What Novoflex does

Novoflex is a Singapore-headquartered smartcard solutions provider specializing in EMV bankcard chip modules, laminate inlay technology, RFID products, SIM card modules, and biometric module assembly. Founded in 2003 as Smartflex Technology and rebranded under Novo Tellus Capital Partners ownership in 2016, the company produces 700M+ EMV bankcard chip modules annually from its Singapore facility, operating within a Class 10k cleanroom conforming to ISO 7 standards. Its core technology platforms are the patented sAiL™ laminate inlay chip module — which enables custom chip shapes and designs for card branding, co-branding, and affinity marketing — and the patented BRAVO™ single-sided tape-based dual interface chip module. Sub-products include sAiL.DUAL™ for contactless payments and sAiL.SIM™ for telecommunications SIM cards. The company holds EAL 6 common criteria security certification (one of only two IC module assemblers globally), Mastercard CQM, Mastercard CCS approval, Visa Approved Product List status, and ISO-9001/ISO-14001 certifications, creating high regulatory barriers to entry.

Novoflex serves a B2B enterprise customer base spanning banks, payment networks, card manufacturers, telecommunications providers, biometric technology vendors, and RFID integrators globally, with disclosed end customers including Sunny Bank, Changhua Bank (Taiwan), and Taiwan banks using iPASS transit. Revenue is generated through hardware sales of chip modules and laminate inlays at quote-based enterprise pricing, with no consumer-facing distribution. The company monetizes the issuer demand for differentiated card design — addressing the problem that card issuers cannot easily differentiate through rewards and rates alone — alongside a broader smartcard market encompassing national IDs, e-Passports, supply chain tracking, and telecom SIMs. Distribution is executed through direct enterprise sales to banks and payment networks, supplemented by a multi-tier partner ecosystem of 20+ technology partners (Infineon, Giesecke+Devrient, Toppan, Zwipe, Cryptomathic), channel partners (CPI Card Group, NSP, Valid, AdvanIDe, Seshaasai), and industry alliance partners. Operational footprint spans a Singapore global headquarters and a US regional headquarters in Atlanta, Georgia, with global patent coverage across 40+ jurisdictions for its proprietary technologies.

Name

Novoflex

Legal name

Novoflex Pte. Ltd and Novoflex LLC

Website

https://novoflexglobal.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Novoflex is a Singapore-headquartered smartcard chip module manufacturer producing 700M+ EMV bankcard modules annually for banks, payment networks, and telecom providers, leveraging patented sAiL™ laminate inlay and BRAVO™ single-sided chip module technologies to enable custom chip designs and dual-interface payments globally.

Ownership category

akta.pro rank

Product category

Smartcard Chip Modules

akta.pro primary industry

Assembly & Packaging Services (Wirebond/Flip-Chip/FCBGA) (HDAHADAA)

Keywords

• Smartcard chip modules
• EMV payment cards
• RFID inlay solutions
• SIM card modules
• Biometric card modules

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Smartcard Chip Modules: Sale of EMV bankcard chip modules including standard and custom-shaped modules, contact and contactless solutions
2. RFID and Technology Products: HF and UHF tags, dual interface or single sided, wet or dry inlays, wire bonded and flip chip technologies for RFID applications
3. SIM Card Solutions: Full range of SIM card solutions including standard and flip-chip SIM at scale for global telecom providers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Novoflex designs, manufactures, and supplies proprietary smartcard IC chip modules — including patented laminated inlay (sAiL™) and single-sided tape-based dual interface (BRAVO™) modules — for EMV bankcards, SIM cards, RFID tags, and biometric applications. The company sells directly to banks, payment networks, telecom providers, and technology integrators globally, producing more than 700 million chip modules annually from a Singapore-based Class 10k cleanroom.

Product overview

Novoflex provides innovative smartcard solutions for banking, payments, telecommunications, and other technology markets. The product portfolio centers on two proprietary patented chip module platforms: sAiL™ (laminated inlay chip modules enabling custom chip shapes and designs for payment cards) and BRAVO™ (single-sided tape-based dual interface chip modules). These are complemented by sub-products including sAiL.DUAL™ for contactless payments and sAiL.SIM™ for telecommunications SIM cards. The company also offers biometric module solutions and RFID technologies, serving markets including bankcard issuers, transport systems, telecommunications providers, and retail product tracking.

Differentiator

Problem solved

Functional benefit

Brands

• sAiL: Patented laminate custom chip design solution with contactless/dual interface for bankcard payments. Also includes sAiL.SIM for telecommunications and sAiL.DUAL for contactless bankcard payments.
• BRAVO

Products and services

• sAiL™ Patented laminated inlay chip module that enables custom chip shapes and designs for EMV payment cards, supporting both contact and contactless applications. Allows card issuers to integrate brand logos, co-brand marks, and affinity imagery directly into the chip module shape for marketing differentiation and card portfolio ROI improvement.
• sAiL.DUAL™ Laminate custom chip design solution with contactless/dual interface capability for contactless bankcard payments, enabling custom chip shapes combined with dual-interface functionality.
• sAiL.SIM™ Laminate SIM chip solution for telecommunications providing standard or flip-chip SIM card solutions at scale for global telecom providers.
• BRAVO™ Patented single-sided, tape-based dual interface chip module for contact and contactless payments. Available in multiple configurations to support the full range of partner module embedding requirements at competitive cost.
• Biometric Module Solutions Proprietary smartcard module IC component production technology enabling highly customized biometric module assembly, including fingerprint sensors, secure element modules with embedded passive components, secure element modules with LED, and multiple-chip modules with embedded passive components.
• RFID Solutions Comprehensive RFID technologies supporting HF and UHF tags (dual interface or single sided), wet or dry inlays, and wire bonded and flip chip technologies for retail, identification, shipping, transportation, and product tracking applications.

Quantifiable outcome

• 23% reduction in total energy consumption vs baseline (sAiL™)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CPI Card GroupcoreChannel Partner/ Reseller/ DistributorCPI provides world-class card personalization services in support of the commercialization of Novoflex's innovative sAiL contactless inlay solution in the US. Quote from JD Porter, Chief Commercial Officer.
• NSPcoreChannel Partner/ Reseller/ DistributorPartner with Novoflex to bring sAiL solution to market. Scott Qualls, Partner at NSP and former EVP Retail Payments at BB&T now Truist, states the sAiL solution transforms card chips and card real estate in new and compelling ways.
• CryptomathiccoreTechnology or IntegrationIndustry Alliance Partner - global leader in data security and encryption solutions. Applies technology and capabilities to expand the reach of Novoflex's sAiL solution in the US. Quote from Johannes Lintzen, Managing Director US.
• ValidminorChannel Partner/ Reseller/ DistributorChannel partner in the Novoflex ecosystem for smartcard distribution.
• AdvanIDeminorChannel Partner/ Reseller/ DistributorSmartcard technology distributor and channel partner in the Novoflex ecosystem.
• SeshaasaiminorChannel Partner/ Reseller/ DistributorChannel partner providing distribution of Novoflex solutions in specific markets.
• The Metropolitan CompaniesminorChannel Partner/ Reseller/ DistributorChannel partner in the Novoflex ecosystem.
• AgencommminorChannel Partner/ Reseller/ DistributorChannel partner in the Novoflex ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thales (Gemalto): Through its Thales DIS (formerly Gemalto) division, produces EMV chip modules, payment and SIM cards, and biometric cards for global banks and telecom operators. Comparable to Novoflex across module-into-card assembly for Visa/Mastercard issuers and into telecom SIM card programs.
• IDEMIA: World leader in secure identity and smartcard manufacturing producing EMV chip modules, payment cards, and SIM cards for banks and telecom operators. Directly overlaps with Novoflex across bankcard modules, SIM, and biometric card programs, and competes for the same issuer/operator customers globally.
• Eastcompeace: China-based smartcard manufacturer producing EMV chip modules, payment cards, and SIM solutions; listed as a Novoflex technology partner. Competes directly in Asia-Pacific bankcard and SIM module assembly, particularly for issuers served through Chinese payment schemes and regional telcos.
• VALID (Valid USA / Ot-Microsistemas): Brazilian-headquartered smartcard, payment card, and SIM manufacturer serving banks, telcos, and government ID programs globally. Direct competitor in EMV modules and SIM card assembly and channel partner of Novoflex; comparable scale and global issuer customer base.
• Giesecke+Devrient (G+D): German smartcard manufacturer producing EMV modules, payment cards, SIM, and identity documents for banks, MNOs, and governments. Pang Sze Yong (Novoflex GM) previously worked at G&D, evidencing direct technical and product overlap with Novoflex's bankcard and SIM modules.
• Toppan Forms (Toppan iDG): Toppan produces secure smartcards, EMV modules, inlays, and ID documents for the Japanese and global market. Listed as a Novoflex technology partner, with overlapping capability in secure IC module assembly and dual-interface card production.

Emerging players

• CPI Card Group: US card personalization and financial card manufacturer, and a Novoflex channel partner commercializing the sAiL™ contactless inlay in the US. Comparable end-market (US issuer EMV cards) but focused downstream on personalization and finished card production rather than module assembly.
• Zwipe: Norwegian biometric smartcard technology provider developing fingerprint-on-card payment solutions; a Novoflex technology partner. Comparable at the biometric payment card solution layer but Zwipe focuses on biometric algorithms/power modules while Novoflex provides the underlying secure module assembly.

Broad incumbents

• Infineon Technologies: Global leader in secure element ICs for payment cards, SIMs and ID documents, and a key chip supplier to Novoflex. Operates upstream as a chip IDM, but its security IC portfolio (e.g., SECORA Pay) directly competes with any Novoflex ambitions to integrate chip-module capability, and Infineon has shown appetite for full-stack payment solutions.

Regional players

• AdvanIDe: European-headquartered distributor and value-added partner for RFID/smartcard ICs and inlay products. Listed as a Novoflex channel partner; comparable in inlay and tag product categories but primarily operates in Europe and offers competing inlay sources alongside Novoflex modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novoflex