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Start People

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uuid002qp1w

Namestring
Start People
Legal namestring
Start People Ltd
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Start People Ltd is a UK-based recruitment agency headquartered in Durham with a second office in Manchester, founded in 2014. The firm delivers temporary and permanent staffing solutions across five core verticals: manufacturing, engineering, logistics, food & beverage, and commercial roles. It serves both small and medium enterprises (SMEs) and larger corporate clients throughout Northern England, with a sales-led go-to-market model in which recruitment consultants manage relationships on both the candidate and employer sides of the market.

The company's product surface is a traditional recruitment stack: a website job board, a candidate CV registration portal, email-based job alerts via MailChimp, and LinkedIn/Facebook channels for candidate engagement. No proprietary technology, matching algorithm, or AI/ML capability is disclosed; differentiation rests on the firm's regional brand (recognised as a Top 3 recruitment agency in Durham for two consecutive years by ThreeBestRated), testimonials, and a partnership-oriented service approach. The business model is transaction-fee based, charging employers for temporary placements (where workers are employed by Start People) and one-off fees for permanent placements, with pricing quote-based and not publicly disclosed.

In February 2026, Start People acquired Sunderland-based SG Personnel in a deal the firm described as a milestone, with the acquisition intended to support a £20 million turnover plan and create up to 15 new jobs. The combined group operates in the manufacturing, distribution, and technical staffing sectors. The firm is privately held with no disclosed external institutional investors, and the data protection posture includes GDPR, UK DPA, and EU DPD compliance.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDurham, United Kingdom
HQ citystring
Durham
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
industrial recruitment agency, temporary staffing services, permanent placement services, manufacturing workforce solutions, logistics recruitment UK
Industry3 codes
1Temp-to-Hire Staffing
CodeBPACACAGPrimaryYes
2General Permanent Placement (Multi-Industry)
CodeBPACAFAAPrimaryNo
3Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare)
CodeBPACAFACPrimaryNo
NAICS code4 codes
  • Employment Placement Agencies561311
  • Temporary Help Services56132
  • Employment Placement Agencies and Executive Search Services56131
  • Employment Services5613
SIC code2 codes
  • Services-Employment Agencies7361
  • Services-Help Supply Services7363
Product category
Industrial Recruitment Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Temporary Staffing Placement
TypeTransaction Fee
Description

Placement of temporary workers with client companies, charging employers for recruitment and staffing services. Workers are employed by Start People and supplied to client businesses.

startpeopleltd.co.uk
2Permanent Placement
TypeTransaction Fee
Description

Recruitment of permanent candidates for client businesses, charging placement fees upon successful hiring.

startpeopleltd.co.uk
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Recruitment agency services for employers
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Pricing for recruitment agency services is quote-based and not publicly disclosed.

startpeopleltd.co.uk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Start People is a recruitment agency placing temporary and permanent workers with client businesses across Engineering, Manufacturing, Food & Beverage, Logistics, and Commercial sectors. It supplies workers (who are employed by Start People) to client companies for temporary assignments and charges placement fees for permanent hires, supported by an online job board, CV registration, and email job-alert services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Listed as Top 3 Recruitment agency in Durham for second consecutive year
+1 more record
Product overview1 text field

Start People operates as a recruitment agency providing talent and labour solutions. The core offering is recruitment agency services that connect candidates with employers, supported by an online job board platform for job listings and a CV registration system for candidate onboarding. Additional platforms include job alert email notifications. The company specialises in temporary and permanent placements across Engineering, Manufacturing, Food & Beverage, Logistics, and Commercial sectors.

Product and service4 records
1Recruitment Agency Services
2Job Board
3CV Registration Service
4Job Alerts
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-01
Description

Start People, a Durham and Manchester-based recruitment firm, has acquired Sunderland-based SG Personnel in a deal described as a milestone for the company. The acquisition is expected to strengthen Start People's £20 million turnover plans and create up to 15 jobs, while expanding its operational scale in the manufacturing, distribution, and technical staffing sectors.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global workforce solutions provider with a large UK industrial and logistics staffing business. Direct overlap in temporary industrial placement with significantly greater technology, scale, and geographic reach.

TypeDirect peer
Description

UK-focused multi-sector recruiter (industrial, commercial, professional services) operating through regional branches. Directly comparable business model with both temporary staffing and permanent placement across overlapping verticals.

TypeDirect peer
TypeBroad incumbent
Description

Global staffing provider with a strong UK industrial and manufacturing presence, offering temporary and permanent workforce solutions. Closely comparable business model and sector mix to Start People, but with international reach and greater scale.

TypeDirect peer
Description

UK recruitment agency providing temp and permanent staffing across industrial, office, and professional sectors. Closely comparable in multi-vertical mid-market recruitment model with both SMEs and corporate clients.

TypeBroad incumbent
Description

One of the UK's largest recruitment agencies with a broad portfolio across industrial, professional, and commercial staffing. Comparable as a multi-sector, multi-region UK recruiter with both temp and perm placement — though at significantly larger scale than Start People.

TypeDirect peer
Description

UK-listed specialist in industrial, logistics, and manufacturing staffing with a strong Northern England footprint. Closely comparable in sector mix, temp/permanent offering, and regional concentration — a near-direct competitor for Start People's core verticals.

TypeEmerging player
Description

UK recruitment agency specializing in industrial, manufacturing, and logistics temporary staffing with a regional branch model. Comparable sector mix and temp-heavy business model, though smaller in scale and geographic coverage than Start People.

TypeBroad incumbent
Description

Global recruitment firm with strong UK presence across industrial, construction, engineering, and professional staffing. Comparable as a multi-vertical recruiter, though skewed more toward professional/white-collar than Start People's blue-collar focus.

TypeBroad incumbent
Description

One of the world's largest staffing firms, with a substantial UK industrial and logistics staffing business. Direct overlap in temp/permanent industrial placement, with greater technology investment and geographic coverage.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Start People

Industrial Recruitment Servicesstartpeopleltd.co.uk

What Start People does

Start People Ltd is a UK-based recruitment agency headquartered in Durham with a second office in Manchester, founded in 2014. The firm delivers temporary and permanent staffing solutions across five core verticals: manufacturing, engineering, logistics, food & beverage, and commercial roles. It serves both small and medium enterprises (SMEs) and larger corporate clients throughout Northern England, with a sales-led go-to-market model in which recruitment consultants manage relationships on both the candidate and employer sides of the market.

The company's product surface is a traditional recruitment stack: a website job board, a candidate CV registration portal, email-based job alerts via MailChimp, and LinkedIn/Facebook channels for candidate engagement. No proprietary technology, matching algorithm, or AI/ML capability is disclosed; differentiation rests on the firm's regional brand (recognised as a Top 3 recruitment agency in Durham for two consecutive years by ThreeBestRated), testimonials, and a partnership-oriented service approach. The business model is transaction-fee based, charging employers for temporary placements (where workers are employed by Start People) and one-off fees for permanent placements, with pricing quote-based and not publicly disclosed.

In February 2026, Start People acquired Sunderland-based SG Personnel in a deal the firm described as a milestone, with the acquisition intended to support a £20 million turnover plan and create up to 15 new jobs. The combined group operates in the manufacturing, distribution, and technical staffing sectors. The firm is privately held with no disclosed external institutional investors, and the data protection posture includes GDPR, UK DPA, and EU DPD compliance.

Start People firmographics

Firmographics
Name
Start People
Legal name
Start People Ltd
Website
https://startpeopleltd.co.uk
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Start People industry classification

Industry
Product category
Industrial Recruitment Services
NAICS
Employment Placement Agencies (561311), Temporary Help Services (56132), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)
SIC
Services-Employment Agencies (7361), Services-Help Supply Services (7363)
akta.pro primary industry
Temp-to-Hire Staffing (BPACACAG)
akta.pro secondary industries
General Permanent Placement (Multi-Industry) (BPACAFAA), Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

  • Industrial recruitment agency
  • Temporary staffing services
  • Permanent placement services
  • Manufacturing workforce solutions
  • Logistics recruitment UK

Where Start People is headquartered

Location

Headquarters

HQ city
Durham
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

Start People business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Temporary Staffing Placement: Placement of temporary workers with client companies, charging employers for recruitment and staffing services. Workers are employed by Start People and supplied to client businesses.
  2. Permanent Placement: Recruitment of permanent candidates for client businesses, charging placement fees upon successful hiring.

Pricing tiers

ModelBillingPrice
Transaction based/ take rateMonthlyRecruitment agency services for employers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Start People product offering

Product offering

Core offering

Start People is a recruitment agency placing temporary and permanent workers with client businesses across Engineering, Manufacturing, Food & Beverage, Logistics, and Commercial sectors. It supplies workers (who are employed by Start People) to client companies for temporary assignments and charges placement fees for permanent hires, supported by an online job board, CV registration, and email job-alert services.

Product overview

Start People operates as a recruitment agency providing talent and labour solutions. The core offering is recruitment agency services that connect candidates with employers, supported by an online job board platform for job listings and a CV registration system for candidate onboarding. Additional platforms include job alert email notifications. The company specialises in temporary and permanent placements across Engineering, Manufacturing, Food & Beverage, Logistics, and Commercial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

  • Recruitment Agency Services
  • Job Board
  • CV Registration Service
  • Job Alerts

Quantifiable outcome

  • Listed as Top 3 Recruitment agency in Durham for second consecutive year
  • +1 more outcomes

Companies that use Start People

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Start People technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Start People partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SG PersonnelcoreStrategic or Co-development Partner · 1 February 2026Start People, a Durham and Manchester-based recruitment firm, has acquired Sunderland-based SG Personnel in a deal described as a milestone for the company. The acquisition is expected to strengthen Start People's £20 million turnover plans and create up to 15 jobs, while expanding its operational scale in the manufacturing, distribution, and technical staffing sectors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Start People competitors and assessment

Company assessment

Broad incumbents

  • ManpowerGroup: Global workforce solutions provider with a large UK industrial and logistics staffing business. Direct overlap in temporary industrial placement with significantly greater technology, scale, and geographic reach.
  • Gi Group: Global staffing provider with a strong UK industrial and manufacturing presence, offering temporary and permanent workforce solutions. Closely comparable business model and sector mix to Start People, but with international reach and greater scale.
  • REED: One of the UK's largest recruitment agencies with a broad portfolio across industrial, professional, and commercial staffing. Comparable as a multi-sector, multi-region UK recruiter with both temp and perm placement — though at significantly larger scale than Start People.
  • Hays: Global recruitment firm with strong UK presence across industrial, construction, engineering, and professional staffing. Comparable as a multi-vertical recruiter, though skewed more toward professional/white-collar than Start People's blue-collar focus.
  • Adecco: One of the world's largest staffing firms, with a substantial UK industrial and logistics staffing business. Direct overlap in temp/permanent industrial placement, with greater technology investment and geographic coverage.

Direct peers

  • Search Consultancy: UK-focused multi-sector recruiter (industrial, commercial, professional services) operating through regional branches. Directly comparable business model with both temporary staffing and permanent placement across overlapping verticals.
  • Acorn Recruitment:
  • Brook Street UK: UK recruitment agency providing temp and permanent staffing across industrial, office, and professional sectors. Closely comparable in multi-vertical mid-market recruitment model with both SMEs and corporate clients.
  • Staffline Group: UK-listed specialist in industrial, logistics, and manufacturing staffing with a strong Northern England footprint. Closely comparable in sector mix, temp/permanent offering, and regional concentration — a near-direct competitor for Start People's core verticals.

Emerging players

  • Taskmaster Resources: UK recruitment agency specializing in industrial, manufacturing, and logistics temporary staffing with a regional branch model. Comparable sector mix and temp-heavy business model, though smaller in scale and geographic coverage than Start People.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Start People social profiles

Digital presence

Start People compliance and trust

Trust signal

Compliance3 records

Start People financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Start People leadership team

Management profile

Number of profiles

Profiles3 records

Start People subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Start People funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Start People M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Start People

What does Start People do?

Start People is a recruitment agency placing temporary and permanent workers with client businesses across Engineering, Manufacturing, Food & Beverage, Logistics, and Commercial sectors. It supplies workers (who are employed by Start People) to client companies for temporary assignments and charges placement fees for permanent hires, supported by an online job board, CV registration, and email job-alert services.

Is Start People a public or private company?

Start People is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Start People founded?

Start People was founded in 2014. It employs 11 to 50 people.

Where is Start People based?

Start People is headquartered in Durham, United Kingdom, in the Europe region.

How does Start People make money?

Two revenue lines are on record. Temporary Staffing Placement is the primary driver. The others are permanent Placement.

Who are Start People's main competitors?

Broad incumbents on record are ManpowerGroup, Gi Group, REED, Hays and Adecco. Direct peers are Search Consultancy, Acorn Recruitment, Brook Street UK and Staffline Group. Taskmaster Resources is listed as an emerging player.

Does Start People have an API?

No public API is recorded for Start People.

What industry is Start People in?

Start People's product category is Industrial Recruitment Services. Its primary akta.pro industry code is BPACACAG, Temp-to-Hire Staffing, with a secondary code of BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561311 and its SIC code is 7361.

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