INU

What INU does

Max Invest, a.s. is a Czech Republic-based retail investment application platform that operates as a subsidiary of CREDITAS Group, an established domestic financial services conglomerate. The company provides a mobile-first investment platform targeting retail investors in the Czech market, combining portfolio management tools, investor education resources, and access to tax-advantaged long-term investment products. The platform serves two primary customer segments: beginner investors seeking educational content before making their first investment, and long-term investors pursuing diversified portfolios to maximize returns over extended horizons.

The core product is the Max Invest mobile application, supplemented by three integrated modules: Max Portfolia for portfolio management and diversified investment strategies, Max Akademie for investor education and onboarding, and the Dlouhodobý investiční produkt (DIP), a Czech government-supported tax-advantaged long-term investment product. The underlying technology is a self-serve mobile investment application platform with web-based access, though no proprietary technical features, APIs, or AI capabilities are documented. Distribution is exclusively within the Czech Republic, with no global footprint.

The business model operates on a product-led growth basis with self-serve user acquisition through content marketing (blog, newsletter, social media) and mobile app downloads. Revenue is generated through investment-related fees associated with products offered, including the DIP, though specific pricing structures, fee schedules, and tiers are not publicly disclosed. The company employs a content-driven marketing strategy, leveraging educational content to attract and convert beginner investors, and benefits from institutional credibility and customer distribution channels provided by its parent company, CREDITAS Group.

Name

INU

Legal name

Max Invest, a.s.

Website

https://inu.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Max Invest, a.s. is a Czech Republic-based retail investment application platform operating as a subsidiary of CREDITAS Group, offering mobile portfolio management, investor education, and tax-advantaged long-term investment products to beginner and long-term retail investors domestically.

Ownership category

akta.pro rank

Product category

Retail Investment Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industries

Tax-Advantaged Investing & Wrappers (ISA, 529, Insurance Bonds, etc.) (FSAAAAAL), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Retail investment platform
• Portfolio management app
• Investment education
• Long-term investing
• Mobile investment application

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Investment Management Services: The platform provides investment tools and portfolio management services. Revenue is generated through investment-related fees associated with the investment products offered, including the Long-term Investment Product (DIP).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Max Invest operates a self-serve mobile and web investment application that provides Czech retail investors with portfolio management tools (Max Portfolia), educational resources for beginners (Max Akademie), and access to the Dlouhodobý investiční produkt (DIP), a tax-advantaged long-term investment product under Czech law. The platform targets individuals seeking diversified long-term investing and supports user-driven investment decisions with risk guidance and educational content.

Product overview

Max Invest is a unified investment application offering multiple integrated modules: the core Max Invest Application serves as the main platform, supplemented by Max Portfolia for portfolio management, Max Akademie for investor education, and DIP (Dlouhodobý investiční produkt) for long-term tax-advantaged investing. The application is part of the CREDITAS financial group and provides investment tools for both beginners and experienced investors in the Czech market.

Differentiator

Problem solved

Functional benefit

Products and services

• Max Invest Application A self-serve mobile and web investment application providing investment tools for long-term and diversified investing, targeting both beginner and experienced Czech retail investors. Delivers portfolio access, education, and the DIP long-term investment product under one platform.
• Max Portfolia Long-term and diversified investment portfolios designed to maximize returns while managing risk, delivered to Czech retail investors via the Max Invest application.
• Max Akademie Investor education platform providing beginner-level learning resources to help Czech retail investors understand investing fundamentals before making their first investment step.
• Dlouhodobý investiční produkt (DIP) Czech Long-term Investment Product (DIP) that enables tax-advantaged long-term investing as part of the official Czech long-term investment program, offered to retail investors via the Max Invest application.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• XTB: Polish-origin broker with strong Central European presence including Czech Republic, offering self-directed investing, education, and portfolio management via mobile app. Comparable in regional focus and product breadth, though serving multiple CEE markets.
• Patria Finance (Patria Direct): One of the largest established Czech brokerage and wealth management firms, offering self-directed trading and advisory services. Comparable Czech market focus and retail-investor target, with materially deeper product breadth and longer operating history.

Others

• CREDITAS Group: Parent conglomerate and strategic partner providing Max Invest with regulatory infrastructure, customer distribution, and capital. Comparable as the surrounding financial-services ecosystem rather than a competitor; relevant for understanding Max Invest's strategic position and parent-backed advantages.

Direct peers

• Portu: Czech-headquartered robo-advisor offering automated diversified portfolios to Czech retail investors. The closest direct domestic competitor — same geography, same beginner-and-long-term-investor target, with a portfolio-management-led value proposition.
• Robinhood: US-headquartered mobile-first commission-free self-directed investing platform targeting beginner retail investors with educational content. Closely analogous product and GTM motion; primary differentiator is geographic market (US vs. Czech).
• Trading 212: Commission-free self-directed investing platform serving European retail investors including the Czech market. Directly comparable on product (mobile app, fractional shares, ETFs) and target customer (beginner-to-intermediate retail), with substantially larger scale and zero-commission pricing.
• eToro: Global social trading and self-directed investing platform with a Czech-language offering. Comparable product (mobile-first retail investing, educational content, copy-trading features) and competes for the same Czech retail segment.
• Fondee: Slovak-founded robo-advisor that has expanded into the Czech market, offering automated investment portfolios to retail investors. Closely comparable business model (automated diversified portfolios for beginners) and overlapping CEE geographic footprint.

Broad incumbents

• Revolut: Global fintech super-app offering stock and ETF trading alongside banking in Czech Republic. Comparable retail-investing functionality embedded in a much broader product portfolio, leveraging scale advantages on CAC and product cross-sell.
• Interactive Brokers: Global low-cost broker serving self-directed retail and professional investors across Europe including Czech Republic. Comparable self-directed investing product though targeting more sophisticated, higher-balance investors than Max Invest's beginner focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/inuapplication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INU