BARAL Geohaus Consulting

What BARAL Geohaus Consulting does

BARAL Geohaus-Consulting AG is a German GIS (Geoinformationssysteme) specialist headquartered in Reutlingen, Baden-Württemberg, with a second office in Hamburg. Founded in 1999 as the legal successor to a 1937 predecessor organization, the company serves over 300 customers across German public administration, utilities (electricity, gas, water, district heating, telecommunications), and industrial sectors. With more than 85 employees, 500+ completed projects, and average employee tenure of 10.8 years, BARAL positions itself as a long-tenured domain specialist rather than a generalist IT consultancy. Named customers include Stadt Stuttgart, Stadt Passau, Stadtwerke Karlsruhe, Netze BW, EWE AG, SOWITEC, LUBW, LGL Baden-Württemberg, and ADD Rheinland-Pfalz.

The company's technology stack is anchored on the Esri ArcGIS platform (BARAL is an Esri Gold Partner) and VertiGIS products (BARAL is a VertiGIS sales partner; VertiGIS GmbH is also a shareholder). On top of this partner ecosystem, BARAL has built a proprietary software suite — branded 'Baral Produkte' — comprising at least 13 modules including Web GEN (a web-based land/property information system integrated with ArcGIS Experience Builder), UTJSC (utility network web client for Strom/Gas/Wasser/Fernwärme), APAK, Web NAV Pro, Web DataExport, Construction Widget, Data Upload, Access Filter, Integration Popup, Network Diagram Creator, Web GEN Liegenschaftsbuch, StreetSmart Plugin, and Web Towel. These modules address German-specific ALKIS cadastral workflows and utility network documentation requirements. The company also resells and implements Safe Software FME (Form/Flow) for geodata ETL and CADMAP KANDIS products.

BARAL's revenue model is a hybrid of professional services (consulting, surveying, geodata management, custom software development, system migration, implementation, training) and software distribution plus recurring revenue (Esri/VertiGIS reselling, managed services on ITIL/SLA basis, technical support and hotline contracts). The company is a privately-held Aktiengesellschaft, with shareholders VertiGIS GmbH and Wilfried Gekeler, the latter serving as Vorstand (Executive Board). Disclosed annual revenue exceeds €8 million. Distribution is direct enterprise sales-led, supplemented by Esri/VertiGIS partner channels and a dedicated customer portal (kundenportal.baral-geohaus.de) for existing clients.

Name

BARAL Geohaus Consulting

Legal name

Baral Geohaus-Consulting AG

Website

https://baral-geohaus.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BARAL Geohaus-Consulting AG is a German GIS specialist serving public administration, utilities, and industry with consulting, surveying, geodata management, and proprietary software built on the Esri ArcGIS and VertiGIS platforms.

Ownership category

akta.pro rank

Product category

GIS Consulting & Geospatial Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• GIS consulting services
• Geodata management
• Utility network documentation
• Land surveying services
• Geospatial software solutions

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting services for GIS implementations, system migrations, customization, and project management
2. Software Sales & Distribution: Reselling and distributing Esri ArcGIS and VertiGIS software as certified Gold/Partner; distribution of proprietary Baral software products
3. Surveying Services: Land surveying and geodata collection services including GNSS-based measurements and documentation
4. Geodata Management: Data digitization, validation, enrichment, and quality assurance for geographic and utility network data
5. Software Development: Custom software development for GIS web applications using Python, JavaScript, TypeScript, React
6. Training & Education: GIS training courses for ArcGIS, VertiGIS, FME, and BARAL products; ranges from 1-4 day courses
7. Managed Services: IT service management for Geo-solutions based on ITIL standards with defined SLAs
8. Support Services: Technical support including hotline, remote maintenance, and troubleshooting for GIS systems

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BARAL Geohaus-Consulting AG is a German GIS application house providing consulting, surveying, geodata management, and software development services for public administration, utilities (electricity, gas, water, district heating), and industrial customers. The company distributes and implements Esri ArcGIS and VertiGIS platforms as a certified partner, and develops its own proprietary Baral software suite (e.g., Web GEN, UTJSC) that extends these platforms with German-market functionality for property information and utility network management.

Product overview

BARAL Geohaus-Consulting AG is a German GIS (Geoinformatik) service provider specializing in surveying, geodata management, software development, and GIS consulting. The company's offering is organized around three product pillars: (1) its own proprietary Baral software suite — including Web GEN (a web-based land/property information platform), UTJSC (utility network web client), and multiple sub-modules (APAK, Web NAV Pro, Web DataExport, Construction Widget, Data Upload, Access Filter, Integration Popup, Network Diagram Creator, Web GEN Liegenschaftsbuch, StreetSmart Plugin, Web Towel); (2) the resale, implementation, customization, and training of leading GIS platforms — specifically Esri ArcGIS (Enterprise, Pro, Apps), VertiGIS (Studio, WebOffice, FM/Pro Office, 3A product line, GeoOffice xPlanung), CADMAP (KANDIS Desktop, novaKANDIS, KANDIS App), and Safe Software FME (Form, Flow); and (3) professional services including consulting, surveying, geodata management, system migration, software development, implementation, quality assurance, support, managed services, and training. The company operates primarily on Esri and VertiGIS technology stacks, targeting public administration (Public Sector), utility companies (Utilities — Strom, Gas, Wasser, Fernwärme), and industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Baral Produkte: Proprietary Baral software products including Web GEN, UTJSC, APAK, Web NAV, Web DataExport, Construction Widget, Data Upload, Access Filter, Integration Popup, Network Diagram Creator, Web GEN Liegenschaftsbuch, StreetSmart Plugin, and Web Towel.

Products and services

• GIS Consulting Strategic and technical consulting services for public administrations, utilities, and industrial organizations on GIS implementations, system design, and geospatial strategy.
• Surveying Services (Vermessung) Land surveying and geodata acquisition services including GNSS-based measurements, utility network documentation, and on-site data capture for public and utility clients.
• Geodata Management Data digitization, validation, enrichment, and quality assurance services for geographic and utility network data, delivered to public administration and utility clients.
• System Migration Migration services to transition customers to modern GIS platforms, including the Utility Network data model and ALKIS-based land management systems.
• Custom Software Development Bespoke web GIS application development using Python, JavaScript, TypeScript, React, and related technologies for customers' specific geospatial workflows.
• Software Implementation Implementation services to deploy, configure, and integrate Esri ArcGIS, VertiGIS, CADMAP, and FME solutions within customer environments.
• Quality Assurance Quality assurance services for GIS data and software deployments, ensuring data integrity and software reliability for client projects.
• Support Services Technical support including hotline, remote maintenance, and troubleshooting for GIS systems under recurring maintenance contracts.
• Managed Services IT service management for geo-solutions following ITIL standards, with defined SLAs for ongoing operation of customer GIS environments.
• Training & Education GIS training courses covering ArcGIS Pro, VertiGIS products, FME, and Baral products, ranging from 1-4 day instructor-led courses priced on request.
• Web GEN Proprietary web-based Geo-GIS application platform by BARAL for creating flexible, configurable land and property information systems (Liegenschaftsauskunft), integrated with ArcGIS Experience Builder.
• UTJSC (UT JavaScript Client) Proprietary web-based JavaScript client by BARAL for utility network management (electricity, gas, water, district heating), built on the VertiGIS UT framework.

Quantifiable outcome

• Automated house connection assignment reduced manual processing for Stadtwerke Karlsruhe
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Three partnerships are on record, tiered core and major.

• EsricoreChannel Partner/ Reseller/ DistributorBARAL is an Esri Gold Partner, the highest partnership level. They resell, implement, and provide consulting services for Esri ArcGIS products including ArcGIS Enterprise, ArcGIS Pro, ArcGIS Apps, and ArcGIS Indoors. The partnership enables BARAL to distribute Esri's leading GIS platform to customers in German public administration and utility sectors.
• VertiGIS GmbHcoreChannel Partner/ Reseller/ DistributorBARAL is a VertiGIS sales partner, distributing and implementing VertiGIS products including UT for ArcGIS, WebOffice, VertiGIS Studio, VertiGIS FM (Pro Office), and VertiGIS 3A product line. VertiGIS GmbH is also a shareholder of BARAL Geohaus Consulting AG.
• Safe SoftwaremajorTechnology or IntegrationBARAL has a long-term partner contract with Safe Software for FME (Feature Manipulation Engine) products. They implement FME Form and FME Flow for data integration, transformation, and ETL workflows. BARAL can procure, implement, and provide training for Safe Software products.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Safe Software Inc. Vendor of FME (Feature Manipulation Engine) data integration platform, which BARAL resells and implements. Not a direct competitor but a key technology partner in BARAL's geodata management and ETL services.
• Cyclomedia Technology B.V. Provider of street-level imagery and 3D spatial data integrated with Esri workflows. A technology partner to BARAL rather than a competitor, supplying visualization inputs that complement BARAL's GIS applications.

Broad incumbents

• VertiGIS GmbH: GIS software vendor specializing in utilities, land management, and infrastructure (UT for ArcGIS, WebOffice, Studio, FM). BARAL is simultaneously a sales partner and a customer/shareholder relationship, with significant product overlap in utility and ALKIS workflows.
• Esri Deutschland GmbH: German subsidiary of Esri, the platform vendor whose ArcGIS technology underpins BARAL's offering. Functions both as BARAL's key partner and as a broader incumbent that can sell directly into the same German public-sector and utility accounts.

Direct peers

• WhereGroup GmbH: German GIS consulting and open-source geospatial services firm serving public administration and utilities. Comparable to BARAL in customer base and GIS consulting/implementation services.
• con terra GmbH: German Esri partner and geospatial software/services firm focused on public-sector, utilities, and logistics in Germany. Closely comparable to BARAL in customer segments, Esri partnership model, and German-market specialization.
• AED-SICAD GmbH: German GIS specialist serving utilities, public administration, and land management with ArcGIS-based solutions, including the UT for ArcGIS product line. Directly comparable to BARAL's utility and ALKIS focus.
• IP SYSCON GmbH: German GIS software and services company focused on cable/pipeline network documentation, ALKIS, and municipal applications. Comparable to BARAL's utility network documentation and public-sector product portfolio.
• Disy Informationssysteme GmbH: German vendor of GIS-based reporting, environmental, and infrastructure solutions for public sector and utilities. Comparable to BARAL in vertical focus, German-market orientation, and ArcGIS integration.

Regional players

• Geocom Informatik AG: Swiss-headquartered GIS distributor and services provider focused on German-speaking markets with Esri and partner products. Comparable to BARAL in partner-channel model and German-market reach, though primarily Switzerland-based.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baral-geohaus-consulzing-ag
• Instagraminstagram.com/baral_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BARAL Geohaus Consulting