What Zeix AG does

Zeix AG is a privately held Swiss User Experience agency headquartered in Zürich (Badenerstrasse 65), founded in 2000 as a spin-off of the Hochschule St. Gallen. The firm employs approximately 30 people and operates as a B2B professional services agency organized around five service pillars: User Experience Design (websites, business applications, annual reports), Web Development (frontend engineering, Craft CMS implementation, accessible web design), Expertisen und Content (UX writing, usability testing, data visualization), Strategie und Innovation (UX strategy consulting, Design Thinking facilitation), and Lehre und UX Coaching. Its technical differentiators center on User-Centered Design methodology with deep specialization in WCAG accessibility standards (the firm is a founding member of Stiftung Zugang für alle and Allianz für digitale Inklusion Schweiz), long-standing Craft CMS implementation expertise, and empirical usability research methods. Pricing is project-based, quote-driven, and structured around multi-year frame contracts.

The firm serves key players across Swiss government and large regulated enterprises — including federal agencies such as MeteoSchweiz, SBB, ASTRA, BAFU, the Swiss Army, and cantonal bodies, alongside enterprises such as Axpo, BKW, Mobiliar, Swissgrid, SwissSign, and Die Post. It goes to market primarily through direct sales, referrals, and competitive bidding, reinforced by sustained Best of Swiss Web recognition (Rank 9 over 5 years, Rank 1 in User Experience, 2023 MASTER of Swiss Web). It has established a 2026 strategic partnership with AlpineAI to design enterprise AI applications, alongside academic collaborations with ETH Zürich, FHGR, and Ostschweizer Fachhochschule.

Zeix generates revenue through project-based professional services fees for UX design, web development, usability testing, and digital strategy engagements. Customer concentration leans toward Swiss public-sector and regulated-industry mandates, supported by multi-year contracts with named anchors (e.g., Pro Mente Sana since 2018). The firm is privately held by its partners, with no external institutional investors, parent company, or acquisition activity identified.

Name

Zeix AG

Legal name

Zeix AG

Website

https://zeix.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeix AG is a privately held Swiss User Experience agency in Zürich, founded in 2000, that designs user-centered digital products for Swiss federal agencies and large enterprises across government, energy, finance, transportation, and healthcare.

Ownership category

akta.pro rank

Product category

User Experience Design Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• User experience design
• Web development services
• Usability testing
• Accessible web design
• Design thinking consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services / Consulting: Project-based consulting fees for UX design, web development, usability testing, and digital strategy engagements. Revenue is generated through client projects with typical agency pricing structures including discovery, design, development, and testing phases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Zeix AG is a Swiss User Experience agency that designs and develops digital products — including websites, business applications, and annual reports — for enterprise and government clients using a user-centered design methodology. The agency delivers the full lifecycle of UX work spanning user research, usability testing, interaction design, accessibility (WCAG) compliance, content strategy, UX writing, data visualization, and frontend web development using Craft CMS. Their work is grounded in empirical UX research and includes strategy consulting, Design Thinking facilitation, and professional UX training for client organizations.

Product overview

Zeix AG is a User Experience Agency based in Zurich, Switzerland, founded in 2000 as a spin-off from the University of St. Gallen with approximately 30 employees. The company offers a comprehensive suite of User-Centered Design services organized into five main areas: (1) User Experience Design covering websites, business applications, and annual reports; (2) Web Development including frontend engineering, Craft CMS implementation, and accessible web design; (3) Expertisen und Content comprising UX Writing, Usability Testing & UX Review, and Data Visualization; (4) Strategie und Innovation including UX Strategy Consulting and Design Thinking methodology; and (5) Lehre und UX Coaching for professional education and training. The agency serves key players across various industries including energy, finance, healthcare, mobility, public administration, and culture, and has received multiple Best of Swiss Web Awards for client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• User Experience Design Core UX design service for enterprise and government organizations, encompassing user research, interaction design, and design strategy for websites, business applications (Fachapplikationen), and annual reports.
• Web Development with Craft CMS

Quantifiable outcome

• Top 10 ranking in Best of Swiss Web overall, Rank 1 in User Experience category
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AlpineAIcoreStrategic or Co-development Partner · 1 January 2026Strategic partnership to jointly design AI applications that are technically strong, reliably function in daily work environments, and can be deployed where data protection, security, and trust are central concerns.
• Craft CMScoreTechnology or IntegrationVerified implementation partner for Craft CMS in Switzerland. Zeix has been certified partner since 2014 and is recognized for delivering custom solutions using Craft CMS with 100% Swiss-made development.
• Fachhochschule Graubünden (FHGR)coreOthersTeaching partnership for Master of User Experience Design program. Zeix teaches the mandatory module 'Evaluation and UX Research' and conducts courses in Speculative Design and Digital Ethics.
• Interactive DockminorOthersZeix teaches the 'User Research & Usability Testing' module in the Interaction Design continuing education program since 2018.
• Ostschweizer Fachhochschule (OST)minorOthersConducts UX-Writing workshop for CAS Interaction Design program.
• Stiftung Zugang für allecoreStrategic or Co-development PartnerFounding member of accessibility initiative and partner for WCAG certification services. Zeix contributed to development of the Accessibility Developer Guide.
• Allianz für digitale Inklusion Schweiz (adis)minorStrategic or Co-development PartnerFounding member of alliance promoting digital inclusion in Switzerland.
• Digital Inclusion AcademyminorStrategic or Co-development PartnerOfficial partner of the Digital Inclusion Academy for accessibility initiatives.
• ETH ZürichcoreStrategic or Co-development PartnerCollaboration on up4mint.ch portal for MINT promotion targeting families, with ETH providing academic direction and Zeix handling UX and development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation firm whose UX research, design thinking and service-design offerings compete for enterprise transformation mandates; broad incumbent against which Zeix positions on Swiss depth and accessibility.
• Fjord (Accenture Song): Global design and innovation consultancy inside Accenture Song serving large enterprise and government clients on service design and digital experience; broader portfolio than Zeix but competes in the same strategic UX buyer conversations.

Regional players

• Nexum AG: German-speaking digital agency delivering UX, web development and digital strategy to mid-market and enterprise clients in Switzerland and Germany; overlapping capability set but operating primarily outside the Swiss home market.

Direct peers

• Liip AG: Swiss digital agency headquartered in Zurich offering web development, UX design and digital product services to enterprise and public-sector clients; directly comparable to Zeix on geography, B2B project model and tech-stack focus (Drupal/PHP).
• Metanet AG: Swiss digital agency offering web development, UX design and platform engineering for enterprise and government clients; comparable in size and geographic focus, with similar B2B project-based model.
• Ergon Informatik AG: Swiss software and user-experience consultancy with craftsmanship focus, serving large Swiss enterprises and public-sector clients on bespoke digital products — directly comparable to Zeix on culture, size and project-based delivery.
• Merkle Switzerland (formerly Namics): Major Swiss CX/UX agency (Namics) acquired by Merkle/Dentsu, serving large Swiss and European brands with similar digital transformation, accessibility and platform work — a scaled peer competing for the same clients as Zeix.
• Unic AG: Swiss full-service digital agency (later merged into Namics/Merkle Switzerland) with comparable UX strategy, web development and digital transformation offerings to enterprise clients across similar regulated industries.

Emerging players

• AJ&Smart: Design-sprint and innovation-methodology firm popularizing the Design Sprint and related UX frameworks; intersects with Zeix's design thinking offering as an emerging methodology-led competitor.
• ustwo (now ustwo studios): Independent digital product studio with a UX-led, research-and-design approach to enterprise and government digital products; comparable boutique positioning and craft culture, albeit globally distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zeixAG
• LinkedInlinkedin.com/company/zeix-ag
• Instagraminstagram.com/zeix_ag
• Xx.com/zeix
• Facebookfacebook.com/Zeix-AG-109961659069932

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeix AG