Pricetap
Nowgoal is an online sports betting and live scores platform founded in 2020 that serves Vietnamese-speaking bettors globally, offering real-time football scores, full HD streaming, and sportsbook markets across football, basketball, tennis, and esports with Asian handicap, European, and specialty bet types.
- Company typePrivate
- Founded2020
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pricetap does
Nowgoal is an online sports betting and live scores platform founded in 2020, operated primarily for a Vietnamese-speaking audience and marketed globally under the icjk.me domain. Its core offering is a horizontally segmented consumer product combining real-time football live scores (Premier League, La Liga, Bundesliga, Serie A), full HD live streaming, and a sportsbook covering football, basketball, tennis, and esports (Valorant, League of Legends, Dota 2). The platform exposes multiple bet types — Asian Handicap, European 1x2, Over/Under, Malaysian odds, AOS (any other score), and penalty shootout markets — alongside a mobile application and a promotional engine offering welcome bonuses, a 3% cashback rebate, and a VIP program.
The business model is direct-to-consumer and commission/transaction-based: the company monetizes betting volume across football, basketball, tennis, and esports with a freemium promotional overlay designed to drive engagement and retention. Customer acquisition is digital-first, relying on Vietnamese-language SEO, content marketing (betting strategy and odds analysis articles), organic social channels (Facebook and Telegram), and a network of affiliate partner links that route traffic to sister betting brands such as go88, 789club, nhatvip, b52, sunwin, rikvip, win79, yo88, gem, zo, and haywin. The platform claims "Modern 5.0 technology" with advanced encryption and mobile optimization and operates around the clock with live chat, email, and hotline support; access links are rotated frequently to bypass regional blocking of gambling domains.
The company is privately held with no disclosed investors, funding rounds, parent entity, or management team, and offers no disclosed financial metrics. Its stated value proposition rests on competitive odds, broad sports and bet-type coverage, HD streaming, and 24/7 customer service, but no audited evidence of scale, retention, or unit economics is available.
Pricetap firmographics
Firmographics- Name
- Pricetap
- Legal name
- Nowgoal
- Website
- https://pricetap.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nowgoal is an online sports betting and live scores platform founded in 2020 that serves Vietnamese-speaking bettors globally, offering real-time football scores, full HD streaming, and sportsbook markets across football, basketball, tennis, and esports with Asian handicap, European, and specialty bet types.
- Ownership category
- akta.pro rank
Pricetap industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN)
Keywords
Where Pricetap is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
Pricetap business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Sports Betting: Commission-based revenue from sports betting across football, basketball, tennis, esports. Platform offers various betting types including Asian handicap, European odds (1x2), Over/Under, Malaysia odds
- Promotional Services: Welcome bonuses, deposit rewards, cashback programs, and VIP promotions that drive player engagement and retention
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Welcome Bonus for new members |
| Usage-based | Monthly | Cashback Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pricetap product offering
Product offeringCore offering
Nowgoal is an online sports entertainment platform that aggregates real-time football live scores from major global leagues (Premier League, La Liga, Bundesliga, Serie A) and provides online sports betting services across football, basketball, tennis, and esports. The platform supports multiple betting market types — Asian Handicap, European 1x2, Over/Under, Malaysian odds, AOS, and penalty betting — alongside full HD live match streaming, a mobile application, and promotional programs such as welcome bonuses and a 3% cashback rebate.
Product overview
Nowgoal is a comprehensive online sports entertainment platform consisting of a football live scores aggregator, sports betting services, and esports betting. The core platform provides real-time match scores from major global football leagues while the betting services offer diverse wagering options including Asian Handicap, European 1x2, Over/Under, and Malaysian odds. The system integrates additional betting products for basketball and esports (Valorant, LOL, Dota 2), live streaming capabilities, and a promotions engine. The platform operates on Modern 5.0 technology with advanced security and mobile optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Nowgoal Football Live Scores Platform Online football live score platform providing continuously updated match scores from major global leagues including Premier League, La Liga, Bundesliga, and Serie A, with free odds display for users to follow their favorite matches.
- Online Sports Betting Services Comprehensive online betting platform offering sports markets including football, basketball, tennis, and esports with competitive odds, diverse betting types (Asian Handicap, European 1x2, Over/Under, Malaysian odds, AOS, penalty), and real-time updates for major tournaments.
- E-Sports Betting
Quantifiable outcome
- Real-time live score updates for major football leagues
- +1 more outcomes
Companies that use Pricetap
Customer profileSegments2 records
Ideal customer profiles2 records
Pricetap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pricetap partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pricetap competitors and assessment
Company assessmentDirect peers
- Bet365: Global online sportsbook offering pre-match and in-play betting across football, basketball, tennis, and esports with integrated live streaming — a direct functional analogue to Nowgoal's bundled scores/streaming/betting product.
- 1xBet: Multi-vertical online sportsbook with Asian handicap, European 1x2, Over/Under, Malaysian odds, and esports markets. Comparable to Nowgoal in product mix and in its reliance on emerging-market distribution and affiliate channels.
- FanDuel: US online sportsbook with comprehensive football, basketball, and tennis markets plus live streaming and cashback/VIP promotions. Directly comparable to Nowgoal's bundle of odds, streaming, and loyalty mechanics.
- Pinnacle: Sharp online sportsbook known for competitive odds and high limits across football, basketball, and esports. Represents the upper-bound liquidity competitor that Nowgoal's bettors would graduate to.
- DraftKings: US-headquartered online sportsbook covering major US and international sports with in-play betting, same-game parlays, and integrated live data — comparable in product breadth to Nowgoal but in a regulated US market.
- Betfair: Betting exchange and sportsbook offering Asian handicap, European 1x2, and Over/Under markets with deep liquidity. Comparable to Nowgoal on product types and football/basketball/esports coverage.
Broad incumbents
- Betway: Global online sportsbook and esports betting operator with welcome bonuses, cashback, and VIP programs structurally similar to Nowgoal's promotions engine, but operating under formal licensing.
- William Hill: Established UK-listed sportsbook offering pre-match and in-play betting on football, basketball, tennis, and esports with streaming and cashback promotions. Overlaps with Nowgoal's product set but operates under formal licensing and as part of a larger gambling portfolio.
Regional players
- M88: Asia-focused online sportsbook offering football, basketball, and esports betting with Asian handicap and Malaysian odds — directly comparable to Nowgoal's regional product mix and bet-type focus.
- Dafabet: Asian-market online sportsbook with strong football, basketball, and esports coverage and Asian handicap / Over/Under markets. Closest functional analogue to Nowgoal within Asia-facing licensed operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pricetap social profiles
Digital presencePricetap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pricetap leadership team
Management profileNumber of profiles
Pricetap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pricetap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pricetap
What does Pricetap do?
Nowgoal is an online sports entertainment platform that aggregates real-time football live scores from major global leagues (Premier League, La Liga, Bundesliga, Serie A) and provides online sports betting services across football, basketball, tennis, and esports. The platform supports multiple betting market types — Asian Handicap, European 1x2, Over/Under, Malaysian odds, AOS, and penalty betting — alongside full HD live match streaming, a mobile application, and promotional programs such as welcome bonuses and a 3% cashback rebate.
Is Pricetap a public or private company?
Pricetap is a private company. It is classified as unknown and is currently operating.
When was Pricetap founded?
Pricetap was founded in 2020. It employs 1 to 10 people.
Where is Pricetap based?
Pricetap is headquartered in Helsinki, Finland, in the Europe region.
How does Pricetap make money?
Two revenue lines are on record. Sports Betting is the primary driver. The others are promotional Services.
Who are Pricetap's main competitors?
Direct peers on record are Bet365, 1xBet, FanDuel, Pinnacle, DraftKings and Betfair. Broad incumbents are Betway and William Hill. Regional players are M88 and Dafabet.
Does Pricetap have an API?
No public API is recorded for Pricetap.
What industry is Pricetap in?
Pricetap's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAN, Sportsbook Retail Technology (Terminals, POS, Self-Service Betting). Its NAICS code is 7132 and its SIC code is 7990.