What Windshield Surgeons Auto Glass does

Windshield Surgeons Auto Glass is a privately held, family-operated auto glass service company founded in 1989 and headquartered in Edmonton, Alberta. The company operates 9 retail service locations across Alberta (5 in Edmonton, 2 in Calgary, 1 in Red Deer, 1 in Sherwood Park), supplemented by mobile service units, and serves individual vehicle owners and commercial/fleet customers. The firm has serviced over 2 million vehicles since inception and operates alongside its sister company, Arnolds Glass, as one of Western Canada's largest auto glass wholesale distributors, sourcing from Pilkington (Nippon), XYG, Benson, and FYG.

Core service offerings include windshield replacement and repair, ADAS (Advanced Driver Assistance Systems) calibration, side and back window replacement, side-view mirror replacement, windshield nano coating, and wiper replacement. Technical capability centers on premium Sika-brand polyurethane adhesives (1,100 psi tensile strength, 30-minute safe drive-away time) and state-of-the-art ADAS calibration equipment, with AGRSS-recommended installation practices. The company also offers a lifetime workmanship warranty on replacements and a multi-option repair warranty, and provides insurance claims handling with deductible assistance.

The business model is direct-to-consumer transaction-based revenue, with pricing determined by quote rather than publicly disclosed rates. Customers acquire services through walk-in shop visits, mobile service appointments, online quote requests, a toll-free phone number, or dedicated inbound channels. Marketing is executed through a combination of organic SEO, paid search and social advertising, an educational blog, and a customer review/referral ecosystem. There are no funding rounds, no parent company, no subsidiaries, and no public ownership; the firm is privately held with no disclosed institutional investors. Revenue is not publicly disclosed.

Name

Windshield Surgeons Auto Glass

Legal name

Windshield Surgeons Ltd.

Website

https://windshieldsurgeons.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Windshield Surgeons Auto Glass is a privately held, family-operated auto glass service company founded in 1989 in Edmonton, Alberta. It operates 9 shop locations across Alberta, providing windshield replacement, repair, ADAS calibration, and related auto glass services to individual vehicle owners and fleet customers.

Ownership category

akta.pro rank

Product category

Auto Glass Services

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industries

Glass Repair & Replacement (Windshield/Auto Glass) (TLAKAEAF), Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL)

Keywords

• Auto glass replacement
• Windshield repair services
• ADAS calibration services
• Vehicle glass installation
• Auto glass repair

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Windshield Replacement Services: Primary revenue stream from full windshield replacement services for passenger vehicles. Includes high-quality glass, expert installation, and lifetime workmanship warranty. Service typically completed within 1 hour at shop locations or via mobile service.
2. Windshield Repair Services: Cost-effective rock chip and crack repair services that prevent need for full replacement. Quick fix service that saves customers time and money.
3. ADAS Safety System Calibration: Calibration services for Advanced Driver Assistance Systems following windshield replacement or other repairs that may affect sensor alignment.
4. Side/Back Window and Mirror Replacement: Replacement services for door/side glass, back glass, and side-view mirrors.
5. Additional Services: Windshield wiper replacement and nano coating application services offered as add-on offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Windshield Surgeons Auto Glass provides auto glass replacement and repair services for passenger vehicles across Alberta, Canada. Core services include windshield replacement, windshield repair (rock chip and crack), ADAS safety system calibration, side and back window replacement, side view mirror replacement, windshield wiper replacement, and hydrophobic nano coating. Services are available through 9 shop locations and mobile on-site units, with quote-based pricing and direct insurance claims processing.

Product overview

Windshield Surgeons Auto Glass is an auto glass replacement and repair service company operating across Alberta, Canada since 1989. The company's core offerings center on windshield replacement and repair services, complemented by related automotive glass services including ADAS (Advanced Driver Assistance Systems) calibration, side and back window replacement, side mirror replacement, windshield nano coating, and wiper replacement. The company also provides warranty services (lifetime workmanship warranty and repair warranty), insurance claims assistance, and both mobile and in-shop service delivery options. Services are available across multiple Alberta locations including Edmonton (multiple locations), Calgary, Red Deer, and Sherwood Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Windshield Replacement Complete replacement of damaged or broken windshields using high-quality glass with lifetime workmanship warranty. Service typically completed within 1 hour at shop locations or via mobile service, targeted at individual vehicle owners in Alberta.
• Windshield Repair Cost-effective repair service for rock chips and minor cracks that prevents the need for full windshield replacement. Aimed at individual vehicle owners seeking time and cost savings.
• ADAS Safety System Calibration Expert calibration service for Advanced Driver Assistance Systems including forward-facing cameras, radar sensors, and lane departure warning systems. Covers lane-keeping assist, adaptive cruise control, automatic emergency braking, and collision avoidance. Required after windshield replacement or other repairs affecting sensor alignment.
• Side and Back Car Window Replacement Fast and efficient replacement service for broken door/side windows and back glass using expert technicians and wide inventory. For individual vehicle owners with damaged side or rear glass.
• Side View Mirror Replacement Quick and efficient replacement service for damaged side view mirrors to ensure clear view of the road. Aimed at individual vehicle owners.
• Windshield Nano Coating Hydrophobic coating service that bonds with the windshield surface, making it smooth and repellent to liquids for enhanced driving visibility. Offered as an add-on service to individual vehicle owners.
• Windshield Wiper Replacement High-quality windshield wiper replacement service to ensure proper visibility and road safety. Offered as an add-on service to individual vehicle owners.
• Auto Glass Insurance Claims Assistance Assistance service handling paperwork, deductible assistance, and coordination with major insurance providers for hassle-free insurance claim processing. For individual vehicle owners with comprehensive auto insurance coverage.

Quantifiable outcome

• 2 million+ vehicles serviced since 1989
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Arnolds GlasscoreStrategic or Co-development PartnerArnolds Glass is the sister company of Windshield Surgeons. Together, they form one of Western Canada's largest wholesale distributors of auto glass. The partnership enables volume purchasing power, deep inventory access, and operational efficiencies that benefit both companies and pass cost savings to customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caliber Collision: Largest U.S. collision repair chain. Adjacent competitor in that some insurance-claim glass jobs get pulled into collision facilities, affecting the share of glass work flowing to dedicated auto glass specialists.
• Maaco: Largest franchised auto body repair and painting network in North America. Indirect competitor via collision-related glass work that sometimes routes through body shops rather than dedicated glass specialists.
• Safelite Group: Largest auto glass repair and replacement company in North America. Operates a national mobile and in-shop network with strong insurer-direct relationships, making it the primary scale competitor Windshield Surgeons faces in category dynamics.

Direct peers

• Speedy Glass: Canadian-focused auto glass repair and replacement chain with multiple shop locations. Most directly comparable Canadian regional peer given overlapping service offerings, insurance-claim processing, and physical retail footprint.
• Auto Glass Now: U.S.-based mobile auto glass replacement provider emphasizing fast mobile service and insurance-direct billing. Comparable on service model (mobile-first, insurance-driven) and operational focus on windshield replacement.
• Apple Auto Glass: Canadian auto glass replacement and repair provider with mobile service and insurance-direct billing. Comparable in service mix, geographic focus in Canada, and customer segments served.
• Glass Doctor: Franchise-based auto glass, window, and door glass repair and replacement network across the U.S. and Canada. Directly comparable franchise model with mobile and shop service, ADAS calibration, and insurance-claim workflow.
• Novus Glass: Franchise auto glass repair and replacement network with significant Canadian presence. Directly comparable service mix (windshield repair/replacement, ADAS, insurance processing) and franchise-vs-corporate ownership profile.

Others

• Arnolds Glass: Sister wholesale auto glass distribution company of Windshield Surgeons. Adjacent ecosystem participant that supplies Windshield Surgeons' shops and shares Western Canada purchasing scale.

Regional players

• Fix Auto: Global franchise collision repair network with significant Canadian presence. Indirect peer via collision-driven glass replacement work that competes for insurance-claim volume in the same Canadian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/windshieldsurg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windshield Surgeons Auto Glass