EquipMySchool
EquipMySchool provides order administration and freight consolidation services for international K-12 schools worldwide, aggregating procurement across 40+ suppliers into single consolidated shipments through a web-based Procurement Portal capturing negotiated volume discounts.
- Company typePrivate
- Founded2007
- HeadquartersHorncastle, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EquipMySchool does
EquipMySchool is a UK-based private company founded in 2007 by Stuart Rickard and Helen Cox that provides order administration and freight consolidation services for international K-12 schools worldwide. The company aggregates procurement orders from hundreds of schools across 35+ countries, combining multiple supplier deliveries into single consolidated international shipments to reduce freight costs and simplify customs clearance. Its core technology is a web-based Procurement Portal (app.equipmyschool.com) through which schools search product ranges from 40+ supplier partners, manage departmental budgets, build orders with approval workflows, and track shipment status in real-time. A companion Supplier Portal allows suppliers to manage product listings and run parallel promotional Campaigns.
EquipMySchool's revenue model is built on volume discount capture: the company negotiates trade discounts with publishers and educational suppliers and retains the discount differential rather than charging schools a separate service fee. Published discount structures range from 20% off Recommended Retail Price on major publisher titles to 15% on other fiction/non-fiction, 7.5% on other textbooks, and catalogue pricing on non-book resources, with a capped 10% service charge applied to items sourced from certain supplier types. Supplementary service lines include library shelf-ready preparation (MARC records, Dewey labels, security tags), custom procurement projects for new campus setups, international freight management, and dedicated Client Care relationship management.
The company operates from a registered office in Horncastle, Lincolnshire (company number 06128407), with warehouse and distribution facilities in the UK and South Carolina, US, supporting intercontinental consolidation. Go-to-market combines enterprise field sales (targeting school heads, business managers, and bursars through exhibition presence at FOBISIA, COBIS, AoBSO, LAHC, and EARCOS conferences) with self-serve Procurement Portal onboarding and direct Client Care engagement. Distribution is exclusively direct-to-school with no resellers. The company is owned and operated by its co-founders, with no institutional investment or venture capital backing indicated.
EquipMySchool firmographics
Firmographics- Name
- EquipMySchool
- Legal name
- EquipMySchool
- Website
- https://equipmyschool.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EquipMySchool provides order administration and freight consolidation services for international K-12 schools worldwide, aggregating procurement across 40+ suppliers into single consolidated shipments through a web-based Procurement Portal capturing negotiated volume discounts.
- Ownership category
- akta.pro rank
EquipMySchool industry classification
Industry- Product category
- School Procurement & Freight Consolidation Services
- NAICS
- Educational Support Services (611710)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Finance, Budgeting, Procurement & AP/AR (School/District Ops) (EDAJAHAL)
- akta.pro secondary industries
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB), School Supplies Distribution (CRAOALAK)
Keywords
Where EquipMySchool is headquartered
LocationHeadquarters
- HQ city
- Horncastle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
EquipMySchool business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Volume Discount Capture: EquipMySchool leverages aggregate purchasing volume across all client schools to negotiate trade discounts from suppliers. Schools pay the international catalogue price or discounted price, and EquipMySchool retains the negotiated discount differential to cover operational costs. No separate service fee is charged to schools.
- Supplier Service Charges: For items sourced from charitable organisations, internet-based companies, or suppliers who charge shipping and/or handling fees, EquipMySchool applies a small service charge capped at 10% of the cost of goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Publisher Books (20% discount) |
| Unit Pricing | Pay-as-you-go | Fiction and Non-Fiction Books (15% discount) |
| Unit Pricing | Pay-as-you-go | Other Textbooks (7.5% discount) |
| Unit Pricing | Pay-as-you-go | Non-Book Resources (Catalogue Price) |
| Unit Pricing | Pay-as-you-go | Special Supplier Items (up to 10% service charge) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EquipMySchool product offering
Product offeringCore offering
EquipMySchool provides order administration and freight consolidation services for international K-12 schools worldwide. Through its web-based Procurement Portal, schools search supplier ranges, build orders, and submit requests for quotation; EquipMySchool then aggregates purchases from 40+ supplier brands, applies volume-based discounts, performs quality checks, and combines everything into single consolidated international shipments with a single invoice. Add-on services include Library Services (shelf-ready processing), Custom Projects for new campus setups, and Equipment & Resources sourcing.
Product overview
EquipMySchool is a procurement and logistics platform serving international schools worldwide. Its core offering consists of the EquipMySchool Procurement Portal — a web-based ordering and approval management system — through which schools search supplier ranges, build orders, and track shipments. These orders feed into EquipMySchool's order consolidation service, which aggregates multiple supplier deliveries into single consolidated shipments, reducing international freight costs. Freight & Shipping, Library Services, Custom Projects, and Equipment & Resources are add-on services that extend the platform. A companion Supplier Portal enables supplier partners to manage product listings and run promotional Campaigns. Together these products deliver one order, one invoice, one delivery — a consolidated procurement and logistics service rather than a single monolithic software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Procurement Portal
Quantifiable outcome
- Goods arrive before school starts (first time in 15 years for one client)
- +3 more outcomes
Companies that use EquipMySchool
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
EquipMySchool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
EquipMySchool partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ISC ResearchcorePartnership announced April 2019 with ISC Research, the leading provider of data and intelligence on English-medium K-12 international schools. The partnership complements EquipMySchool's position as market leaders in consolidation and order administration, helping EquipMySchool reach a wider audience and ensure more International Schools gain access to procurement and shipping services tailored to each establishment.
- International Community School of AbidjanminorCollaboration to fulfill urgent need for national flags for UN Day celebration. Worked alongside the school's administrative team to process, order, and deliver goods efficiently, arriving in time for the October event.
- Atlas Logistics UKminorLogistics agent partner used for challenging import routes, specifically for educational goods exported to Russia (English International School Moscow). Atlas Logistics UK coordinated with Moscow-based agents for customs clearance.
- Association for the Advancement of International Education (AAIE)minorListed as international partner on EquipMySchool website. AAIE is a professional organization for international school leaders; partnership provides visibility to member schools.
- Association of International Schools in Africa (AISA)minorListed as international partner on EquipMySchool website. AISA supports international schools across Africa; partnership provides visibility to member schools.
- Association of British Schools Overseas (AoBSO)coreAoBSO is a Business Partner of EquipMySchool. Company attends the annual AoBSO Conference, connecting with British education leaders globally. Participation includes exhibition presence and keynote speaker engagement.
- Council of British International Schools (COBIS)coreListed as international partner. EquipMySchool sponsors COBIS events including the 2019 Art Competition. Company maintains exhibition presence at COBIS Annual Conference.
- East Asia Regional Council of Overseas Schools (EARCOS)minorListed as international partner on EquipMySchool website. EARCOS supports British International Schools across East Asia; partnership provides visibility to member schools.
- Federation of British International Schools in Asia (FOBISIA)coreEquipMySchool is a Member of FOBISIA (approximately 40 British International Schools in Asia). Company attends annual FOBISIA Games and Head's Conference with exhibition stand. Partnership provides direct access to school leadership.
- Latin American Heads Conference (LAHC)coreListed as international partner. EquipMySchool coordinated the exhibition at LAHC 2025 conference in São Paulo, connecting with educators across Latin America. Conference participation since at least 2023.
- Near East South Asia Council of Overseas Schools (NESA)minorListed as international partner on EquipMySchool website. NESA supports international schools across the Near East and South Asia region; partnership provides visibility to member schools.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
EquipMySchool competitors and assessment
Company assessmentBroad incumbents
- Demco: Long-established US supplier of library and school supplies, furniture, and equipment. Comparable in the library servicing and educational supplies categories, but serves primarily US K-12 schools and libraries rather than the international school consolidation niche.
- Scholastic International: Global children's book publisher and distributor with extensive international school reach. Comparable as a major publisher supplier in the EquipMySchool catalog (Scholastic books are explicitly listed at 20% discount); operates as an upstream content provider rather than a consolidator.
- School Specialty: Largest US distributor of school supplies, furniture, and instructional materials serving K-12 schools. Comparable as a broad school procurement distributor, but operates at much larger scale and primarily within the US rather than the international school niche that EquipMySchool targets.
- 3B Scientific: Global supplier of scientific and educational equipment for schools, universities, and healthcare training. Comparable as an international distributor of educational supplies into the international school segment, particularly for science lab equipment that EquipMySchool also handles.
- Winc (formerly Staples Australia/New Zealand): Office supplies, stationery, and workplace solutions distributor operating across Australia and New Zealand with school as a key segment. Comparable in the broader office and school supplies distribution space, but primarily a regional incumbent rather than a niche international school consolidator.
Direct peers
- The Book People: UK-based book retailer and supplier selling discounted books to schools, families, and organizations. Comparable to EquipMySchool's book discount offering (publisher titles at 15–20% off RRP), though focused on the UK consumer and school market rather than international consolidation.
- The Consortium: UK-based book supplier serving schools and libraries with curated ranges from major publishers and shelf-ready services. Directly comparable to EquipMySchool's library servicing arm, including MARC catalogue records and Dewey labelling.
- TTS Group: UK-based designer, manufacturer, and global distributor of educational resources for primary schools. Comparable as an educational resources supplier with international reach, though TTS focuses on its own proprietary products rather than third-party consolidation like EquipMySchool.
- Commotion (School Smart): UK-based distributor of educational resources, art & craft, and classroom supplies sold under the School Smart brand. Comparable as a school supplies distributor with export-oriented operations, though broader in market and not focused on the international school consolidation model.
- Peters Bookselling Services: UK-based specialist book supplier to schools and libraries, offering trade books and educational titles with international shipping capability. Comparable to the textbook and library book arm of EquipMySchool's offering, though Peters focuses on books only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EquipMySchool social profiles
Digital presenceEquipMySchool financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquipMySchool leadership team
Management profileNumber of profiles
Profiles4 records
EquipMySchool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquipMySchool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquipMySchool
What does EquipMySchool do?
EquipMySchool provides order administration and freight consolidation services for international K-12 schools worldwide. Through its web-based Procurement Portal, schools search supplier ranges, build orders, and submit requests for quotation; EquipMySchool then aggregates purchases from 40+ supplier brands, applies volume-based discounts, performs quality checks, and combines everything into single consolidated international shipments with a single invoice. Add-on services include Library Services (shelf-ready processing), Custom Projects for new campus setups, and Equipment & Resources sourcing.
Is EquipMySchool a public or private company?
EquipMySchool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EquipMySchool founded?
EquipMySchool was founded in 2007. It employs 11 to 50 people.
Where is EquipMySchool based?
EquipMySchool is headquartered in Horncastle, United Kingdom, in the Europe region.
How does EquipMySchool make money?
Two revenue lines are on record. Volume Discount Capture is the primary driver. The others are supplier Service Charges.
Who are EquipMySchool's main competitors?
Broad incumbents on record are Demco, Scholastic International, School Specialty, 3B Scientific and Winc (formerly Staples Australia/New Zealand). Direct peers are The Book People, The Consortium, TTS Group, Commotion (School Smart) and Peters Bookselling Services.
Does EquipMySchool have an API?
No public API is recorded for EquipMySchool.
What industry is EquipMySchool in?
EquipMySchool's product category is School Procurement & Freight Consolidation Services. Its primary akta.pro industry code is EDAJAHAL, Finance, Budgeting, Procurement & AP/AR (School/District Ops), with a secondary code of EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives). Its NAICS code is 611710 and its SIC code is 5080.