Packraft Sverige

What Packraft Sverige does

Packraft Sverige AB is a Swedish direct-to-consumer e-commerce retailer specializing in packrafts (ultralight inflatable kayaks) and lightweight outdoor equipment. The company curates and sells products from a defined set of premium niche manufacturers — Anfibio (Germany) and MRS/Modern Outdoor for packrafts; Winnerwell for titanium tent stoves; Seek Outside and Luxe Outdoor for four-season tents; plus a supporting range of paddles, safety gear, repair consumables, and accessories. Product pricing spans roughly 4,000 SEK for entry-level ultralight packrafts (Anfibio Nano RTC at 4,999 SEK) to 16,999 SEK for fully outfitted two-person expedition rafts (MRS Adventure X2 ISS with canopy), with most accessories and stoves priced between 100 and 700 SEK.

The business is operated as a small company by a sole owner with extensive personal packrafting experience, functioning as both buyer and customer-facing advisor. Distribution is exclusively through the company's own Swedish-language e-commerce storefront (packraft-sverige.se), with 1–2 business day delivery across most of Sweden, supplemented by an English-language site and an Airbnb-listed guest cottage (Ängalyckan) in Tiveden that bundles overnight accommodation with on-site packraft rentals. The store distinguishes itself via curated product selection, content marketing (educational articles on packrafting, safety, and repairs), and top-ranked Trustpilot reputation.

Revenue mechanics are one-time product sales at consumer price points denominated in Swedish Krona including VAT, plus a secondary accommodation services stream through Airbnb. Customer segments are horizontal — outdoor adventurers (hikers/backpackers combining land and water travel), fishing enthusiasts, white-water paddlers, and winter campers — served by a sole proprietor with no disclosed employees, external investors, or B2B contracts. The company holds no patents, has raised no funding, and operates entirely within Sweden with no public listing.

Name

Packraft Sverige

Legal name

Packraft Sverige AB

Website

https://packraft-sverige.se

Company type

Private

Operating status

Operating

Short description

Packraft Sverige is a Swedish direct-to-consumer e-commerce retailer selling packrafts, ultralight outdoor gear, and winter camping equipment, complemented by an Airbnb guest cottage in Tiveden for outdoor enthusiasts nationwide.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Outdoor equipment retail
• Packraft e-commerce
• Ultralight backpacking gear
• Inflatable kayak sales
• Wilderness adventure equipment

Headquarters

HQ city

Sweden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Packraft Sverige generates revenue through direct sales of packrafts, paddles, safety equipment, camping gear, and accessories through their e-commerce website. They offer various brands including MRS, Anfibio, Winnerwell, and Seek Outside.
2. Accommodation Services: They offer overnight stays in their guest cottage in Tiveden, with packraft rentals available for guests. This represents a secondary service revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Packraft Sverige is a Swedish e-commerce retailer that sells carefully curated packrafts (ultralight inflatable rafts) and lightweight outdoor equipment directly to consumers via its own website. The assortment covers solo and two-person packrafts from Anfibio and MRS, paddles, safety gear, repair products, tent stoves from Winnerwell, and four-season tents from Seek Outside and Luxe Outdoor. The company also offers overnight accommodation in its Tiveden guest cottage via Airbnb with packraft rentals for guests.

Product overview

Packraft Sverige is a Swedish e-commerce retailer specializing in packrafts (ultralight inflatable rafts) and outdoor equipment. The product portfolio centers on packrafts from brands Anfibio and MRS, complemented by a comprehensive range of paddling safety equipment, camping gear including tents and tent stoves (particularly from Winnerwell, Luxe Outdoor, and Seek Outside), and maintenance/repair products. The core offering consists of solo and two-person packrafts (such as Anfibio Nano RTC, MRS Ponto, MRS Microraft XL, MRS Nomad S1D XL, and MRS Adventure X2 ISS) that can be combined with paddles, safety gear (life jackets, throwing lines, knives, whistles), and camping equipment for complete outdoor adventures. Winter tent camping products including tent stoves from Winnerwell and four-season tents from Seek Outside and Luxe Outdoor extend the seasonal offering. The company also provides guest cabin accommodation in Tiveden for customers wanting to test products.

Differentiator

Problem solved

Functional benefit

Products and services

• Anfibio Nano RTC Packraft Ultralight packraft weighing 997 grams (standard) or 1.1 kg (XL), designed for ultralight hiking, fell fishing, and geocaching. Features Roll Top Closure (RTC) for watertight dry storage inside the tubes instead of a traditional zipper, reducing weight and avoiding zipper failure. Standard priced at 4,999 SEK; XL at 5,499 SEK; optional seat add-on at 699 SEK.
• MRS Adventure X2 ISS Packraft Spacious two-person packraft with Internal Storage System (ISS TiZip) and room for two adult paddlers. Features large soft seats, adjustable front backrest, extra-wide tubes, and optional removable spray deck. Without canopy priced at 14,599 SEK; with canopy at 16,999 SEK. Includes 3-year warranty.
• MRS Ponto Packraft Solo packraft without spray deck, built with the same robust and lightweight materials as other MRS packrafts, with high load capacity. Suited for transporting extra gear, bikerafting, or paddling with children or dogs. Without ISS priced at 9,999 SEK; with ISS at 11,999 SEK. Available in green or red with 3-year warranty.
• MRS Nomad S1D XL Packraft Fast solo packraft with elongated kayak-like shape and long waterline for speed and comfort on longer paddling trips. Features hybrid spray deck, adjustable backrest, removable fin, pumpsack, seat, backrest, and adjustable footrest. Priced at 15,499 SEK with 3-year warranty.
• MRS Microraft XL Packraft Extra-long solo packraft with generous seat space for extra legroom and increased load capacity. Suitable for extra packing, a bicycle, or an adult with a child or dog. Features removable spray deck and adjustable footrest.
• Anfibio Rescueline Throwing Line Lightweight and strong throwing line essential for paddling in flowing and white water. Dyneema core enclosed in polyester, floats on water, and is UV-resistant.
• Stormsure Flexible Adhesive Waterproof, flexible, transparent adhesive for filling small scratches and repairing pinholes in packrafts, rubber boots, rainwear, horse blankets, tents, and down jackets.
• Winnerwell Fastfold PLUS Titanium Stove Ultra-lightweight, collapsible titanium tent stove with nested chimney sections. Provides heat, drying, cooking surface, and ambiance for winter camping. Medium priced at 4,899.30 SEK; Large at 5,249.30 SEK. Optional blowpipe at 99 SEK; stove underlay at 449 SEK.
• Luxe Outdoor Minipeak XL PRO Tent Lightweight, durable floorless four-season tent that fits two people with a stove, or three without. Features mesh walls for ventilation and integrated stove jack opening for winter camping.
• Luxe Outdoor F8e Tent Floorless four-person tent for year-round use, with fireproof chimney penetration. Made from 40D/260T ripstop nylon with exceptional weather resistance including rain, snow, and strong winds.
• Seek Outside Redcliff Tent Ultra-light 4-season tent for six persons, or 3-4 with a stove. Features integrated minimalist stove pipe opening, dual entrances, 15 cm snow skirt, and double-coated Cordura 30D ripstop nylon construction. Handmade with lifetime warranty.
• Seek Outside Cimarron 4p 2.0 Tent Four-season ultralight tipi-style tent for 2-4 persons with closable stove pipe opening. Redesigned with steeper walls for more usable interior space and additional storm line attachment points.
• Flextail Zero Inflatable Pillow Super-light, durable, and comfortable inflatable pillow weighing approximately 150 grams. Ergonomically designed with high and low sides for neck support, includes removable washable cover.
• Gear Aid Seam Grip Sil Sealant Silicone-based sealant and adhesive developed for silicone-coated fabrics and materials. Provides elastic, transparent, and weather-resistant seal for tent seams.
• Gear Aid Seam Grip WP Waterproof Sealant Versatile, transparent, waterproof urethane sealant and adhesive for sealing tent seams, repairing small holes in packrafts, and fixing clothing and equipment. 28 g tube.
• Tiveden Guest Cottage Overnight Accommodation Overnight stay in a furnished guest cottage in Tiveden (Fagerlid Ängalyckan, 695 96 Tived), Sweden, with two beds, a sofa bed for two, and an extra guest bed, a fully equipped kitchen and dining area, Wi-Fi, TV, and air conditioning. Packraft rentals are available to guests. Bathroom is in a separate building and may be shared. Sauna is available free of charge. Bookings and payment handled via Airbnb (airbnb.com/h/angalyckan). Check-in 15:00, check-out 11:00; cleaning included.

Quantifiable outcome

• Fast delivery within 1-2 business days across most of Sweden
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AnfibiocoreOthersAnfibio is a German manufacturer of packrafts. Packraft Sverige is an authorized retailer of Anfibio products including the Nano RTC (under 1KG ultralight packraft), Rebel series, and Delta MX. Anfibio products are known for innovative features like RTC (Roll Top Closure) technology.
• MRS (Modern Outdoor)coreOthersMRS (Modern Outdoor) is a packraft manufacturer. Packraft Sverige sells MRS products including Adventure X2, Ponto, Nomad, and Microraft models. MRS packrafts are made from urethane-coated nylon with proprietary TPU materials developed in collaboration with a US company.
• WinnerwellminorOthersWinnerwell manufactures titanium and stainless steel tent stoves. Packraft Sverige is an authorized retailer of Winnerwell products including the Fastfold PLUS titanium stove. These stoves are designed for winter camping and tent heating.
• Seek OutsideminorOthersSeek Outside is a US-based tent manufacturer based in Grand Junction, Colorado. They produce ultralight 4-season tents including Redcliff and Cimarron models. All Seek Outside products are handmade and come with lifetime warranty. Packraft Sverige is an authorized retailer.
• Luxe OutdoorminorOthersLuxe Outdoor is a tent manufacturer. Packraft Sverige sells Luxe Outdoor products including the F8e and Minipeak XL PRO tents, which are designed for winter camping with stove compatibility.
• StormsureminorOthersStormsure is a brand of waterproof, flexible adhesive products used for repairing inflatable equipment. Packraft Sverige sells Stormsure flexible glue for repairs on packrafts, boots, rain gear, and other outdoor equipment.
• AirbnbminorChannel Partner/ Reseller/ DistributorPackraft Sverige uses Airbnb as a booking platform for their guest cottage accommodation in Tiveden. The listing (airbnb.com/h/angalyckan) provides booking and payment processing for overnight stays.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportamore: Sweden-based e-commerce retailer of sporting goods and outdoor equipment. Comparable in DTC scale and Swedish customer base, but with a much broader (and less curated) sporting goods assortment than Packraft Sverige.
• Addnature: Swedish online outdoor retailer specializing in hiking, paddling, and adventure equipment with a curated multi-brand assortment. Closely matches Packraft Sverige's DTC model and Swedish market, competing for the same outdoor-adventurer segment.
• Naturkompaniet: Swedish specialty outdoor retailer with physical stores and e-commerce selling hiking, camping, and outdoor equipment to Nordic consumers. Directly comparable in target customer and product category, but operates as a broad-line outdoor retailer versus Packraft Sverige's narrow packraft specialist focus.
• Alpingaraget: Small Swedish e-commerce specialist in packrafting and outdoor adventure equipment, similar niche focus and Sweden-only DTC model. Closest direct specialist competitor to Packraft Sverige, overlapping heavily on packraft and ultralight gear categories.
• Outnorth: Nordic outdoor e-commerce retailer offering curated outdoor gear from multiple premium brands. Highly comparable direct-to-consumer model and Sweden/Nordic customer base, though with broader category coverage than Packraft Sverige's packraft specialization.
• Backcountry: US-based outdoor gear e-commerce retailer offering premium curated outdoor equipment across paddling, camping, and adventure categories. Comparable in DTC specialty outdoor positioning and curated multi-brand approach, though operating at much larger scale and in North America.

Broad incumbents

• Fjällräven: Iconic Swedish outdoor brand and retailer with extensive Nordic outdoor assortment including apparel, packs, and tents. Comparable in Swedish outdoor heritage and customer overlap, but operates as a major brand-owner with global retail footprint rather than a small specialist reseller.

Others

• Friluftsfrämjandet: Sweden's largest outdoor recreation non-profit organization with associated retail and guided activities. Comparable in Swedish outdoor audience and Tiveden-area overlap, but operates as a member-driven organization rather than a commercial retailer.

Emerging players

• Wiggle: UK-based online retailer of cycling, running, swimming, and outdoor equipment with European shipping. Comparable in DTC multi-brand outdoor equipment model, though primarily cycling-led and serving a different (UK/European) geography than Packraft Sverige's Swedish focus.
• Houdini Sportswear: Swedish outdoor apparel and equipment brand with DTC e-commerce and selective retail partnerships. Comparable as a Nordic specialist targeting outdoor adventurers, though primarily apparel-focused versus Packraft Sverige's equipment focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/packrafts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packraft Sverige