SHE Beverage Company

What SHE Beverage Company does

SHE Beverage Company is a privately held, woman-owned consumer goods company headquartered in Lancaster, California, that manufactures and distributes a diversified catalog of branded beverage and lifestyle products. Its core product line is the SIP bottled water brand, with adjacent offerings including alcoholic beverages, hand sanitizer, soaps, bath bombs, essential oils, and apparel. The catalog spans approximately 68 SKUs across categories that are otherwise commodity in nature, indicating a strategy of brand extension across personal care and lifestyle rather than focus on a single beverage segment.

The company operates a dual-channel go-to-market model: direct-to-consumer sales through its shebeverages.com e-commerce site, and third-party retail distribution through chains including Total Wine, Target, BevMo, Walmart, and Arco. Products are priced predominantly under $25, consistent with a mass-market value positioning rather than premium craft. There is no disclosed pricing subscription, contract, or membership structure; revenue mechanics are one-off unit sales through both DTC and retail wholesale channels. The company does not publish revenue, headcount, or funding data in the available input.

Corporate governance risk is a material consideration. In 2019, SHE Beverage filed a civil lawsuit in Los Angeles Superior Court against former president Tony Farmer alleging unauthorized sales of company shares and related misconduct, and Farmer departed from the company during that period. Founded circa 2015 per firmographic data (with a 2019 date also appearing in legal and web-copyright records), SHE Beverage remains a small, privately held operator with limited public financial disclosure and no visible AI, technology platform, or proprietary manufacturing capability described in the input.

Name

SHE Beverage Company

Legal name

SHE Beverage Company

Website

https://shebeverages.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

SHE Beverage Company is a privately held, woman-owned consumer goods company in Lancaster, California that manufactures and sells bottled water (SIP brand), alcoholic beverages, hand sanitizer, soaps, bath bombs, essential oils, and apparel through DTC e-commerce and retailers including Total Wine, Target, BevMo, Walmart, and Arco.

Ownership category

akta.pro rank

Product category

Bottled Beverages

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Malt Beverages (2082)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Functional Hydration & Electrolyte Water Production (AFAFAFAH)

Keywords

• Bottled water
• Alcoholic beverages
• Handcrafted soap
• Bath and body
• Branded merchandise

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of beverages (water, alcoholic drinks), handcrafted soaps, essential oils, bath bombs, clothing, and accessories through their e-commerce platform and retail distribution channels.
2. Wholesale Distribution: Distribution through retail partners including Total Wine, Target, BevMo, Walmart, and Arco gas stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels2 records

Core offering

SHE Beverage Company manufactures and sells bottled water (including Spring, Alkaline, Electrolyte, Youth, and CBD-infused varieties under the SIP sub-brand), alcoholic beverages (beer and Hard Blue/Hard Pink Lemonade), and a diversified line of hand-crafted personal care products and branded apparel/merchandise. Its core revenue drivers are beverages bottled at its Lancaster, CA facility and distributed nationwide through its own e-commerce site and major retail chains.

Product overview

SHE Beverage Company is a woman-owned beverage manufacturer based in Lancaster, CA that produces both alcoholic and non-alcoholic beverages. Their core beverage products include the SIP brand water line (Spring, Youth, Electrolyte, Alkaline), CBD Water, and alcoholic beverages (beer and hard lemonade). Beyond beverages, the company operates a diverse merchandise e-commerce store selling branded apparel (clothing, hats, socks, shoes), personal care products (bath bombs, essential oils, cold process soaps, hand sanitizer, lip balm), and accessories (water bottles, coffee sets). The business functions as both a beverage manufacturer/distributor and a consumer goods retailer.

Differentiator

Problem solved

Functional benefit

Brands

• Sip: Bottled water brand including Spring, Alkaline, and Electrolyte varieties
• Pinkleaf
• Mink

Products and services

• SIP Spring Water Bottled spring water sold under the SIP sub-brand in 1-liter and 33oz sizes for general consumer hydration.
• SIP Youth Water 6-pack of 16oz youth-targeted bottled water under the SIP line for everyday hydration.
• SIP Electrolyte Water Electrolyte-enhanced bottled water sold in 6-pack of 16oz bottles under the SIP brand.
• SIP Alkaline Water Alkaline bottled water sold in a 6-pack format under the SIP brand for general consumer purchase.
• CBD Water 16oz CBD-infused water product within the SHE beverage lineup for consumers seeking infused hydration.
• H2O / Bottled Water Line Core bottled water product line under the SIP / H2O label, including Manifest and Rescue variants, for general consumer hydration.
• Alcoholic Beverages Alcoholic beverage range including beer and Hard Blue and Hard Pink Lemonade products manufactured at the Lancaster, CA facility.
• Hand Sanitizer Cucumber Melon scented hand sanitizer available in 12oz and 16oz sizes under the Mink personal care line.
• Branded Clothing Line Branded apparel merchandise including t-shirts, hoodies, jackets, leggings, joggers, sweat suits, hats, socks, scarves, and sandals sold under the Pinkleaf sub-brand.
• Bath Bombs Handmade bath bomb assortment under the Mink brand including Caribbean Coconut, Mulberry, Cotton Candy, Surreal Cupcake, Berrylicious, Green Tea, and Glam Girl varieties.
• Essential Oils Pure essential oils under the Mink brand including Lavender, Lemongrass, Pink Grapefruit, Eucalyptus, Clove Bud, and Sweet Orange varieties.
• Cold Process Soaps Hand-crafted bar soaps under the Mink brand including Lavender, Jamaican Cold Process, Island Citrus for Men Scrub, Eucalyptus Aloe, Desert Sage, Cucumber Melon, Cotton Fresh, Cool Fresh Aloe, Mink Love, Berry Blitz, Apricot Chamomile, Wild Passion, and Mountain Air varieties.
• Lip Balm Coconut oil base lip balm sold within the Mink personal care catalog.
• Branded Water Bottles Branded clear plastic water bottles sold as merchandise through the SHE online shop.
• Sip Pure Pour Over Coffee Set Branded pour-over coffee brewing set sold as merchandise in the SHE online shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Health-Ade Kombucha: Functional, refrigerated kombucha brand scaled through DTC and natural/grocery retail. Comparable to SHE as a woman-founded lifestyle functional-beverage brand with retail distribution and a similar founder-led marketing playbook.
• Athletic Brewing Company: Fast-growing craft brewer specializing in non-alcoholic and low-alcohol beer distributed in grocery and on-premise. Comparable to SHE's beer/hard lemonade line as a challenger alcohol brand competing for shelf against macro brewers.

Direct peers

• Fiji Water: Iconic premium still bottled water brand sold across mass-market retail and foodservice. Comparable as a premium-tier still bottled water competitor to SHE's SIP Spring line.
• Essentia Water: Premium alkaline bottled water brand distributed nationwide in grocery and convenience. Directly comparable to SHE's SIP Alkaline SKU and similar premium-positioning strategy.
• Core Hydration: Premium pH-balanced bottled water brand sold through mass retail and DTC. Directly comparable to SHE's alkaline/electrolyte SIP offerings in positioning and channel.
• Liquid Death: Canned/spring bottled water brand with a celebrity- and lifestyle-driven marketing model, sold through DTC and major retail. Closely comparable to SHE's SIP line as a challenger celebrity-branded water company selling in mainstream retail.

Broad incumbents

• Perrier (Nestlé Waters): Iconic global sparkling water brand from a major beverage incumbent with deep retail penetration. Comparable as the established sparkling/enhanced water category anchor against which smaller branded waters compete.
• Smartwater (Glaceau, Keurig Dr Pepper): Mass-market enhanced vapor-distilled water sold globally by a major beverage incumbent. Comparable as the dominant branded enhanced-water player against which SHE's SIP Alkaline/Electrolyte competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/shebeverageco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHE Beverage Company