MDS Pacific
MDS Pacific is a private APAC embedded hardware and software distributor, authorized for Microsoft Windows IoT, Intel, InnoDisk, IntervalZero, and AnyDesk, serving industrial OEM and enterprise customers across retail, manufacturing, healthcare, BFSI, and automotive verticals in 8 Asia-Pacific offices.
- Company typePrivate
- Founded2002
- HeadquartersRyde, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MDS Pacific does
MDS Pacific is a private embedded hardware and software distributor and wholly-owned subsidiary of Korean parent MDS Tech, established circa 2002. Operating across 8 regional offices in Korea (HQ), Thailand, Australia, India, Singapore, Hong Kong, Malaysia, and China, the company functions as an authorized distributor for Microsoft Windows IoT, Intel embedded systems, InnoDisk industrial storage, IntervalZero real-time operating systems, AnyDesk remote access, Clonix backup/duplication, and several other technology partners. Its primary markets are industrial OEMs and enterprises in retail, manufacturing, healthcare, BFSI, and automotive across the Asia-Pacific region.
The product portfolio is essentially a curated stack of third-party embedded technologies. Core offerings span Windows 11 IoT Enterprise LTSC (10-year support lifecycle), Windows IoT on ARM, Windows Embedded Compact 2013, Windows Server 2012/2016/2019 for embedded systems, and Microsoft SQL Server; Intel NUC mini PCs, fanless embedded systems, plug-and-play POS, and the proprietary MDS Kiosk MP9 with Aveistrack audience analytics; InnoDisk SSD, SATADOM, CFast, EDC, and industrial SD storage; HIT POS (a proprietary fanless POS terminal for retail/F&B/beauty); IntervalZero RTX/RTX64/Phar Lap ETS/Device Edition/ReadyOn RTOS components; and AnyDesk plus Clonix NetClon/Winclon software. The company has stated intent to expand into Big Data, IoT, Cloud, and Security solutions.
MDS Pacific's business model is distribution-led: revenue is generated from one-time hardware sales (Intel, InnoDisk, HIT POS, Kiosks), Microsoft OEM software licensing, third-party software licensing/margin (AnyDesk, IntervalZero, Clonix), and technical services (system integration, consulting, training, seminars). Go-to-market is direct sales through regional offices with local technical support teams, supplemented by partner co-marketing with Microsoft, Intel, and InnoDisk. Pricing is not publicly disclosed and follows Microsoft OEM customer license agreement structures. The company is privately held with no disclosed external funding, and revenue figures are not available.
MDS Pacific firmographics
Firmographics- Name
- MDS Pacific
- Legal name
- MDS Pacific
- Website
- https://mdspacific.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MDS Pacific is a private APAC embedded hardware and software distributor, authorized for Microsoft Windows IoT, Intel, InnoDisk, IntervalZero, and AnyDesk, serving industrial OEM and enterprise customers across retail, manufacturing, healthcare, BFSI, and automotive verticals in 8 Asia-Pacific offices.
- Ownership category
- akta.pro rank
MDS Pacific industry classification
Industry- Product category
- Embedded Hardware and Software Distribution
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
- akta.pro secondary industry
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)
Keywords
Where MDS Pacific is headquartered
LocationHeadquarters
- HQ city
- Ryde
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
MDS Pacific business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Embedded Software Licensing: Distribution of Microsoft Windows Embedded Operating System licenses (Windows IoT Enterprise, Windows IoT on ARM, Windows Embedded Compact) as a Microsoft authorized distributor. Revenue generated from OEM customer license agreements and runtime licenses.
- Industrial Hardware Distribution: Distribution of embedded hardware including Intel NUC, Intel Fanless Embedded Systems, InnoDisk storage solutions (SSD, SATADOM, flash disks, USB EDC, SD cards), HIT POS terminals, and Kiosk systems to industrial customers.
- Third-Party Software Distribution: Distribution of third-party embedded software solutions including AnyDesk remote access software, IntervalZero real-time operating systems, and Clonix backup/duplication solutions.
- Technical Services: System integration, consulting, training, and seminars to guide customers through development and deployment processes. Technical support for installation of products onto customer devices.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
MDS Pacific product offering
Product offeringCore offering
MDS Pacific is an authorized value-added distributor of embedded software and hardware solutions across Asia-Pacific, reselling Microsoft Windows IoT operating systems and related server/database licenses, Intel-based embedded computing hardware, InnoDisk industrial storage, IntervalZero real-time operating systems, AnyDesk remote access software and Clonix backup/duplication tools. The company complements this third-party portfolio with its own HIT POS retail terminal and MDS New Generation Kiosk MP9, and provides system integration, consulting, training and technical support services to OEM customers in retail, manufacturing, healthcare, BFSI and automotive verticals.
Product overview
MDS Pacific is an embedded hardware and software distributor offering a comprehensive portfolio of solutions as a Microsoft authorized distributor and official Intel partner. The product portfolio consists of Microsoft Windows IoT operating systems (Windows 11/10 IoT Enterprise, Windows IoT on ARM, Windows Embedded Compact 2013), Windows Server products, Microsoft SQL Server databases, Intel-based embedded hardware (NUC, Fanless Embedded Systems, POS systems, Kiosks), InnoDisk industrial storage solutions (Flash Disk, SSD, SATADOM, CFast, SD Cards, USB EDC), HIT POS retail hardware, Clonix backup/restore solutions (NetClon, Winclon), AnyDesk remote access software, and IntervalZero real-time operating system platforms (RTX, RTX64, Phar Lap ETS, Device Edition, ReadyOn). The company serves industrial sectors including automotive, retail, manufacturing, healthcare, and BFSI across Asia-Pacific regions with technical support and system integration services.
Differentiator
Problem solved
Functional benefit
Brands
- HIT POS: Fanless POS system for Retail, F&B, and Beauty market
- NetClon
- Winclon
Products and services
- HIT POS Fanless point-of-sale terminal system designed for retail, F&B and beauty markets, with a curved elliptical industrial design, Intel processor support, Windows 10 IoT compatibility and stainless steel aesthetic casing, built for durability and ease of use in store environments.
- MDS New Generation Kiosk MP9 Self-service ordering kiosk designed for the fast food and restaurant industry, scalable to Intel 8th/9th generation processors, with customizable branding, software customization options and integrated Aveistrack audience analytics for face detection, blacklist alerts, VIP spotting and visitor demographics.
- Windows 11 IoT Enterprise LTSC 2024 Long-term servicing channel version of Windows 11 IoT Enterprise with a 10-year support lifecycle, available for x64 and ARM64 architectures, designed for fixed-function special-purpose devices in banking, healthcare, manufacturing and retail industries.
- Windows 11 IoT Enterprise Next version of Windows for IoT devices with improved security, USB 4.0 support, Wi-Fi 6E support and a modernized user interface, targeted at industrial and embedded device OEMs.
- Windows 10 IoT Enterprise Full version of Windows 10 with advanced lockdown capabilities powering industry devices in retail, manufacturing, healthcare and government sectors, with Mobile Device Management, Device Guard and Credential Guard features.
- Windows IoT on ARM Windows IoT product line based on ARM architecture offering higher performance and efficiency for IoT devices, with Verisilicon GPU driver supporting DirectX 11 API.
- Windows Embedded Compact 2013 Real-time, compact operating system distributed by MDS Pacific for powering small industry devices including programmable logic controllers, human-machine interface panels, RFID scanners and portable medical equipment.
- Windows Server for Embedded Systems (2012/2016/2019) Server operating system platform with embedded long-term availability, including Windows Server 2012, 2016 and 2019 for Embedded Systems, and Windows Storage Server 2012/2016 for NAS appliances with Storage Spaces Direct and Storage Replica, offered for hybrid cloud, security and HCI use cases.
- Microsoft SQL Server for Embedded Systems (2012–2019) Enterprise database platform for embedded systems, available in SQL Server 2012, 2014, 2016, 2017 and 2019 editions, with in-memory performance, advanced security, in-database analytics and hybrid cloud support.
- Intel NUC Compact 4x4-inch Intel NUC mini PC kits and systems, including the Intel NUC 12 Pro line with 12th Gen Intel Core processors and up to 64GB dual-channel memory, positioned for embedded, digital signage and edge computing use cases.
- Intel Fanless Embedded System Fanless embedded system from Intel distributed by MDS Pacific, supporting 8th Gen Intel Core processors, 32GB DDR4 memory, 512GB SSD with Intel Optane Memory readiness, dual HDMI, DisplayPort, 8x USB 3.1 and USB Type-C connectivity, designed for noise-sensitive or dust-prone environments.
- Intel Plug and Play POS Intel-based Plug and Play multifunction POS system distributed by MDS Pacific, supporting Intel Core i5-6300U processor, up to 32GB DDR4 memory, 2.5 inch HDD/SSD storage, with integrated thermal printer and cash drawer support.
- InnoDisk Industrial Flash Storage (Flash Disk, EDC/iCF, SSD, SATADOM, CFast, USB EDC, SD Card) Complete InnoDisk industrial flash storage portfolio distributed by MDS Pacific, covering Flash Disk, EDC 4000/8000 series, SATA/ATA SSDs, SATADOM (128MB–32GB), CFast, USB EDC and industrial SD cards, with anti-shock, anti-vibration, low power, ECC, wear leveling and S.M.A.R.T. features for POS, STB, CNS, kiosk and industrial deployments.
- IntervalZero Real-Time Operating System Platform (RTX, RTX64, Phar Lap ETS, Device Edition, ReadyOn) IntervalZero real-time operating system portfolio distributed by MDS Pacific, comprising RTX (Win32 real-time extension for Windows), RTX64 (64-bit hard RTOS with SMP-aware scheduler and sub-microsecond context switching), Phar Lap ETS (x86 RTOS with 30KHz+ interrupt rate), Device Edition (centralized OS/application streaming) and ReadyOn (instant-on/instant-off component), for Industry 4.0 and IoT-era real-time systems.
- NetClon Network-Based Disk Duplication and Wiping Clonix NetClon network-based media duplicator and wiper enabling disk duplication, secure wiping and image management through a network interface, allowing centralized management without separating storage from target devices.
- Winclon System Backup, Recovery and Disk Cloning Clonix Winclon total solution for system and data backup, recovery and disk cloning supporting UMPC, POS, ATM and desktop computers in manufacturing and field environments, distributed by MDS Pacific.
- AnyDesk Remote Access Software AnyDesk cross-platform remote desktop software distributed by MDS Pacific across Asia-Pacific, with RSA 2048 asymmetric key exchange encryption, proprietary DeskRT video codec for low latency, and support for Windows, macOS, iOS, Linux, FreeBSD, Raspberry Pi and Chrome OS.
- Embedded System Integration, Consulting, Training and Technical Support Services Professional services from MDS Pacific including system integration, consulting, training and seminars that guide industrial and OEM customers through the development, deployment and adoption of embedded software, hardware and Microsoft Windows Embedded Operating System solutions, plus ongoing technical support to install products onto customer devices.
Companies that use MDS Pacific
Customer profileSegments5 records
Ideal customer profiles4 records
MDS Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MDS Pacific partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MicrosoftcoreOfficial Microsoft Windows IoT distributor in Korea. Provides Windows Embedded Operating System development toolkit and runtime licenses to OEM customers. Partnership includes Microsoft GPA (Get Processing Assets) covering multiple territories including Australia, India, SEA, China, and HK.
- IntelcoreIntel Technology Business Partnership (Australia, 2014) and authorized reseller of Intel NUC, Fanless Embedded Systems, Plug and Play POS, and Kiosk solutions.
- InnoDiskcoreInnodisk Distributor Partnership (2011) covering South East Asia. Distributes InnoDisk storage solutions including SSD, SATADOM, flash disks, USB EDC, and SD cards.
- IntervalZerocoreOfficial Asia-Pacific Reseller for IntervalZero real-time operating systems including RTX, RTX64, Phar Lap ETS, and Device Edition products.
- AnyDeskcoreAnyDesk Distributor Partnership established in 2022. Distributes AnyDesk remote access software solutions across the Asia-Pacific region.
- ClonixminorReseller of Clonix backup/restore and disk duplication solutions including NetClon and Winclon products.
- Ingram MicrominorTechnology distribution partner for embedded solutions in the Asia-Pacific region.
- SwissbitminorSwissbit Distributor Partnership (2013) for industrial memory and storage solutions.
- AvalueminorAvalue Distributor Partnership (Australia, 2009) for embedded computing solutions.
- McAfeeminorMcAfee Distributor Partnership (Australia, SEA, India, 2015) for security software solutions.
- Altium DesignerminorAltium Designer Distributor Partnership (2020) for electronic design automation software.
- Insignary ClarityminorInsignary Clarity Distributor Partnership (2022) for software composition analysis solutions.
- Bluebird (Handheld)minorBluebird Handheld Partnership (2019) for handheld computing devices.
- DMP ElectronicsminorDMP Electronics partnership for embedded system solutions.
Scale indicators2 records
Recent moves13 records
Expansion highlights5 records
MDS Pacific competitors and assessment
Company assessmentDirect peers
- Macnica: Macnica is a Japan-headquartered value-added distributor of semiconductors and embedded/IoT solutions across APAC, with a similar business model of bundling silicon, embedded software, and integration services for industrial customers, making it a directly comparable peer in market positioning, vendor mix, and customer verticals.
- AAEON Technology: AAEON designs and manufactures embedded computing platforms, industrial PCs, and IoT gateway hardware sold through APAC channel partners to industrial and retail customers; it overlaps MDS Pacific's HIT POS/kiosk and Intel-based embedded hardware lines and addresses the same industrial verticals.
Broad incumbents
- Avnet: Avnet is a global electronic components and embedded solutions distributor with significant APAC presence; it operates as a broad incumbent in MDS Pacific's space, distributing semiconductors, embedded modules, and IoT platforms to industrial OEMs at much larger scale.
- Ingram Micro: Ingram Micro is a global IT and embedded solutions distributor, already named as a partner in MDS Pacific's distribution channels; it competes as a broad incumbent with substantially greater scale across APAC enterprise and industrial customers.
- Advantech: Advantech is the largest APAC industrial PC and embedded computing manufacturer with global reach and a deep IoT software platform (WISE-PaaS); it competes with MDS Pacific at the hardware layer and as an established incumbent across the same retail, medical, and factory automation segments.
- Mouser Electronics: Mouser Electronics is a global authorized distributor of semiconductors and embedded components serving industrial OEMs; it overlaps with MDS Pacific on storage (InnoDisk, Swissbit) and Intel-based component distribution to engineering customers in APAC.
- Arrow Electronics: Arrow Electronics is a global value-added distributor of electronic components and embedded solutions with extensive APAC operations, providing design, integration, and lifecycle services to industrial customers that compete with MDS Pacific's offerings around Intel-based and storage embedded solutions.
Emerging players
- DFI: DFI is a Taiwan-based embedded computing and industrial motherboard manufacturer serving IoT, medical, and transportation customers; it is comparable as an emerging regional player building own-brand embedded hardware that overlaps MDS Pacific's distribution of Intel-based and fanless systems.
- ICP DAS: ICP DAS is a Taiwan-based manufacturer of industrial computing, IoT, and embedded control products serving factory automation and energy customers in APAC; it is an emerging regional player comparable to MDS Pacific's industrial/embedded portfolio.
Others
- SiFive: SiFive is a RISC-V based semiconductor IP and core provider serving embedded and IoT applications; it is not a direct distributor competitor but is adjacent to MDS Pacific's distribution of embedded compute, RTOS, and IoT tooling.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MDS Pacific social profiles
Digital presenceMDS Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
MDS Pacific leadership team
Management profileNumber of profiles
MDS Pacific subsidiaries and ownership
Company hierarchySubsidiaries7 records
MDS Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MDS Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MDS Pacific
What does MDS Pacific do?
MDS Pacific is an authorized value-added distributor of embedded software and hardware solutions across Asia-Pacific, reselling Microsoft Windows IoT operating systems and related server/database licenses, Intel-based embedded computing hardware, InnoDisk industrial storage, IntervalZero real-time operating systems, AnyDesk remote access software and Clonix backup/duplication tools. The company complements this third-party portfolio with its own HIT POS retail terminal and MDS New Generation Kiosk MP9, and provides system integration, consulting, training and technical support services to OEM customers in retail, manufacturing, healthcare, BFSI and automotive verticals.
Is MDS Pacific a public or private company?
MDS Pacific is a private company. It is classified as corporate owned and is currently operating.
When was MDS Pacific founded?
MDS Pacific was founded in 2002. It employs 11 to 50 people.
Where is MDS Pacific based?
MDS Pacific is headquartered in Ryde, Australia, in the Oceania region.
How does MDS Pacific make money?
Four revenue lines are on record. Embedded Software Licensing is the primary driver. The others are industrial Hardware Distribution, third-Party Software Distribution and technical Services.
Who are MDS Pacific's main competitors?
Direct peers on record are Macnica and AAEON Technology. Broad incumbents are Avnet, Ingram Micro, Advantech, Mouser Electronics and Arrow Electronics. Emerging players are DFI and ICP DAS. SiFive is listed as an others.
Does MDS Pacific have an API?
No public API is recorded for MDS Pacific.
What industry is MDS Pacific in?
MDS Pacific's product category is Embedded Hardware and Software Distribution. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls), with a secondary code of BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet). Its NAICS code is 54151 and its SIC code is 7373.