BongThom

Name

BongThom

Legal name

Krawma & Associates Co., Ltd.

Website

https://bongthom.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Job Advertising Services: Fee-based job posting services for employers, including standard listings, featured/pin jobs, and highlighter services. Revenue is generated through various pricing tiers including Pin Job service at $5/day and Agent Service support packages.
2. Classified Advertising: Fee-based classified ads for vehicles, real estate, and other consumer items
3. Employer Services: Agent Service packages for employers requiring full-service recruitment support, including job ad quality checks, ongoing support, and optimization

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

BongThom.com is Cambodia's longest-running online job portal and classified advertising platform, founded in 2000 and operated by Krawma & Associates Co., Ltd. The company connects employers (NGOs, government agencies, private companies) with job seekers through fee-based job postings and an Agent Service for full-service recruitment support. It also operates BongSrey.com for vehicle, real estate, and general classified advertising, with companion iOS and Android mobile apps.

Product overview

BongThom.com operates as a single unified online employment and classified advertising platform serving the Cambodian market since 2000. The platform consists of the core BongThom.com website offering job listings and classified ads, supported by native iOS and Android mobile applications. For employers, the platform provides two service tiers: Agent Service (full-service recruitment support with posting, editing, and optimization) and Self Service Posting (self-managed job ad creation). Additional services include Multi-Channel Reach (distribution across Facebook, LinkedIn, Telegram, and email), Visibility Boost options (Pin Job and Jobs Highlighter), and RSS data feeds for automated content syndication. The platform supports multiple languages (Khmer, English, Chinese, French) and positions itself as Cambodia's most established job portal.

Differentiator

Problem solved

Functional benefit

Products and services

• BongThom.com Job Portal Web-based job announcement portal that aggregates job listings from Cambodian employers (NGOs, INGOs, government projects, private companies) and allows job seekers to search and apply. Employers pay to post openings; job seekers use the platform free of charge.
• BongSrey.com Classifieds Classified advertising platform covering vehicles, real estate, and other general categories in Cambodia. Operated as a sister site to BongThom.com under the same legal entity.
• BongThom Mobile Applications Native mobile applications of the BongThom job portal distributed via the Apple App Store and Google Play, allowing job seekers to search and apply on mobile devices.
• Agent Service Full-service recruitment support in which BongThom's team manages the entire hiring process on behalf of employers, including job ad writing, candidate sourcing, and screening.
• Self-Service Posting Self-service product allowing employers to independently create, publish, and manage job listings on BongThom.com without BongThom staff involvement.

Quantifiable outcome

• 50-75% of hired candidates come from BongThom.com
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SimplyHired: Job search engine aggregating listings across multiple sources with pay-per-click and subscription employer products. Comparable in monetization model (job advertising + visibility boosts) to BongThom's Pin Job and self-service posting offerings.
• LinkedIn: Global professional networking platform with integrated job marketplace, especially dominant for white-collar and multinational hiring — a segment BongThom serves (TotalEnergies, Ajinomoto). Broad incumbent competing for share of professional recruitment budgets.
• Indeed: World's largest job search engine aggregating listings from multiple sources. Broad incumbent increasingly expanding into Southeast Asian markets; comparable in business model (pay-per-performance and subscription job postings) to BongThom's self-service tier.
• ZipRecruiter: US-focused online employment marketplace using AI-driven matching between employers and job seekers. Comparable as a subscription-and-pay-per-performance job board at scale, useful benchmark for what platformized recruitment monetization can achieve.
• Glassdoor: Global job and company-review platform (now part of Indeed/Recruit). Comparable in connecting employers with candidates through a content-rich marketplace; relevant peer for white-collar and enterprise hiring segments.

Regional players

• Bayt.com: Leading online recruitment platform in the Middle East and North Africa. Regional comparable — emerging-market single-region incumbent serving a defined geography with multi-language support, structurally similar to BongThom's Cambodia-only niche position.
• JobStreet (JobsDB): Leading Southeast Asian job platform (now part of SEEK) operating across Malaysia, Philippines, Indonesia, Singapore, Vietnam, Thailand and other markets. Regional comparable showing the multi-country aggregation model BongThom has not pursued, and a benchmark for what scale in ASEAN recruitment looks like.
• Naukri (InfoEdge): India's dominant online recruitment and classifieds platform (parent InfoEdge also runs 99acres, Jeevansathi). Comparable as a regional incumbent job board that expanded into adjacent verticals — a model showing how a single-country niche can extend into broader services over time.

Direct peers

• CambodiaHR.com: Cambodia-focused job portal serving employers and job seekers with recruitment services. Direct competitor in the same niche — Cambodia-only online job board — and likely the closest functional peer to BongThom.com.
• Khmer24: Cambodia's leading horizontal classifieds platform covering jobs, vehicles, real estate, and consumer goods. Directly comparable as a domestic Cambodian online marketplace with overlapping job-listing and classified-advertising categories, and a key head-to-head competitor to BongSrey.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SokhaSann
• LinkedInlinkedin.com/company/bongthom
• Facebookfacebook.com/BongThomJobs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BongThom