Anfas

What Anfas does

AnFas, spol. s r.o. is a privately held Czech branding and communication agency founded in 1995 in Prague by Tomáš Kostkan and Jitka Slavíčková, both of whom remain active in the business. Operating as a private limited company with no external investment and a team of approximately 12-15 multi-disciplinary professionals, the firm serves mid-to-large Czech B2B clients across IT, education, healthcare, automotive, hospitality, finance, consumer goods, and other verticals with named engagements including Etnetera, ScioŠkoly, ICZ, Digiteq Automotive, Penta, Nobilis Tilia, and Phyteneo. Its service portfolio spans brand identity (naming, logo and visual identity, brand messaging), brand presentation materials (websites, publications, business presentations, visual content), marketing campaigns, infographics and creative specialties, and a specialized Business Stories case-study service, complemented by 15,000 CZK Strategic Copywriting workshops.

The agency's technology stack combines standard creative tools (Figma, Adobe Creative Suite) with JellyPot, a proprietary content-first CMS developed in-house over roughly a decade and released as free open-source software in 2016. JellyPot underpins client websites such as those for První klubová pojišťovna and Penta, integrates with Previo for hotel reservations and IdentityOnline for brand-guideline management, and represents the firm's main technology differentiator alongside its proprietary Design Dialog project-management methodology. Monetization is dominated by quote-based, project-specific professional services on multi-year contracts, supplemented by book sales (Brand Gap at 390 CZK, Brand Flip, Jak dostat at 300 CZK) and training workshops.

AnFas has built thought leadership in the Czech market by translating and publishing global brand authority Marty Neumeier's works, co-hosting the Brand's New Day conference in Prague in 2012, and maintaining an active blog plus annual ročenka yearbooks through the 2025 edition. Go-to-market is direct B2B sales with no channel partners or self-serve product, and discovery relies on content marketing, organic search, referrals, and the firm's reputation rather than paid acquisition.

Name

Anfas

Legal name

AnFas, spol. s r. o.

Website

https://anfas.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AnFas is a Prague-based, founder-led branding and communication agency founded in 1995, serving mid-to-large Czech B2B clients with integrated brand identity, digital, marketing-campaign, and case-study services, supported by its proprietary open-source JellyPot CMS.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Branding & Identity Services: Core revenue stream including naming, logo and visual identity, brand messaging, business arguments, and strategic brand consulting for B2B clients.
2. Digital & Web Services: Web design and development, publications, business presentations, and visual content creation for client brand presentation needs.
3. Marketing Campaigns & Content: Communication and content strategies, advertising campaigns, copywriting, and creative production including infographics and special creative items.
4. E-commerce (Book Sales): Online sales of published books 'Brand Gap' (Marty Neumeier, translated by AnFas, 390 CZK) and 'Jak dostat ze svého grafika/studia/agentury to nejlepší' (Kostkan et al., 300 CZK).
5. Business Stories (Case Study Production): A specialized service offering for producing customer case studies and business stories, with a proprietary methodology and tiered offerings from minimal written form to multimedia formats.
6. Training & Workshops: Strategic Copywriting course offered at 15,000 CZK + VAT for 2-day workshop, including materials, Brand FLIP book, and alumni group access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Anfas is a Czech branding, communication, and marketing agency that provides branding, advertising, and marketing services to business clients. The work is delivered by an in-house team of consultants, designers, and developers covering strategy, creative design, and execution.

Product overview

Anfas is a branding and communication agency offering services across brand identity (naming, logo, visual identity, brand messaging), brand presentation materials (websites, publications, presentations, visual content), marketing campaigns (communication strategies, advertising), creative specialties (infographics, creative items), and Business Stories (case study creation). The agency also develops and distributes proprietary tools including JellyPot, a content-first CMS platform available for free download, and publishes books on branding strategy (Brand Gap, Brand Flip, Jak dostat...). Their work spans diverse sectors including automotive, education, technology, hospitality, and finance, with case studies for clients such as Etnetera, ICZ, ScioŠkoly, Nobilis Tilia, and Penta.

Differentiator

Problem solved

Functional benefit

Brands

• Business Stories: A specialized service offering for creating case studies and customer success stories to help communicate a brand's value proposition.

Products and services

• Branding services Branding work delivered for business clients, including brand strategy and identity development.
• Advertising services Advertising services for business clients, executed by the agency's multidisciplinary team.
• Marketing communications services Marketing communications services delivered to business clients by consultants, designers, and developers.

Quantifiable outcome

• Etnetera's new identity involved 50+ employees in co-creation process; client reported that 80% of competing agencies declined the project before AnFas was selected.
• +2 more outcomes

Named customers18 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Marty NeumeiercoreStrategic or Co-development PartnerAnFas translated and published Marty Neumeier's 'Brand Gap' into Czech, organized the Brand's New Day conference (2012) bringing Neumeier to Prague for a 2-day workshop with Czech brand managers, and co-hosted the event with other Czech marketing professionals. Neumeier publicly endorsed AnFas on their website, stating they can truly connect strategy and design.
• DesignRushminorGTM or Marketing PartnerAnFas is listed on DesignRush, a global database of branding, design, and communication experts. This partnership provides international visibility within DesignRush's network of brand and design agencies.
• JellyPot (open-source CMS)coreTechnology or IntegrationJellyPot is AnFas's own content-first CMS, developed internally and offered as free open-source software. It powers AnFas client websites and is featured on jellypot.net with documentation and download. Related products include IdentityOnline (for managing brand guidelines) and Jak dostat (a client guidance book).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interbrand: Global brand strategy and design consultancy offering end-to-end brand positioning through identity execution. Mirrors AnFas's integrated strategy-plus-creative model for B2B and enterprise clients.
• Pentagram: Partner-led independent design firm delivering brand identity, strategy, and design. Comparable 'craftspeople-of-branding' positioning and multi-disciplinary in-house partner model to AnFas.
• MetaDesign: Brand and design consultancy with strong presence in German-speaking and Central European markets. Closely comparable strategic-to-design integration approach for enterprise clients, including in Central Europe.
• Lippincott: Brand strategy and design consultancy serving global enterprises with positioning, identity, and experience work. Overlaps with AnFas's strategic branding focus and integrated offering.
• Landor & Fitch: Global branding consultancy combining brand strategy, identity design, and brand experience. Directly comparable to AnFas's strategy-plus-design positioning, though operating at much larger scale and global footprint.

Emerging players

• FutureBrand: Brand consultancy focused on brand strategy, design, and experience. Pure-play branding focus and similar methodology, though operating at smaller scale than holding-company peers.
• Siegel+Gale: Brand experience consultancy built around simplicity-led brand strategy and design. Comparable positioning around clear, differentiated messaging for complex B2B products.

Broad incumbents

• Publicis Groupe: Global communications group operating creative, media, and digital agency networks. Competes with AnFas for integrated brand and marketing work, particularly from multinationals with Czech operations.
• WPP: World's largest advertising holding company, parent of networks spanning creative, media, PR, and design. Represents the broad incumbent ecosystem AnFas competes against for enterprise mandates.
• BBDO Worldwide: Global creative agency network with Prague operations. Represents broader full-service agency competition for Czech enterprise brand and campaign work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studioanfas
• LinkedInlinkedin.com/company/anfas-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anfas