Goldkeys Services

Name

Goldkeys Services

Legal name

Goldkeys Services

Website

https://goldkeys.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Web Design and Development Services: Static and dynamic web page design and software development for small businesses and individuals.
2. WebSLR Subscriptions: Subscription-based online photography learning tool. Sold its 1,000th subscription in September 2002.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Goldkeys Services provides internet services for small businesses and individuals, including static and dynamic web page design and custom software development. The company also develops and offers niche software products such as the Best 4 Diabetes management system, the WebSLR online photography tutorial, the Short Persons Support website, and a Mandelbrot Set Java applet, with WebSLR sold as a subscription-based product.

Product overview

Goldkeys Services is a small internet services company wholly owned by Steven and Mary Goldsmith, offering static and dynamic web page design and software development services. The company's portfolio includes Best 4 Diabetes (a diabetes management tracking system), WebSLR (an online photography learning tool), Short Persons Support (a support web site for people of short stature), and a Mandelbrot Set Java applet. These products were built as sample projects demonstrating the company's capabilities rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Static and Dynamic Web Page Design Custom web page design services delivering static and dynamic websites for small businesses and individuals, provided as a quoted professional service.
• Software Development Custom software development services covering business application development and bespoke software solutions for small businesses and individuals.
• WebSLR Online, fully interactive virtual camera that teaches 35mm SLR photography through a 14-chapter workshop tutorial with exercises, sold as a subscription product to photography enthusiasts.
• Best 4 Diabetes Diabetes management system that helps users record and track glucose measures, food intake, medications, exercise and stress, uploads readings from 24 different glucose meters, and produces reports that can be shared with healthcare teams. Aimed at individuals with diabetes.
• Short Persons Support Online support and reference resource for persons of short stature, providing reference material, raising awareness of social and economic issues, and offering inspiration.
• Mandelbrot Set Explorer Java applet that lets users interactively explore and magnify areas of the Mandelbrot Set mathematical visualization.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Web.com (Newfold Digital): Web.com provides website design, hosting, and digital marketing services to small businesses, directly comparable to Goldkeys' core SMB web services offering but at vastly larger scale with a broader portfolio.
• mySugr (Roche): mySugr is a diabetes management app acquired by Roche, offering glucose tracking, logging, and reporting. It is directly comparable to Goldkeys' Best 4 Diabetes product, but at much larger scale with Roche's distribution and resources.
• Wix: Wix is a leading DIY website builder serving SMBs and individuals. While Wix sells a self-service product rather than bespoke services, it competes for the same small business customer seeking web presence that Goldkeys targets.
• GoDaddy: GoDaddy provides domain registration, hosting, website builders, and professional services for small businesses. It is a broad incumbent in the SMB internet services market where Goldkeys operates.
• Squarespace: Squarespace offers a website builder platform primarily targeting small businesses and creators, competing for the same end customer that Goldkeys serves with bespoke web design services.
• Endurance International Group (Newfold): Endurance/Newfold provides web hosting, design, and marketing services to SMBs through brands like Bluehost, HostGator, and Constant Contact, serving the same customer profile as Goldkeys.

Emerging players

• One Drop: One Drop is a digital health platform offering diabetes management and coaching, including glucose tracking and meter integration. It overlaps with Goldkeys' Best 4 Diabetes product in target user and feature set.
• Glucose Buddy: Glucose Buddy is a diabetes tracking app that logs glucose, food, medications, and exercise. It shares the same core feature set and target user as Goldkeys' Best 4 Diabetes management system.

Direct peers

• Upwork: Upwork is a freelance marketplace where small businesses and individuals hire software developers and web designers, overlapping directly with Goldkeys' custom web design and software development services.
• Toptal: Toptal connects clients with freelance software developers and designers, directly comparable to Goldkeys' professional services model of selling developer time to small businesses and individuals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldkeys Services