Latino USA

Name

Latino USA

Legal name

Futuro Media Group

Website

https://latinousa.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Radio Programming

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

International Multilingual/Diaspora Broadcasters (MPABAEAG)

akta.pro secondary industries

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Multilingual/Diaspora News Channels (MPABAIAJ), Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Public radio programming
• Latino journalism
• Audio storytelling
• Investigative podcast
• Non-profit media

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Donations from individual supporters, with Familia Circle membership at $1,000 or $85/month

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Latino USA is a weekly hour-long radio magazine show and podcast produced by Futuro Media Group, an independent non-profit media organization based in Harlem, New York. Hosted by Maria Hinojosa, the program covers news, culture, politics, immigration, and music topics relevant to Latino and Hispanic communities through in-depth audio storytelling. The show distributes via nearly 400 public radio stations across the U.S. and Canada through PRX and through major podcast platforms including Spotify, Apple Podcasts, Amazon Music, and Pandora.

Product overview

Latino USA is a weekly hour-long radio magazine show and podcast produced by Futuro Media Group, an independent nonprofit media organization based in Harlem, New York. The show, hosted by Maria Hinojosa, explores and gives voice to the diversity of the American experience through audio storytelling and reporting. Latino USA distributes via podcast platforms (Spotify, Apple Podcasts, Amazon Music, Pandora) and nearly 400 radio stations across the U.S. and Canada through PRX. The core offering is supplemented by Futuro+, a membership program offering exclusive content, and related podcast series such as 'Anything for Selena' (a collaboration with WBUR and Futuro Studios) and the investigative series 'Released To Die'.

Differentiator

Problem solved

Functional benefit

Brands

• Futuro Media: The parent independent non-profit media organization that produces Latino USA and other programs
• Futuro Studios
• Futuro Investigates
• In The Thick
• Futuro+

Named customers2 records

Segments1 record

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WBURcoreStrategic or Co-development Partner · 15 January 2021WBUR collaborated with Futuro Studios on the 'Anything for Selena' podcast, an intimate portrait of Selena's lasting legacy.
• PRX (Public Radio Exchange)coreChannel Partner/ Reseller/ DistributorPRX delivers Latino USA to radio stations across the U.S. and Canada as the primary distribution partner for broadcast content.
• NPR Station FinderminorChannel Partner/ Reseller/ DistributorNPR's station finder links listeners to their local public radio station where Latino USA airs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Remezcla: Remezcla is a digital media outlet covering Latino culture, music, and politics for English-speaking Latino audiences. It directly competes for the same audience Latino USA serves through editorial coverage of Latino identity, culture, and news.
• Mitú: Mitú is a digital media company producing content for young U.S. Latino audiences across social video, editorial, and creator partnerships. It is a direct peer as it targets the same Latino demographic with English-language storytelling and competes for the same audience attention and donor/advertiser dollars.
• Reveal: Reveal is a Center for Investigative Reporting public radio program and podcast producing long-form investigative journalism. It is comparable as a non-profit public radio investigative program with podcast distribution, sharing audience and donor pools with Latino USA.
• This American Life: This American Life is a flagship public radio program distributed by PRX to hundreds of stations. It is a direct peer as it operates the same weekly hour-long storytelling format on public radio, competes for similar listener attention and station carriage, and uses the same PRX distribution infrastructure.

Broad incumbents

• Univision: Univision is the largest Spanish-language broadcast media company in the U.S. covering news, culture, and entertainment for Latino audiences. It is a broad incumbent that addresses the same demographic with substantially greater resources across TV, radio, and digital.
• NPR (National Public Radio): NPR is the largest U.S. public radio network producing national news and cultural programming. It is a broad incumbent because it provides general-audience news that overlaps with Latino USA's journalism while serving a much broader audience across its own stations and podcasts.
• PRX (Public Radio Exchange): PRX is a public radio distribution platform and podcast publisher serving hundreds of stations. It is comparable as a broad incumbent that both partners with and competes against Latino USA for public radio carriage, podcast downloads, and foundation funding.
• Telemundo: Telemundo is a major Spanish-language broadcast network in the U.S. owned by NBCUniversal. It is comparable as a broad incumbent targeting U.S. Hispanic audiences with news and cultural programming, but operates in television rather than radio.
• The Daily (New York Times): The Daily is the New York Times' flagship news podcast. It is comparable as a broad incumbent competing for daily news podcast listenership, including among Latino audiences, with substantially greater production resources.

Emerging players

• BELatina: BELatina is a digital media platform focused on U.S. Latina audiences covering culture, politics, and lifestyle. It is an emerging player in the same niche as Latino USA but with a narrower Latina-specific focus and a primarily digital-native distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LatinoUSA
• YouTubeyoutube.com/channel/latinousa
• Facebookfacebook.com/LatinoUSA
• LinkedInlinkedin.com/company/latino-usa
• Instagraminstagram.com/latinousa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino USA