BlueMouse

What BlueMouse does

BlueMouse GmbH is a privately held Swiss web agency founded in 2003 and headquartered in Baden-Dättwil, Canton of Aargau. The company delivers a full-service portfolio spanning web conception, responsive design, frontend and backend programming, custom web applications, e-commerce, SEO, and newsletter/email marketing. Its technology stack is built on conventional open-source components — HTML5, CSS3, JavaScript/jQuery, PHP (with Laravel), MySQL, the Bootstrap framework, and the REDAXO CMS, for which BlueMouse develops bespoke addons and modules. Hosting and infrastructure are delivered from Swiss servers in Zurich with >99.9% uptime, and the company is an official SWITCH registrar offering >600 TLDs.

BlueMouse generates revenue through three streams: project-based fees for website and web application work, annual subscriptions for web hosting (CHF 120-250 per year), and recurring domain registration fees (CHF 15-120 per year). It serves small and medium enterprises across German-speaking Switzerland in verticals including healthcare, real estate, architecture, trade, culture, and professional services, plus selected public institutions and associations. Go-to-market is direct sales via website contact forms, a toll-free phone line, in-person consultation at the Baden office, and a content marketing blog. The company operates with a five-person core team plus external freelancers, is a member of Swiss Made Software, and has developed a proprietary digital publishing sub-brand, deinmagazin.ch, for multi-channel magazine and newsletter production.

The company has been continuously operating for over twenty years, remains founder-led (Marco Urech, Geschäftsführer since 2003), and rebranded in 2020 from 'Internetagentur' to 'Digitale Lösungen' to reflect its broader positioning in digitalization and process automation. There is no disclosed external funding, no parent company, and no institutional ownership.

Name

BlueMouse

Legal name

BlueMouse GmbH

Website

https://bluemouse.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueMouse GmbH is a founder-led Swiss web agency in Baden delivering web design, custom web applications, hosting, domains, and digital marketing to small and medium enterprises across German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Professional, Scientific, and Technical Services (541), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Web design services
• Web application development
• Search engine optimization
• Web hosting services
• Domain registration services

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Programming Services: Project-based fees for custom website design, web programming, frontend development, and web application development for KMU and public institutions. Services include concept development, web design, CMS implementation, responsive programming, and e-commerce setup.
2. Digital Marketing Services: Search engine optimization (SEO) and newsletter/email marketing services provided as consulting and implementation engagements to KMU clients.
3. Web Hosting Services: Annual subscription-based web hosting with tiered plans (Business Silber CHF 120/year, Business REDAXO CHF 180/year, Business Gold CHF 250/year). Includes SSL certificates, storage, email accounts, and optional spam filtering.
4. Domain Registration & Management: Domain registration as an official SWITCH registrar. Annual fees per domain (.ch CHF 15/year, .com/.net/.de/.org CHF 20/year, .at CHF 35/year, .swiss CHF 120/year). Includes portfolio management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BlueMouse GmbH is a Swiss full-service web agency providing custom website design, web programming, and tailored web application development for small and medium enterprises (KMU) in German-speaking Switzerland. Their offering spans the full web lifecycle — from web conception, design, and CMS implementation through to SEO, newsletter marketing, Swiss-located web hosting, and domain registration as an official SWITCH registrar. They also operate the proprietary digital publishing platform deinmagazin.ch for multi-channel magazine publishing.

Product overview

BlueMouse GmbH is a full-service Swiss web agency offering a comprehensive portfolio of web services for small and medium enterprises. The core offering centers on KMU Websites (professional website development) and Webapplikationen (custom web applications), built primarily on the REDAXO CMS platform. The service portfolio spans the complete web lifecycle: Webkonzeption (strategic consultation), Webdesign (responsive design), Webprogrammierung (frontend/backend development), E-Commerce (online shop solutions), and digital marketing services including Suchmaschinenoptimierung (SEO), Newsletter-Marketing, and Webanalytics. Technical infrastructure services include Webhosting (Swiss-based with SSL certificates) and Domains (as official SWITCH registrar). A specialized sub-brand, deinmagazin.ch, provides digital magazine publishing solutions. The agency does not offer a standalone software product but rather custom development services, with pricing structured around project-based work and annual hosting subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• deinmagazin.ch: An online publishing system developed by BlueMouse for creating digital magazines, newsletters, and e-books for associations, insurance companies, and corporations.

Products and services

• KMU Websites Professional website development service for small and medium enterprises including concept, design, programming, and ongoing support.

Quantifiable outcome

• Websites load up to 27% more conversions when one second faster (referencing industry study on mobile page speed impact)

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SWITCHcoreChannel Partner/ Reseller/ DistributorBlueMouse GmbH is an official registrar of SWITCH, Switzerland's domain registry. This partnership enables BlueMouse to register and manage .ch domains and other TLDs on behalf of their clients as an authorized registrar.
• Swiss Made SoftwarecoreStrategic or Co-development PartnerBlueMouse is a member of Swiss Made Software, a membership association for Swiss software companies. Membership signifies that BlueMouse programs its web code and web applications in Switzerland, meeting quality and origin standards. BlueMouse programs in Baden, Aargau.
• REDAXO (open-source CMS community)coreTechnology or IntegrationBlueMouse develops addons and modules for the REDAXO open-source CMS. As a long-standing REDAXO specialist, BlueMouse contributes to the CMS ecosystem while leveraging it as a core platform for client websites. REDAXO is open-source with no license costs for clients.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Cyon GmbH: Swiss hosting and web services provider based in Basel offering web hosting, domain registration, and website builder services to Swiss SMEs — comparable to BlueMouse's hosting/domains recurring revenue stream, with similar Swiss-located infrastructure positioning.
• Zeix AG: Swiss web agency in Zurich specialized in open-source CMS-based website development and digital strategy — directly comparable to BlueMouse on custom open-source web development (Drupal focus vs. BlueMouse's REDAXO focus) and KMU target segment.
• Unic AG: Swiss digital agency headquartered in Bern offering web development, digital marketing, and software engineering services — closely comparable to BlueMouse's full-service digital offering for Swiss clients, though operating at greater scale and broader geographic reach.
• Storm Internet GmbH: Swiss web agency and hosting provider serving SMEs with web design, development, and hosting services — directly comparable to BlueMouse across the full Swiss web services stack with similar pricing tier structure for hosting.
• Liip AG: Swiss web and digital agency based in Zurich offering web design, custom web application development, and digital strategy services to similar KMU and enterprise clients in Switzerland — directly comparable in service portfolio and target market to BlueMouse, though larger in scale.

Broad incumbents

• Infomaniak Network SA: Largest independent Swiss hosting and cloud provider with deep data sovereignty positioning — comparable to BlueMouse's Swiss-located hosting and Swiss Made Software membership, though operating at significantly greater scale across infrastructure and SaaS offerings.
• Namics (now Accenture Song): Historically one of Switzerland's largest digital agencies (St. Gallen/Zurich), now part of Accenture Song — comparable in service offering (web, content, digital marketing) to BlueMouse but operating at substantially larger scale and serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bluemouse-gmbh
• Xx.com/bluemouse_ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueMouse