What Diotronic does

Diotronic S.A. is a privately-held Spanish electronic components distributor founded in 1980 and headquartered in Madrid. The company operates three physical retail stores — Madrid (Calle Valdebernardo 22), Barcelona (Carrer Muntaner 49), and Zaragoza (Av. de Valencia 5) — with a combined footprint exceeding 2,000 m², alongside a proprietary e-commerce storefront at diotronic.com that ships nationwide. Its legal form is a Sociedad Anónima (S.A.) with no disclosed parent company, shareholders, or external funding, and ownership is described as a long-running independent family business.

The product portfolio spans 11 core categories: electronic components (semiconductors, passives, connectors, transistors), power supplies (including MEANWELL DIN-rail units), cables and connections (including CAT8 patch cables), audio/video/DJ equipment, computing and office, workshop equipment (notably JBC soldering stations), robotics and prototyping (Arduino Uno/Nano, motor drivers), security and radio equipment, LED lighting, electrical materials, and automotive/home/leisure. The catalog mixes premium branded industrial lines with sub-€0.10 commodity components, and pricing follows unit pricing with tiered volume discounts of 10-25% at quantities of 100-1,000 units.

The business model is dual-channel: walk-in retail plus wholesale at the three physical locations, and nationwide direct-to-consumer/business shipping via the e-commerce platform. Diotronic serves three horizontal segments — industry professionals and technicians, individual hobbyists/makers, and wholesale buyers — with no named enterprise customers, no app, no API, and no disclosed partnerships, M&A, or international operations. Revenue, headcount, management team, and ownership composition are not publicly disclosed.

Name

Diotronic

Legal name

DIOTRONIC S.A.

Website

https://diotronic.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Diotronic S.A. is a 40+ year-old Spanish electronic components distributor operating three physical retail stores in Madrid, Barcelona, and Zaragoza plus a nationwide e-commerce platform, serving industrial technicians, hobbyists, and wholesale buyers with components, power supplies, lighting, and workshop tools.

Ownership category

akta.pro rank

Product category

Electronic Components Distribution

NAICS

Other Electronic Component Manufacturing (334419)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670)

akta.pro primary industry

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)

akta.pro secondary industries

DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN), Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC)

Keywords

• Electronic components distribution
• Industrial power supplies
• Workshop soldering tools
• LED lighting products
• Robotics prototyping components

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail and Wholesale Electronic Components Sales: Diotronic generates revenue through the sale of electronic and computer components at both retail (detalle) and wholesale (por mayor) levels. Products include transistors, wireless alarms, LED lighting, cables, connectors, capacitors, resistors, tools, robotics components, and more. The company operates three physical stores and an e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Diotronic is a Spanish wholesale and retail distributor of electronic and computer components, selling through three physical stores in Madrid, Barcelona, and Zaragoza and an e-commerce platform. The product range spans semiconductors, resistors, capacitors, connectors, power supplies, batteries, cables, audio/video/DJ equipment, computing peripherals, workshop tools (including JBC soldering stations), robotics components (Arduino boards, motors, drivers), security devices, LED lighting, and electrical installation materials. The company serves both industrial/professional buyers in bulk and individual hobbyists in smaller quantities.

Product overview

Diotronic is a Spanish electronics components retailer and wholesaler operating since 1982, with three physical stores in Madrid, Barcelona, and Zaragoza and a total retail space exceeding 2,000 m². The company operates as a multi-category e-commerce platform offering a broad portfolio of electronic components and related products. The core offering spans 11 main product categories: Electronic Components (semiconductors, passives, connectors), Power Supplies, Cables & Connections, Audio/Video/DJ, Computing/Office, Workshop Equipment, Robotics & Prototypes, Security/Radios, LED Lighting, Electrical Materials, and Auto/Home/Leisure. Key product sub-categories include Arduino development boards (Uno Rev 3, Nano), JBC soldering equipment, MEANWELL industrial power supplies, PrimeLine CAT8 network cables, and diverse LED lighting solutions. The company primarily serves both industrial/professional customers and individual hobbyists across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Components (Componentes Electrónicos) Catalog of semiconductors, passives (resistors, capacitors), connectors, transistors, and integrated circuits sold to technicians, industrial buyers, and hobbyists for circuit design and repair.
• Power Supplies (Fuentes de Energía) Power supplies, batteries, DIN-rail switched-mode supplies, adapters, and battery cells sold to industrial buyers and technicians for equipment power.
• Cables and Connections (Cables y Conexiones) Cables, connectors, adapters, USB cables, RJ45 connectors, CAT6/CAT8 patch cables, and audio/video wiring sold to installers, IT buyers, and hobbyists.
• Audio / Video / DJ Equipment Audio amplifiers, video equipment, DJ gear, speakers, and related accessories sold to consumers and small venue/install customers.
• Computing and Office (Informática | Oficina) Network hardware, computer accessories, peripherals, and office supplies sold to SMBs, IT buyers, and individual consumers.
• Workshop Equipment (Equipos de Taller) Workshop tools and equipment including soldering stations (JBC), soldering tips, multimeters, wire strippers, precision pliers, and protoboards sold to technicians, repair shops, and hobbyists.
• Robotics and Prototyping (Robótica y Prototipos) Robotics components including DC gear motors, wheels, motor drivers (L298N, L293), Arduino Uno and Nano boards, and protoboard modules sold to makers, students, and prototyping engineers.
• Security and Radios (Seguridad | Emisoras) DGT-homologated emergency beacons, flashlights, and monitoring devices sold to fleet operators, road safety customers, and individual buyers.
• LED Lighting (Iluminación) LED bulbs (E27, E14, GU10 bases), spotlights, LED strips, tubes, outdoor floodlights, and reflectors including EPISTAR and Samsung LED technology sold to installers and consumers.
• Electrical Materials (Material Eléctrico) Switches, circuit breakers, surge protectors, outlets, and other electrical installation materials sold to installers, electricians, and facility maintenance buyers.
• Auto / Home / Leisure (Auto | Hogar | Ocio) Automotive accessories, home products, and hobbyist electronics sold to individual consumers.
• Arduino Development Boards Arduino Uno Rev 3 and Arduino Nano boards and related ecosystem products used for electronics prototyping, education, and maker projects.
• MEANWELL MDR-60-24 DIN Rail Power Supply 60W DIN-rail switched-mode power supply with 24Vdc output at 2.5A, universal 85-264Vac input, 3-year warranty, and CE/UL certifications, sold to industrial cabinet builders and automation installers.
• JBC Soldering Equipment JBC 30ST 230V soldering iron, JBC soldering tips (R-05D, 1mm, 0.5mm), and JBC precision pliers sold to professional technicians and rework specialists.
• CAT8 Network Cables (PrimeLine) CAT8.1 S/FTP Ethernet patch cables in lengths from 0.5m to 20m, GHMT certified, AWG26, grey, manufactured by PrimeLine, sold to IT installers and data center buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Conrad Electronic: European multi-channel distributor of electronic components, tools, and consumer electronics with both retail catalog heritage and B2B presence. Closely comparable to Diotronic's blend of consumer hobbyist and professional/wholesale trade.
• Farnell / element14: European-headquartered electronic components distributor with deep passives, power, connector, and Arduino/Maker inventory. Directly overlaps Diotronic's professional and hobbyist customer base and ships across Spain with same/next-day options.
• TME (Transfer Multisort Elektronik): European electronic components distributor with extensive passives, semiconductors, connectors, and workshop-tool categories. Ships into Spain and competes for the same professional and maker audiences that Diotronic serves.
• Mouser Electronics: Global authorized distributor of electronic components (semiconductors, passives, connectors, modules). Directly comparable as a catalog-led distributor serving both professional engineers and hobbyists/Makers, competing head-on with Diotronic in Spain via cross-border e-commerce.
• Digi-Key Electronics: One of the largest global electronic component distributors with a broad catalog covering passives, semiconductors, connectors, power, and maker/Arduino products. Competes directly with Diotronic's assortment across all categories via online shipping into Spain.
• Reichelt Elektronik: German-headquartered electronic components and IT retailer with a multi-decade catalog and pan-European shipping. Comparable to Diotronic in breadth of passives, power, connectors, and tools, and competes for Spanish customers via e-commerce.

Broad incumbents

• Arrow Electronics: Global broad-line electronic components and enterprise computing distributor. Overlaps with Diotronic at the components level and is the broader incumbent benchmark for B2B distribution scale, even though its Spanish retail/wholesale footprint is different.
• RS Components: Broad-line industrial and electronic product distributor serving Spain (es.rs-online.com) with industrial, maintenance, and electronics categories. Wider portfolio than Diotronic, but overlaps meaningfully in passives, connectors, tools, and test equipment.

Regional players

• BricoGeek: Spain-based online retailer focused on DIY electronics, robotics, Arduino, 3D printing, and Maker products. Comparable to Diotronic's robotics and hobbyist segments, with stronger focus on Maker/STEM content.
• Electrohobby: Spanish regional online retailer of electronic components, modules, and tools aimed at hobbyists and small workshops. Overlaps with Diotronic on retail hobbyist demand within Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/diotronic.sa
• LinkedInlinkedin.com/company/diotronic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diotronic