BELatina
BELatina is a U.S.-based digital media platform founded in 2019 serving modern Latinas with multi-category editorial content, episodic video programming (BELatina TV) syndicated to Lifetime TV, and an email newsletter. Revenue is generated through advertising, sponsored episodes, and promotional partnerships with enterprise brand advertisers.
- Company typePrivate
- Founded2019
- HeadquartersSonoma, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BELatina does
BELatina is a digital media platform founded in 2019 that produces culturally relevant editorial and video content for modern Latinas in the United States. The company operates a WordPress-based multi-category editorial website spanning entertainment, news, culture, beauty, fashion, business, health, and entrepreneurship verticals, and runs BELatina TV, an episodic video programming arm whose content is syndicated to Lifetime TV. An email newsletter product (the BELatina Newsletter) extends the audience relationship beyond the website and social channels. Content is distributed across Facebook (~224,000 fans), Instagram (~49,000 followers), LinkedIn (~19,000 followers), Twitter, Pinterest, and RSS, with video also embedded via YouTube on the owned site.
The business model is advertising-supported with no consumer paywall. Revenue is generated through display advertising, native sponsored content, branded episode partnerships (episodes are explicitly labeled as sponsored), email newsletter audience monetization, and promotional sweepstakes with partner brands. Named advertiser relationships span healthcare (GSK, UnitedHealthcare), fashion (ThirdLove), food (NatureSweet), dating apps (Chispa), and home goods (El Dorado Furniture), indicating a deliberate outbound motion to enterprise advertisers seeking culturally authentic reach into the U.S. Latina demographic. The company is owned by BrandStar, a Pompano Beach-based media production and brand solutions group that also produces lifestyle and health-focused television properties such as The Balancing Act, Designing Spaces, and Access Health. Headcount is small (1–10 employees), and no external funding rounds or standalone revenue figures are disclosed in the source material.
BELatina firmographics
Firmographics- Name
- BELatina
- Legal name
- BELatina
- Website
- https://belatina.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BELatina is a U.S.-based digital media platform founded in 2019 serving modern Latinas with multi-category editorial content, episodic video programming (BELatina TV) syndicated to Lifetime TV, and an email newsletter. Revenue is generated through advertising, sponsored episodes, and promotional partnerships with enterprise brand advertisers.
- Ownership category
- akta.pro rank
BELatina industry classification
Industry- Product category
- Digital Lifestyle Media
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where BELatina is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BELatina business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsorship: BELatina generates revenue through display advertising, sponsored content, and branded episode partnerships with advertisers in health, retail, food, beauty, and lifestyle categories. Episodes are explicitly labeled as sponsored, indicating a native advertising model.
- Email Newsletter and Audience Monetization: BELatina operates an email newsletter with subscription-based audience monetization, collecting email signups for a 'BELatina Newsletter' targeting the modern Latina audience.
- Contest and Sweepstakes Promotions: BELatina runs periodic sweepstakes promotions with partner brands (e.g., Chispa x BELatina's Date & Educate Sweepstakes with Affinity Apps), serving as a promotional platform that generates engagement and partner fees.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
BELatina product offering
Product offeringCore offering
BELatina is a digital media platform that produces and publishes culturally relevant editorial content and original video programming targeted at Latinas in the United States. The company operates the BELatina Digital Publication (a multi-category lifestyle website) and BELatina TV (episodic video content), with revenue generated through display advertising, sponsored episodes, branded content partnerships, and newsletter audience monetization.
Product overview
BELatina is a digital media platform and publication serving the modern Latina audience. The company operates primarily as a content-driven media business with two core offerings: the BELatina Digital Publication (website-based news and lifestyle content delivery) and BELatina TV (original video programming). The portfolio includes content across entertainment, news, culture, beauty, fashion, business/finance, health/wellness, and entrepreneurship categories. A companion newsletter product extends audience engagement via email. The company positions itself as part of the BrandStar family of shows alongside other lifestyle and health-focused television properties.
Differentiator
Problem solved
Functional benefit
Products and services
- BELatina Digital Publication The BELatina digital news and lifestyle publication serves the modern Latina audience with editorial content spanning entertainment, news, culture, beauty, fashion, business and finance, health and wellness, and entrepreneurship categories. The publication is free to readers and is accessible via belatina.com.
- BELatina TV BELatina TV is the original video content division of BELatina, producing episodic programming covering food and cooking, family, entertainment, style and fashion, and behind-the-scenes content for the modern Latina audience. Episodes are distributed on the BELatina website and syndicated on Lifetime TV.
- BELatina Newsletter The BELatina Newsletter is an email communication product that delivers trending topics and community content to subscribers, branded with the tagline 'A space for the modern Latina.'
Companies that use BELatina
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
BELatina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BELatina partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- GSKminorGSK sponsored BELatina TV episodes focused on Latino community health topics, including RSV awareness content for Latino parents and general health education. Episodes were labeled as sponsored by GSK and addressed health disparities in the Latino community.
- UnitedHealthcarecoreUnitedHealthcare formed a multi-episode partnership with BELatina TV titled 'BELatina and UnitedHealthcare Join Forces for Latino Health,' producing multiple episodes on health topics relevant to the Latina audience including cholesterol education, heart health, and wellness.
- ThirdLoveminorThirdLove collaborated with BELatina TV on an episode featuring Latina host Dr. Karent Sierra focused on inclusive bra shopping, addressing the specific fit and style needs of Latina consumers.
- NatureSweetminorNatureSweet partnered with BELatina TV on food content including the episode 'Latinos Talk Food: How NatureSweet and Chef James Are Redefining Culinary Excellence,' highlighting the brand's tomatoes and produce within Latino culinary traditions.
- Chispa (Affinity Apps, LLC)minorChispa dating app partnered with BELatina on the 'Chispa & BELatina's Date & Educate Sweepstakes,' a promotional campaign targeting college students who use the Chispa dating platform, with BELatina serving as co-administrator alongside Affinity Apps, LLC.
- El Dorado FurnitureminorEl Dorado Furniture partnered with BELatina TV on multiple episodes including a Women's History Month campaign with the #ELLADorado hashtag and Game Day content features, showcasing furniture products within lifestyle content.
- Lifetime TVcoreLifetime TV serves as a broadcast syndication partner for BELatina TV video content, distributing BELatina's episodic programming to a broader television audience beyond the digital-native readership on belatina.com.
- BrandStarcoreBrandStar is identified as the parent company and copyright holder of BELatina. BrandStar is a media production and brand solutions company based in Pompano Beach, FL, that produces BELatina and other lifestyle television programs including The Balancing Act, Designing Spaces, Military Makeover, Access Health, and Inside The Blueprint.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BELatina competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Customer concentration
BELatina social profiles
Digital presenceBELatina financial estimates
Financial estimateRevenue estimate
Valuation estimate
BELatina leadership team
Management profileNumber of profiles
Profiles1 record
BELatina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BELatina M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BELatina
What does BELatina do?
BELatina is a digital media platform that produces and publishes culturally relevant editorial content and original video programming targeted at Latinas in the United States. The company operates the BELatina Digital Publication (a multi-category lifestyle website) and BELatina TV (episodic video content), with revenue generated through display advertising, sponsored episodes, branded content partnerships, and newsletter audience monetization.
Is BELatina a public or private company?
BELatina is a private company. It is classified as corporate owned and is currently operating.
When was BELatina founded?
BELatina was founded in 2019. It employs 1 to 10 people.
Where is BELatina based?
BELatina is headquartered in Sonoma, United States, in the North America region.
How does BELatina make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are email Newsletter and Audience Monetization and contest and Sweepstakes Promotions.
Does BELatina have an API?
No public API is recorded for BELatina.
What industry is BELatina in?
BELatina's product category is Digital Lifestyle Media. Its primary akta.pro industry code is MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5418 and its SIC code is 7310.