Viking Tactics

What Viking Tactics does

Viking Tactics, Inc. (VTAC) is a privately held, woman-owned small business that designs, sources, and sells tactical gear, knives, and training content for military, law enforcement, competitive shooters, hunters, and outdoor enthusiasts. Founded and led by SGM (R) Kyle E. Lamb, a 21-year U.S. Army Special Operations veteran with combat experience in Mogadishu and Mosul, the company is built around the founder's operational credibility, which is marketed as the core design input across the product line. The catalog of roughly 176 SKUs spans the company's own VTAC brand — tactical slings, belts (COBRA, battle, skirmish), rifle and pistol accessories, breaching tools, targets, and suspenders — plus a higher-end knife line co-developed with manufacturers such as WE Knives (RekkeR) and Hogue Knives (Patriot), and a custom V42 dagger tier priced up to $2,500.

The business model is direct-to-consumer e-commerce at vikingtactics.com, supplemented by distributors offering alternative shipping, a small reseller channel for third-party brands (Leupold, Surefire, Vertx, AKT1, Black Rifle Coffee, Barry King Tools), and a National Stock Number (NSN) registration for direct government/military procurement. All revenue is one-time hardware and content sales at unit prices ranging from approximately $3 (small accessories) to $2,500 (custom knives), with a 5% discount for cash/check payments and no subscription or recurring component. The company also operates the Stay in the Fight Foundation, a non-profit supported by donated and fundraiser product sales, and hosts the North American Tactical 3-Gun Championships as a brand-building event.

VTAC is incorporated in Tennessee with the legal jurisdiction centered on Nashville, while a (910) area code contact and the competitive shooting event footprint tie operations to the Fayetteville, NC region. Headcount is reported at 1–10 employees, the company is majority-owned by a woman (99% of stock) with a residual stake held by a retired Army member, and there is no disclosed institutional investment, making Viking Tactics a small, founder-led lifestyle brand rather than a venture-scale business.

Name

Viking Tactics

Legal name

Viking Tactics Inc.

Website

https://vikingtactics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Viking Tactics (VTAC) is a woman-owned, small e-commerce company founded by retired Army SGM Kyle Lamb that designs and sells tactical gear, co-developed premium knives, and training content to military, law enforcement, and competitive shooters via vikingtactics.com and NSN government ordering.

Ownership category

akta.pro rank

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industry

Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)

Keywords

• Tactical gear
• Tactical knives
• Weapon slings
• Tactical belts
• Firearm accessories

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Tactical Gear Products: One-time hardware sales of tactical gear including slings, bags, belts, holsters, and accessories. Products are sold directly through the e-commerce website.
2. Knives and Cutting Tools: Sale of folding knives, fixed blade knives, and daggers. Prices range from $150 to $2,500 for custom pieces.
3. Books and Training Materials: Sale of instructional DVDs, books, and digital downloads related to tactical training and leadership.
4. Third-Party Products: Resale of branded products including Leupold optics, Surefire flashlights, Vertx bags, and AKT1 hearing protection.
5. Donations and Fundraisers: Donated items sold to raise funds for the Stay in the Fight Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viking Tactics (VTAC) designs, manufactures, and sells battle-proven tactical gear including weapon slings, tactical belts, bags, holsters, rifle and pistol accessories, breaching tools, and a line of folding and fixed blade knives. The company also publishes tactical training books and DVDs, and resells third-party brands such as Leupold scopes, Surefire flashlights, Vertx bags, and AKT1 hearing protection through its e-commerce storefront. Products are built around premium materials (CPM20CV steel, titanium, G-10, 1095 hardened steel, Canvas Micarta) and are oriented toward military personnel, law enforcement officers, competitive shooters, hunters, and outdoor enthusiasts.

Product overview

Viking Tactics (VTAC) is a tactical gear retailer and training company founded by Retired SGM Kyle Lamb. The product portfolio centers on the proprietary VTAC brand of tactical accessories including knives (RekkeR folding knife, Patriot folder, Crusader, Norseman, and custom V42 dagger), weapon slings, tactical belts (COBRA, battle belt, skirmish belt), bags and rifle cases (by Vertx), breaching tools, targets, and suspenders. The company also distributes third-party brands including Leupold scopes/eyewear, Surefire flashlights, AKT1 hearing protection, and Black Rifle Coffee. Training offerings include books (Leadership in the Shadows, Stay in the Fight, Green Eyes & Black Rifles, The Next Mission) and video courses on pistol/carbine fundamentals and drills. The company hosts the North American Tactical 3-Gun Championships and operates the Stay In The Fight Foundation charitable program.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• LeupoldminorChannel Partner/ Reseller/ DistributorViking Tactics resells Leupold products including rifle scopes, bags, and performance eyewear. Products available include VX-5HD, VX-6HD, MARK 4HD, and MARK 5HD scopes ranging from $1,299 to $2,199.
• SurefireminorChannel Partner/ Reseller/ DistributorViking Tactics resells Surefire products including flashlights and weapon lights. Products include E2D Defender Ultra, 6PX Tactical, X300T-Turbo, and G2X Tactical.
• VertxminorChannel Partner/ Reseller/ DistributorViking Tactics resells Vertx tactical bags, pouches, and storage solutions. Products include rifle cases, pistol pouches, dump pouches, and stackable storage cubes co-designed with Kyle Lamb.
• AKT1 SportminorChannel Partner/ Reseller/ DistributorViking Tactics resells AKT1 hearing protection products including wireless earbuds with Bluetooth and enhanced noise cancellation, and electronic earmuffs.
• Black Rifle Coffee CompanyminorChannel Partner/ Reseller/ DistributorViking Tactics resells Black Rifle Coffee Company products including the VTAC Berzerker Coffee blend.
• WE KnivescoreStrategic or Co-development PartnerWE Knives designed the RekkeR folding knife with Kyle Lamb. The knife features CPM20CV blade steel, titanium scales, and frame lock mechanism. Named after Old Norse word for warrior.
• Hogue KnivescoreStrategic or Co-development PartnerHogue Knives engineered the Patriot Folding Knife with Kyle Lamb. The knife features CPM20CV blade steel with G-10 grip scales.
• Elishewitz Custom KnivesminorStrategic or Co-development PartnerCollaboration between Allen Elishewitz and Kyle Lamb on custom daggers to raise funds for the Stay in the Fight Foundation. 100% of proceeds donated to the foundation.
• Barry King ToolsminorChannel Partner/ Reseller/ DistributorBarry King Tools products sold through Viking Tactics product categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths7 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Tactics