Seek Outside
Seek Outside is a family-owned outdoor gear manufacturer based in Grand Junction, Colorado, handcrafting premium all-season backcountry shelters, titanium tent stoves, and modular backpack systems in-house and selling direct-to-consumer and through specialty retail in North America, Sweden, and Japan.
- Company typePrivate
- Founded2009
- HeadquartersGrand Junction, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seek Outside does
Seek Outside is a family-owned outdoor gear manufacturer founded in 2009 and headquartered in Grand Junction, Colorado, where it operates a single in-house production facility. The company designs, cuts, sews, assembles, and inspects all of its products on-site, supporting a made-to-order manufacturing model with lead times of 2-10 weeks depending on product complexity. Its core product portfolio centers on all-season backcountry shelters — including tipi tents, trekking pole shelters, and hot tents with integrated stove jacks ranging from one-person to 16-person capacity — paired with titanium wood-burning tent stoves and a modular backpack line built around a patented articulating frame system.
The product line leverages premium technical materials including UltraGrid (a Bluesign-approved 200d recycled nylon grid fabric with C0 DWR coating), 30D Cordura-spec silnylon, and Dyneema/Xpac composites, with proprietary features such as silicone-coated fiberglass stove jacks rated to 3000F melting point and the patented height-adjustable Revolution suspension frame rated at 200+ lb load capacity. A modular accessory ecosystem (interchangeable packbags, PALS-grid hip belts, lumbar pads, frame extensions, top lids, Talons, bow hitches, bottle holsters, nests, and condensation liners) extends across the pack and tent families, supported by a lifetime warranty on workmanship and material defects.
Revenue is generated almost entirely through one-time direct-to-consumer sales via seekoutside.com, supplemented by a curated network of specialty outdoor and hunting retail partners in the US, Sweden, and Japan. Pricing is unit-based and premium, with backpacks ranging from $145-$636, tents from $289-$1,813, and ultralight Dyneema bundles reaching $2,451. Target customers are backpack hunters, thru-hikers and ultralight backpackers, and adventure families seeking rugged, all-season, hot-tent-capable shelter systems. The company is bootstrapped with no disclosed institutional funding.
Seek Outside firmographics
Firmographics- Name
- Seek Outside
- Legal name
- Seek Outside
- Website
- https://seekoutside.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seek Outside is a family-owned outdoor gear manufacturer based in Grand Junction, Colorado, handcrafting premium all-season backcountry shelters, titanium tent stoves, and modular backpack systems in-house and selling direct-to-consumer and through specialty retail in North America, Sweden, and Japan.
- Ownership category
- akta.pro rank
Seek Outside industry classification
Industry- Product category
- Outdoor Backcountry Gear
- akta.pro primary industry
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
- akta.pro secondary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Seek Outside is headquartered
LocationHeadquarters
- HQ city
- Grand Junction
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seek Outside business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Primary revenue stream from direct-to-consumer sales of handcrafted outdoor gear including tents, backpacks, tent stoves, and accessories. Products are made to order with varying lead times (2-10 weeks depending on product type). One-time hardware purchase model with optional repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Backcountry Tents |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Backpacks |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Accessories & Add-ons |
| Unit Pricing | Pay-as-you-go | Factory Blemished Products |
| Other | Pay-as-you-go | Guide Affiliate Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Seek Outside product offering
Product offeringCore offering
Seek Outside designs, handcrafts, and sells all-season backcountry shelters, titanium wood-burning tent stoves, and backpacking/hunting packs made to order in Grand Junction, Colorado. The product line includes tipis, hot tents with integrated stove jacks, trekking pole shelters, load-hauling backpack systems, and modular accessories built with premium materials such as UltraGrid, Dyneema, and 30D Cordura silnylon, all backed by a lifetime workmanship warranty.
Product overview
Seek Outside is a family-owned outdoor gear manufacturer offering a comprehensive product portfolio centered on performance backcountry equipment. The core offering consists of all-season shelters (tents, tipis, hot tents with integrated stove jacks, and trekking pole shelters ranging from 1-person to 16-person capacity), titanium wood-burning tent stoves, and backpacking packs. The product line follows a modular architecture where base shelters can be enhanced with add-on components including condensation liners, inner nests with bug netting and bathtub floors, floor systems, and various pack accessories. Key tent products include the Brightwater 1P, Silex 2.0, Redcliff 2.0, Cimarron, and multi-person tipis. Backpack offerings span the Mesa hip pack, Silverton, Divide, Gila, Goshawk, Unaweep, Flight 3, and Revolution frame systems. Accessories include hip belts, lumbar pads, frame extensions, top lids, Talon pockets, hip belt pockets, bow hitches, and bottle holsters. All products are handcrafted in Grand Junction, Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Tents (All-Season Shelters)
Quantifiable outcome
- All products carry lifetime guarantee on workmanship and material defects to original owner
Companies that use Seek Outside
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Seek Outside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Seek Outside partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Big Woods BuckscoreCollaboration to design the Big Woods Bucks Special Edition Redcliff Hot Tent Bundle, specifically engineered for hunting and camping in high moisture and cold environments like the Adirondack Mountains. Includes exclusive features: reinforced center loop for hanging from tree branches, high-visibility neon orange corner stake points, and integrated drying rods.
- goHUNTcoreSpecialty hunting gear retail partner located in Las Vegas, NV. Provides physical retail presence for customers to see and purchase Seek Outside products.
- ScheelscoreMulti-location outdoor retailer with 6 locations across Colorado, Montana, Utah. Major retail partner providing widespread physical retail presence.
- Straight 6 ArcheryminorArchery and outdoor gear retailer in Missoula, Montana serving the hunting community.
- Mountain ShopminorSpecialty outdoor retailer in Portland, Oregon serving Pacific Northwest outdoor enthusiasts.
- Caribou GearminorOutdoor gear retailer with both physical and online retail presence.
- Wilderness WayminorSpecialty outdoor retailer in Soldotna, Alaska serving the Alaskan outdoor and hunting community.
- Packraft SverigeminorSwedish outdoor gear retailer providing international retail presence in Europe.
- Riml Outdoor Japan LLCminorJapanese outdoor gear retailer in Tokyo providing international retail presence in Asia.
- Simply Savage SolutionsminorThird-party manufacturer of Bow Hitch accessory (made by Simply Savage Solutions). Distributed through Seek Outside as an officially compatible accessory for their backpacks.
- AvantLinkminorAffiliate marketing platform partner providing commission-based affiliate program for outdoor content creators, bloggers, and YouTubers.
- Western MountaineeringminorPartnership for sleeping bag products - Western Mountaineering sleeping bags sold through Seek Outside as complementary products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Seek Outside competitors and assessment
Company assessmentDirect peers
- Hyperlite Mountain Gear: Ultralight backpacking and hunting gear manufacturer with a strong DTC and specialty retail model, premium pricing, and a comparable product mix of Dyneema shelters and packs. Direct overlap with Seek Outside in the ultralight backcountry shelter and load-hauling pack categories.
- Zpacks: Specialty ultralight backpacking brand selling Dyneema shelters, backpacks, and accessories primarily DTC. Directly comparable on product category, target customer (thru-hikers and ultralight backpackers), and premium specialty positioning.
- Hilleberg: Premium four-season tent manufacturer (Redcliff competitor in the all-season shelter category). Highly comparable on premium ASP, technical performance positioning, and global specialty distribution.
- Stone Glacier: Specialty hunting-focused outdoor brand offering load-haul packs and cold-weather shelters. Directly comparable to Seek Outside in the backpack-hunter segment, premium pricing, and made-in-USA positioning.
- KUIU: Hunting-specific premium outdoor apparel and gear brand with technical packs and shelter-adjacent products. Comparable in customer base (serious backpack hunters), premium DTC model, and made-in-USA brand positioning.
- Mystery Ranch: Premium load-carrying pack maker with deep hunting, military, and backcountry overlap. Directly comparable to Seek Outside's load-haul packs and interchangeable bag system (Revolution) on target customer and technical positioning.
- Tarptent: Lightweight trekking-pole and shelter specialist serving ultralight backpackers. Directly comparable product category (single-wall trekking pole shelters like the Silex/Brightwater), price band, and DTC channel mix.
- Western Mountaineering: Premium American-made sleeping bag and insulation maker; already a partner distributing through Seek Outside. Closely comparable on made-in-USA premium positioning, specialty outdoor customer base, and lifetime-quality craftsmanship ethos.
Broad incumbents
- MSR (Mountain Safety Research): Established outdoor brand (Cascade Designs) with broad tent, stove, and backcountry product lines. Overlaps with Seek Outside on tents and stoves but operates at greater scale across many product categories and price tiers.
- Black Diamond Equipment: Broad outdoor and climbing brand with packs, shelters, and headlamps. Overlaps with Seek Outside in the backcountry/ultralight consumer but offers a much wider product portfolio at more accessible price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seek Outside social profiles
Digital presenceSeek Outside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seek Outside leadership team
Management profileNumber of profiles
Profiles2 records
Seek Outside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seek Outside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seek Outside
What does Seek Outside do?
Seek Outside designs, handcrafts, and sells all-season backcountry shelters, titanium wood-burning tent stoves, and backpacking/hunting packs made to order in Grand Junction, Colorado. The product line includes tipis, hot tents with integrated stove jacks, trekking pole shelters, load-hauling backpack systems, and modular accessories built with premium materials such as UltraGrid, Dyneema, and 30D Cordura silnylon, all backed by a lifetime workmanship warranty.
Is Seek Outside a public or private company?
Seek Outside is a private company. It is classified as family owned and is currently operating.
When was Seek Outside founded?
Seek Outside was founded in 2009. It employs 11 to 50 people.
Where is Seek Outside based?
Seek Outside is headquartered in Grand Junction, United States, in the North America region.
How does Seek Outside make money?
One revenue line is on record: direct Product Sales.
Who are Seek Outside's main competitors?
Direct peers on record are Hyperlite Mountain Gear, Zpacks, Hilleberg, Stone Glacier, KUIU, Mystery Ranch, Tarptent and Western Mountaineering. Broad incumbents are MSR (Mountain Safety Research) and Black Diamond Equipment.
Does Seek Outside have an API?
No public API is recorded for Seek Outside.
What industry is Seek Outside in?
Seek Outside's product category is Outdoor Backcountry Gear. Its primary akta.pro industry code is CRAMABAM, Camping, Hiking & Climbing Specialty Retail, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail.