Willy's Trucking Services

What Willy's Trucking Services does

Willy's Trucking Services is a Canadian regional less-than-truckload (LTL) freight carrier headquartered in Edmonton, Alberta, founded in 2007 and operating as a wholly-owned subsidiary of TSX-listed Mullen Group Ltd. The company serves B2B shippers across Alberta and Northern British Columbia through six depots in Edmonton, Calgary, Grande Prairie, Whitecourt, Peace River, and Fort St. John, reaching 40+ service points. Core service lines are LTL freight (single envelope to 16 pallets or 40ft pipe bundles), overnight/next-day shipping between service points, full truckload (17+ pallets), specialized pipe hauling with deck service, and expedited hot-shot deliveries billed at hourly rates. The fleet comprises 30+ tractors, 95 trailers (including 53FT flat deck, 53FT dry van, 40FT step deck, and 28FT pup van), and 17 body job trucks, with 90+ employees and Saturday operations at select depots.

The technology layer centers on a self-serve customer portal (willys.webmti.com) available to account holders for invoicing, shipment tracking, Bill of Lading and Proof of Delivery access, pickup scheduling, and instant online quoting. Pricing is transaction-based and weight-plus-distance driven, with fuel surcharges of 47% for loads under 9,999 lbs and 73.37% for loads over 10,000 lbs (effective June 16, 2026), plus a 1.95% carbon surcharge. Account holders receive preferred rates, faster service, and portal access without subscription fees. Go-to-market is sales-led and direct, combining a toll-free sales number (888-488-2311), local Edmonton dispatch (780-488-2300), and dedicated email channels for quotes, pickups, dispatch, sales, and claims, supplemented by in-person depot interactions.

Willy's is positioned as a regional specialist with a stated commitment to customer service, no hidden fees, and continuous improvement. The company has steadily layered on operational and digital investments — a 2023 website redesign, 2024 Pay Equity Plan completion and Microsoft 365 integration, and 2025 IT network expansion plus power jack procurement — while achieving full federal regulatory compliance at its facilities. Customer segmentation skews toward industrial and B2B shippers (including pipe and energy-services customers), with no single anchor customer disclosed and a distributed account-based volume base.

Name

Willy's Trucking Services

Legal name

Willy's Trucking Services

Website

https://willystrucking.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Willy's Trucking Services is a Canadian regional LTL freight carrier serving B2B shippers across Alberta and Northern BC from six depots, with core offerings in LTL freight, overnight shipping, pipe hauling, truckload, and hot-shot delivery via a fleet of 30+ tractors and 90+ employees.

Ownership category

akta.pro rank

Product category

Regional LTL Freight Transportation

NAICS

General Freight Trucking (4841), General Freight Trucking, Long-Distance (48412), Specialized Freight Trucking (4842), Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)

akta.pro primary industry

National/Regional LTL General Freight Carriers (TLADAEAA)

akta.pro secondary industries

Regional Next-Day LTL Carriers (TLADAEAB), Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• LTL freight services
• Truckload shipping
• Pipe hauling
• Overnight freight delivery
• Regional trucking services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Freight Transportation Services: Core revenue from LTL freight, truckload, overnight shipping, and pipe hauling services. Charges based on weight and distance with fuel surcharges applied.
2. Fuel Surcharges: Percentage-based fuel surcharges applied to shipments: 47% for loads up to 9,999 lbs, 73.37% for loads over 10,000 lbs (as of June 16, 2026). Additional 1.95% carbon surcharge.
3. Hot Shot Deliveries: Expedited delivery services billed at hourly rates, requiring quote prior to scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Willy's Trucking Services is a regional less-than-truckload (LTL) freight carrier operating a fleet of 30+ tractors, 95 trailers, and 17 body job trucks out of depots in Edmonton, Calgary, Grande Prairie, Whitecourt, Peace River, and Fort St. John. The company provides overnight shipping, LTL freight, full truckload, pipe hauling, and hot shot delivery services to businesses across Alberta and Northern British Columbia, and complements these with a web-based customer portal for account holders offering instant quoting, shipment tracking, BOL/POD access, and online pickup scheduling.

Product overview

Willy's Trucking Services is a regional LTL freight carrier offering an integrated suite of freight transportation services. The core product portfolio includes Overnight Shipping, LTL Freight, Pipe Hauling, and Truck Load services, supplemented by Hot Shot Delivery for urgent shipments. The company operates a diverse fleet of trailers (53FT Flat Deck, 53FT Dry Van, 40FT Step Deck, 28FT Pup Van, and Body Job trucks) with capacities ranging from 10,000 to 60,000 lbs. Digital services include a Customer Portal with instant quoting, shipment tracking, BOL/POD access, and online pickup scheduling. The company services Alberta and Northern BC from depots in Edmonton, Calgary, Grande Prairie, Peace River, Fort St. John, Whitecourt, Dawson Creek, and Pouce Coupe.

Differentiator

Problem solved

Functional benefit

Products and services

• Overnight Shipping

Quantifiable outcome

• 2-hour pickup window - faster than industry average

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Purolator: Canada's largest courier and express delivery provider, offering LTL, courier, and logistics services. Overlaps with Willy's on overnight/express and LTL services but operates at national scale with broader portfolio.
• Mullen Group Ltd. Publicly traded parent company operating a diversified portfolio of logistics, oilfield services, and supply chain businesses across Western Canada. Provides corporate infrastructure, capital access, and strategic direction to Willy's as a wholly-owned subsidiary.

Direct peers

• Manitoulin Transport: Canadian regional and national LTL carrier with extensive terminal network. Comparable LTL service model, multi-depot operations, and B2B customer base, though with broader geographic reach across Canada.
• TForce Freight Canada: Major Canadian LTL carrier with coast-to-coast service and integrated supply chain solutions. Comparable in LTL general freight and B2B focus, though at significantly larger scale.
• Day & Ross: Canadian LTL freight carrier with national coverage across Eastern and Western Canada, offering similar LTL and truckload services. Direct comparable in service model, freight mix, and B2B target customer base.
• Challenger Motor Freight: Canadian LTL and truckload carrier serving Ontario and broader Canadian market. Directly comparable on LTL general freight, truckload, and overnight service offerings for B2B customers.
• Bandstra Transportation Systems: Regional LTL and flatbed carrier based in British Columbia serving Western Canada. Closely comparable in geographic focus, fleet composition (flat decks, dry vans), and Alberta/BC B2B customer overlap.

Regional players

• Midland Transport: Atlantic Canada's largest LTL carrier with multi-depot network. Comparable service model and depot-driven LTL operations, though operating in a different Canadian region with limited direct overlap.
• Trimac Transportation: Western Canada bulk trucking and logistics provider with similar Alberta footprint. Comparable in industrial freight focus and Western Canada operational presence, though specializing in bulk commodities rather than LTL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/willystrucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willy's Trucking Services