Glucose Buddy
Glucose Buddy is a digital health platform operated by Azumio that delivers diabetes management through a mobile app, connected smart glucose meter, recurring test strip delivery, and certified coaching, serving individuals with Type 1, Type 2, and prediabetes via direct-to-consumer subscriptions.
- Company typePrivate
- Founded-
- HeadquartersEl Cerrito, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Glucose Buddy does
Glucose Buddy is a digital health platform operated by Azumio Inc. (corporate parent Azumio) that provides an integrated diabetes management ecosystem for individuals living with Type 1, Type 2, or prediabetes. The platform combines a mobile application available on iOS and Android, a proprietary connected Smart Glucose Buddy Meter, automated A1C calculation from tracked glucose data, weekly performance reports with action plans, one-on-one coaching from certified diabetes educators, and recurring test strip delivery. Glucose Buddy markets itself as a 100% online, no-appointment service and claims a community of more than 30,000 members, with product distribution through the Apple App Store, Google Play Store, and its own e-commerce site at glucosebuddy.com.
The company operates a direct-to-consumer, subscription-based business model organized into three monthly tiers: Digital Control ($19.99/month or $17.99/month annual) for app-only access including coaching and the A1C calculator; Complete 50 ($29.99/month or $26.99/month annual) bundling the smart meter and 50 test strips per month under a 3-month commitment; and Unlimited ($59.99/month or $53.99/month annual, also 3-month commitment) providing unlimited test strips, identified as the most popular plan. Annual subscriptions receive a 10% discount and hardware plans include free standard shipping. The GTM motion is product-led, combining free app downloads with premium upsells, supplemented by digital marketing, content/educational resources, and member testimonials.
The underlying technology is a mobile-first cloud-synchronized platform paired with a Bluetooth-connected glucose meter. No external API, developer portal, or AI/ML capabilities are documented in available source material. The company is headquartered in El Cerrito, California, USA, has a stated headcount of 1-10 employees, and reports operating presence in the United States and United Kingdom. No funding rounds, patents, regulatory certifications, or named institutional investors are disclosed in the source data.
Glucose Buddy firmographics
Firmographics- Name
- Glucose Buddy
- Legal name
- Azumio Inc.
- Website
- https://glucosebuddy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glucose Buddy is a digital health platform operated by Azumio that delivers diabetes management through a mobile app, connected smart glucose meter, recurring test strip delivery, and certified coaching, serving individuals with Type 1, Type 2, and prediabetes via direct-to-consumer subscriptions.
- Ownership category
- akta.pro rank
Glucose Buddy industry classification
Industry- Product category
- Diabetes Management
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)
- akta.pro secondary industry
- Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)
Keywords
Where Glucose Buddy is headquartered
LocationHeadquarters
- HQ city
- El Cerrito
- HQ country
- United States
- HQ region
- North America
Markets served
Glucose Buddy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Digital Control Subscription: Basic subscription providing access to Glucose Buddy Premium features including personal diabetes coaching, performance reports, and automatic A1C calculator. Available at $19.99/month or $17.99/month (annual).
- Complete 50 Subscription: Mid-tier subscription including all Digital Control features plus Smart Glucose Meter, lancing device and lancets, and 50 test strips per month. Priced at $29.99/month or $26.99/month (annual) with 3-month commitment and free standard shipping.
- Unlimited Subscription: Premium subscription with all features plus unlimited test strips delivered monthly. Priced at $59.99/month or $53.99/month (annual) with 3-month commitment and free standard shipping. This is the most popular plan.
- Hardware Sales (Meter and Supplies): Sales of smart glucose meters, lancing devices, and test strips as part of subscription bundles. Test strips also available as recurring monthly deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Control - App-only subscription with premium coaching features |
| Subscription | Monthly | Complete 50 - App plus hardware with 50 test strips monthly |
| Subscription | Monthly | Unlimited - Premium plan with unlimited test strips |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Glucose Buddy product offering
Product offeringCore offering
Glucose Buddy is a digital diabetes management platform that sells an award-winning mobile app (iOS and Android) for tracking blood sugar, food, medication, blood pressure, and test results, alongside a connected Smart Glucose Buddy Meter and recurring test strip deliveries. The company also provides one-on-one personal diabetes coaching from certified educators, with all plans delivered 100% online through monthly subscriptions starting at $19.99.
Product overview
Glucose Buddy is a diabetes management platform offering an integrated ecosystem of products and services. The core offering is the award-winning Glucose Buddy App (available on iOS and Android), which provides blood sugar tracking with weekly reports and action plans. This is complemented by the Smart Glucose Buddy Meter, a connected SMART device for real-time blood glucose measurements. The company offers three subscription tiers: Digital Control ($19.99/month), Complete 50 ($29.99/month with meter and 50 test strips), and Unlimited ($59.99/month with unlimited test strips). All plans include Personal Diabetes Coaching from certified educators and access to Learning content. Additional products include test strip delivery service and a new member welcome pack. The platform operates on a 100% online model with no appointments or waiting rooms required.
Differentiator
Problem solved
Functional benefit
Brands
- Glucose Buddy Premium: Premium subscription tier offering personal diabetes coaching, performance reports, and automatic A1C calculator.
- Glucose Buddy App
- Smart Glucose Buddy Meter
Products and services
- Glucose Buddy App Award-winning mobile application (iOS and Android) that enables individuals with diabetes to track blood glucose levels over time along with food, medication, blood pressure, and other health data, producing weekly reports and action plans.
- Smart Glucose Buddy Meter Connected SMART glucose meter that captures and transmits blood sugar readings in real time to the Glucose Buddy App, with a discrete portable design intended for convenient daily use by individuals with diabetes.
- Personal Diabetes Coaching One-on-one coaching from certified diabetes educators who provide personalized guidance, daily support, and real-time advice based on the customer's blood sugar levels.
- Test Strips Delivery Service Recurring monthly shipment of glucose test strips delivered to customers' doors as part of the Complete 50 and Unlimited subscription plans, with 50 strips per month on Complete 50 and unlimited strips on Unlimited.
- New Member Welcome Pack Starter kit delivered to new members upon joining Glucose Buddy, containing the supplies and information needed to begin managing diabetes with the platform.
Quantifiable outcome
- 30,000+ members use the platform
Companies that use Glucose Buddy
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Glucose Buddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Glucose Buddy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Azumioparent_companyAzumio is the parent company of Glucose Buddy. Glucose Buddy is operated under the Azumio brand, with the Azumio website (azumio.com) listed as the company contact and the Azumio login portal (azumio.com/glucose) referenced for user authentication.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Glucose Buddy competitors and assessment
Company assessmentBroad incumbents
- Dexcom: Market-leading continuous glucose monitor (G6/G7) manufacturer with consumer and provider channels. CGM technology is a structural alternative to Glucose Buddy's fingerstick BGM stack.
- Abbott Diabetes Care (FreeStyle Libre): Abbott's FreeStyle Libre line dominates the consumer CGM market. As CGM adoption grows, Libre represents the most consequential alternative technology for the diabetes self-monitoring user that Glucose Buddy targets.
- LifeScan (OneTouch): Established BGM manufacturer behind the OneTouch brand, with mobile app integration. Larger incumbent competing for the same consumer BGM + app workflow that Glucose Buddy targets.
- Accu-Chek (Roche Diabetes Care): Roche's BGM brand and parent of mySugr, offering meters, strips, and digital tools. Larger incumbent with similar consumer diabetes management footprint and significantly greater resources.
Direct peers
- DarioHealth: Digital health platform selling a connected glucometer, app, and coaching for diabetes and other chronic conditions via DTC and B2B channels. Competes head-to-head for self-pay and employer-sponsored diabetes members.
- One Drop: DTC diabetes management platform offering a connected glucose meter, mobile app, AI-driven insights, and one-on-one coaching with consumables delivery. Highly comparable product stack and GTM motion to Glucose Buddy.
- Livongo (Teladoc Health): Digital chronic condition management platform offering connected devices, app, and live coaching for diabetes, hypertension, and weight management. Often covered by insurers/employers, directly competing for the same end-user cohort.
- Omada Health: Digital chronic care platform with diabetes and prediabetes programs that combine connected devices, coaching, and behavior change. Often reimbursed by employers/payers, competing for the same chronic-condition user.
- mySugr: DTC diabetes tracking app with coaching and supplies, now owned by Roche Diabetes Care. Closest direct competitor to Glucose Buddy's app + coaching + consumables bundle, serving the same consumer self-pay audience.
- Glooko: Diabetes data management platform that integrates data from BGMs, CGMs, insulin pumps, and apps for both consumers and clinicians. Comparable in diabetes tracking, A1C reporting, and coaching adjacencies.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Glucose Buddy social profiles
Digital presenceGlucose Buddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glucose Buddy leadership team
Management profileNumber of profiles
Glucose Buddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glucose Buddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glucose Buddy
What does Glucose Buddy do?
Glucose Buddy is a digital diabetes management platform that sells an award-winning mobile app (iOS and Android) for tracking blood sugar, food, medication, blood pressure, and test results, alongside a connected Smart Glucose Buddy Meter and recurring test strip deliveries. The company also provides one-on-one personal diabetes coaching from certified educators, with all plans delivered 100% online through monthly subscriptions starting at $19.99.
Is Glucose Buddy a public or private company?
Glucose Buddy is a private company. It is classified as corporate owned and is currently operating.
When was Glucose Buddy founded?
Glucose Buddy was founded in -1. It employs 1 to 10 people.
Where is Glucose Buddy based?
Glucose Buddy is headquartered in El Cerrito, United States, in the North America region.
How does Glucose Buddy make money?
Four revenue lines are on record. Digital Control Subscription is the primary driver. The others are complete 50 Subscription, unlimited Subscription and hardware Sales (Meter and Supplies).
Who are Glucose Buddy's main competitors?
Broad incumbents on record are Dexcom, Abbott Diabetes Care (FreeStyle Libre), LifeScan (OneTouch) and Accu-Chek (Roche Diabetes Care). Direct peers are DarioHealth, One Drop, Livongo (Teladoc Health), Omada Health, mySugr and Glooko.
Does Glucose Buddy have an API?
No public API is recorded for Glucose Buddy.
What industry is Glucose Buddy in?
Glucose Buddy's product category is Diabetes Management. Its primary akta.pro industry code is CRACAQAE, Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers), with a secondary code of HLAHAHAG, Blood Glucose Monitoring (BGM) Meters & Test Strips. Its SIC code is 3845.