Wild West

Name

Wild West

Legal name

Wild West Rafting, LLC

Website

https://wildwestrafting.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)

Keywords

• Whitewater rafting tours
• Guided fly fishing trips
• Scenic river floats
• Horseback riding excursions
• Outdoor adventure tourism

Headquarters

HQ city

Gardiner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outdoor Adventure Tour Bookings: Revenue generated from per-person fees for guided whitewater rafting, scenic floats, overnight rafting, fly fishing, horseback riding, and combo adventures (Saddle & Paddle, Float & Soak). Customers pay per person with tiered pricing for adults vs. children. Additional revenue from photo packages, optional lunch add-ons, and private/exclusive boat bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wild West Rafting is a guided outdoor adventure outfitter that runs commercially rafted trips on the Yellowstone River out of Gardiner, Montana. It sells whitewater rafting (full-day, half-day, overnight, private), scenic floats, guided fly fishing (drift boat and walk-wade), and horseback riding trips, plus combo packages (Saddle & Paddle, Float & Soak), with all safety gear and certified guides included.

Product overview

Wild West Rafting is a tourism and adventure company offering guided outdoor experiences centered around the Yellowstone River near Gardiner, Montana. The portfolio consists of whitewater rafting trips (full-day and half-day experiences through Yankee Jim Canyon), overnight rafting with riverside camping, scenic floats for all ages, and combo adventures pairing rafting with horseback riding or hot springs soaks. Additionally, the company offers guided fly fishing trips (drift boat and walk-wade options) and horseback riding experiences (solo rides and evening cookouts) in the Custer-Gallatin National Forest. The offerings are sold as individual activity products and combo packages, with no unified software platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Day Yellowstone Whitewater Experience An 18-mile, 4-5 hour whitewater rafting trip through Class I, II, and III rapids on the Yellowstone River including Yankee Jim Canyon, with picnic lunch and all gear provided; targets families, couples, and adult groups visiting Yellowstone.
• Classic Half-Day Whitewater Experience An 8-mile, approximately 2-hour whitewater rafting trip through Class II and III rapids on the Yellowstone River with gear provided; targets beginners, families, and visitors with limited time.
• Private Boat Rafting Exclusive guided rafting experience on the Yellowstone River with a dedicated raft and guide for groups of up to 8 guests; targets private groups, celebrations, and corporate outings.
• Overnight Rafting Trip A 24-hour whitewater rafting experience featuring 18 miles of Class II and III rapids, overnight camping at a private camp in Tom Miner Basin, three meals including steak dinner and s'mores, and canvas tent lodging with cot, pillow, and sleeping bag.
• Half-Day Scenic Float Trip A 6-mile, 2-hour guided calm-water float on the Yellowstone River with options for dry float or wet float; suitable for all ages including infants and children under 2.
• Saddle & Paddle Combo A combo adventure combining a 1-hour horseback ride through Custer-Gallatin National Forest with a 2-hour whitewater rafting or scenic float trip on the Yellowstone River; can be paired with whitewater or scenic float and includes optional picnic lunch add-on.
• Float & Soak Combo A combo trip pairing a 2-hour whitewater raft trip (9 miles, Class II and III rapids) with a 1-hour soak at Yellowstone Hot Springs, with all rafting gear and transportation included; minimum 5 people per booking.
• Full-Day Drift Boat Fly Fishing Trip A 7-8 hour guided fly fishing experience for up to 2 anglers covering 10+ miles on the Yellowstone River from a drift boat, with all gear, waders, boots, shore lunch, and transportation included.
• Half-Day Drift Boat Fly Fishing Trip A 4-5 hour guided fly fishing experience for up to 2 anglers covering 4-6 miles on the Yellowstone River from a drift boat.
• Full-Day Walk-Wade Fly Fishing Trip A 6-8 hour guided fly fishing experience wading through rivers and streams in and around Yellowstone National Park for 1-2 anglers (with additional anglers at added cost), including shore lunch.
• Half-Day Walk-Wade Fly Fishing Trip A 4-5 hour introductory guided walk-wade fly fishing experience for 1-2 anglers (with additional anglers at added cost), suitable for beginners and families with children.
• 1-Hour Yellowstone Horseback Ride A guided horseback ride through the Custer-Gallatin National Forest near Yellowstone delivered in partnership with Hell's A-Roarin' Outfitters; suitable for all skill levels ages 7 and up with no experience required.
• Evening Horseback Ride & Cowboy Cookout A 1-hour evening horseback ride followed by a campfire cookout featuring grilled Montana steaks, pork chops, baked potatoes, salad, and cornbread, with optional dining for non-riders and the ability to bring own beer/wine.

Quantifiable outcome

• 5.0 Google Rating based on 2,810 reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Hell's A-Roarin' OutfitterscoreStrategic or Co-development PartnerProvides all horseback riding services offered by Wild West Rafting. Experienced wranglers guide guests through trails in Custer-Gallatin National Forest near Yellowstone. Partnership enables combo Saddle & Paddle trips. All rides begin at ranch just outside Gardiner with self-drive transportation from Wild West office.
• Yellowstone Hot SpringscoreStrategic or Co-development PartnerProvides hot springs soaking experience for Float & Soak combo trips. Located at take-out point for raft trips, allowing seamless transition from river to hot springs. Closest developed hot springs to any Yellowstone entrance with changing rooms and showers.
• TripAdvisorminorGTM or Marketing PartnerOnline travel platform providing review aggregation, traveler reviews, and booking integration. Wild West Rafting maintains presence with Certificate of Excellence recognition and direct booking links.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Scenic Safaris: Jackson, Wyoming-based outfitter offering wildlife safaris, float trips, and guided adventures near Yellowstone and Grand Teton. Comparable as a regional adventure outfitter serving national park tourists with curated, small-group experiences.
• Geyser Whitewater Expeditions: Yellowstone-area whitewater outfitter operating from a different gateway but serving the same Yellowstone visitor market with similar Class II/III rafting trips and seasonal operating model.

Broad incumbents

• Wilderness Voyageurs: Long-established multi-day rafting and fly fishing outfitter in the Northern Rockies with comparable guided fly fishing and whitewater offerings; comparable in product structure (drift boats, walk-wade fishing, multi-day rafting) though serves a broader regional customer base.
• Yellowstone National Park Lodges (Xanterra): Concessionaire operating in-park lodging, dining, and activities for Yellowstone. While not focused on rafting, it captures a meaningful share of Yellowstone visitor activity demand and competes indirectly for the same tourism wallet share through packaged in-park experiences.
• OARS (Outdoor Adventure River Specialists): Established nationwide whitewater rafting outfitter operating in multiple U.S. regions including Montana and Idaho. Comparable guided multi-day rafting products, gear-inclusive pricing, and guide certification standards, but operates at a much larger scale across many river systems.

Direct peers

• Montana Whitewater: Headquartered in Gardiner, MT, Montana Whitewater runs guided whitewater and scenic float trips on the Yellowstone River serving the same Yellowstone North Entrance tourist base as Wild West Rafting, with overlapping trip types, pricing tiers, and seasonal operating window.
• Flying Pig Adventure Store: A Gardiner-based adventure outfitter offering rafting, fly fishing, and wilderness trips on the Yellowstone River. Operates with the same small-team, seasonal, direct-to-consumer model targeting Yellowstone tourists.
• Absaroka River Adventures: Gardiner-area rafting outfitter running guided trips on the Yellowstone River, including Yankee Jim Canyon. Directly comparable in geography, customer base, and product mix to Wild West Rafting.
• Paradise Adventure Company: Based in Gardiner, MT, Paradise Adventure Company offers whitewater rafting, scenic floats, and horseback riding packages aimed at Yellowstone visitors, directly competing with Wild West Rafting for the same customer segments in the same operating season.

Others

• Hell's A-Roarin' Outfitters: Horseback riding and wilderness outfitter near Gardiner, MT and a partner of Wild West Rafting. Included because it is an ecosystem participant—delivering the horseback component of the Saddle & Paddle combo—and is a comparable small regional outfitter targeting the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildwestrafting
• Facebookfacebook.com/wildwestrafting
• LinkedInlinkedin.com/company/wild-west-rafting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild West