Romira

What Romira does

Romira Gesellschaft für Vertrieb & Verarbeitung von Chemieprodukten mbH is a German specialty compounder of engineering thermoplastics headquartered in Pinneberg, near Hamburg. Founded in 1991 and operating as a subsidiary of ROWA GROUP Holding GmbH, the company develops and manufactures customized compounds and blends for industrial customers, with automotive as its primary vertical and secondary exposure to electrical & electronics, construction (including KTW/ACS/WRAS-certified drinking water applications), horticulture, medical/lab technology, and household goods. Its commercial portfolio is organized around three proprietary compound lines — ROTEC® (single-polymer compounds based on ABS, ASA, PC, PMMA, PA, PET, or PBT), ROMILOY® (multi-polymer blends such as PC/ABS, PA/ASA, PBT/ASA, and the 20-year flagship ROMILOY® 3020 ASA/PA series), and LURANYL® (PPE-based blends) — complemented by the CRE.ACTIVE Design sub-brand (Mold In Color, metallic effects), the 2024-launched ROMIRACLE® speckle-effect range, the 2026-launched Bio-PEB bio-based polyester blend, and a 2025 post-consumer polycarbonate (PoC-PC) recycled-content range.

The underlying technology is multi-polymer compounding and blending, with formulation expertise protected by regulatory certifications (KTW, ACS, WRAS for drinking water since 2002; FMVSS-302 for automotive) and qualified to OEM specifications such as VW Group TL52673. Color development is delivered through the CCC+ Color Competence Center, which integrates ROMIRA's finished colored plastics with sister companies' masterbatches, liquid colors, and pigment preparations under a spectrophotometrically controlled workflow (Konica-Minolta, RAL/NCS/Pantone systems). Mold In Color technology eliminates post-processing painting steps, enabling design differentiation (e.g., the ROMILOY® PC-MA Piano Black central console on the ALPINE A290, named Car of the Year 2025) while reducing CO2 emissions and production cost.

Revenue is generated through direct B2B sales of customized compounds and blends on multi-year contracts, with pricing tailored to compound specifications, volumes, and material composition. Go-to-market combines a regional field-sales organization covering 40+ countries, digital presence (website, LinkedIn, biannual ROWAnews magazine), and participation in industry trade fairs including FAKUMA and PlastEurasia Istanbul. The company employs 51–100 staff, is privately held, and discloses no revenue figures.

Name

Romira

Legal name

ROMIRA Gesellschaft für Vertrieb & Verarbeitung von Chemieprodukten mbH

Website

https://romira.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Romira is a German specialty compounder of engineering thermoplastics and custom blends (ROTEC®, ROMILOY®, LURANYL®), serving primarily the automotive industry and secondarily E&E, construction, medical, and household sectors. Operating as a subsidiary of ROWA GROUP, it sells certified, customer-specific compounds via direct B2B sales across 40+ countries.

Ownership category

akta.pro rank

Product category

Engineering Plastics Compounds & Blends

NAICS

Plastics Material and Resin Manufacturing (325211), Resin and Synthetic Rubber Manufacturing (32521), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Specialty Polymers & Resins (Engineered Materials) (IMAEABAK)

akta.pro secondary industry

Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, starch blends) (IMANAAAG)

Keywords

• Engineering plastics compounds
• Polymer blends
• Technical thermoplastics
• Custom plastic compounds
• Polymer material solutions

Headquarters

HQ city

Pinneberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Technical Plastics and Blends Sales: ROMIRA generates revenue through the manufacture and sale of technical compound and blend solutions. Products include ROTEC® single-material compounds, ROMILOY® multi-material blends, and LURANYL® PPE-based compounds. Sales are made directly to industrial customers requiring customized plastic solutions for specific applications. The company operates as part of the ROWA GROUP of companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ROMIRA manufactures and sells customized engineering plastics, thermoplastic compounds and multi-polymer blends (ROTEC®, ROMILOY®, LURANYL®) based on materials such as ABS, ASA, PC, PMMA, PA, PET, PBT, and PPE. Products are tailored to customer specifications for industrial applications in automotive, electrical/electronics, construction, horticulture, medical/lab technology, and household goods sectors, including Mold In Color solutions, bio-based compounds, and recycled-content blends.

Product overview

ROMIRA is a specialist in technical plastics and blends, operating as part of the ROWA GROUP. Its product portfolio is organized around three core compound lines: ROTEC® (single-polymer compounds based on ABS, ASA, PC, PMMA, PA, PET, or PBT), ROMILOY® (multi-polymer custom blends such as PC/ABS, PA/ASA, PBT/ASA, and specialized grades like PC-MA and ASA/PA), and LURANYL® (PPE-based blends with PS or PA). These are complemented by the CRE.ACTIVE Design sub-brand covering Mold In Color solutions and metallic effects, and the specialty ROMIRACLE® speckle-effect product range. Color expertise is delivered through the CCC+ Color Competence Center, which integrates masterbatches, liquid colors, and pigment preparations across ROWA GROUP companies.

Differentiator

Problem solved

Functional benefit

Brands

• ROTEC: Compounds based on single materials such as ABS, ASA, PC, PMMA, PA, PET, or PBT.
• ROMILOY
• LURANYL
• CRE.ACTIVE Design
• ROMIRACLE
• CCC+ (Color Competence Center)
• Bio-PEB

Products and services

• ROTEC® Compounds Compounds based on a single base polymer (ABS, ASA, PC, PMMA, PA, PET, or PBT), tailored to customer specifications for technical applications including automotive exteriors and metallic-effect colored parts.
• ROMILOY® Blends Compounds based on multiple base polymers (e.g., PC/ABS, PA/ASA, PBT/ASA), custom blends tailored to customer requirements with features such as Mold In Color, anti-squeak, permanent antistatic, and FMVSS-302 compliance for automotive use.
• LURANYL® Compounds Compounds based on PPE (polyphenylene ether) blended with impact-resistant PS or PA. LURANYL® KR grades carry KTW, ACS, and WRAS approvals for drinking water contact; LURANYL® HT grades provide high heat and media resistance for demanding injection-molded and extruded parts.
• CRE.ACTIVE Design Solutions A sub-brand of design-focused plastic solutions including Mold In Color compounds, metallic-effect colors, and bio-based materials. Enables aesthetic parts without post-processing, reducing energy use, raw material consumption, and CO2 emissions.
• ROMIRACLE® Sprinkle-Effect Compounds Speckle/salt-and-pepper effect compounds delivering uniform, reproducible aesthetic results with wide color range from opaque to transparent, including granite-look combined with ceramic cool-touch feel. Targets cosmetic, automotive, household appliances, furniture, and E&E sectors.
• Bio-PEB Bio-based Polyester Blend Bio-sourced polyester blend compounds providing impact, chemical, and thermal resistance with reduced carbon footprint. Available with ceramic-effect speckle variants and cool-touch haptics for packaging, cosmetic, automotive, household appliances, kitchen ware, furniture, and E&E applications.
• Post-Consumer Polycarbonate (PoC-PC) Blends Polymer blends made from recycled post-consumer polycarbonate (PoC-PC) that retain mechanical and thermal properties, with UV resistance, chemical resistance, and reduced carbon footprint. Can be used in any polycarbonate blend to lower the carbon footprint of end products.
• CCC+ Color Competence Center Integrated color development service offering color matching using RAL, NCS, and Pantone systems via spectrophotometric evaluation (Konica-Minolta) and electronic color targeting, combining finished colored plastics, masterbatches, liquid colors, and pigment preparations.

Quantifiable outcome

• ROMILOY® PC-MA enables 4 different finishes on central console (high gloss and textures) while saving energy and costs compared to multiple molds and subsequent surface treatment
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ROWA GROUPcoreOthersROMIRA is a subsidiary of ROWA GROUP Holding GmbH, a group of companies specializing in technical plastics, masterbatches, liquid colors, coating solutions, and chemical products. ROWA GROUP includes ROMIRA, ROWA Masterbatch, ROWASOL, ROWA Lack, TRAMACO, ROWA INC, ROWA KOREA, ROWA COATINGS, and ROWA FRANCE.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KRAIBURG TPE: German-headquartered TPE specialty compounder serving automotive, industrial, and consumer markets. Competes in the same engineering-polymer custom-formulation space with comparable OEM programs.
• MOCOM Compounds: Hamburg-based compounder of engineering thermoplastics (ALCOM, TEDUR, ALFATER) for automotive, industrial, and E&E applications. Direct competitor in German specialty compounding with comparable custom-blend value proposition.
• ELASTO (Hexpol TPE): European specialty compounder of thermoplastic elastomers and engineering polymers serving automotive, consumer, and industrial markets. Comparable custom-compounding model with similar target customers and applications.
• TechnoCompound: German compounder of technical thermoplastics and customer-specific polymer compounds for automotive and industrial applications. Closely comparable mid-size specialty compounder competing for similar program wins.
• AKRO-Plastic: German specialty compounder of engineering thermoplastics (AKROMID, AKROLOY, PRECITE) serving automotive, E&E, and industrial customers with custom-formulated compounds. Most direct head-to-head competitor to Romira in the German mid-market compounder segment.

Broad incumbents

• Covestro: Major global producer of polycarbonates (Makrolon), ABS (Lustran), and PC blends with significant compounding operations. Competes with Romira's ROMILOY PC/ABS and ROMILOY PC-MA lines in automotive and electronics.
• Avient (formerly PolyOne): Global specialty engineered materials provider offering custom compounding, color masterbatches, and specialty additives. Overlaps with Romira in custom-formulated engineering compounds and color integration services (analogous to CCC+).
• BASF Engineering Plastics: Global chemical major with broad engineering plastics portfolio (Ultramid, Ultradur, Ultraform) including compounding capability. Sets industry standards and pricing benchmarks that Romira's grades compete against in automotive and industrial bidding.
• SABIC: Global petrochemical and engineering plastics producer (NORYL PPE blends, CYCOLAC ABS, LEXAN PC) competing with Romira's LURANYL and ROMILOY lines across automotive and E&E globally.
• LANXESS: German specialty chemicals group with engineering plastics compounding (Pocan, Durethan) serving automotive, E&E, and industrial customers. Direct competitor to Romira in PA/PBT compounds and PPE-blend adjacent grades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/romira-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romira