SG Personnel
SG Personnel is a Sunderland-based recruitment agency, founded in 2013, supplying temporary and permanent workers to manufacturing, distribution, and technical sector employers across the North East of England. Acquired by Start People in February 2026.
- Company typePrivate
- Founded2013
- HeadquartersSunderland, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SG Personnel does
SG Personnel is a privately-held recruitment agency founded in 2013 by Simon Pickering, headquartered in Sunderland with operations centred on the North East of England. The company supplies temporary workers and permanent candidates to clients across the manufacturing, distribution, and technical sectors, including automotive, general manufacturing, plastics, defence, aerospace, electronics, food, FMCG, pharmaceutical, and engineering-fabrication sub-sectors, as well as local-authority refuse and grounds maintenance roles. The business operates through two integrated service divisions — an Industrial Division for unskilled and skilled temporary/permanent operational roles, and a Technical Division for engineering, quality, supervisory, and R&D placements.
The company runs on conventional recruitment management software used for candidate sourcing, compliance tracking, and workforce management, with no disclosed AI or proprietary technology differentiators. Its go-to-market is direct client engagement, with account managers handling relationships from recruitment through delivery and aftercare, supported by a website featuring vacancy search, candidate registration, and newsletter signup as primary marketing channels. Revenue is generated via transaction fees on successful temporary and permanent placements, with pricing not publicly disclosed. As of February 2026, SG Personnel has been acquired by Start People, a Durham and Manchester-based recruitment firm, in a deal framed as supporting Start People's £20 million turnover ambitions and creating up to 15 jobs.
SG Personnel firmographics
Firmographics- Name
- SG Personnel
- Legal name
- SG Personnel Ltd
- Website
- https://sgpersonnel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- SG Personnel is a Sunderland-based recruitment agency, founded in 2013, supplying temporary and permanent workers to manufacturing, distribution, and technical sector employers across the North East of England. Acquired by Start People in February 2026.
- Ownership category
- akta.pro rank
SG Personnel industry classification
Industry- Product category
- Staffing and Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- National Generalist Staffing Firms (BPACACAI)
- akta.pro secondary industries
- Construction & General Labor Staffing (BPACAEAA), Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB), General Permanent Placement (Multi-Industry) (BPACAFAA), Supply Chain, Logistics & Procurement (Technical/Operations) Staffing (BPACADAO)
Keywords
Where SG Personnel is headquartered
LocationHeadquarters
- HQ city
- Sunderland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SG Personnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Recruitment Fee Revenue: The company generates revenue by placing temporary workers and permanent candidates with clients. The business model involves supplying labour to manufacturing, distribution and technical sectors, with fees typically charged on successful placements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SG Personnel product offering
Product offeringCore offering
SG Personnel is a recruitment agency that supplies temporary workers and candidates for permanent roles to companies in the manufacturing, distribution, and technical sectors across the North East of England. The firm operates an Industrial Division for unskilled/semi-skilled, skilled, and logistics operatives, and a Technical Division for engineering, quality, supervision, and management placements. Services include temporary/contract staffing, permanent placement, and account-managed workforce delivery.
Product overview
SG Personnel operates as a single unified recruitment service offering rather than a platform-plus-modules architecture. The company provides two integrated divisions: an Industrial Division supplying temporary and permanent workers for manufacturing, logistics, and operational roles, and a Technical Division focused on engineering and technical recruitment for permanent and long-term contract positions. Both divisions operate from the same platform to serve clients across multiple sectors including Automotive, Manufacturing, Defence, Aerospace, Electronics, Food, FMCG, Pharmaceutical, and Engineering.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Division Staffing Services Supply of temporary and permanent workers for manufacturing, logistics, and operational roles to companies in the North East of England, covering unskilled, semi-skilled, and skilled industrial positions.
- Technical Division Recruitment Services Placement of engineering, technical, quality, health and safety, supervision, management, design, and R&D professionals for permanent and long-term contract positions across engineering and technical organisations in the North East.
Companies that use SG Personnel
Customer profileSegments4 records
Ideal customer profiles3 records
SG Personnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SG Personnel partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
SG Personnel competitors and assessment
Company assessmentDirect peers
- Cordant Recruitment: UK recruitment group with a strong industrial, driving, and technical staffing offering through a network of regional brands. Comparable to SG Personnel in its focus on industrial and skilled trades temporary staffing combined with technical and engineering permanent placements.
- Acorn Recruitment: UK-based regional recruitment firm with strong industrial, driving, and commercial divisions operating across multiple UK regions. Comparable to SG Personnel in its mix of temporary industrial staffing and permanent commercial placements for SMEs and large employers.
- Stafforce: Northern England-focused recruitment firm with industrial, commercial, and technical divisions serving manufacturing and logistics clients. Closely comparable to SG Personnel's regional industrial and distribution staffing focus in the North of England.
Broad incumbents
- Blue Arrow: National UK staffing firm focused on industrial, driving, customer service, and office support placements. Directly comparable to SG Personnel's temp-heavy industrial and logistics staffing, with broader sector and geographic coverage.
- Pertemps: One of the UK's largest independent recruitment agencies with a national network of branches and a comprehensive offering across industrial, driving, commercial, and professional sectors. Comparable to SG Personnel in core temp/perm industrial and commercial staffing, but at significantly larger scale and geographic reach.
- Randstad: Global staffing and HR services firm operating extensively in the UK across industrial, logistics, engineering, and professional staffing. Comparable to SG Personnel's temp/perm industrial and technical model, with substantially larger scale and sector diversification.
- Gi Group: Global staffing group with a strong UK presence in industrial, logistics, manufacturing, and technical recruitment. Comparable to SG Personnel's manufacturing, distribution, and technical placement mix, with permanent and temporary delivery across multiple UK regions.
- Reed: One of the UK's largest generalist recruitment agencies covering temporary, permanent, and contract placements across all major sectors including industrial and technical. Comparable to SG Personnel across the full temp/perm mix, with far greater brand reach and sector breadth.
- Manpower UK: Global staffing leader with a significant UK branch network focused on industrial, warehouse, driving, and technical placements. Directly comparable to SG Personnel's core industrial and logistics temporary staffing business, with a much larger recruiter base.
- Hays: UK and global specialist recruitment firm with strong technical, engineering, and professional divisions. Comparable to SG Personnel's Technical Division (engineering, quality, management placements) while operating at a much larger scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SG Personnel social profiles
Digital presenceSG Personnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
SG Personnel leadership team
Management profileNumber of profiles
Profiles1 record
SG Personnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SG Personnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SG Personnel
What does SG Personnel do?
SG Personnel is a recruitment agency that supplies temporary workers and candidates for permanent roles to companies in the manufacturing, distribution, and technical sectors across the North East of England. The firm operates an Industrial Division for unskilled/semi-skilled, skilled, and logistics operatives, and a Technical Division for engineering, quality, supervision, and management placements. Services include temporary/contract staffing, permanent placement, and account-managed workforce delivery.
Is SG Personnel a public or private company?
SG Personnel is a private company. It is classified as corporate owned and is currently acquired.
When was SG Personnel founded?
SG Personnel was founded in 2013. It employs 1 to 10 people.
Where is SG Personnel based?
SG Personnel is headquartered in Sunderland, United Kingdom, in the Europe region.
How does SG Personnel make money?
One revenue line is on record: recruitment Fee Revenue.
Who are SG Personnel's main competitors?
Direct peers on record are Cordant Recruitment, Acorn Recruitment and Stafforce. Broad incumbents are Blue Arrow, Pertemps, Randstad, Gi Group, Reed, Manpower UK and Hays.
Does SG Personnel have an API?
No public API is recorded for SG Personnel.
What industry is SG Personnel in?
SG Personnel's product category is Staffing and Recruitment Services. Its primary akta.pro industry code is BPACACAI, National Generalist Staffing Firms, with a secondary code of BPACAEAA, Construction & General Labor Staffing. Its NAICS code is 561311 and its SIC code is 7361.