Catwees

What Catwees does

Catwees OÜ is a privately held, 100% Estonian-owned authorized Honda dealership founded in 2000, operating the largest Honda sales and service network in Estonia with physical locations in Tallinn (Karamelli 6), Tartu (Tehnika 3), and Pärnu (Ehitajate tee 2). The company sells new Honda vehicles — predominantly hybrid models including the JAZZ Hybrid, Crosstar Hybrid, HR-V Hybrid, Civic Hybrid, ZR-V Hybrid, CR-V Hybrid, and the recently introduced Prelude — alongside used vehicles, genuine Honda parts and accessories, and certified maintenance and repair services.

The business is built on Honda's OEM technology portfolio (hybrid powertrains, safety systems, connected car features) rather than proprietary technology, and monetizes the full vehicle ownership lifecycle. Revenue streams include new and used vehicle sales (one-time transactions ranging from €22,900 to €49,900), service and repair work, parts and accessories, plus complementary financial products: Honda Liising (leasing, with promotional rates such as 0.99% on CR-V), Honda Kindlustus (insurance), and Honda Autoabi (roadside assistance). A proprietary extended warranty program (Catwees GARANTII covering 6 years or 150,000 km) sits on top of Honda's standard manufacturer warranty.

Catwees serves individual consumers as its primary segment, with a secondary corporate/business fleet channel, and uses a direct field-sales go-to-market model anchored by showroom visits, test drives, and in-person consultations. The company is led by Chairman Ilmar Tennokese, with regional heads for Tallinn, Tartu, and Pärnu centers, and employs 51–100 staff. There are no disclosed funding rounds, M&A activity, or parent company, and ownership remains entirely Estonian.

Name

Catwees

Legal name

Catwees OÜ

Website

https://catwees.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Catwees OÜ is the authorized Honda dealer operating the largest Honda sales and service network in Estonia, with showrooms in Tallinn, Tartu, and Pärnu selling new and used Honda vehicles, parts, certified service, and complementary financing and insurance to Estonian consumers and businesses.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF), Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)

Keywords

• Honda vehicle sales
• Automotive maintenance services
• Vehicle leasing financing
• Auto parts accessories
• Authorized vehicle dealer

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including hybrid models (CR-V Hybrid, ZR-V Hybrid, HR-V Hybrid, Civic Hybrid, JAZZ Hybrid, Crosstar Hybrid, Prelude). Vehicle prices range from €22,900 to €49,900 depending on model.
2. Vehicle Maintenance and Repair Services: Vehicle servicing, maintenance, and repair services performed by experienced technicians at service centers in Tallinn and Tartu. Includes Catwees 6-year/150,000 km warranty on top of Honda's standard warranty.
3. Parts and Accessories Sales: Sale of Honda genuine parts, accessories, and components. Products include engine guards, mirrors, brake components, suspension parts, and various other auto parts.
4. Financing Services: Honda Liising (leasing/financing) services to facilitate vehicle purchases with various financing options including promotional rates (e.g., 0.99% leasing interest on CR-V).
5. Insurance Services: Honda Kindlustus (insurance) services offered as complementary offerings for vehicle purchases.
6. Used Vehicle Sales: Purchase and resale of used vehicles at dedicated used car sections in Tallinn and Tartu locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Catwees OÜ is the authorized Honda dealer in Estonia, selling new Honda passenger vehicles (with a hybrid-focused lineup including JAZZ, Crosstar, HR-V, Civic, ZR-V, CR-V, and Prelude), approved used Honda vehicles, and manufacturer parts and accessories. The company also delivers certified vehicle maintenance and repair services across three locations and bundles financing (Honda Liising), insurance (Honda Kindlustus), roadside assistance (Honda Autoabi), and its own 6-year/150,000 km warranty as a complete ownership package.

Product overview

Catwees is a Honda automobile dealership operating in Estonia with locations in Tallinn, Tartu, and Pärnu. The company offers a comprehensive automotive portfolio centered on new Honda vehicle sales (predominantly hybrid models including CR-V, ZR-V, HR-V, Civic, JAZZ, and Crosstar Hybrid), used vehicle sales, and full-service maintenance and repair. The business supplements vehicle sales with related financial services (Honda Liising leasing, Honda Kindlustus insurance, Honda Autoabi roadside assistance), extended warranty programs (Catwees 6-year/150,000 km guarantee), and genuine parts/accessories sales. Catwees acts as the authorized Honda dealer network in Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda JAZZ Hybrid New Honda JAZZ Hybrid passenger car sold by Catwees for €22,900, targeted at Estonian consumers seeking a compact, fuel-efficient hybrid hatchback.
• Honda Crosstar Hybrid Crossover-styled hybrid variant of the JAZZ, priced at €24,900, sold by Catwees to Estonian retail buyers looking for a small hybrid crossover.
• Honda HR-V Hybrid Compact hybrid SUV priced at €28,900, sold by Catwees as part of the new Honda hybrid SUV range.
• Honda Civic Hybrid Hybrid Civic sedan/hatchback priced at €32,900, sold by Catwees and positioned both for retail and business buyers via the Civic Business Premium configuration.
• Honda ZR-V Hybrid Mid-size hybrid crossover SUV priced at €36,900, sold by Catwees in Estonia.
• Honda CR-V Hybrid Honda's larger hybrid SUV priced at €43,900, sold by Catwees to Estonian retail and fleet buyers.
• Honda Prelude Sporty Honda coupe priced at €49,900, sold by Catwees as the flagship new vehicle in its lineup.
• Approved Used Honda Vehicles

Quantifiable outcome

• Catwees recognized as TOP Employer in Western Estonia region (2019)

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• FCI LevadiaminorStrategic or Co-development Partner · 5 August 2021Catwees provided FCI Levadia football club with a new hybrid Honda CR-V vehicle. This sponsorship supports the football club's transportation needs while promoting the Honda brand through sports marketing.
• FCI LevadiaminorStrategic or Co-development Partner · 3 March 2021Catwees provided FCI Levadia with a new Honda Jazz for the club's use.
• Pärnu Sadama KorvpallimeeskondminorStrategic or Co-development Partner · 6 September 2019Catwees and the Pärnu Sadama basketball team expanded their cooperation through sponsorship.
• Kristjan KangurminorStrategic or Co-development Partner · 26 June 2017Catwees continued their long-term cooperation with basketball player Kristjan Kangur, providing him with a new Honda Civic 5D for use while in Estonia.
• Kristjan IlvesminorStrategic or Co-development Partner · 22 December 2016Catwees and Honda Baltic signed a cooperation agreement with ski jumper Kristjan Ilves for financing his training. Ilves received a Honda vehicle for transportation to training and competitions.
• Honda Motor Europe LtdcoreChannel Partner/ Reseller/ DistributorCatwees is an authorized Honda dealer representing Honda Motor Europe Ltd in Estonia. The company sells new Honda vehicles, provides service and warranty support, and operates as part of Honda's official distribution network.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• AutoNation: AutoNation is the largest automotive retailer in the United States, operating hundreds of franchised dealerships across multiple brands including Honda. It is comparable to Catwees as a franchised new-vehicle dealer with service, parts, and F&I operations, though at vastly larger scale and across many OEMs.
• Lithia Motors: Lithia Motors is one of the largest automotive retailers globally, operating franchised dealerships across the US, UK, and Canada with a similar franchise-dealer model combining new vehicle sales, used cars, F&I, parts, and service. Like Catwees, Lithia generates recurring revenue from service and parts that smooths cyclical new-vehicle swings.
• Asbury Automotive Group: Asbury Automotive Group is a US-based franchised automotive retailer operating new vehicle dealerships, used car stores (Clicklane), and F&I products. It mirrors Catwees' full-stack franchised dealer model with attached financing, insurance, and service revenue streams, though at substantially greater scale.
• Vertu Motors: Vertu Motors is a UK-based franchised automotive retailer operating dealerships for multiple volume brands including Honda. Its full-service dealer model combining sales, aftersales, parts, and F&I is directly comparable to Catwees' Honda franchise operations in Estonia.
• Group 1 Automotive: Group 1 Automotive is a US- and UK-based franchised automotive retailer operating over 200 dealerships. Its franchise-dealer business model with attached parts, service, and F&I revenue streams mirrors Catwees' integrated single-brand authorized dealer operations.
• Inchcape plc: Inchcape is a London-listed global automotive distributor and retailer operating across more than 40 markets, including authorized dealerships and distribution for multiple OEMs. It is highly comparable to Catwees as an authorized-brand automotive retailer with attached service and parts, though at significantly larger and more geographically diversified scale.
• AutoCanada: AutoCanada is a Canadian franchised automotive dealership group operating new and used vehicle sales, parts, service, and collision repair across multiple brands. Comparable to Catwees in combining authorized franchise sales with multi-location service and F&I operations.
• CarMax: CarMax is the largest US used-vehicle retailer, with integrated financing and extended warranty products. While Catwees' core business is new Honda sales, its dedicated used-car sections in Tallinn and Tartu and the in-house 6-year warranty are directly analogous to CarMax's used-car-plus-F&I-plus-warranty model.
• Sonic Automotive: Sonic Automotive is a US-based franchised automotive dealer group operating EchoPark used-vehicle stores and franchised new-vehicle dealerships with F&I and service operations. Its franchised new-car and used-car dual model closely parallels Catwees' combined new-Honda and used-vehicle retailing.

Others

• Cox Automotive: Cox Automotive is a US-based automotive services company providing dealer software, inventory management, and remarketing to franchised dealers. It is thematically comparable to Catwees as a back-office and operational services provider to the franchised dealership ecosystem, though it does not directly compete in vehicle retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/catwees
• LinkedInlinkedin.com/company/hondakeskus-catwees

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catwees