Meribel Tourism

What Meribel Tourism does

Méribel Tourism is the official Établissement Public Industriel et Commercial (EPIC) — a French public industrial and commercial establishment — serving as the legally designated destination management organization for the Méribel ski resort in the French Alps, located in the commune of Les Allues. It operates under the direction of Director General Gilles Leonard and maintains a workforce of 11–50 employees. Its core operational scope spans marketing the destination, operating a first-party booking and information platform, certifying local service providers, and managing tourism-tax (taxe de séjour) flows.

The organization runs two interconnected digital properties: the information portal meribel.net (covering the resort, events, and partner directory) and the transactional platform reservations.meribel.net, which handles accommodation, ski-pass, and activity bookings. The booking engine is built on ORCHESTRA technology, an industry-standard reservation platform, and integrates with the 3 Vallées mobile application for lift-pass interoperability across the world's largest ski area (600+ km of pistes). Data is exchanged via the APIDAE tourism information system, a widely adopted French regional-tourism data standard. Additional technical partners include SIAXPERIENCE (web redesign, 2022), Claranet (hosting), Alter Way (infrastructure), and Monext (payment service provider).

The revenue model is multi-pronged: transaction commissions on accommodation and activity bookings, lift-pass resale margins, fees from the Label Méribel quality certification scheme (created 2005, licensing local providers against documented quality criteria), tourism-tax administration, and event-driven sponsorship and ticketing (Salomon, Vicomte A). Customer segments span leisure families, individual skiers, cyclists, golfers, fitness competitors (via the 2026 Hybrid Games), corporate/MICE groups, and year-round outdoor visitors. The organization holds the Atout France Label Qualité Tourisme, Flocon Vert sustainability certification, Ville à Vélo designation, and RGPD compliance certification. Founded approximately 1938 (the entity describes itself as approaching its centenary), it hosted the 2023 FIS Alpine World Ski Championships, a once-a-decade prestige event that materially raised global brand visibility.

Name

Meribel Tourism

Legal name

EPIC MERIBEL TOURISME

Website

https://meribel.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Méribel Tourism is the official French EPIC destination management organization for the Méribel ski resort in the French Alps, part of the 3 Vallées. It operates direct booking platforms for accommodation, ski passes, and activities, and certifies local providers under the Label Méribel scheme.

Ownership category

akta.pro rank

Product category

Mountain Resort Destination Management Services

NAICS

Tour Operators (561520), Tour Operators (56152), Convention and Visitors Bureaus (561591), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL), Luxury Golf Resorts (THAGACAH)

Keywords

• Mountain resort booking
• Ski destination services
• Tourism accommodation marketplace
• Alpine activity packages
• Ski pass distribution

Headquarters

HQ city

Méribel

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Booking Services: Meribel Tourism operates a marketplace platform connecting visitors with accommodation providers (hotels, chalets, apartments, residences, refuges, private rentals). The platform charges handling fees for bookings and acts as an intermediary between guests and property owners.
2. Ski Pass Sales: Sales of ski lift passes for the Méribel sector within the 3 Vallées domain
3. Activity Bookings: Booking and commission from activities including golf, mountain biking, hiking, wellness/spa services, and adventure sports
4. Label Méribel Certification: Quality certification services for accommodation providers meeting Méribel's alpine standards
5. Tourism Information Services: Provision of tourist information, concierge services, and destination marketing for the Méribel resort

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Meribel Tourism operates as the official destination management organization (EPIC) for the Méribel mountain resort in the French Alps, part of the 3 Vallées ski area. It runs the meribel.net information portal and reservations.meribel.net booking platform that connect visitors with accommodation providers (hotels, chalets, apartments, residences, refuges) and sell ski passes, activity passes (Pass Explorateur), equipment rentals, ski lessons, and event entries. The organization also coordinates signature events such as the Méribel Hybrid Games, Trail, and Golf Cup, and provides on-resort tourism information and shuttle services.

Product overview

Méribel Tourism operates as an EPIC (établissement public industriel et commercial) managing the Méribel mountain destination in the French Alps within the renowned 3 Vallées ski area. The organization manages two interconnected digital platforms: the informational portal meribel.net and the transactional booking platform reservations.meribel.net. Together these provide comprehensive services including accommodation bookings (apartments, chalets, hotels, residences, refuges), ski passes, equipment rentals, ski/snowboard lessons, summer activities with the Pass Explorateur, and event management for signature competitions like Méribel Hybrid Games and Méribel Trail. The booking platform operates as an intermediary connecting visitors with accommodation providers and activity operators.

Differentiator

Problem solved

Functional benefit

Brands

• Pass Explorateur: All-inclusive summer activity pass offering access to a variety of activities throughout the station
• Label Méribel
• Méribel Hybrid Games
• Méribel Trail
• Méribel Golf Cup
• Le Refuge de la Traye

Products and services

• Meribel.net Destination Information Portal Official Méribel destination website providing comprehensive information about the mountain resort including accommodations, activities, events, practical information (webcams, weather forecasts, shuttle schedules), seasonal guides for both summer and winter visits, and direct links to the booking platform. Available in French, English, and Dutch.
• Reservations.meribel.net Booking Platform Official online reservation platform enabling direct booking of accommodations (apartments, chalets, hotels, residences, refuges), ski passes, equipment rentals, ski lessons, activities, and combined packages for stays in the Méribel resort within the 3 Vallées ski area. Operates as a marketplace intermediary connecting visitors with third-party accommodation providers and activity operators.
• Pass Explorateur

Quantifiable outcome

• 29+ outdoor activities available during summer season
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Les 3 ValléescoreStrategic or Co-development PartnerMéribel is an integral part of the 3 Vallées ski domain, the largest ski area in the world. This partnership provides access to 600+ km of ski pistes and positions Méribel within the world's most prestigious ski destination network.
• SalomonminorGTM or Marketing PartnerOfficial sponsor of Méribel, providing equipment and branding partnership for the resort.
• Vicomte AminorGTM or Marketing PartnerSponsor of Méribel resort, providing branding and marketing partnership.
• ORCHESTRAcoreTechnology or IntegrationTechnology partner providing the booking platform (DESTINATION MERIBEL) that enables online reservations for accommodations, ski passes, activities, and transfers. SAS with capital of €210,410, headquartered at 38 avenue de l'Opéra, 75002 Paris.
• MMA IARDminorOthersProfessional liability insurance provider (Policy #106466148) for Meribel Tourism, located at 14 Boulevard Marie et Alexandre Oyon, 72030 Le Mans CEDEX 9.
• Groupama Assurance-créditminorOthersFinancial guarantee provider for Meribel Tourism (€10,000,000 guarantee) as required under French Tourism Code article L. 211-18 II, located at 8-10 rue d'Astorg, 75008 Paris.
• Atout FrancecoreOthersFrench tourism development agency that awards the Label Qualité Tourisme certification to qualifying French tourism destinations.
• Flocon VertcoreOthersSustainable tourism certification organization that recognizes Méribel Les Allues for environmental commitments and sustainable development practices.
• Offices de Tourisme de FranceminorOthersNational federation of French tourist offices, providing brand affiliation and quality standards recognition.
• France MontagnesminorOthersNational association promoting French mountain tourism destinations, providing marketing support and brand affiliation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Courchevel Tourisme: Official DMO for Courchevel, a neighbouring Tarentaise ski resort also operating within the 3 Vallées domain. Comparable as a luxury Alpine destination management organization offering accommodation booking, ski passes, activities, and summer product.
• Tignes Tourisme: Tourism office for Tignes, a high-altitude French ski resort. Comparable as a Tarentaise DMO providing accommodation, ski passes, and summer activity bookings with multi-language digital platforms.
• Val d'Isère Tourisme: Tourism office for Val d'Isère, a premium French Alpine resort. Directly comparable as a luxury ski DMO with multi-channel booking, event hosting (e.g., Criterium de la Première Neige), and summer activities.
• Val Thorens Tourisme: Official DMO for Val Thorens, another 3 Vallées resort. Directly comparable as a French Alpine ski destination management organization operating accommodation marketplace, ski pass sales, and year-round activity programs.
• Les Arcs Tourisme: Tourism office for Les Arcs ski resort, also in the Tarentaise valley with a Paradiski partnership. Comparable DMO structure, multi-resort ski domain access, and summer activity expansion.
• Avoriaz Tourisme: Tourism office for Avoriaz, another 3 Vallées resort. Directly comparable as a partner DMO within the same ski domain, sharing cross-resort ticketing and promotional structures.

Regional players

• Zermatt Tourism: Tourism organization for Zermatt in the Swiss Alps. Comparable as a premium year-round mountain destination DMO with car-free village, summer hiking, and event hosting, but operating in a different country and regulatory regime.
• Verbier Tourisme: Tourism office for Verbier in the Swiss 4 Vallées domain. Comparable as a high-end Alpine DMO with shared multi-resort ski access model, summer activities, and international tourism marketing.
• St. Moritz Tourism Board: DMO for St. Moritz, a Swiss luxury Alpine destination. Comparable in luxury positioning, winter-summer duality, signature events, and international clientele, but serves a different national market.

Broad incumbents

• Chamonix-Mont-Blanc Tourism Office: Tourism office for Chamonix, the largest and most established French Alpine destination. Comparable as a broader-incumbent DMO with deeper mountain activity portfolio (skiing, mountaineering, trail running) and larger digital booking scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/meribel
• Facebookfacebook.com/meribel3vallees
• Instagraminstagram.com/meribel3vallees
• Xx.com/meribel3vallees
• LinkedInlinkedin.com/company/epic-meribel-tourisme

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meribel Tourism