunications services including advanced location-based call tracking and marketing technology for tracking and optimising campaign performance.
• Branding Brand identity design services including logo design, visual identity systems, brand guidelines and rebranding for businesses seeking distinctive modern brands.
• Brand Strategy Strategic brand planning and positioning services to define brand identity, direction and messaging for client businesses.
• Graphic Design Visual design services for marketing materials, digital assets and brand communications.
• Brand Guidelines Comprehensive brand style guides documenting brand standards and usage rules for client brands.
• Copywriting Professional copywriting services for websites, marketing materials and content.
• Videography Video production services including promotional videos, testimonials and brand content, with animation and 3D visualisation offerings.
• Photography Professional photography services for branding, products and marketing materials.
• Digital Strategy Strategic digital marketing planning and consultation services to align online activity with business growth objectives.
• Lead Generation Websites Websites specifically designed and optimised to generate quality leads for UK businesses.
• Ecommerce Agency Full-service ecommerce website design and development for online retail businesses using platforms such as WooCommerce and Shopify.
• Digital PR Digital public relations strategies to build brand authority and earn backlinks and media coverage online.

Quantifiable outcome

• Up to 2185% increase in leads for waste management clients
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• SPATA (Swimming Pool & Allied Trades Association)coreStrategic or Co-development PartnerAdtrak is the chosen digital marketing agency partner for SPATA, providing exclusive marketing products and services to members of The Swimming Pool & Allied Trades Association. This partnership leverages Adtrak's experience in the swimming pool sector to serve association members.
• BISHTA (British and Irish Spa and Hot Tub Association)coreStrategic or Co-development PartnerAdtrak serves as the chosen digital marketing agency for BISHTA, the British and Irish Spa and Hot Tub Association. This exclusive collaboration provides preferred digital products and marketing services to members of the association.
• NAFD (National Association for Funeral Directors)coreGTM or Marketing PartnerPaul O'Donoghue has been instrumental to Adtrak's partnership with NAFD, helping funeral directors grow their business online. Paul has spoken at NAFD events and exhibited at the National Funeral Exhibition, positioning Adtrak as the digital marketing partner for the funeral industry.
• BALI (British Association of Landscape Industries)coreGTM or Marketing PartnerBen Shaw has been instrumental to the Adtrak and BALI partnership and has helped many BALI members with their own marketing plans. Ben has also been a guest speaker at FutureScape and Google HQ, providing digital marketing expertise to landscape industry professionals.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hallam: Nottingham-based full-service digital marketing agency providing SEO, paid media, web design, and content services. Direct geographic and service-line peer to Adtrak in the East Midlands SME segment.
• Croud: UK-headquartered digital marketing agency focused on paid media, SEO, content, and programmatic for enterprise and ambitious brands. Comparable on PPC, SEO, and digital performance offerings despite larger scale.
• Evoluted: UK digital agency providing web design/development, SEO, PPC, and creative services. Comparable on the integrated web-plus-performance model Adtrak delivers.
• Rise at Seven: UK digital PR and SEO-led agency serving enterprise brands with content, digital PR, and social. Comparable on the SEO and Digital PR service lines Adtrak highlights as core offerings.
• Koozai: UK digital marketing agency offering SEO, PPC, content, and social media services to SMEs and mid-market. Comparable service mix and UK SME target customer.
• Impression: Nottingham-headquartered, award-winning UK digital performance agency offering SEO, PPC, content, and digital PR to mid-market and enterprise clients. Direct UK full-service competitor with overlapping SME and trade-vertical client base.
• The SEO Works: Sheffield-based UK agency specializing in SEO, PPC, web design, and content for SMEs and mid-market. Closely comparable on SME-focused SEO/PPC delivery and UK regional agency positioning.

Emerging players

• Webflow (and similar no-code platforms): No-code website-building platform enabling SMEs to create and manage websites in-house, partially overlapping with Adtrak's web design service line. Represents the broader DIY/self-serve trend pressuring traditional web design agency revenue.

Others

• Custard Online Marketing:

Broad incumbents

• WPP: Global advertising and marketing services holding company with extensive digital, SEO, PPC, and creative capabilities. Operates broadly across the same advertising services categories Adtrak serves, but at enterprise scale and across many geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adtrak
• Facebookfacebook.com/adtrak

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adtrak