Stanwood-Camano News

What Stanwood-Camano News does

Stanwood-Camano News is a hyperlocal community newspaper serving the Stanwood and Camano Island communities in Washington state (Snohomish and Island counties). It covers local government, schools, high school sports (Stanwood High School Spartans), community events, opinion, obituaries, and classifieds for area residents. Content is delivered through a print edition, a digital E-Edition, daily email newsletters, and active social media accounts on Facebook, Twitter, and Instagram, with a $5.20/month digital subscription and a $1.99 day pass as its primary consumer monetization mechanisms.

The publication operates as a section of the goSkagit network under Skagit Publishing, which is associated with the Skagit Valley Herald. Its technology stack is third-party rather than proprietary: the site runs on the BLOX Content Management System from BLOX Digital with the TownNews/BloXpress digital publishing platform, with subscriptions managed via Newzware and the E-Edition hosted through Newsmemory. The product portfolio is broader than news alone and includes a classifieds marketplace (careers, homes, vehicles, service directory, legal notices), an obituaries section powered by Legacy.com, a local events calendar, weather and wildfire coverage, annual special sections such as the 'Best of Stanwood & Camano' rankings, and a Subscriber Savings marketplace for member discounts.

The business model is a hybrid consumer-and-advertising model typical of community journalism: subscription revenue from digital and print readers, day pass and single-use purchases, classified advertising placements, and special section sponsorships. The paper is privately held under Skagit Publishing with no disclosed funding, M&A, or leadership changes in the available data. The publication is actively operating as of July 2026 and is positioning itself around a 250-year American Journalism heritage milestone, leaning on its role as the recognized local news brand of record for the Stanwood-Camano area.

Name

Stanwood-Camano News

Legal name

Stanwood-Camano News (operated by Skagit Publishing, Skagit Valley Herald)

Website

https://scnews.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Short description

Stanwood-Camano News is a hyperlocal community newspaper serving Stanwood and Camano Island residents in Washington state, delivered through print, digital subscription, E-Edition, and email newsletters as part of Skagit Publishing's goSkagit network.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news
• Community newspaper
• Digital subscription
• Classified advertising
• Hyperlocal journalism

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Stanwood-Camano News is a community newspaper that publishes hyperlocal news, government coverage, school and sports reporting, obituaries, and community announcements for the Stanwood and Camano Island area of Washington State. It distributes this content through a paid digital subscription and print edition, alongside display and classified advertising, serving residents and local businesses in its coverage region.

Product overview

Stanwood-Camano News is a local community newspaper operated by Skagit Publishing, offering a unified digital news platform. The core offering is the digital subscription providing full access to local news, sports, arts, entertainment, and opinion content. The product portfolio includes the E-Edition digital replica, classifieds marketplace (careers, homes, vehicles, services), obituaries powered by Legacy.com, local events calendar, sports coverage featuring the Spartan Sports Report, opinion columns and letters, and special seasonal sections like the annual Best of Stanwood & Camano rankings. An add-on Subscriber Savings marketplace provides member-only deals. The site also offers community directories and event promotion services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Subscription Subscription-based unlimited access to local news, sports, government, and community reporting on the Stanwood-Camano News website. Targeted at local residents who want ongoing digital access.
• Print Newspaper Subscription Periodic print edition of the community newspaper delivered to subscribers, covering local news, obituaries, classifieds, and community announcements.
• E-Edition Digital replica of the print newspaper accessible to subscribers, allowing page-by-page reading of the printed edition online.
• Day Pass Single-day digital access pass that grants metered, time-limited entry to the website's local news content for casual readers.
• Classified Advertisements Paid classified listings (such as for-sale items, jobs, real estate, and announcements) placed by local residents and businesses, distributed via the website and print edition.
• Obituary Notices Paid obituary and memorial notice placements published online and in the print edition to honor deceased members of the local community.
• Display Advertising Sold display advertising space on the website and in the print newspaper, enabling local businesses to reach Stanwood-Camano residents, including programmatic placements via ads.txt.
• Email Newsletter Free and/or subscription-based email newsletter that distributes curated local headlines and community updates to registered readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sound Publishing: Pacific Northwest newspaper group operating dozens of community newspapers across Washington and northern Oregon, with a comparable mix of digital subscriptions, print home delivery, and classifieds across multiple hyperlocal markets.
• Lee Enterprises: Large U.S. local newspaper chain operating daily and community newspapers across more than 20 states, with a similar subscription + advertising + classifieds revenue model and ongoing investment in digital paywalls.
• Adams Publishing Group: Parent organization of Skagit Publishing and a large multi-state operator of community newspapers and shopping guides across the U.S. — directly comparable as the umbrella group owning comparable community-news assets.
• Gannett Co. Largest U.S. local newspaper operator (USA TODAY Network), running hundreds of community dailies and weeklies with the same digital subscription + print + advertising model and ongoing transition to digital-first publishing.

Direct peers

• Whidbey News-Times: Community newspaper serving Whidbey Island in Washington state with comparable hyperlocal coverage of local government, schools, and sports on a TownNews/BLOX platform — a structurally similar Pacific Northwest community news operation.
• Skagit Valley Herald: Flagship sister publication of Stanwood-Camano News under Skagit Publishing, covering the broader Skagit County region with overlapping digital subscription, classifieds, E-Edition, and special section product mix on the same BLOX/TownNews platform.
• Anacortes American (goAnacortes): Direct sister title within the Skagit Publishing network covering Anacortes and Fidalgo Island, sharing the same goSkagit infrastructure, classifieds marketplace, and subscription workflows — directly comparable product and operating model.
• The Everett Herald: Daily newspaper headquartered in Everett, Washington, serving Snohomish County — the same county where Stanwood is located. Overlapping local coverage area, similar digital subscription model, and competing for the same regional advertising dollars.
• Peninsula Daily News: Regional daily newspaper on Washington's Olympic Peninsula offering digital subscription, print delivery, classifieds, and local sports coverage — closely comparable in scale, product mix, and Pacific Northwest regional focus.

Regional players

• La Conner Weekly News: Small-town weekly newspaper serving La Conner and the lower Skagit/Swinomish area — closely comparable in scale, hyperlocal coverage style, and Pacific Northwest regional positioning, though operating on a smaller weekly cadence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stancamnews
• Facebookfacebook.com/StanCamNews
• Instagraminstagram.com/stanwoodcamanonews
• LinkedInlinkedin.com/company/stanwood-high-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanwood-Camano News