Magic Theatre
- Company typePrivate
- Founded1967
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Magic Theatre firmographics
Firmographics- Name
- Magic Theatre
- Legal name
- Magic Theatre
- Website
- https://magictheatre.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magic Theatre industry classification
Industry- Product category
- Performing Arts — Theater
- NAICS
- Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fringe & Experimental Performing Arts (MPAGABAI)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)
Keywords
Where Magic Theatre is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magic Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from single tickets and performance passes for world premieres, readings, and special events. Tickets are sold through the Magic Theatre website using Salesforce ticketing platform.
- Donations and Fundraising: Revenue from individual donations, gala events, and fundraising campaigns including silent auctions. The theatre maintains donor programs and receives support through its 'Support the Magic' initiative.
- Grants and Institutional Giving: Support from institutional donors and foundation grants, as evidenced by the Director of Institutional Giving position on staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Performance Pass and Single Tickets for mainstage productions |
| Other | Pay-as-you-go | Reading Series suggested donation |
| Other | Pay-as-you-go | Grateful Friday event admission |
| Other | Pay-as-you-go | Oscar Watch Party tickets |
| Other | Pay-as-you-go | Gala event tickets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Magic Theatre product offering
Product offeringCore offering
Magic Theatre is a nonprofit performing arts company that produces world premiere theatrical productions at its Fort Mason Center venue in San Francisco. The organization develops new plays, supports playwrights and theater artists through the production process, and presents original staged works to Bay Area audiences. It sells individual tickets, season subscriptions, and accepts donations and grants to fund its artistic programming.
Product overview
Magic Theatre is a performing arts organization presenting theatrical productions, primarily focused on world premiere plays. The company operates as a single unified theater program rather than a platform-plus-modules architecture. Core offerings include World Premier Productions (the mainstage theatrical season featuring new plays by contemporary playwrights) and supporting programs including the Rainbow Zebra Reading Series (staged readings of Magic classics), Making Magic: Masterclass (BIPOC-focused education workshops), and the Magic Archive (historical documentation). The 2025-2026 seasons feature productions such as Aztlán by Luis Alfaro, the boiling by Sunhui Chang, and a Rashomon by Ashley Smiley.
Differentiator
Problem solved
Functional benefit
Products and services
- World Premiere Theatrical Productions
- Single Tickets
- Season Subscription Memberships
- Donation and Contribution Program
Quantifiable outcome
- Produced 500+ world premiere productions since 1967
- +1 more outcomes
Companies that use Magic Theatre
Customer profileSegments3 records
Ideal customer profiles2 records
Magic Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Magic Theatre partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- Campo SantocoreCampo Santo is Magic Theatre's home resident company partner. They co-conceive and produce world premieres together, including 'a Rashomon' conceived by Joan Osato and created with writer Ashley Smiley. The partnership is a central pillar of Magic Theatre's co-production model.
- Crowded Fire TheatercoreCrowded Fire Theater partnered with Magic Theatre for 'Shipping & Handling' by Star Finch, recipient of Theatre Bay Area's 2024-25 Rella Lossy Award. The production was presented as a co-production at Magic Theatre's venue.
- Play On ShakespearecorePlay On Shakespeare partnered with Magic Theatre for 'Richard II', a new version by Naomi Iizuka. This was a co-production matching Play On's translations with Magic's POC cast. The partnership enables productions using Play On's library of Shakespeare adaptations.
- Lorraine Hansberry TheatresecondaryLorraine Hansberry Theatre presented 'The Black Feminist Guide to the Human Body' by Lisa B. Thompson at Magic Theatre as a co-production/venue partner. Also collaborated on 'Come Thru: A Cultural Celebration with LHT'.
- Rainbow Zebra ProductionssecondaryRainbow Zebra Productions partners with Magic Theatre on the Reading Series: Magic Classics, reviving world premieres from Magic's archive with new stellar casts. Series runs weekly on Mondays throughout June 2025.
- Bar LorettaminorBar Loretta in Menlo Park hosted Grateful Friday event, an off-site performance venue. This represents a venue partnership for special events beyond the main Magic Theatre space.
- El Teatro CampesinosecondaryEl Teatro Campesino directed by Kinan Valdez partnered with Magic Theatre for 'Aztlán' by Luis Alfaro. Kinan Valdez of El Teatro Campesino directed the production, bringing the company's theatrical tradition to Magic's stage.
- 111 Minna Galleryminor111 Minna Gallery co-sponsored the Oscar Watch Party event with Magic Theatre, providing the venue for the celebration of Colman Domingo's nomination and Sean San José's attendance at the Oscars.
- Clio's BookstoreminorClio's Bookstore in Oakland partnered with Magic Theatre for 'Books! Birds! And Blackness!' panel discussion that influenced themes for 'the boiling' premiere, combining literature and theatrical programming.
- Creative CapitalsecondaryCreative Capital provided support for the pre-opening discussion 'an elephant in a family of lambs' and 'the boiling' production, contributing to the theatre's educational and community programming.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Magic Theatre competitors and assessment
Company assessmentBroad incumbents
- Steppenwolf Theatre Company: Chicago-based theater renowned for premiering new American plays with ensemble-driven development. Larger and more established than Magic but highly comparable in mission to develop and produce bold new work; useful as an aspirational model for ensemble-driven new work development.
- The Public Theater: New York-based nonprofit theater and producer of new plays and musicals. Operates at much larger scale but shares Magic's mission of developing and premiering new American work, including work by diverse playwrights.
Regional players
- Berkeley Repertory Theatre: Tony Award-winning Bay Area theater known for new works and premieres. Berkeley Rep's Tony-winning new play development and Tony-nominated programming make it a relevant East Bay peer for Magic, particularly for co-production pipelines and audience overlap.
- Oregon Shakespeare Festival: Major regional theater in Ashland, Oregon producing Shakespeare and new works. Larger scale than Magic but a relevant West Coast peer for new work development and the broader regional theater ecosystem.
- American Conservatory Theater (A.C.T.): San Francisco's largest resident theater company with a multi-venue operation and conservatory training program. A.C.T. is a direct Bay Area peer but operates at significantly larger scale than Magic; useful as a benchmark for venue operation, programming scale, and audience development in the same geography.
Direct peers
- Campo Santo: Magic Theatre's home resident company, co-conceiving and co-producing world premieres like 'a Rashomon'. Although organizationally nested within Magic, Campo Santo functions as an independent ensemble whose work is structurally indistinguishable from Magic's mainstage output.
- Crowded Fire Theater: Bay Area theater company producing new plays and a co-production partner with Magic Theatre. Most comparable as a same-geography, same-mission new-work producer; their partnership on the Rella Lossy Award-winning 'Shipping & Handling' demonstrates a direct operational peer relationship.
- Lorraine Hansberry Theatre: San Francisco theater company with a mission of African American cultural expression, co-producing 'The Black Feminist Guide to the Human Body' with Magic. Direct peer in BIPOC-focused new work production and venue partnership.
- El Teatro Campesino: California-based Chicanx theater company directed by Kinan Valdez, who directed Magic's production of 'Aztlán'. Direct peer in mission-driven, culturally rooted new work; useful comparison for regional identity-driven theater operations.
- Play On Shakespeare: Shakespeare translation and adaptation organization that partnered with Magic on 'Richard II' (new version by Naomi Iizuka). Direct peer in new-work development and a partner in producing Shakespeare with diverse casts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Magic Theatre social profiles
Digital presenceMagic Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Theatre leadership team
Management profileNumber of profiles
Profiles3 records
Magic Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Theatre
What does Magic Theatre do?
Magic Theatre is a nonprofit performing arts company that produces world premiere theatrical productions at its Fort Mason Center venue in San Francisco. The organization develops new plays, supports playwrights and theater artists through the production process, and presents original staged works to Bay Area audiences. It sells individual tickets, season subscriptions, and accepts donations and grants to fund its artistic programming.
Is Magic Theatre a public or private company?
Magic Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Magic Theatre founded?
Magic Theatre was founded in 1967. It employs 11 to 50 people.
Where is Magic Theatre based?
Magic Theatre is headquartered in San Francisco, United States, in the North America region.
How does Magic Theatre make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising and grants and Institutional Giving.
Who are Magic Theatre's main competitors?
Broad incumbents on record are Steppenwolf Theatre Company and The Public Theater. Regional players are Berkeley Repertory Theatre, Oregon Shakespeare Festival and American Conservatory Theater (A.C.T.). Direct peers are Campo Santo, Crowded Fire Theater, Lorraine Hansberry Theatre, El Teatro Campesino and Play On Shakespeare.
Does Magic Theatre have an API?
No public API is recorded for Magic Theatre.
What industry is Magic Theatre in?
Magic Theatre's product category is Performing Arts — Theater. Its primary akta.pro industry code is MPAGABAI, Fringe & Experimental Performing Arts, with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111 and its SIC code is 7900.