Herbamedica
Herbamedica is a Bulgarian founder-owned e-commerce retailer founded in 1994, selling 481+ natural dietary supplements and medical devices directly to consumers in Bulgaria and seven international markets through its own online storefront.
- Company typePrivate
- Founded1994
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Herbamedica does
Herbamedica is a Bulgarian online retailer and distributor of natural dietary supplements, headquartered in Sofia and founded in 1994 by Radoslav Toshkov. The company operates as a direct-to-consumer e-commerce business through herbamedicabg.com (with an English version), selling more than 481 nutritional supplement products organized by body system, health condition, and product type. Its catalog spans vitamins, minerals, probiotics, liposomal formulations (Glutathione, Berberine, Calcium AKG, CoQ10, Spermidine), amino acids, antioxidants, collagen, omega fatty acids, adaptogens, medicinal mushrooms, algae, and a small assortment of medical devices such as blood pressure monitors from LD/Team Pro.
The platform functions as a hybrid model: it distributes third-party brands from a long tail of international manufacturers (Plameca, Plantapol, Symbiofarm, Ast Enzymes, Researched Nutritionals, Sanum Kehlbeck, Nutrined, Comed Oy, Seagarden, Laves-Arzneimittel, Havfruene AS, and others) alongside an own-brand Herbamedica line including ProHelico, Prim Oil, Pro10Biotics, Ginkgo Forte, Flex Code Gold, and Neuroadapt. The company holds ISO 22000:2006 food-safety certification and sources raw materials from certified producers. Products are known and distributed internationally in Canada, the USA, Czech Republic, North Macedonia, Russia, Lithuania, and Slovenia, though Bulgaria remains the primary market.
Herbamedica generates revenue primarily through direct online unit sales priced from approximately 3.50 EUR to 88 EUR, with promotional bundles offering 20–56% discounts, free delivery over 40 EUR, a 14-day return policy, and gift incentives over 80 EUR. The go-to-market is entirely digital, supported by a Bulgarian-language SEO-structured storefront, a content/blog library on health topics, and an email newsletter. There is no disclosed institutional investment, no parent company, and no public listing; the company is founder-owned and operates without disclosed revenue figures.
Herbamedica firmographics
Firmographics- Name
- Herbamedica
- Legal name
- Herbamedica Ltd.
- Website
- https://herbamedicabg.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herbamedica is a Bulgarian founder-owned e-commerce retailer founded in 1994, selling 481+ natural dietary supplements and medical devices directly to consumers in Bulgaria and seven international markets through its own online storefront.
- Ownership category
- akta.pro rank
Herbamedica industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI)
Keywords
Where Herbamedica is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Herbamedica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Online Sales: Herbamedica generates revenue through direct online sales of nutritional supplements and vitamins via its e-commerce platform. Customers purchase products at listed prices with free shipping available for orders exceeding 40 EUR. The company also offers promotional packages and discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual nutritional supplements sold at per-unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Herbamedica product offering
Product offeringCore offering
Herbamedica produces and distributes natural dietary supplements through a direct-to-consumer e-commerce platform. The portfolio includes over 480 products across categories such as vitamins, minerals, probiotics, liposomal formulations, herbal extracts, amino acids, antioxidants, collagen, omega fatty acids, and specialized formulations, organized by body systems and health conditions. The company also distributes third-party international supplement brands alongside its own Herbamedica-branded line and sells select medical devices such as blood pressure monitors.
Product overview
Herbamedica is an online retail platform for nutritional supplements and herbal products, operating primarily as a distributor of third-party brands alongside its own Herbamedica branded product line. The portfolio includes over 480 products across categories such as vitamins and minerals, probiotics, liposomal supplements, amino acids, antioxidants, collagen, herbs (including adaptogens like Ashwagandha, medicinal mushrooms like Shiitake and Reishi, and algae like Spirulina and Chlorella), omega fatty acids, and specialized formulations for various health conditions. The platform also offers medical devices like blood pressure monitors. Products are organized by body systems (digestive, nervous, cardiovascular, immune, etc.), health conditions, and product types. Key own-brand products include ProHelico, Prim Oil, Pro10Biotics, Ginkgo Forte, and various liposomal formulations (Glutathione, Berberine, Calcium AKG, CoQ10, Spermidine), as well as Flex Code collagen products and Neuroadapt for nervous system support.
Differentiator
Problem solved
Functional benefit
Products and services
- ProHelico Probiotic supplement for digestive health and H. pylori support.
- Prim Oil Evening primrose oil supplement for hormonal balance and skin health, available in various capsule sizes.
- Pro10Biotics High-potency probiotic supplement containing 10 bacterial strains with 50 billion viable cells per capsule.
- Liposomal Glutathione Liposomal-formulated glutathione supplement for antioxidant support, available in 220ml liquid form.
- Ginkgo Forte Ginkgo biloba extract supplement for cognitive function and circulation support, 80 capsules of 250mg.
- Can-C Eye Drops Eye drops supplement for vision support and eye health.
- Liquid Off Supplement for fluid retention support and detoxification, available in 250ml packages.
- Liposomal Berberine Liposomal-formulated berberine supplement for metabolic support, 30 capsules.
- Liposomal Calcium AKG Liposomal calcium supplement for bone health support, 30 capsules.
- Liposomal CoQ10 Liposomal coenzyme Q10 supplement for cardiovascular and energy support, 30 capsules.
- Liposomal Spermidine Liposomal spermidine supplement for cellular health support, 30 capsules.
- Vegan Protein Fortamino Vegan protein powder supplement available in coffee and mango flavors, 800-834g packages.
- Flex Code Gold Joint support supplement with collagen and other ingredients for joint health, available in 500ml liquid form.
- Neuroadapt Nootropic supplement for nervous system support, 120 capsules.
- LD Blood Pressure Monitors Blood pressure monitoring devices including LD-80 children's mechanical and LD-521A/LD-91 professional models.
Quantifiable outcome
- Products distributed in 7 countries internationally
- +1 more outcomes
Companies that use Herbamedica
Customer profileSegments2 records
Ideal customer profiles2 records
Herbamedica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Herbamedica partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Certified Raw Material SupplierscoreHerbamedica sources natural raw materials from certified producers to maintain high quality standards in their nutritional supplements. The company emphasizes guaranteed origin and quality of all ingredients used in their products.
- Multiple International ManufacturersminorThe company carries products from various international manufacturers including: Life Store Ltd, Plameca (Spain), Plantapol (Spain), Green Pasture, Symbiofarm GmbH, Ast Enzymes (USA), Mitocare, Sanum Kehlbeck, Researched Nutritionals, Nutrined, Sana Hemp, Dr Healthcare, Receptura Apotheke, Metacheck, Comed Oy, Seagarden, Havfruene AS (Norway), Profound, Laves-Arzneimittel GmbH, Teampro, and Haosk/Hunza Apricot Oil Company.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Herbamedica competitors and assessment
Company assessmentBroad incumbents
- NOW Foods: Large incumbent supplement brand and distributor with thousands of SKUs across vitamins, herbals, and specialty formulations. Comparable through its broad catalog and multi-channel supplement distribution, though vertically integrated rather than reseller-led.
- Vitabiotics: UK-based vitamin and supplement brand with deep European retail and DTC presence. Comparable as a multi-condition supplement portfolio with strong European distribution.
- Solgar: Long-established vitamins, herbals, and specialty supplement brand distributed globally through retailers and DTC. Comparable as a premium, quality-positioned supplement portfolio across multiple body systems.
Direct peers
- Life Extension: DTC-focused supplement brand with extensive condition-targeted product range and content-led marketing. Comparable in go-to-market (DTC + educational content) and condition-based merchandising.
- Natural Factors: Canadian supplement manufacturer and DTC brand with broad herbal, probiotic, and condition-targeted lines. Comparable in product breadth, ISO-style quality positioning, and cross-border DTC distribution model.
- Piping Rock Health Products: Large DTC supplement retailer offering thousands of vitamins, herbals, and condition-targeted products. Comparable as a multi-brand online supplement storefront competing for the same condition-led search traffic.
- iHerb: Global DTC retailer of nutritional supplements and herbal products, with international shipping to Bulgaria and CEE. Directly comparable as a multi-brand e-commerce supplement storefront serving cross-border health-conscious consumers.
- Swanson Health Products: Established US-based DTC supplement retailer with broad vitamins, herbal, and condition-targeted SKUs. Closely comparable in catalog breadth, condition-based merchandising, and direct-to-consumer model.
Emerging players
- Thorne: Premium practitioner-grade supplement brand with strong DTC and content presence. Comparable in high-end, condition-led positioning and liposomal/specialty delivery formats overlapping Herbamedica's 2026 line.
Regional players
- Walmark: CEE supplement brand with strong presence across Czech Republic, Slovakia, Romania, and neighbouring markets. Closely comparable as a regional herbal/vitamin supplement player operating in overlapping CEE geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Herbamedica social profiles
Digital presenceHerbamedica compliance and trust
Trust signalCompliance1 record
Herbamedica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herbamedica leadership team
Management profileNumber of profiles
Profiles1 record
Herbamedica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herbamedica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herbamedica
What does Herbamedica do?
Herbamedica produces and distributes natural dietary supplements through a direct-to-consumer e-commerce platform. The portfolio includes over 480 products across categories such as vitamins, minerals, probiotics, liposomal formulations, herbal extracts, amino acids, antioxidants, collagen, omega fatty acids, and specialized formulations, organized by body systems and health conditions. The company also distributes third-party international supplement brands alongside its own Herbamedica-branded line and sells select medical devices such as blood pressure monitors.
Is Herbamedica a public or private company?
Herbamedica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herbamedica founded?
Herbamedica was founded in 1994. It employs 51 to 100 people.
Where is Herbamedica based?
Herbamedica is headquartered in Sofia, Bulgaria, in the Europe region.
How does Herbamedica make money?
One revenue line is on record: direct Online Sales.
Who are Herbamedica's main competitors?
Broad incumbents on record are NOW Foods, Vitabiotics and Solgar. Direct peers are Life Extension, Natural Factors, Piping Rock Health Products, iHerb and Swanson Health Products. Thorne is listed as an emerging player. Walmark is listed as a regional player.
Does Herbamedica have an API?
No public API is recorded for Herbamedica.
What industry is Herbamedica in?
Herbamedica's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 325411 and its SIC code is 2833.