Magnolia Eventi

What Magnolia Eventi does

Magnolia Eventi (legal name: Catering Magnolia Eventi) is a Rome-based, privately held catering and event-management firm headquartered in Monte Porzio Catone, operating primarily across Rome and the Castelli Romani area of Lazio, Italy. The company's core offering is full-service catering for weddings, corporate events, and private celebrations, delivered through a network of more than 45 partner venues (villas, castles, farms, vineyards, historic buildings) and supported by four owned restaurant operations: Giardino L'Olivella (agricultural estate restaurant in Frascati), Gilda on the Beach (seaside restaurant and event venue in Fregene), Il Torchio, and Pinciano Ammare (central Rome, with Michelin-starred chef Andrea Pasqualucci). The proprietary technology stack is operations-led rather than software-led: an in-house kitchen with live cooking stations at events, an in-house logistics capability, a curated venue-access library, and a 600sqm garden (Orto 2.0 partnership with the University of Rome Tor Vergata) supplying approximately 25% of horticultural needs. Digital surface consists of a WordPress website with quote-request forms, an Instagram presence (~89.5K followers on the wedding account), newsletter sign-up, and the Foodie Box e-commerce line for nationwide gourmet gifting.

Revenue is generated across four streams: (i) catering and banqueting services priced per event with customized quotes based on guest count, menu, service style, and location; (ii) restaurant operations at owned venues generating recurring dine-in, private-event, and seasonal revenue; (iii) Foodie Box sales of curated sweet/savory gourmet boxes delivered nationally; and (iv) specialty catering lines including Ethicatering (fair-trade catering using products from mafia-confiscated lands and Italian prisons), Christmas and Easter holiday menus, and Chef a Domicilio personal-chef services. Go-to-market is direct-to-consumer plus field sales: dedicated account management for corporate clients (embassies, banks, luxury houses, tech firms, sports clubs, consultancies), personal consultations for weddings, and presence at bridal fairs (Roma Sposa). Pricing is quote-based and not publicly disclosed. The company is founder-owned and controlled (Filippo Buonomini, identified as data controller in privacy disclosures), with 11-50 employees, no institutional investors, no public listing, and no disclosed funding rounds.

Name

Magnolia Eventi

Legal name

Catering Magnolia Eventi

Website

https://magnoliaeventi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Eventi is a Rome-based catering and event-management firm specializing in weddings, corporate events, and private celebrations, delivered through 45+ partner venues and owned restaurants across Rome and the Castelli Romani area, with enterprise clients including embassies, banks, and luxury brands.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Services-Management Services (8741), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Event catering services
• Wedding catering
• Corporate event catering
• Banquet services
• Event management

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Catering and Banqueting Services: Core revenue stream from wedding catering, corporate events, and private celebrations. Services include menu customization, service staff, table setup, and event coordination. Revenue is generated per event with customized pricing based on guest count, menu selection, and service requirements.
2. Restaurant Operations: Operates multiple restaurant venues including Giardino L'Olivella (agricultural estate restaurant), Gilda on the Beach (seaside restaurant in Fregene), Il Torchio restaurant, and Cucina Eliseo (Rome). Generates recurring revenue from dine-in services, private events, and seasonal offerings.
3. Foodie Box Products: Sale of curated food boxes containing regional gourmet products, available in sweet and savory varieties. Sold nationwide via delivery, customizable for corporate gifts and events.
4. Specialty Catering Lines: Additional revenue from Ethicatering (fair trade/ethical catering using products from mafia-confiscated lands and prison work programs), take-away services, Christmas holiday menus, and Easter products (Colomba, Pastiera).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Magnolia Eventi is a full-service catering and event management company that plans and executes weddings, corporate events, and private celebrations across Rome and the Castelli Romani area. Services include customized menu design, live cooking stations, service staff and sommeliers, table setup, venue coordination, and end-to-end event logistics. The company also operates four owned restaurant venues, a nationwide gourmet food box product line, and a 600sqm on-site garden producing roughly 25% of its horticultural needs.

Product overview

Magnolia Eventi is a catering company specializing in weddings, corporate events, and private celebrations. The core offering is full-service catering with personalized menus, live cooking, and event coordination. The product portfolio includes: Magnolia Eventi catering services (weddings, corporate events, private parties); Foodie Box gourmet gift boxes; restaurant sub-brands Giardino L'Olivella, Gilda on the Beach, Il Torchio, and Fruttanuda; Ethicatering fair-trade catering line; Museo del Vino wine museum collaboration; Wedding Special Corner live food stations; Chef a Domicilio personal chef service; and holiday take-away menus. The 2025 venue addition is Casale Vigna Ferri farmhouse venue.

Differentiator

Problem solved

Functional benefit

Brands

• Ethicatering: Linea di catering equo e solidale che utilizza prodotti provenienti da terreni confiscati alle mafie e confezionati nelle carceri italiane.
• Fruttanuda
• Foodie Box
• Wedding Special Corner

Products and services

• Catering Services for Weddings, Corporate Events, and Private Celebrations Full-service event catering covering menu personalization, live cooking stations, venue setup, service staff including sommeliers, and event coordination for weddings, corporate events, and private celebrations across Rome and the Castelli Romani area.
• Foodie Box Gourmet food experience boxes available in sweet and savory varieties, customizable for corporate events including virtual events, and positioned as gift ideas. Delivered throughout Italy.
• Giardino L'Olivella Restaurant Owned restaurant at Azienda Agricola L'Olivella featuring seasonal menus with local products, wine tastings, vineyard dinners, and special holiday menus. Venue for the Vulcanica Wines festival and Wine Talks events.
• Gilda on the Beach Owned beachfront restaurant and events venue in Fregene offering seafood cuisine, pool area, panoramic terrace, cocktail kiosk, and beach ceremonies, including wine pairing dinners.
• Ethicatering Distinct ethical catering service line using products from mafia-confiscated lands and prepared in Italian prisons, aligned with social responsibility values.
• Wedding Special Corner Stations Specialized live food stations for weddings including refreshment tables, sushi stations, oyster bars, grilled seafood, flower bars, cocktail bars, and themed food corners.
• Chef a Domicilio Personal chef service that comes to the customer's home to prepare personalized menus, handle grocery shopping, and execute romantic dinners or special occasions.
• Christmas Take Away Holiday gourmet take-away menus for Christmas and New Year's Eve featuring traditional recipes with vegetarian and gluten-free options, plus artisan panettone.
• Casale Vigna Ferri Venue 2025 venue addition for event receptions - a farmhouse venue featuring outdoor green spaces and rustic-elegant indoor areas, suitable for hosting events across seasons.
• Il Torchio Restaurant Restaurant operated by the Magnolia Eventi group, connected venue in the company's hospitality portfolio.
• Fruttanuda Organic Jam Line Organic jam product line produced from the company's agricultural output, distributed at Eataly Roma and incorporated into Christmas gift box offerings.

Quantifiable outcome

• Approximately 25% of horticultural needs sourced from company's own 600sqm garden via Orto 2.0 partnership
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• Bea Awards / BeaWorld FestivalflagshipGTM or Marketing Partner · 1 November 2023Main partner and first sponsor of Bea Awards 2023, the Italian and global event industry awards (Oscar of events). Magnolia handled all gastronomic offerings, buffet setups, and bar catering for the 4-day event at Auditorium di Roma. Also presented the Corporate Event of the Year award.
• Wea AcademyminorGTM or Marketing Partner · 18 May 2017Wedding industry academy partnership for professional development and marketing in the wedding sector.
• Il TorchiominorOthersConnected restaurant venue mentioned on Magnolia's home page footer, operated by Magnolia group.
• EthicateringcoreStrategic or Co-development PartnerSocial catering initiative using products from mafia-confiscated lands and prepared by prison inmates. Represents Magnolia's ethical commitment. Magnolia operates Ethicatering as a distinct brand/service line.
• FruttanudaminorOthersBiologic jam producer, part of Magnolia group. Products sold at Eataly Rome. Christmas gift box offerings.
• Giardino L'OlivellacoreOthersAgricultural estate restaurant in Frascati (Castelli Romani), operated by Magnolia. Features vineyard dinners, wine tastings, olive oil production. Hosts Vulcanica Wines festival and Wine Talks events.
• Gilda on the BeachcoreOthersSeaside restaurant in Fregene operated by Magnolia. Offers seafood restaurant, beach establishment, event space for weddings, cocktail kiosk, pool area. Location for wine pairing dinners.
• Orto 2.0 (Università di Roma Tor Vergata)coreStrategic or Co-development PartnerInnovative agricultural cooperative from Tor Vergata university. Manages Magnolia's 600sqm garden with 12 plots. Produces approximately 25% of company's horticultural needs (zucchini, eggplant, peppers, tomatoes, carrots, onions). Also runs social projects like Ortoterapia and integration programs.
• Borgo Ragazzi Don BoscominorStrategic or Co-development PartnerProfessional training institute offering internships and potential future employment for disadvantaged youth at Magnolia's facilities.
• Associazione Italiana Persone Down (AIPD)minorStrategic or Co-development PartnerEducational and placement programs for adults with Down syndrome who undergo professional training at Magnolia's facilities.
• EquoeventominorStrategic or Co-development PartnerNon-profit organization that collects uneaten food from events and redistributes to those in need within hours, preventing food waste.
• Fatta per BeneminorStrategic or Co-development PartnerCharitable wedding initiative where a portion of proceeds from each service is reinvested in humanitarian charitable activities.
• Museo del Vino (Monte Porzio Catone)coreStrategic or Co-development PartnerWine museum collaboration. Magnolia contributes to museum cafe/enoteca programming and events. Hosts CineVino film festival and Degustibus food festival. Contributes to community and cultural identity of the territory.
• Libreria Ubik (Frascati)Channel Partner/ Reseller/ DistributorBookstore partnership for Christmas gift box collaboration at Giardino L'Olivella.
• LaGalleria di sopraminorOthersRestaurant collaboration for Giardino d'estate (summer garden) project at L'Olivella. Combined expertise of Magnolia Eventi, Azienda Agricola L'Olivella, and LaGalleria di sopra.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Galateo Ricevimenti: Italian wedding and event catering company operating in central Italy with a similar full-service model (customized menus, venue coordination, dedicated event staff). Directly comparable to Magnolia on wedding catering, multi-event service offerings, and Italian luxury-wedding positioning.
• Italiana Catering: Established Italian catering group providing event catering for corporate functions, weddings and private celebrations across Italy. Comparable to Magnolia in core event-catering services, B2B/B2C dual customer mix, and scale of event operations.
• Castello di Torrecchia: Italian estate wedding venue in Lazio offering full wedding packages including catering coordination. Comparable to Magnolia as a destination-wedding operator in the same region, often partnering with (or competing against) Magnolia's catering for venue-led events.

Broad incumbents

• Hotel de Russie (Rocco Forte Hotels): Luxury 5-star hotel in central Rome operated by Rocco Forte Hotels, offering on-site event catering for weddings, corporate functions and private celebrations. Comparable to Magnolia as a competitor for premium Rome event catering and a benchmark for luxury hospitality positioning.
• Boscolo Hotels: Italian luxury hotel group with historic properties and dedicated event/catering services for weddings and corporate clients. Comparable to Magnolia on luxury Italian event services and represents a broader-incumbent threat for premium catering share.
• Sheraton Parco de' Medici Rome Hotel: Large Rome hotel with extensive conference, wedding and banqueting facilities operated by a global chain. Comparable as a competitor for corporate event catering and large-scale wedding receptions in the Rome market.
• Ristorante Aroma: Michelin-starred fine-dining restaurant in Rome offering private dining and event hosting. Comparable to Magnolia's Giardino L'Olivella and Pinciano Ammare on the luxury culinary / special-event intersection in Rome and competes for high-end private-event clientele.

Others

• Eataly Roma: Italian gourmet retail and restaurant marketplace in Rome that distributes Magnolia's Fruttanuda organic jam line. Relevant as a retail distribution channel and ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magnoliaeventi
• Instagraminstagram.com/magnoliaeventi
• LinkedInlinkedin.com/company/magnolia-eventi-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Eventi