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Asuransi Sinar Mas

Full company profile

uuid002ql4n

Namestring
Asuransi Sinar Mas
Legal namestring
HeyLink.me
Websiteurl
heylink.me
Company typeenum
Private
Founded yearint
2026
Descriptiontext

Asuransi Sinar Mas (ASM) is described in the source material as one of the largest general insurance companies in Indonesia. The firm was founded in 1985, is headquartered in Jakarta, and operates as a for-profit, privately held entity. ASM sits within the broader Sinar Mas Group, one of Indonesia's largest conglomerates with diversified interests spanning financial services, agribusiness, consumer goods, real estate, and other sectors. The company employs between 501 and 1,000 people, placing it among the larger non-life insurers in the Indonesian market by workforce scale.

As a general (non-life) insurance carrier, ASM provides standard P&C products — including property, casualty, motor, and other general insurance lines — to customers in Indonesia. Its underlying underwriting technology, product portfolio breadth, distribution channels (agency, brokerage, bancassurance, direct/digital), reinsurance arrangements, claims-handling infrastructure, and digital capabilities are not detailed in the source material. Headcount of 501-1,000 implies a meaningful operating footprint consistent with multi-branch distribution and in-house claims operations typical of large Indonesian P&C insurers.

ASM's revenue mechanics, pricing structure, distribution mix, customer segment composition, and combined ratio are not disclosed in the available input. As a regulated Indonesian insurer, ASM operates under the supervisory framework of Otoritas Jasa Keuangan (OJK), which governs licensing, capital adequacy, solvency, and product approval for non-life insurers in Indonesia. These structural data points represent a significant source-material gap that constrains deeper financial, operational, and competitive benchmarking.

Short descriptiontext

Asuransi Sinar Mas is one of Indonesia's largest general insurance companies, founded in 1985 and headquartered in Jakarta. A privately held unit within the Sinar Mas conglomerate, it employs 501-1,000 people serving Indonesian P&C insurance customers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersJakarta, Indonesia
HQ citystring
Jakarta
HQ countrystring
Indonesia
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
general insurance, property insurance, motor vehicle insurance, non-life insurance, Indonesia insurance
NAICS code2 codes
  • Direct Insurance (except Life, Health, and Medical) Carriers52412
  • Insurance Carriers5241
SIC code2 codes
  • Fire, Marine & Casualty Insurance6331
  • Insurance Carriers, Nec6399
Product category
General Insurance
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Subscription Revenue (PRO)
TypeSubscription Recurring
Description

Monthly and annual subscription plans providing enhanced features including 100 links, custom branding, custom domain, advanced analytics, themes, fonts, and reduced transaction fees

heylink.me
2Advertising Revenue (AdSense)
TypeAdvertising
Description

Monetization through Google AdSense integration, allowing users to earn revenue by displaying targeted advertisements on their link pages based on content category and visitor region

heylink.me
3E-commerce Transaction Fees
TypeTransaction Fee
Description

Transaction fees from commerce features: 9.9% + 30c for Starter tier and 3.9% + 30c for PRO tier on sales conducted through the platform

heylink.me
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
Pricing details4 tiers
1Starter - Free forever plan with basic features and higher transaction fees
ModelFreemiumBilling cadenceMonthly
Notes

Free forever. Includes: 50 Links, Link Analytics, Link in bio templates, Basic KODE.link QR code Integration, Earn Money (ads), Link in bio for Business, CV, Store & Unlimited Products, Lead Generation, Social & Music Links, Menu, Locations. Transaction fees: 9.9% + 30c.

heylink.me
2PRO - Premium subscription with advanced features and reduced transaction fees
ModelSubscriptionBilling cadenceAnnual
Notes

$9.00/month or $84.00/year (save 23%). Includes all Starter features plus: 100 Links (vs 50), PRO KODE.link QR code Integration, PRO Custom Branding & Custom Domain, PRO Link Analytics & Pixels, PRO Themes, Avatars, Icons, PRO CV, Description, Highlights, PRO Fonts, Backgrounds, PRO Signups, Messages, PRO Commerce, Menu, Locations, Galleries, PRO Support. Transaction fees: 3.9% + 30c (vs 9.9% + 30c).

heylink.me
3PRO - Monthly billing option
ModelSubscriptionBilling cadenceMonthly
Notes

$9.00/month (cancel anytime). All PRO features included.

heylink.me
4AdSense Earnings
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Users can earn money by displaying ads. Estimated earnings calculator available based on content category and visitor region. For example, 50,000 monthly pageviews in Finance category (Asia Pacific) could generate approximately $1,244.50 annually. Actual earnings depend on advertiser demand, user location/device, content industry, seasonality, ad size, and exchange rates.

heylink.me
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 5 records shown
1KODE.link
Description

Advanced QR code solutions platform, including QR code builder, Apple Wallet and Google Wallet digital card generators, and digital business card creator.

heylink.me
+4 more records
Core offering1 text field

Asuransi Sinar Mas is one of the largest general (non-life) insurance companies in Indonesia, providing general insurance products and services to the Indonesian market. The company has been operating since 1985 from its base in Jakarta with a workforce of 501-1,000 employees.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

HeyLink.me is a unified link-in-bio platform that provides a single URL for managing all online links and digital content. The core HeyLink.me Platform serves as the main offering, complemented by specialized sub-products including KODE.link for QR code generation and digital cards, and regional variants like HeyLink.au and NonProfit-Link.org. The platform is available in multiple tiers: Starter (free with basic features), PRO ($5.90/month with advanced features including 100 links, custom branding, themes, and 3.9%+30c transaction fees), Agency (for managing multiple accounts), and Enterprise (white-label solution with API access and 200+ integrations). Additional offerings include the Marketplace with 100+ apps and integrations, Custom Domain feature, and Earn Money (AdSense integration) for monetization. The ecosystem also includes partner tools like RapidWombat for SEO and Baby Passport Photo Maker.

Product and service1 record
1General Insurance
CategoryGeneral Insurance
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Google AdSense
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Google AdSense enables HeyLink.me users to monetize their link pages by displaying targeted advertisements. Users can earn revenue based on clicks and impressions, with ads selected for quality and relevance.

2KODE.link
Strategic tierCoreTypeTechnology or Integration
Description

Related platform for QR code generation and management. KODE.link provides advanced QR code solutions including Apple Wallet and Google Wallet digital card generators, business card creators, and custom QR code builder integrated into HeyLink.me.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Asuransi Sinar Mas

General Insuranceheylink.me

Asuransi Sinar Mas is one of Indonesia's largest general insurance companies, founded in 1985 and headquartered in Jakarta. A privately held unit within the Sinar Mas conglomerate, it employs 501-1,000 people serving Indonesian P&C insurance customers.

What Asuransi Sinar Mas does

Asuransi Sinar Mas (ASM) is described in the source material as one of the largest general insurance companies in Indonesia. The firm was founded in 1985, is headquartered in Jakarta, and operates as a for-profit, privately held entity. ASM sits within the broader Sinar Mas Group, one of Indonesia's largest conglomerates with diversified interests spanning financial services, agribusiness, consumer goods, real estate, and other sectors. The company employs between 501 and 1,000 people, placing it among the larger non-life insurers in the Indonesian market by workforce scale.

As a general (non-life) insurance carrier, ASM provides standard P&C products — including property, casualty, motor, and other general insurance lines — to customers in Indonesia. Its underlying underwriting technology, product portfolio breadth, distribution channels (agency, brokerage, bancassurance, direct/digital), reinsurance arrangements, claims-handling infrastructure, and digital capabilities are not detailed in the source material. Headcount of 501-1,000 implies a meaningful operating footprint consistent with multi-branch distribution and in-house claims operations typical of large Indonesian P&C insurers.

ASM's revenue mechanics, pricing structure, distribution mix, customer segment composition, and combined ratio are not disclosed in the available input. As a regulated Indonesian insurer, ASM operates under the supervisory framework of Otoritas Jasa Keuangan (OJK), which governs licensing, capital adequacy, solvency, and product approval for non-life insurers in Indonesia. These structural data points represent a significant source-material gap that constrains deeper financial, operational, and competitive benchmarking.

Asuransi Sinar Mas firmographics

Firmographics
Name
Asuransi Sinar Mas
Legal name
HeyLink.me
Website
https://heylink.me
Company type
Private
Founded year
2026
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Asuransi Sinar Mas is one of Indonesia's largest general insurance companies, founded in 1985 and headquartered in Jakarta. A privately held unit within the Sinar Mas conglomerate, it employs 501-1,000 people serving Indonesian P&C insurance customers.
Ownership category
akta.pro rank

Where Asuransi Sinar Mas is headquartered

Location

Headquarters

HQ city
Jakarta
HQ country
Indonesia
HQ region
Asia

Markets served

Asuransi Sinar Mas business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Subscription Revenue (PRO): Monthly and annual subscription plans providing enhanced features including 100 links, custom branding, custom domain, advanced analytics, themes, fonts, and reduced transaction fees
  2. Advertising Revenue (AdSense): Monetization through Google AdSense integration, allowing users to earn revenue by displaying targeted advertisements on their link pages based on content category and visitor region
  3. E-commerce Transaction Fees: Transaction fees from commerce features: 9.9% + 30c for Starter tier and 3.9% + 30c for PRO tier on sales conducted through the platform

Pricing tiers

ModelBillingPrice
FreemiumMonthlyStarter - Free forever plan with basic features and higher transaction fees
SubscriptionAnnualPRO - Premium subscription with advanced features and reduced transaction fees
SubscriptionMonthlyPRO - Monthly billing option
Usage-basedPay-as-you-goAdSense Earnings

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Asuransi Sinar Mas product offering

Product offering

Core offering

Asuransi Sinar Mas is one of the largest general (non-life) insurance companies in Indonesia, providing general insurance products and services to the Indonesian market. The company has been operating since 1985 from its base in Jakarta with a workforce of 501-1,000 employees.

Product overview

HeyLink.me is a unified link-in-bio platform that provides a single URL for managing all online links and digital content. The core HeyLink.me Platform serves as the main offering, complemented by specialized sub-products including KODE.link for QR code generation and digital cards, and regional variants like HeyLink.au and NonProfit-Link.org. The platform is available in multiple tiers: Starter (free with basic features), PRO ($5.90/month with advanced features including 100 links, custom branding, themes, and 3.9%+30c transaction fees), Agency (for managing multiple accounts), and Enterprise (white-label solution with API access and 200+ integrations). Additional offerings include the Marketplace with 100+ apps and integrations, Custom Domain feature, and Earn Money (AdSense integration) for monetization. The ecosystem also includes partner tools like RapidWombat for SEO and Baby Passport Photo Maker.

Differentiator

Problem solved

Functional benefit

Brands

  • KODE.link: Advanced QR code solutions platform, including QR code builder, Apple Wallet and Google Wallet digital card generators, and digital business card creator.
  • NonProfit-Link.org
  • HeyLink.au
  • RapidWombat
  • Baby Passport & Visa Photo Maker

Products and services

  • General Insurance

Companies that use Asuransi Sinar Mas

Customer profile

Segments5 records

Ideal customer profiles1 record

Asuransi Sinar Mas technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Asuransi Sinar Mas partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Google AdSensecoreTechnology or IntegrationIntegration with Google AdSense enables HeyLink.me users to monetize their link pages by displaying targeted advertisements. Users can earn revenue based on clicks and impressions, with ads selected for quality and relevance.
  • KODE.linkcoreTechnology or IntegrationRelated platform for QR code generation and management. KODE.link provides advanced QR code solutions including Apple Wallet and Google Wallet digital card generators, business card creators, and custom QR code builder integrated into HeyLink.me.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Asuransi Sinar Mas competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights4 records

Customer concentration

Asuransi Sinar Mas social profiles

Digital presence

Asuransi Sinar Mas financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Asuransi Sinar Mas leadership team

Management profile

Number of profiles

Asuransi Sinar Mas funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Asuransi Sinar Mas M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuransi Sinar Mas

What does Asuransi Sinar Mas do?

Asuransi Sinar Mas is one of the largest general (non-life) insurance companies in Indonesia, providing general insurance products and services to the Indonesian market. The company has been operating since 1985 from its base in Jakarta with a workforce of 501-1,000 employees.

Is Asuransi Sinar Mas a public or private company?

Asuransi Sinar Mas is a private company. It is classified as corporate owned and is currently operating.

When was Asuransi Sinar Mas founded?

Asuransi Sinar Mas was founded in 2026. It employs 501 to 1,000 people.

Where is Asuransi Sinar Mas based?

Asuransi Sinar Mas is headquartered in Jakarta, Indonesia, in the Asia region.

How does Asuransi Sinar Mas make money?

Three revenue lines are on record. Subscription Revenue (PRO) is the primary driver. The others are advertising Revenue (AdSense) and E-commerce Transaction Fees.

Does Asuransi Sinar Mas have an API?

No public API is recorded for Asuransi Sinar Mas.

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