Julius Meinl am Graben

What Julius Meinl am Graben does

Julius Meinl am Graben GmbH is a privately held Austrian delicatessen operating from Graben 19 in Vienna's 1st district. Founded in 1862 by Julius Meinl I, the company evolved from a small grocery into the largest food conglomerate in the Austro-Hungarian monarchy by 1913 before divesting its retail branches to Rewe (1999) and Spar (2000) and refocusing on the flagship store as a destination-format gourmet retailer. The business sells over 17,000 specialty articles sourced from approximately 100 countries, spanning premium international delicacies, Viennese specialties, own-brand items under the Meinls Kollektion label, gift hampers, and curated gifting selections.

The operating model combines a two-floor physical flagship with a Magento-based e-commerce platform (powered by Unzer payment processing and Österreichische Post shipping) that delivers to Austria, Germany, and the Czech Republic. In-house services include patisserie (seasonal tortes and celebration cakes), café bar, catering, take-away meals (Meinls To Go), home delivery, and a concierge service. The customer base spans affluent individual gourmet consumers, gift buyers, Vienna-area residents, HoReCa professionals, and event/catering customers, with a Gourmet Club loyalty program providing retention mechanics.

The company holds Trustmark Austria certification, an active brand identity refreshed from its 1924 Joseph Binder logo to a modern petrol-green design, and operates an affiliated location in Prague under the House of Julius Meinl (HoJM) banner. Revenue is generated through one-time retail transactions across physical store, online, and service channels, with no subscription, licensing, or enterprise-contract model in evidence.

Name

Julius Meinl am Graben

Legal name

Julius Meinl am Graben GmbH

Website

https://meinlamgraben.eu

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty gourmet food retail and delicatessen

NAICS

Specialty Food Retailers (4452), Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Specialty Food Gift Shops & Hampers (CRAHAGAN), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Gourmet food retail
• Specialty delicatessen
• Premium coffee tea
• Gift hampers
• Culinary catering services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Food Sales: Revenue from selling fine foods, delicacies, and specialty items both through physical retail store and online e-commerce platform. Includes Meinls own brand products, international specialty foods, beverages, and gourmet provisions.
2. Culinary Services: Revenue from in-house food services including patisserie (custom cakes and tortes), catering for events, Meinls Café Bar, and Meinls To Go take-away meals.
3. E-commerce Sales: Online sales through www.meinlamgraben.eu with shipping across Austria, Germany, and EU. Customers can order 24/7 with home delivery or Click & Collect options.
4. Gift Hampers and Special Selections: Pre-curated gift selections including Meinls Best-Of, themed collections (Afternoon Tea, Dolce Vita, Tartufo), and custom gift baskets for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Julius Meinl am Graben operates a Viennese delicatessen and gourmet food retailer offering over 17,000 specialty articles from approximately 100 countries, including private-label Meinls Kollektion products, third-party international gourmet foods, coffees, teas, spices, and curated gift hampers. The offering combines a flagship two-floor retail store at Graben 19 in Vienna with a Magento-based online shop, Click & Collect, home delivery, in-house patisserie, catering, café bar, take-away meals, and a Gourmet Club loyalty program. Customers can purchase products for personal consumption, gifting, or order custom cakes, tortes, and catering for events.

Product overview

Julius Meinl am Graben operates as a traditional Austrian delicatessen retailer with both physical retail locations in Vienna and an e-commerce online store. The product portfolio comprises: (1) a private-label Meinls Kollektion brand featuring Viennese and Austrian specialty foods, (2) Meinls Patisserie producing seasonal tortes and celebration cakes, (3) Meinls Café Bar serving coffee and beverages, (4) Meinls Catering for event catering, (5) Meinls To Go for take-away meals, (6) curated Gift Hampers in multiple price tiers, (7) own-brand beer and snack products (Meinls Lager Classic, Meinls Gemüsechips), and (8) Meinls Hauszustellung home delivery and Concierge services. The company also operates a Gourmet Club loyalty program. The business model combines in-store retail across two floors at Graben 19, Vienna, with a comprehensive online shop offering over 17,000 articles from approximately 100 countries, supplemented by Click & Collect and delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Meinls Kollektion: The company's own brand collection featuring private label delicatessen products.
• House of Julius Meinl
• Meinls Patisserie
• Meinls Café Bar
• Meinls To Go
• Meinls Catering
• Meinls Frischeabteilungen
• Gourmet Club
• HoJM Prag / House of Julius Meinl Prague

Products and services

• Meinls Kollektion Private Label Brand House brand product line of premium Viennese and Austrian specialty foods including preserves, spreads, and gourmet ingredients, available to retail and online shoppers seeking the company's own portfolio of curated delicacies.
• Meinls Patisserie In-house patisserie producing seasonal fruit tortes, custom celebration cakes, and artisanal sweet specialties featuring Viennese sponge base, vanilla cream, and fresh fruits, available to individual customers and event hosts at the Vienna flagship.
• Meinls Café Bar Café and bar service at the Graben flagship offering coffee, tea, beverages, and light fare for dine-in customers in an elegant Viennese setting.
• Meinls Catering Catering service providing finger food, sandwiches, petit fours, and patisserie items for private and corporate events in the Vienna area.
• Meinls To Go Take-away food service offering prepared dishes and meals for off-premises consumption, with weekly rotating menus based at the Vienna flagship.
• Curated Gift Hampers (Geschenkkörbe) Pre-curated themed gift selections including Meinls Best-Of, Österreich Rundreise, Afternoon Tea, Dolce Vita, Think Pink, Tartufo, and Präsent aus Wien, ranging from €54.90 to €149.90 and sold to gift-buying consumers for celebrations, holidays, and corporate gifting.
• Meinls Hauszustellung Home Delivery Service Proprietary home delivery service delivering groceries and delicacies to customers' doorsteps across Vienna and the Vienna area; parcels up to 30kg shipped via Austrian Post to other Austrian regions.
• Meinls Concierge-Service Personalized concierge service providing tailored assistance for customers at the Vienna flagship for special orders, gifting, and curated gourmet requests.

Quantifiable outcome

• Austria's first address for fine food connoisseurs from around the world
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• UnzercoreTechnology or IntegrationPayment service provider handling all payment processing for e-commerce transactions, enabling secure checkout with multiple payment methods including Visa, Mastercard, American Express, Diners Club, Sofortüberweisung, and PayPal.
• Österreichische Post (Austrian Post)coreChannel Partner/ Reseller/ DistributorShipping partner for parcels up to 30kg, handling delivery across Austria and international shipments to Germany and EU Zone 2-4 countries.
• Facebook Ireland Ltd.minorGTM or Marketing PartnerSocial media platform integration for brand presence and customer engagement. Facebook components are integrated on the website for social sharing and login functionality.
• Herbert LehmannminorOthersProfessional photographer providing imagery for the company website and marketing materials.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Demel: Iconic Viennese confectioner and patisserie located on Kohlmarkt, directly competing with Meinl in luxury pastries, chocolates, and Viennese gourmet tradition. Operates a similar high-end retail and café model in Vienna's 1st district.
• K.u.K. Hofzuckerbäcker: Viennese patisserie and café chain offering premium tortes, coffees, and Viennese specialties. Directly competes with Meinls Patisserie and Café Bar in Vienna's upscale food and confectionery market.
• Dallmayr: Munich-based gourmet food retailer with a flagship delicatessen, café, and catering operation. Closest direct competitor in the DACH premium Feinkost model, offering similar curated specialty assortments, gift hampers, and culinary services.

Broad incumbents

• Fauchon: French heritage gourmet food retailer famous for luxury pâtisseries, teas, and gift hampers. Comparable in positioning as a national heritage gourmet destination with premium gift assortment and patisserie offerings.
• Harrods Food Hall: London department store's gourmet food hall offering premium international specialty foods, gift hampers, and patisserie. Comparable in address-based luxury food retail positioning and curated international assortment.
• Fortnum & Mason: British heritage luxury food retailer with flagship Piccadilly store, premium hampers, patisserie, and tea. Shares the heritage flagship-plus-hamper-plus-culinary-services model with Meinl am Graben.
• Eataly: Italian-founded gourmet marketplace combining retail, restaurants, and education. Comparable as a multi-channel premium food destination with strong own-brand assortment and experiential dining components.
• Manufactum: German premium goods retailer offering curated specialty food alongside homewares. Competes with Meinl for affluent DACH consumers seeking premium, heritage-positioned specialty products and gift assortments.

Emerging players

• Lindt & Sprüngli: Swiss premium chocolate maker with retail boutiques and Lindt Café concept. Overlaps with Meinl's confectionery, café, and gift-hamper offerings, particularly through the House of Julius Meinl chocolate sub-brand.

Regional players

• Galeries Lafayette Gourmet: French gourmet food hall within the Galeries Lafayette department store group. Comparable as a curated gourmet destination in a flagship luxury retail location, though primarily operating in France rather than directly competing in Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/meinlamgraben
• Facebookfacebook.com/MeinlamGraben
• Instagraminstagram.com/meinlamgraben
• LinkedInlinkedin.com/company/julius-meinl-am-graben-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julius Meinl am Graben