San Marino Senior Living

What San Marino Senior Living does

San Marino Senior Living is one community within the Leisure Care network, a privately held U.S. senior living operator founded in 1975 and headquartered in Seattle. The company operates 50+ senior living communities across 20+ states under multiple branded portfolios (Fairwinds, MacKenzie Place, The Ackerly, Salterra, Mariella, Azalea, The Landing, The Village, Treeo), offering three core service lines: Independent Living, Assisted Living, and Memory Care through the Opal by Leisure Care program. Signature differentiators include PrimeFit Wellness (a five-pillar wellness framework), Opal memory care (research-backed dementia care with the Opalessence sensory program), and Travel by Leisure Care (a senior travel program powered by Twist Travel).

The technology stack is light and partner-led: it comprises a community management and hospitality platform, integration with SafelyYou AI-powered fall detection in memory care, BrainHQ cognitive training by Posit Science at select communities, and the MyLeisureCare resident-and-family portal. There is no proprietary AI or in-house model development; technology is positioned to augment caregiver operations rather than replace them. Pricing is subscription-based recurring monthly per resident, with disclosed rates ranging from $4,170 to $6,700+ depending on community, unit type, and care level; memory care fees are billed in addition to monthly base fees.

The business model is direct-to-consumer senior living services delivered through community-level field sales, in-person tours and assessments, plus inside-sales digital and phone inquiry handling. Revenue is generated from individual resident monthly fees and ancillary care charges, with no enterprise or payor concentration. Distribution is augmented by healthcare-provider referrals and financial planner/elder-law partnerships. The company has been recognized as a Fortune Best Workplace in Aging Services and is certified as a Great Place to Work (July 2024–July 2025), reflecting a talent-strategy focus in an industry with persistent labor shortages.

Name

San Marino Senior Living

Legal name

Leisure Care

Website

https://leisurecare.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

San Marino Senior Living is a Leisure Care-branded senior living community offering independent living, assisted living, and memory care services to U.S. seniors across a 50+ community, 20+ state network, supported by signature wellness, memory care, and travel programs.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAB

Assisted Living with Memory Care (Mixed Campus)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADACAB

Memory Care Units within Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYBPAJAGAI

Senior Living Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

Keywords

• Senior living communities
• Independent living services
• Assisted living care
• Memory care programs
• Senior wellness programming

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Senior Living Monthly Fees: Monthly fees for independent living, assisted living, and memory care services. Fees include housing, dining, amenities, and base care services. Additional care fees based on individual assessments and care plan levels.
2. Memory Care Services: Memory care costs in addition to monthly fees, with care plans regularly reviewed and adjusted based on individual needs and cognitive support requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

San Marino Senior Living operates as a Leisure Care-branded senior living community offering three levels of care: Independent Living (maintenance-free apartments with dining and activities), Assisted Living (personalized support with daily activities and medication management), and Memory Care through the Opal by Leisure Care program for residents with Alzheimer's and related dementias. Residents also access signature programs including PrimeFit Wellness, Travel by Leisure Care, and dining, fitness, and social amenities, with monthly subscription-style fees plus additional care fees based on assessment.

Product overview

Leisure Care operates a network of senior living communities across the United States offering three levels of care: Independent Living (maintenance-free apartments for active seniors), Assisted Living (personalized care for daily activities), and Memory Care through Opal by Leisure Care (specialized dementia care). The company differentiates through signature programs including PrimeFit Wellness (comprehensive wellness programming) and Travel by Leisure Care (senior travel coordination). Communities feature resort-style amenities such as fitness centers, dining, activities, and salons. The organization has 50 years of industry experience and holds Great Place to Work certification.

Differentiator

Problem solved

Functional benefit

Brands

• Fairwinds: Fairwinds branded senior living communities offering independent living, assisted living, and memory care services.
• Salterra
• Mariella
• Azalea
• MacKenzie Place
• Treeo
• The Ackerly
• The Landing
• The Village
• Opal by Leisure Care
• PrimeFit Wellness
• Travel by Leisure Care

Products and services

• Independent Living Maintenance-free senior living for active older adults offering private apartments, restaurant-style dining, social activities, and access to wellness programs. Available at San Marino Senior Living as a long-term residential option.
• Assisted Living Personalized care services helping residents with activities of daily living including dressing, grooming, medication management, and meal support while maximizing independence. Delivered at San Marino Senior Living with care-level pricing on top of monthly fees.
• Opal by Leisure Care (Memory Care) Signature memory care program for residents with Alzheimer's disease and related dementias, featuring research-backed, science-driven care that celebrates each individual through personalized programming, the Opalessence sensory program, and SafelyYou fall detection technology.
• PrimeFit Wellness Signature wellness program covering social, physical, mental, emotional, and communal health through fitness classes, dining services, and activity programming, available to residents at San Marino Senior Living.
• Travel by Leisure Care Senior travel coordination service offering group destination travel, personal travel planning, and staycations for residents at San Marino Senior Living, powered by Twist Travel (One Eighty hospitality company).

Quantifiable outcome

• U.S. News & World Report Best Senior Living recognition across multiple communities for 2025 and 2026
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Twist Travel (One Eighty)coreGTM or Marketing PartnerTravel by Leisure Care is powered by Twist Travel, a One Eighty hospitality company. Twist Travel provides professional senior travel coordination services including group destination travel, personal travel planning, and staycation services for residents across all Leisure Care communities.
• SafelyYoucoreTechnology or IntegrationAI-powered fall detection technology partnership for memory care communities. SafelyYou provides fall detection technology complementing caregiver support in Opal Memory Care communities.
• Chateau Ste. MichelleminorStrategic or Co-development PartnerLocal partnership for wine-tasting excursions and cultural activities for Woodland Terrace residents in Bothell, WA area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belmont Village: Private operator of senior living communities with proprietary memory care programs and a hospitality-driven service model. Comparable in care-level mix and premium programming approach.
• Senior Lifestyle: Private multi-state operator of independent living, assisted living, and memory care communities with a comparable mix of branded communities and signature wellness programming.
• Atria Senior Living: Large private U.S. operator of independent living, assisted living, and memory care communities across 40+ states. Directly comparable in service mix, geographic scale, and brand-driven differentiation strategy.
• Sunrise Senior Living: Operator of senior living communities offering independent living, assisted living, and memory care with a strong focus on signature programming and hospitality-style service. Highly comparable in care-level breadth and premium positioning.
• Sonida Senior Living: Multi-state operator of independent living, assisted living, and memory care communities. Comparable in service offerings though smaller in scale.
• Enlivant: Private operator of assisted living and memory care communities across 25+ states. Comparable in scale and emphasis on memory care as a core specialty.
• Watermark Retirement Communities: Private multi-state operator of independent living, assisted living, and memory care with signature wellness and lifestyle programming. Comparable in national footprint and branded programming.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities across the U.S. with a comparable multi-state footprint and emphasis on lifestyle programming.

Broad incumbents

• Welltower: Healthcare REIT that partners with major senior living operators through triple-net and RIDEA structures. Relevant as a capital partner and competitor for real estate in the same operating category.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across all care levels. Overlaps in services but at materially larger scale and with broader brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sanmarinosenior
• LinkedInlinkedin.com/company/leisure-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Marino Senior Living