Arasuper

What Arasuper does

Arasuper is a privately held Brazilian supermarket chain headquartered in Rio Branco, operating 16 physical stores across two Northern Brazilian states — Acre and Rondônia. The network comprises 13 Varejista (retail) supermarkets serving everyday grocery, household, fresh produce, meat, beverage, personal care, and general merchandise needs, alongside 3 Atacarejo (cash-and-carry) stores that extend the addressable market to wholesale and small-business bulk buyers. The company serves both individual consumers and SMB/wholesale customers through this dual-format model, anchored by regional brand recognition in markets that are typically underserved by national grocery chains.

The company's underlying technology stack centers on a commerce platform that integrates its physical retail footprint with digital channels. Customers can purchase via the e-commerce site (arasuper.com.br) with regional delivery (Acre/Rondônia), via native mobile applications on iOS (App ID 1562129305) and Android (com.arasuper.app), and via WhatsApp promotional channels. Customer engagement is driven by two loyalty instruments: Programa Leve Mais, a volume-discount enrollment program, and Cartão Arasuper, a proprietary store credit card. No public APIs, SDKs, third-party integrations, or AI/ML capabilities are disclosed. The technology footprint is functional and omnichannel-oriented rather than differentiated.

Arasuper makes money primarily through transactional retail sales across its 16 stores, supplemented by online and mobile sales via the e-commerce platform. Pricing is unit-based with regional variation (e.g., Biscoito Trakinas 126g at R$3.19, Biscoito Maizena Lowçucar 115g at R$10.95, as listed for Rio Branco). The loyalty programs function as recurring engagement/retention mechanisms rather than disclosed subscription revenue streams. Ownership is private and independent, with no disclosed parent company, institutional investors, funding rounds, M&A activity, or public listing. No revenue, headcount, or financial figures are publicly disclosed; contact lines and store footprint are the only operational anchors.

Name

Arasuper

Legal name

Arasuper

Website

https://arasuper.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Arasuper is a privately held Brazilian regional supermarket chain operating 13 Varejista retail stores and 3 Atacarejo cash-and-carry stores across Acre and Rondônia, serving individual consumers and wholesale buyers via integrated e-commerce, mobile apps, and loyalty programs.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Ethnic & International Cash-and-Carry (CRAHACAD)

Keywords

• Grocery retail
• Supermarket chain
• Cash and carry
• Loyalty programs
• E-commerce grocery

Headquarters

HQ city

Rio Branco

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - In-Store: Traditional brick-and-mortar retail sales across 16 stores (13 Varejista + 03 Atacarejo) in Acre and Rondônia states, serving individual consumers and wholesale customers through the Atacarejo format.
2. E-commerce and Mobile App Sales: Online sales through arasuper.com.br platform and mobile applications for iOS and Android, enabling customers to shop remotely with delivery options.
3. Loyalty Program - Leve Mais: Customer loyalty program offering discounts to enrolled members, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Arasuper is a regional Brazilian supermarket chain that sells groceries, fresh produce, meats, beverages, household cleaning, personal care, and bakery items through 13 Varejista retail stores and 03 Atacarejo cash-and-carry stores in the states of Acre and Rondônia. The retailer extends its offering through an in-house e-commerce platform, iOS and Android mobile apps, and two loyalty programs (Cartão Arasuper and Programa Leve Mais) that provide member discounts and exclusive pricing.

Product overview

Arasuper is a Brazilian supermarket chain operating in the retail and cash-and-carry segments across the states of Acre and Rondônia. The company operates 13 retail stores and 03 stores in the atacarejo (cash-and-carry) format. Its product portfolio centers on a unified offering that combines physical retail presence with digital commerce capabilities, including an e-commerce platform and a mobile application for iOS and Android. The company supplements its core supermarket operations with loyalty programs including the Cartão Arasuper (store card) and Programa Leve Mais (volume discount program), enabling customers to access exclusive pricing and discounts across food, beverages, personal care, cleaning products, perishables, and general merchandise categories.

Differentiator

Problem solved

Functional benefit

Brands

• Leve Mais: Loyalty program offering discounts for customers

Products and services

• Arasuper E-commerce
• Arasuper Mobile App
• Cartão Arasuper
• Programa Leve Mais
• Arasuper Atacarejo (Cash-and-Carry Stores)
• Arasuper Varejista (Retail Supermarkets)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Big Bompreço: National Brazilian supermarket chain under GPA with hypermarket and supermarket formats. Comparable broad-assortment grocery retail model and omnichannel operations in Brazil.
• Pão de Açúcar: National Brazilian premium supermarket chain (GPA). Overlaps with Arasuper's retail assortment and serves as a benchmark for omnichannel grocery in Brazil.
• Assaí Atacadista: Brazil's leading cash-and-carry (atacarejo) chain owned by GPA. Comparable to Arasuper's Atacarejo format and is a key competitive threat expanding into Northern Brazil.
• Atacadão: Large national cash-and-carry chain (Carrefour group). Directly comparable wholesale/retail format and a major competitive benchmark for Arasuper's Atacarejo operations.
• Carrefour Brasil: Brazilian arm of Carrefour operating hypermarkets, supermarkets, and Atacadão formats. Provides a comparable reference point across retail and atacarejo segments in Brazil.

Direct peers

• Mateus Supermercados: Regional Brazilian supermarket chain with retail and atacarejo stores concentrated in Northern/Northeastern states (Maranhão, Pará). Highly comparable to Arasuper in dual retail/wholesale format and regional Brazilian grocery model.
• DB Supermercados: Regional Brazilian supermarket chain headquartered in Goiás with retail and atacarejo formats. Comparable mid-sized regional grocery model with both consumer and small-business customer mix.

Regional players

• Tenda Atacado: Brazilian regional cash-and-carry chain with stores concentrated in the Southeast and Northeast. Closely comparable atacarejo format and B2B/small-business customer base.
• Supermax: Brazilian supermarket chain focused on value-oriented retail in Northern Brazil. Highly comparable to Arasuper's regional positioning and value supermarket proposition.
• Nordestão: Regional supermarket chain serving Rio Grande do Norte and surrounding states with retail and atacarejo. Comparable regional Brazilian grocery model with similar format mix to Arasuper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/arasuperoficial
• Facebookfacebook.com/arasuperoficial
• LinkedInlinkedin.com/company/redearasuper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arasuper