What Skanva does

Skanva is a direct-to-consumer e-commerce retailer of custom-manufactured windows and doors, primarily serving residential homeowners in Norway through its skanva.no website and operating across Scandinavia and parts of Central Europe via the Danish parent Skanva Group A/S and its regional subsidiaries (Vinduesgrossisten in Denmark, Skanva Iceland, Skanva Fenster in Germany, Skanva Fönster in Sweden). The company sells directly from its own factory, eliminating intermediaries and positioning its pricing at a stated 40–55% discount versus traditional retailers. Its product portfolio spans windows and doors in three material variants — wood, wood/aluminum, and PVC — with specialized offerings including glass facades for conservatories, New Yorker interior glass walls, sliding doors, and traditional barn/stable doors.

The underlying technology centers on custom manufacturing to exact customer measurements without surcharge, supplied by established European component vendors: German manufacturer Rehau supplies 5-chamber PVC profiles, Siegenia provides security fittings for PVC doors, and ASSA ABLOY supplies 3-point locks for wood and wood/aluminum doors. Skanva's products are engineered for harsh Norwegian climate conditions and include features such as finger-jointed knot-free wood cores, wood/aluminum construction for exterior weather resistance, multiple glass options (including sound-dampening 35dB reduction glass), and a bundled Sikkerhetspakken (security package). All products carry CE marking, comply with Norway's TEK-17 building regulations, and ship with a 10-year warranty.

The business operates on a one-time purchase model with unit pricing scaled by material, dimensions, glass configuration, and customization features, ranging from approximately 6,000 NOK for entry-level PVC windows to over 15,000 NOK for wood balcony doors. Klarna financing enables installment payments up to 36 months. Customer acquisition runs through a multi-channel digital marketing approach — SEO-optimized website content, YouTube installation tutorials, Facebook/Instagram/Pinterest presence, email newsletters, and Trustpilot review accumulation (800+ on skanva.no, 700+ on the Danish site) — with no physical retail or third-party intermediaries. The Norwegian entity Skanva AS (Org.nr. 915 446 302) is led by Country Manager Trond Stølefjell.

Name

Skanva

Legal name

Skanva Group A/S

Website

https://skanva.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Skanva is a direct-to-consumer e-commerce retailer of custom-made windows and doors, serving primarily Norwegian residential homeowners through factory-direct sales that the company claims deliver 40–55% lower pricing than traditional retailers.

Ownership category

akta.pro rank

Product category

Windows & Doors

NAICS

Home Centers (444110), Building Material and Supplies Dealers (4441)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Custom windows doors
• Factory direct fenestration
• Home improvement products
• Building materials retail
• Made to order windows

Headquarters

HQ city

Oppegård

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Window and Door Sales: One-time purchase revenue from selling custom-made windows and doors. Products are priced per unit based on specifications including material (wood, wood/aluminum, PVC), size, glass type, and additional features. The company offers Klarna financing options allowing customers to pay in installments up to 36 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Skanva sells custom-made windows and doors directly from its factory to Norwegian consumers via an online ordering experience. Each product is manufactured to the customer's specifications and delivered with a 10-year warranty.

Product overview

Skanva is an online retailer of custom-manufactured windows and doors made to exact customer specifications. The product portfolio centers on three main window types (Toppsving vinduer, Toppstyrte vinduer, Krysspostvinduer) and door types (Ytterdører, Balkongdører, Skyvedører), each available in three material variants: Tre (wood), Tre/Alu (wood/aluminum), and PVC. The offering includes specialized products like Glassfasader for conservatories, New Yorker vinduer for room division, and Stalldører for traditional farmhouses. A free Sikkerhetspakken (security package) is included with all wood and wood/aluminum products. All products come with 10-year warranty, are produced in-house, and are customized to customer measurements without surcharges.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-made windows Made-to-order windows configured to the customer's specifications, manufactured at the factory and shipped directly to the customer's home in Norway with a 10-year warranty.
• Custom-made doors Made-to-order doors built to the customer's specifications, manufactured at the factory and shipped directly to the customer's home in Norway with a 10-year warranty.

Quantifiable outcome

• Save 40-55% compared to traditional retailers by buying direct from factory
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RehaucoreTechnology or IntegrationGerman PVC profile manufacturer supplying Skanva's PVC windows and doors. Skanva uses Rehau's quality PVC profiles with 5-chamber construction for their plastic window and door products.
• SiegeniacoreTechnology or IntegrationGerman hardware manufacturer supplying quality fittings for Skanva's PVC doors. Provides security fittings and door locks with 3 locking points for enhanced burglary protection.
• ASSA ABLOYcoreTechnology or IntegrationGlobal door hardware manufacturer supplying locks and security systems. Provides 3-point locks and ASSA ABLOY security fittings for Skanva's wood and wood/aluminum doors.
• RutereturminorOthersNorwegian approved return system for PCB-containing insulating glass units. Skanva participates in this environmental program as required for all manufacturers/importers of insulating glass in Norway. Non-profit organization owned by the industry.
• KlarnacoreOthersPayment provider enabling flexible financing options for customers. Klarna allows payment after delivery or installment plans up to 36 months.
• TrustpilotminorOthersCustomer review platform where Skanva showcases 800+ customer reviews, providing social proof for prospective customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Internorm: Austrian manufacturer of custom timber, timber/aluminium and uPVC windows and entrance doors sold across Europe. Comparable to Skanva on custom-made product, material variants, energy-efficiency focus and direct-to-customer European distribution.
• Rationel: Danish manufacturer of custom-designed timber and timber/aluminium windows and doors for residential and light commercial use. Closely comparable to Skanva on product (custom windows/doors), geography (Nordics) and customer (homeowners and renovation projects).
• Velfac: Danish composite (wood/aluminium) window and door manufacturer owned by DOVISTA. Directly comparable to Skanva on window/door product, energy-efficiency positioning and Scandinavian residential market.

Others

• Veka: German manufacturer of PVC window and door profile systems, supplying fabricators across Europe. Comparable to Skanva because it sits in the same PVC-window supply chain as Skanva's supplier Rehau, making it an enabling/upstream peer rather than a direct retailer competitor.

Broad incumbents

• Andersen Windows & Doors: One of North America's largest manufacturers of custom and standard windows and doors, including wood, wood/clad and composite lines. Comparable to Skanva in custom-manufacturing and material-variant positioning, but at much broader, multi-channel scale.
• Pella: US-based manufacturer and direct retailer of windows and doors sold via showrooms and digital configurators. Comparable to Skanva in custom-configured, manufacturer-direct sales model and energy-efficiency focus, but operating as a broad incumbent across a much larger geography.
• Velux: Danish-founded global leader in roof windows and skylights, part of VKR Holding. A broader incumbent in the windows category, addressing overlapping residential demand for daylight and energy-efficient glazing, though focused on roof applications.
• Schüco: German manufacturer of window, door and façade systems for residential and commercial buildings across Europe. Comparable to Skanva in window/door category and energy-efficiency positioning but operates as a broad systems/incumbent with a wider portfolio and partner-led sales.
• JELD-WEN: Global manufacturer of windows, doors and related building products with strong presence in Europe and North America. Broad incumbent in the same windows/doors category as Skanva but operating at much larger scale across multiple channels.

Emerging players

• Zen Windows: US-based direct-to-consumer replacement window company selling custom-sized windows via an online configurator without in-home sales visits. Closely mirrors Skanva's online-configurator, factory-direct, custom-measurement value proposition, though serving the US replacement market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@skanva-vinduerogdrer7549
• Facebookfacebook.com/skanva.no
• Instagraminstagram.com/skanva.no
• Pinterestpinterest.dk/skanvavinduer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skanva